Potico.co.th

What Potico.co.th does

Potico.co.th is a Bangkok-headquartered direct-to-consumer e-commerce platform that sells flowers, cakes, and gifts online with same-day delivery across Thailand. It operates under the legal entity Potico CO TH LTD and is part of the FlowerStore Group, a Southeast Asian flower and gift delivery network that also runs FlowerStore.ph in the Philippines and Potico sites in Vietnam, Singapore, and the Philippines. The platform's core catalog covers fresh-cut flowers and bouquets (roses, lilies, orchids, hydrangea, peonies, chrysanthemums), potted plants, traditional Thai jasmine garlands (phuang malai), fresh-baked birthday cakes, teddy bears, balloons, chocolate and gourmet gift baskets, money bouquets, and a premium tier of jewelry and watches. Underlying infrastructure consists of an e-commerce storefront with an online ordering and delivery management system, paired with dedicated iOS and Android applications and a LINE messenger presence for consumer engagement.

The business runs on a one-time transaction revenue model with no subscription requirement, using unit pricing across three tiers: entry-level gifts under ฿1,000, mid-range products ฿1,000-฿2,000, and premium/luxury gifts ฿2,000+. Free delivery is offered on all orders, including 2-hour delivery in the Bangkok metropolitan area and same-day delivery in 80+ cities nationwide. Go-to-market is self-serve direct-to-consumer through the website and mobile apps, supported by SEO-optimized occasion- and category-based pages; payment options include cash on delivery, removing the credit-card barrier that constrains many Thai consumers. Customer acquisition is primarily digital, targeting individuals for birthdays, anniversaries, Mother's Day, graduations, weddings, condolences, and corporate gifting, with a non-primary corporate segment for bulk employee and client gifts. The company employs 14 staff at its Sukhumvit-area headquarters in Bangkok, operates without publicly disclosed funding, and is privately held under FlowerStore Group.

Name

Potico.co.th

Legal name

Potico CO TH LTD

Website

https://potico.co.th

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Potico.co.th is a Bangkok-based direct-to-consumer e-commerce platform selling flowers, cakes, and gifts online with same-day delivery across 80+ cities in Thailand, operating under the FlowerStore Group network.

Ownership category

akta.pro rank

Product category

Online Flower & Gift Delivery E-commerce

NAICS

Florists (45931), Gift, Novelty, and Souvenir Retailers (459420)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

Keywords

• Online flower delivery
• Same-day gift delivery
• Floral e-commerce
• Birthday gift hampers
• Corporate gifting service

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time transaction sales of flowers, bouquets, cakes, gift sets, plants, and accessories through online platform. Customers pay per order with no subscription required.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Potico.co.th is an online flower and gift retailer that sells fresh flowers, bouquets, plants, birthday cakes, plush toys, balloons, jewelry, chocolates, gourmet hampers, and traditional Thai jasmine garlands through its own e-commerce website and mobile applications. The platform differentiates through same-day delivery within 2 hours in Bangkok, same-day delivery across 80+ cities in Thailand, and free delivery on all orders.

Product overview

Potico.co.th is an online flower and gift shop operating as part of the FlowerStore Group, offering a comprehensive e-commerce platform for same-day gift delivery across Thailand. The core offering centers on fresh flowers and bouquets (roses, lilies, orchids, hydrangea, peonies, and traditional jasmine garlands), complemented by birthday cakes, teddy bears, balloons, luxury jewelry, chocolate, and gourmet gift baskets. The platform operates through its website and mobile applications (iOS and Android), providing same-day delivery within 2 hours in Bangkok/metropolitan areas and same-day delivery in over 80 cities nationwide. Corporate gifting services with customization options are also offered as a business-focused module.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Flowers and Bouquets Fresh cut flowers including roses, tulips, sunflowers, lilies, hydrangea, peonies, orchids, carnations, gerberas, and chrysanthemums, hand-arranged by professional florists for birthdays, anniversaries, romantic occasions, and condolences. Targeted at individual consumers and corporate gifting.
• Plants and Potted Plants Indoor and outdoor plants including orchids, jasmine, money plants, succulents, hydrangea, and lucky bamboo available for gifting occasions.
• Birthday Cakes Fresh-baked cakes available in chocolate, vanilla, red velvet, strawberry, and green tea flavors, including cartoon character cakes and custom designs for birthday and celebration occasions.
• Jasmine Garlands (Phuang Malai) Traditional Thai jasmine garlands handcrafted for Mother's Day, religious ceremonies, and special occasions, including artificial and silver money garlands.
• Gift Baskets and Hampers Curated gift sets combining flowers, chocolates, fruits, cheese, gourmet items, and snacks for various occasions including corporate gifting.
• Teddy Bears and Plush Toys Giant teddy bears and plush toys, often combined with flowers or chocolate for gifting occasions.
• Birthday Balloons Latex and foil balloons for birthday celebrations, including helium balloons, number balloons, and balloon bouquets with custom personalization available.
• Luxury Gifts (Jewelry and Watches) Premium gift items including moissanite and pearl jewelry, watches, luxury flower arrangements, and silver heart necklaces targeted at premium occasions such as Mother's Day and anniversaries.
• Chocolate and Sweet Treats Chocolate boxes, chocolate-covered strawberries, cookies, brownies, and macarons as edible gifts.
• Gourmet Products Premium food items including cheese, premium meats, fruit baskets, and specialty edible gifts.
• Money Bouquets Creative bouquets made from currency bills with customizable amounts, including pastel money bouquets.
• Corporate Gifting Service Customized corporate gift solutions for business relationships, employee gifts, meetings, and appreciation events, with custom branding options available.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FlowerStore GroupparentStrategic or Co-development PartnerPotico.co.th is part of FlowerStore Group, a regional flower and gift delivery network operating across multiple countries including Philippines (FlowerStore.ph), Vietnam (Potico.vn), Singapore (Potico.sg), and Philippines (Potico.ph). The shared technology platform enables cross-border operational capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Interflora: Global flower delivery network aggregating local florists across 150+ countries. Directly comparable asset-light marketplace model where orders are routed to a partner florist network — the same fundamental business architecture as Potico.co.th, but at global scale.
• FTD: Long-standing US online flower and gift delivery platform (now part of Curve). Comparable in product mix (flowers, plants, gift baskets), occasion-based merchandising, and florist-network fulfillment model.
• 1-800-Flowers: Large established US online flower and gifting retailer with multiple brands (Harry & David, Shari's Berries, Personalization Mall). Comparable vertical marketplace model for flowers, plants, and gift baskets, but operating at much larger scale and primarily in North America.
• Bloom & Wild: UK-founded online flower and plant delivery brand expanding across Europe. Comparable in direct-to-consumer online flower focus, next-day and same-day delivery emphasis, and curated gift positioning — though with a more premium, design-led brand identity.
• The Bouqs Co. US online flower delivery platform with farm-direct sourcing and subscription options. Comparable in online-only flower and gifting model with same-day/next-day delivery, though Bouqs leans on subscriptions while Potico is transaction-led.

Regional players

• Ferns N Petals: Asia's largest online flower and gifting platform, headquartered in India with growing international presence across the Middle East and Southeast Asia. Comparable in product breadth (flowers, cakes, plants, gifts), occasion-based navigation, and same-day delivery emphasis.
• Roses Only: Asia-Pacific premium rose and luxury flower delivery brand operating across Australia, Hong Kong, Singapore, and other markets. Comparable in premium occasion gifting positioning, same-day delivery in major cities, and gift-plus-flower bundling.

Direct peers

• FlowerStore.ph: Philippine-market sister brand of Potico.co.th under the same FlowerStore Group parent, offering online flowers, cakes, and gifts with same-day delivery. Operates the same business model and shared technology platform, making it the most direct comparable.
• Potico.sg: Singapore-market sister brand of Potico.co.th under FlowerStore Group, offering online flowers, cakes, and gifts. Same vertical and brand identity, serving a different geography within the same platform.
• Potico.vn: Vietnam-market sister brand of Potico.co.th under FlowerStore Group, offering flowers and gifts online with same-day delivery. Identical product categories, tech stack, and operational model — a direct geographic peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/potico-co-th

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Potico.co.th