Pine Village

What Pine Village does

Pine Village is a Christian-based, non-profit Continuing Care Retirement Community (CCRC) founded in 1958 in Moundridge, Kansas. The organization operates a 40-acre campus serving more than 200 residents across the full continuum of senior care: independent living (62 single-family homes plus 19 Krehbiel Apartments), assisted living (19 apartments), 60-bed skilled nursing (organized into Heritage, Sunflower, and Applewood neighborhoods), a 14-bed secure memory care neighborhood called Meadowbrook, a community-access Wellness Center, and Adult Day Care. The campus is sponsored by nine area congregations, primarily Mennonite, and is governed by a board under which Jason Stucky serves as CEO and CFO.

The organization's core proprietary asset is its Behavior-Based Ergonomics Therapies (BBET) program, a non-pharmaceutical memory care framework that tailors individualized comforting and stimulating therapies to each resident. BBET has been associated with reduced resident falls and decreased use of psychotropic medications, and it earned the LeadingAge Kansas Excellence in Innovation Award in 2013. Pine Village was the first facility in Kansas to implement non-medication-based dementia care, and the organization holds CMS 5-Star Overall Quality rating and Medicare/Medicaid certification across its healthcare neighborhoods.

Pine Village's revenue model is a mix of recurring monthly residential and care fees (independent living, assisted living, skilled nursing, memory care), usage-based Adult Day Care fees, Medicare/Medicaid reimbursements and long-term care insurance for skilled services, donations and contributions from individuals and supporting congregations, and earnings from the Memorial Home Endowment Foundation (which has reached its $1 million funding goal). Go-to-market is relationship-driven: the Director of Marketing manages all inquiries, tours, and admissions; the organization receives referrals from healthcare providers and the Area Agency on Aging; and nine sponsoring churches function as ongoing community ambassadors. In 2024, Pine Village launched a 40-acre independent living expansion with six custom home sites, signaling incremental capacity growth in the lower-acuity segment.

Name

Pine Village

Legal name

Pine Village

Website

https://pinevillageks.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Short description

Pine Village is a Christian-based, non-profit Continuing Care Retirement Community in Moundridge, Kansas, serving 200+ seniors across independent living, assisted living, skilled nursing, memory care, and adult day care on a single 40-acre campus sponsored by nine area congregations.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community / Senior Living

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Memory Care Units within Assisted Living Communities (HLADACAB), Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

Keywords

• Senior living services
• Continuing care retirement community
• Memory care programs
• Assisted living facilities
• Skilled nursing care

Headquarters

HQ city

Moundridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Living Fees: Monthly fees from independent living homes, duplexes, six-plex homes, and apartments. Includes maintenance, lawn care, snow removal, and Wellness Center membership.
2. Assisted Living Services: Fees for assisted living apartments including meals, laundry, housekeeping, medication management, and bathing assistance.
3. Health Care and Skilled Nursing: Medicare and Medicaid certified nursing care. Revenue from Medicare Part A for skilled nursing and therapy services. Also accepts long-term care insurance and private pay.
4. Memory Care: Specialized secure memory care in Meadowbrook neighborhood with 14 private rooms.
5. Adult Day Care: Structured daytime supervision and activities for those physically, mentally, socially, or emotionally impaired. Available daily or hourly.
6. Donations and Endowment: Tax-deductible donations from individuals and nine supporting congregations. Memorial Home Endowment Foundation goal of $1 million reached, with earnings distributed to offset operating costs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Pine Village is a Christian-based, non-profit Continuing Care Retirement Community operating a 40-acre campus in Moundridge, Kansas. It sells a full continuum of senior living and care services, including Independent Living (single homes, duplexes, six-plexes, and apartments), Assisted Living apartments, Medicare/Medicaid-certified Health Care and Skilled Nursing (60 beds across Heritage, Sunflower, and Applewood), a secure 14-bed Memory Care neighborhood (Meadowbrook) featuring its proprietary BBET non-pharmaceutical dementia therapy program, a Wellness Center, and Adult Day Care.

Product overview

Pine Village is a Christian-based, non-profit Continuing Care Retirement Community (CCRC) offering a full continuum of senior living services. The portfolio includes Independent Living (single-family homes, duplexes, six-plexes, and Krehbiel Apartments), Assisted Living (19 apartments), Health Care & Skilled Care (60-bed Medicare/Medicaid certified neighborhood), Memory Care (Meadowbrook, a 14-bed secured Alzheimer's/dementia neighborhood), a Wellness Center, and Adult Day Care services. All residents receive Wellness Center membership. The communities are interconnected, allowing residents to transition between care levels as their needs change.

