Smart

What Smart does

Smart (SMART SRL) is a Bologna-based web agency and software house founded in 1995, operating as a private limited company under CEO Enzo Bisotti. The firm sells two interrelated lines of business: professional services (website design, custom software development, SEO and web copywriting, social media marketing, and hosting/cloud systems) and proprietary software products (EB Platform for bilateral organizations, Web Terminal for trade fair access management, Commessa Semplice for job/project tracking, and TE.MA. for distributed maintenance management). Its technology stack is built on open-source PHP and Java, delivered via cloud infrastructure hosted at DATA4 in Milan through a partnership with eLogic srl, and complemented by ancillary client apps such as the ELCOS Smart Control mobile application and the Vighi Doors configurator.

The company's go-to-market is sales-led and consultative, combining inbound website/contact-form inquiries with direct outreach, in-person consultations at the Bologna office, and referral-driven enterprise wins. Pricing is largely custom and quote-based for projects, with recurring annual subscriptions for SaaS products and hosting. Customer segments are hybrid: Italian SMBs seeking an integrated single-vendor for digital presence, large enterprises requiring custom integration (Datalogic, Pam Panorama, FederUnacoma, Eima International, Cersaie), trade fair organizers (a domain specialization), bilateral organizations (via EB Platform), and adjacent verticals including agriculture, retail, and professional services.

Revenue is generated through professional services project fees, recurring SaaS subscriptions, and recurring hosting/domain fees, supported by certifications including Registro.it registrar accreditation and Libraesva email security partnership. The firm maintains a portfolio of 200+ named clients across multiple industries, with several relationships exceeding 15-20 years. No external funding, M&A activity, or public listing has been disclosed; share capital stands at €25,500 i.v., signaling a bootstrapped, founder-led operating model.

Name

Smart

Legal name

SMART SRL

Website

https://smart.it

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Smart is a Bologna-based web agency and software house founded in 1995 that provides website design, custom software development, SEO, hosting, and digital marketing to Italian SMBs and enterprises, with proprietary platforms for bilateral organizations, trade fairs, and maintenance management.

Ownership category

akta.pro rank

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Custom Software Development: Project-based custom software development services including web applications, mobile apps, and system integrations. Clients include enterprises like Datalogic, Pam Panorama, Cersaie, Eima International. Pricing varies by project scope and complexity.
2. Web Design and Development Services: Website creation services including editorial planning, graphic design, responsive HTML development, SEO optimization, content management system integration. One-time project pricing.
3. Hosting and Systems Services: Virtual server hosting, email services with antivirus/antispam (Libraesva partnership), domain registration (.IT through Registro.it), DNS management, FTP services. Recurring cloud hosting fees.
4. Digital Marketing Services: SEO optimization, copywriting, social media marketing strategy and management, content marketing. Ongoing retainer or project-based engagements.
5. Software Subscriptions (SaaS): Subscription-based access to proprietary software platforms including EB Platform, Web Terminal, Commessa Semplice, and TE.MA. Cloud-based delivery with included maintenance and updates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Smart is a Bologna-based web agency and software house (SMART SRL) that designs and develops websites, builds custom software applications and mobile apps, and provides SEO, web copywriting, social media marketing, cloud hosting, and digital strategy services. It also develops and licenses proprietary SaaS platforms including EB Platform (for bilateral organizations), Web Terminal (trade fair access management), Commessa Semplice (job/project management), and TE.MA. (distributed maintenance management). The company serves primarily Italian SMBs, large enterprises, trade fair organizers, and bilateral organizations, with projects dating back to 1995.

Product overview

Smart is a web agency and software house based in Bologna, Italy, founded in 1995, offering a portfolio of proprietary software products combined with professional web services. The core product suite includes EB Platform (integrated management software and website for bilateral entities), Web Terminal (trade fair access management), Commessa Semplice (job/project management for service companies), and TE.MA (maintenance management for distributed organizations). These applications are complemented by custom software development, website design, SEO services, hosting/systems, and social media marketing. Smart operates on open-source technologies (PHP, Java) and provides cloud-based solutions with ongoing maintenance and support.

Differentiator

Problem solved

Functional benefit

Brands

• EB Platform: Integrated software and website solution for Bilateral Organizations (Enti Bilaterali) to manage reimbursement requests and training course registrations.
• Commessa Semplice
• Web Terminal
• TE.MA. (Technical Management)

Products and services

• EB Platform

Quantifiable outcome

• Pam Panorama manages maintenance for 130+ stores and 700+ suppliers through single platform, reducing times and costs
• +4 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• eLogic srlcoreTechnology or IntegrationInfrastructure provider for virtual servers and cloud platform. Smart's hosting infrastructure runs on eLogic's virtualization platform located at DATA4 - Smart Datacenters at Scale facility in Milan, Italy. This is a critical infrastructure partnership for their hosting services.
• DATA4 - Smart Datacenters at ScalecoreOthersServer farm facility provider. Physical location of Smart's cloud infrastructure and virtual servers, located in Milan, Italy, connected to MIX internet exchange point.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TSW: Italian web agency and software house delivering web design, custom development and digital marketing to enterprise and SMB clients, with a comparable service-plus-product mix and similar direct-to-client sales motion in Northern Italy.
• Webranking: Italian digital agency specializing in SEO, web marketing and content-driven web projects for mid-market and enterprise Italian clients, directly comparable on the SEO and web copywriting service line.
• Piano B: Italian web agency delivering web design, development and digital marketing to SMB and enterprise clients, with a comparable full-service project model and Italian-only geographic focus.
• YATTA!: Bologna-based web agency and software house offering web design, custom software and digital marketing, with overlapping proprietary product focus and a similar SMB/mid-market Italian client base — the closest geographic and offering peer.
• Different: Italian creative and digital agency delivering web design, branding and integrated digital marketing to enterprise clients, comparable in project-based services model and Italian market focus.

Broad incumbents

• Jakala: Larger Italian martech and digital transformation company that, like Smart, integrates technology and marketing services for enterprise clients, but operates at significantly greater scale and breadth across multiple geographies.
• Aruba: Italy's largest hosting and domain registration provider, with whom Smart competes and partners indirectly (e.g., .IT registrar space); comparable on the hosting and infrastructure service line but at a much larger scale and broader portfolio.
• H-Farm: Italian digital services and venture incubation platform that includes web/software consulting alongside broader innovation services; comparable in custom software and digital transformation offerings but at a much larger, publicly-listed scale.

Emerging players

• Mikamai: Italian software house and digital product studio focused on custom software and web applications, comparable on the custom development offering though with a stronger product/startup orientation than Smart's agency model.

Others

• eLogic: Italian cloud and virtualization provider that supplies the underlying infrastructure (DATA4 Milan datacenter) for Smart's virtual server product; an enabling technology partner rather than direct competitor, but relevant as a benchmark for the Italian SMB cloud market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXP6WH-fPO9D4wp6o9T_ShA
• Facebookfacebook.com/smartwebagency
• Instagraminstagram.com/smart.web.agency
• LinkedInlinkedin.com/company/smart-srl---granarolo-emilia-bo

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart