Mustad Hoofcare

What Mustad Hoofcare does

Mustad Hoofcare is a 7th-generation, family-owned manufacturer and distributor of equine hoofcare products, headquartered in Gjøvik, Norway, with its primary operating entity in the Netherlands (Mustad Netherlands B.V.). The company has been active in the hoofcare market since 1832, operates 11 factories across 16 countries, and serves customers in nearly 100 countries through more than 1,000 partner companies and 178+ US dealers. Its portfolio spans horseshoes (steel and aluminum), horseshoe nails, rasps, farrier tools, and hoof care products, marketed under the Mustad master brand and a family of acquired sub-brands including St. Croix Forge, Capewell, Heller Hoof Rasps, Delta Farrier Products, Derby, Cooper Nails, and Right Balance.

The product line is anchored by proprietary technologies such as the Equi-Librium shoe design (co-developed with Utrecht University for sport and therapeutic applications), Endura-coated nails (advertised at up to 30% additional strength), Copper-coated nails, and Section-To-Size manufacturing for the LiBero shoe. Manufacturing combines steel and aluminum horseshoe production with automated nail machinery — a capability the company has cultivated since the late 19th century. The company's go-to-market is channel-led: products flow through regional sales representatives, authorized dealers, distributors, and direct factory sales, layered with a daily clinic-sponsorship program targeting the global farrier community. Pricing is wholesale/transactional and not publicly disclosed; the EQUINET mobile app extends the offering into farrier workflow software.

Customer segments center on professional farriers who serve sport, racing, therapeutic, and leisure disciplines, with secondary demand from horse owners, veterinarians, universities, and racing-industry buyers (including HISA-compliant racing plates). Revenue is derived almost entirely from physical-product sales across the categories above. The company is private, family-controlled, with no disclosed funding rounds, M&A activity, or external institutional investment.

Name

Mustad Hoofcare

Legal name

Mustad Netherlands B.V.

Website

https://mustad.com

Company type

Private

Founded year

1832

Operating status

Operating

Headcount range

251–500 employees

Short description

Mustad Hoofcare is a 7th-generation, family-owned manufacturer of horseshoes, nails, rasps, farrier tools, and hoof care products, operating 11 factories across 16 countries and distributing through dealers and partners to nearly 100 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Forest Lake

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Horseshoes Sales: Manufacture and sale of steel and aluminum horseshoes across multiple product lines including sport shoes, therapeutic shoes, and racing plates.
2. Horseshoe Nails: Production and sale of specialized horseshoe nails in various styles (E-nail, Slim Blade, City Head, Combo, Race) with different coatings (Endura, Copper).
3. Farrier Tools: Sale of professional farrier tools including hammers, pliers, knives, rasps, and forging accessories under the GDM and Mustad brands.
4. Hoof Care Products: Care products including hoof supplements (Hoof Power), thrush treatments, hoof fillers, pads, and studs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mustad Hoofcare manufactures and sells horseshoes, horseshoe nails, rasps, farrier tools, and equine hoof care products for professional farriers and horse owners. The company operates across five product categories — horseshoes, nails, rasps, tools, and care products — under the Mustad brand and sub-brands including St. Croix Forge, Heller, Capewell, Delta Farrier Products, Derby, and Right Balance. Products are sold globally through a network of authorized dealers, distributors, and partner companies serving nearly 100 countries.

Product overview

Mustad Hoofcare is a comprehensive hoofcare product company offering a multi-brand portfolio of horseshoes, horseshoe nails, farrier rasps, tools, and care products. The company operates under multiple sub-brands including Mustad (core horseshoes, nails, tools), St. Croix Forge (steel horseshoes for North America), Delta Farrier Products (high performance products), Heller Hoof Rasps (premium rasps), Capewell (horse nails in North America), Derby (South American nails), and Right Balance (feed supplements). Products are organized into five main categories: Horseshoes (including Sport Shoe, Equi-Librium, LiBero, DynaMic, Therapeutic Equilibrium, Delta Challenger, and SCF Racing lines), Nails (including Combo, Slim Blade, City Head, Endura, Copper, E-slim, and specialized racing nails), Rasps (Heller brand including eXceL, Black Legend, Black Master, Red Tang lines), Tools (including GDM forging hammers, pull-offs, clinchers, knives, and sharpening tools), and Care products (ComfortMix thrush treatments, hoof cushions, pads, studs, and Hoof Power supplements). The EQUINET mobile app supports farriers with client management.