Differentiator

Problem solved

Functional benefit

Brands

• Meadowbrook: Memory care neighborhood providing specialized care for those suffering from Alzheimer's or certain types of dementia, featuring 14 private rooms with half-baths, living room, kitchen, dining room, and secure outdoor courtyard.
• Memorial Home Endowment Foundation

Products and services

• Independent Living Maintenance-free independent senior housing for adults 62 and older, including single-family homes, duplex homes, six-plex homes, and Krehbiel Apartments. Includes lawn care, snow removal, and Wellness Center membership.
• Assisted Living 19 assisted living apartments providing assistance with daily living activities (meals, laundry, housekeeping, medication management, bathing) while preserving resident independence.
• Health Care & Skilled Care 60-bed healthcare neighborhood providing full nursing care and short-term rehabilitation (physical, occupational, and speech therapy). Medicare and Medicaid certified, accepting long-term care insurance and private pay.
• Memory Care (Meadowbrook) Secure 14-bed memory care neighborhood for Alzheimer's and dementia patients featuring private rooms with half-baths, 24-hour nursing care, and the proprietary Behavior-Based Ergonomics Therapies (BBET) program designed to reduce falls and decrease psychotropic medication use.
• Wellness Center Fitness facility offering an indoor pool, hot tub, exercise room, and group exercise classes including water aerobics, balance training, strength training, and Chair Zumba. Available to Pine Village residents and to off-campus community members via membership.
• Adult Day Care Daytime supervision and structured activities for adults who are physically, mentally, socially, or emotionally impaired, providing caregiver respite. Available daily or hourly with reservations required.

Quantifiable outcome

• Reduction in resident falls in memory care through BBET program
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core.

• Eden Mennonite ChurchcoreOthersOne of nine supporting congregations that provide spiritual support, community connections, and financial backing for Pine Village. Part of the founding heritage dating to 1958.
• First Mennonite Church of ChristiancoreOthersSupporting congregation providing community ties and spiritual support to Pine Village non-profit CCRC.
• First Mennonite Church of HalsteadcoreOthersSupporting congregation contributing to the faith-based mission of Pine Village.
• First Mennonite Church of McPhersoncoreOthersSupporting congregation providing community connections for Pine Village residents.
• Garden Community ChurchcoreOthersSupporting congregation part of the nine church coalition backing Pine Village.
• Grace Crossing ChurchcoreOthersSupporting congregation contributing to Pine Village's Christian mission.
• Shepherd's Field Family ChurchcoreOthersSupporting congregation providing spiritual support to the Pine Village community.
• United Methodist ChurchcoreOthersSupporting congregation representing denominational diversity among Pine Village's faith-based sponsors.
• West Zion Mennonite ChurchcoreOthersSupporting congregation completing the nine-church coalition that sponsors Pine Village.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Presbyterian Manors of Mid-America: Faith-based non-profit senior living operator with multiple CCRC campuses across Kansas and the Midwest. Most directly comparable peer given shared geography, similar faith-based sponsorship model, and full continuum of care offerings.
• Wesley Towers: Non-profit CCRC located in Hutchinson, Kansas, offering independent living, assisted living, skilled nursing, and memory care on a single campus. Comparable to Pine Village as a Kansas-based faith-affiliated non-profit CCRC of similar scale.
• Bethesda Health Group: Non-profit senior services organization operating CCRC campuses with full continuum of care including independent living, assisted living, skilled nursing, and memory care. Comparable in non-profit structure, faith-based heritage, and CCRC service model.
• Lutheran Senior Services: Faith-based non-profit operator of CCRC campuses across the Midwest, offering independent living, assisted living, skilled nursing, and memory care. Similar to Pine Village in faith-based sponsorship and full continuum of care delivery.
• Christian Horizons: Faith-based non-profit senior living provider operating CCRC communities in the Midwest and South with full care continuum including memory care. Comparable in faith-based non-profit positioning and CCRC service model.
• Brewster Place: Non-profit CCRC in Topeka, Kansas offering full continuum of care including independent living, assisted living, memory care, and skilled nursing. Directly comparable as another Kansas-based non-profit CCRC of similar scale and faith-affiliated heritage.
• Tabitha: Non-profit faith-based senior services organization in Nebraska offering CCRC-style communities with full continuum of care including skilled nursing, memory care, and home health. Comparable in non-profit faith-based mission and CCRC service model.

Broad incumbents

• Ascension Living: Catholic health system-affiliated senior living operator with CCRC communities across multiple states. Broader incumbent with similar full continuum of care offerings and faith-based non-profit positioning, but with much larger geographic footprint.
• Brookdale Senior Living: Largest U.S. senior living operator with a broad portfolio spanning independent living, assisted living, memory care, and skilled nursing across hundreds of communities. Comparable in service offerings but operates at much larger scale as a for-profit public company.
• Five Star Senior Living: Senior living operator offering independent living, assisted living, and memory care across multiple states. Comparable in service offerings to Pine Village but operates at significantly larger scale as a for-profit company.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pinevillageks
• Facebookfacebook.com/PineVillageKS
• LinkedInlinkedin.com/company/7087524
• Instagraminstagram.com/pinevillageks

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pine Village