Different
Different is a Singapore-based boutique digital agency, founded 2015, providing project-based creative campaigns, social media marketing, and experiential activations for enterprise brand clients including StarHub, OSIM, HERA, Dunkin', and Ferrari APAC.
- Company typePrivate
- Founded2015
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Different does
Different is a Singapore-based boutique digital agency founded in 2015 that provides creative and digital marketing services to enterprise brand clients. The agency operates with a 1-10 employee team out of a single headquarters at 51 Tai Seng Ave, #03-04 Pixel Red, Singapore, and serves clients across Southeast Asia. Its service offering centers on campaign conceptualization, creative development, social media marketing, experiential marketing activations, celebrity and influencer campaigns, and product launch support, delivered on a project-based professional services model.
Different's named client portfolio spans five enterprise brands across diverse verticals: StarHub (telecommunications), OSIM (wellness/home appliances), HERA (beauty/cosmetics), Dunkin' Donuts (food and beverage), and Ferrari Asia Pacific (luxury automotive). Documented campaigns include a Facebook contest for StarHub's Jay Chou 'Invincible' Concert sponsorship in 2016, an emotional 'Apart, but still a part' campaign for OSIM in Christmas 2021, the #OURBLACKSECRET pop-up experience for HERA's Black Foundation launch, and a $13,000-budget April Fools' social media campaign for Dunkin' Donuts.
The business model is project-based professional services with no disclosed pricing, retainer structure, or revenue figures. Go-to-market relies on direct enterprise engagement supported by a portfolio of published case studies and industry award recognition across Marketing Excellence Awards, MARKies Awards, Marketing Event Awards, The Loyalty & Engagement Awards, and Marketing Talent Awards. The agency has no proprietary technology platform, no disclosed funding, no AI/ML capabilities, and no parent company or subsidiary structure. It participates as a minor partner in the Better Together Consortium creative agency network.
Different firmographics
Firmographics- Name
- Different
- Legal name
- Different
- Website
- https://different.com.sg
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Different is a Singapore-based boutique digital agency, founded 2015, providing project-based creative campaigns, social media marketing, and experiential activations for enterprise brand clients including StarHub, OSIM, HERA, Dunkin', and Ferrari APAC.
- Ownership category
- akta.pro rank
Different industry classification
Industry- Product category
- Digital Marketing & Creative Agency Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creative Boutique Agencies (MPAAAAAB)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Festival & Live Entertainment Brand Partnerships (MPAAAGAF)
Keywords
Where Different is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Different business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative and Digital Marketing Services: Project-based digital agency services including campaign conceptualization, creative development, social media marketing, and promotional content creation for enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Different product offering
Product offeringCore offering
Different is a boutique digital agency that provides project-based creative and marketing services to enterprise brands. Its work spans campaign conceptualization, creative development, social media marketing, experiential/pop-up activations, and promotional content creation across channels such as Facebook and Instagram for clients including StarHub, OSIM, HERA, Dunkin' Donuts, and Ferrari Asia Pacific.
Product overview
Different is a digital marketing and creative agency based in Singapore, offering marketing campaign development, social media marketing, and creative services. The agency specializes in developing brand experiences, promotional campaigns, and marketing initiatives for clients including StarHub, OSIM, HERA, Dunkin', and Ferrari. The company's offerings center on conceptualizing and executing marketing campaigns rather than a software product platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Campaign Development Project-based conceptualization and creative development of marketing campaigns for enterprise brands, including TVC, promotional content, and campaign ideas tailored to client briefs and target audiences.
- Social Media Marketing Social media management and content creation for brand accounts across platforms such as Facebook and Instagram, including engagement campaigns, contests, and promotional posts.
- Experiential Marketing Activations Design and execution of pop-up experiences and experiential brand activations for enterprise clients, including product launches and anniversary campaigns.
- Brand Experience Creation Development of distinctive brand experiences and emotional marketing narratives for enterprise brands, including celebrity/influencer campaign management.
Companies that use Different
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Different technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Different partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Better Together ConsortiumminorCreative agency collaboration or consortium partner mentioned on the company website as part of their network or affiliations.
Scale indicators1 record
Recent moves1 record
Expansion highlights3 records
Different competitors and assessment
Company assessmentBroad incumbents
- BBH (Bartle Bogle Hegarty) Singapore: Global creative network with Singapore operations, providing creative and campaign services to major brands. Comparable in service offering and target clients, but operates as part of a much larger network with broader resources.
- BBDO Singapore: Major global advertising network operating in Singapore, providing creative, digital, and integrated marketing services. Comparable client base of enterprise brands but with full-service scale.
- Dentsu Creative Singapore: Creative arm of Dentsu network in Singapore, offering brand and campaign work. Comparable on creative services and enterprise clients, though embedded within a much larger holding group structure.
- MullenLowe Singapore: Global creative network with Singapore operations, providing creative and integrated marketing services. Comparable on enterprise creative campaigns with similar client profiles.
- Publicis Singapore: Singapore office of Publicis Groupe offering advertising, digital, and creative services. Comparable on enterprise brand campaigns but operates within a global holding group with vastly broader capabilities.
- DDB Singapore: Creative network with Singapore operations delivering integrated campaigns for global and regional brands. Direct competitive overlap on enterprise creative briefs but with significantly larger team and resources.
- Leo Burnett Singapore: Global creative network with a Singapore office serving enterprise brands on integrated campaigns. Overlaps with Different's campaign development and brand work at network scale.
- Ogilvy Singapore: Singapore office of one of the world's largest advertising networks offering integrated advertising, PR, and consulting. Overlaps with Different's enterprise brand campaigns but at vastly greater scale and service breadth.
Direct peers
- Goodstuph: Singapore-based boutique creative agency offering branding, social media, and campaign work for regional brands. Directly comparable as a Singapore boutique of similar size serving enterprise clients with creative-led campaigns.
- The Secret Little Agency: Singapore independent creative agency known for award-winning digital and social campaigns. Closely comparable as a Singapore boutique with similar creative-led positioning and award recognition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Different social profiles
Digital presenceDifferent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Different leadership team
Management profileNumber of profiles
Different funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Different M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Different
What does Different do?
Different is a boutique digital agency that provides project-based creative and marketing services to enterprise brands. Its work spans campaign conceptualization, creative development, social media marketing, experiential/pop-up activations, and promotional content creation across channels such as Facebook and Instagram for clients including StarHub, OSIM, HERA, Dunkin' Donuts, and Ferrari Asia Pacific.
Is Different a public or private company?
Different is a private company. It is classified as unknown and is currently operating.
When was Different founded?
Different was founded in 2015. It employs 1 to 10 people.
Where is Different based?
Different is headquartered in Singapore, Singapore, in the Asia region.
How does Different make money?
One revenue line is on record: creative and Digital Marketing Services.
Who are Different's main competitors?
Broad incumbents on record are BBH (Bartle Bogle Hegarty) Singapore, BBDO Singapore, Dentsu Creative Singapore, MullenLowe Singapore, Publicis Singapore, DDB Singapore, Leo Burnett Singapore and Ogilvy Singapore. Direct peers are Goodstuph and The Secret Little Agency.
Does Different have an API?
No public API is recorded for Different.
What industry is Different in?
Different's product category is Digital Marketing & Creative Agency Services. Its primary akta.pro industry code is MPAAAAAB, Creative Boutique Agencies, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 541810 and its SIC code is 7311.