Differentiator

Problem solved

Functional benefit

Brands

• St. Croix Forge: Leading manufacturer of steel horseshoes in North America.
• Heller Hoof Rasps
• Capewell
• Delta Farrier Products
• Derby Hoof Nails
• Cooper Nails
• Right Balance
• EQUINET

Products and services

• Mustad Sport Shoe

Quantifiable outcome

• Endura coating provides up to 30% additional nail strength
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Utrecht UniversitycoreStrategic or Co-development PartnerResearch partnership for development of the Equi-Librium horseshoe design. The scientific research project prioritized horse welfare and athletic performance, with breakover and support as key design features.
• Grant MooncoreStrategic or Co-development PartnerUK farrier Grant Moon collaborates with Mustad on clinics and product development, representing Mustad internationally while providing feedback on product design and farriery practices.
• St. Croix ForgecoreChannel Partner/ Reseller/ DistributorLeading manufacturer of steel horseshoes in North America, operating as a subsidiary brand within the Mustad Hoofcare Group.
• Heller Hoof RaspscoreChannel Partner/ Reseller/ DistributorManufacturer of premium quality hoof rasps, part of the Mustad Hoofcare Group brand portfolio.
• CapewellcoreChannel Partner/ Reseller/ DistributorMain horse nails brand in North America, operating as part of the Mustad Hoofcare Group.
• Delta Farrier ProductscoreChannel Partner/ Reseller/ DistributorHigh performance farrier products including horseshoes, nails, tools and hoof boots, part of the Mustad portfolio.
• Derby Hoof NailscoreChannel Partner/ Reseller/ DistributorLeading producer of premium quality horseshoe nails and horseshoes in South America.
• Cooper NailsminorChannel Partner/ Reseller/ DistributorBrand within the Mustad Hoofcare Group serving specific market segments.
• Right BalanceminorChannel Partner/ Reseller/ DistributorFeed supplements brand serving the hoofcare market.
• 1,000+ Global Partner CompaniescoreChannel Partner/ Reseller/ DistributorMustad partners with more than 1,000 companies worldwide, creating a truly global company with local presence in all major markets.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kerckhaert: Dutch-based manufacturer of horseshoes and farrier products, one of Mustad's most direct global competitors in steel horseshoes and nails. Comparable product portfolio, distribution model, and end customers.
• Werkman Hoofcare: Netherlands-based manufacturer of horseshoes and hoofcare products serving professional farriers globally. Direct competitor with overlapping product categories (steel/aluminum shoes, therapeutic lines) and similar European distribution approach.
• Victory Racing Plate Company: US-based manufacturer of aluminum racing plates and horseshoe products, direct competitor in the North American thoroughbred/standardbred racing segment where Mustad's St. Croix Forge Racing competes.
• Anvil Brand Shoe: Long-established US horseshoe manufacturer competing with St. Croix Forge and Delta Farrier across steel horseshoe categories for the North American farrier market.
• Thoro'Bred Racing Plate Company: US racing plate specialist competing directly with St. Croix Forge Racing in the thoroughbred and standardbred racing plate category.

Broad incumbents

• GE Forge & Tool: US farrier tool and horseshoe manufacturer with broader industrial metalworking heritage; competes with Mustad's tool and shoe categories and overlaps with the GDM brand.
• Bellota Agrisolutions: Spanish industrial tool manufacturer with a farrier-focused product line; offers comparable hand tools, rasps, and shoeing accessories sold through distributors like FPD.

Regional players

• FPD (Farrier Product Distribution): North American farrier products distributor and manufacturer (including the Bellota brand) that competes with Mustad's distribution and selected product lines in the US/Canadian market.
• Hippoparts (K+S GmbH): European hoofcare accessories and hoof boot manufacturer; competes with Delta Farrier Products' hoof boot line and Mustad's care product portfolio in the German-speaking market.

Others

• American Farrier Association: Industry association that shapes farrier certification, education, and standards in North America. Not a commercial peer but a key ecosystem participant that influences Mustad's product adoption and clinic partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mustadusa
• LinkedInlinkedin.com/company/mustad-usa
• Instagraminstagram.com/mustadusa
• Xx.com/mustadhoofcare

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mustad Hoofcare