Werkman Hoofcare
Werkman Hoofcare is a Netherlands-based manufacturer, founded in 1909, that produces horseshoes, farrier tools, hoofcare solutions, and welding equipment for professional farriers worldwide via a B2B distributor and dealer network.
- Company typePrivate
- Founded1909
- HeadquartersGroningen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Werkman Hoofcare does
Werkman Hoofcare B.V. is a Netherlands-based manufacturer of horseshoes, farrier tools, hoofcare solutions, and welding equipment, founded in 1909 and headquartered at the Eemshaven facility with approximately 50 employees. The company serves professional farriers globally through a B2B wholesale model, with a controlled webshop for registered dealers worldwide and direct sales in the Netherlands, supplemented by Life Data Labs nutritional and topical products distributed for the Benelux market. Its core product range spans multiple horseshoe lines (Hero, Maverick, Warrior series, Ryder Original, Striker, Euroskill, Skill, Quarter, Optimum, plus therapeutic variants such as Eggbars, Straightbars, and Open Toe), a deep tool catalogue (hoof knives in the Black Blade and MTMH series, hoof grinders, tool storage, hot fitting tongs), a polyurethane hoof filler system (Hoofpad Soft/Medium/Hard/CS, Glue & Fix, Sole Support, Sole Cushion, Sole Protect), and a complete welding solutions line (Pico 160/162 welding machines, electrodes, helmets, supports, accessories) anchored by the Ortho-Kit 1.0/2.0 therapeutic modification system.
The company's principal differentiator is the world's first induction-driven production process for horseshoes, combined with 115+ years of manufacturing heritage and a 2013-funded scientific study with Dr. Jenny Hagen at Leipzig University that underpins the Ortho-Kit 2.0 product line. Recent product launches (Werkman Black sensor-based smart horseshoe, Hero, Maverick Rodeo, Grip-On Tongs, Hoofpad line) signal movement beyond traditional steel horseshoes into consumables, IoT/sensor-based gait measurement (via the WERKMAN EQUINELYTICS B.V. sub-brand), and discipline-specific shoeing. Go-to-market relies on a global distributor/dealer network, a B2B webshop, and a mid-funnel education layer through Werkman Academy, clinics, webinars, and events, with the operating geography spanning the Netherlands, France, the UK, the USA, and other international markets through local distributors.
Werkman Hoofcare firmographics
Firmographics- Name
- Werkman Hoofcare
- Legal name
- Werkman Hoofcare
- Website
- https://werkmanhoofcare.com
- Company type
- Private
- Founded year
- 1909
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Werkman Hoofcare is a Netherlands-based manufacturer, founded in 1909, that produces horseshoes, farrier tools, hoofcare solutions, and welding equipment for professional farriers worldwide via a B2B distributor and dealer network.
- Ownership category
- akta.pro rank
Werkman Hoofcare industry classification
Industry- Product category
- Equestrian Equipment and Farrier Supplies
- NAICS
- Footwear Manufacturing (3162), Footwear Manufacturing (31621)
- SIC
- Cutlery, Handtools & General Hardware (3420), Footwear, (No Rubber) (3140)
- akta.pro primary industry
- Training, Stables & Equine Services (MPAEADAI)
Keywords
Where Werkman Hoofcare is headquartered
LocationHeadquarters
- HQ city
- Groningen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Werkman Hoofcare business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Horseshoes: Sale of manufactured horseshoes including brand names like Hero, Maverick, Warrior, Ryder Original, Striker, Euroskill, and specialized horseshoes for various equestrian disciplines
- Farrier Tools: Sale of professional farrier tools including hoof knives, rasps, hammers, clinch groovers, tongs, and tool storage solutions
- Hoofcare Solutions: Hoofcare products including pads, repair materials, adhesives, and therapeutic solutions like Ortho-Kit systems
- Horseshoe Nails: Specialized nails designed for use with Werkman horseshoes
- Welding Equipment: Welding machines, electrodes, helmets, and accessories for orthopedic horseshoe modifications
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B wholesale pricing through registered dealer network |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Werkman Hoofcare product offering
Product offeringCore offering
Werkman Hoofcare B.V. manufactures and supplies horseshoes, farrier tools, and hoofcare products for professional farriers. The portfolio includes brand-name horseshoe models (Hero, Maverick, Warrior, Ryder Original, Striker, Euroskill, Skill, Quarter, Optimum, and therapeutic designs such as Eggbars and Straightbars), professional farrier tools (hoof knives, grinders, tool boxes, hot fitting tongs), PU-based hoof fillers and adhesives, and the Ortho-Kit therapeutic shoe modification system. The company operates the world's first induction-driven production process for horseshoes and sells through a B2B webshop and a global distributor network.
Product overview
Werkman Hoofcare is a manufacturer and supplier of horseshoes, farrier tools, hoofcare solutions, and welding equipment for professional farriers. The company's product portfolio centers on horseshoes (including Hero, Maverick, Ryder Original, Warrior series, Striker, Euroskill, Skill, Quarter, Optimum, and special therapeutic shoes like Eggbars and Straightbars) complemented by a comprehensive range of professional tools (hoof knives including Black Blade and MTMH series, hoof grinders, tool storage solutions like Tool Box Lite and Pro, toeing knives, fire tongs) and hoofcare solutions (Ortho Kit 1.0 and 2.0 for therapeutic shoe modifications, PU-based hoof fillers including Hoofpad Soft/Hard/Medium/CS, adhesives like Glue & Fix and Hoof Fix, sole support products, and leather pads). The company also offers a complete welding solutions category (welding machines, helmets, electrodes, supports, and accessories) and horseshoe nails. Werkman positions itself as serving professional farriers worldwide with a B2B webshop model, manufacturing at the Eemshaven facility in the Netherlands since 1909.
Differentiator
Problem solved
Functional benefit
Brands
- Werkman Hoofcare Solutions: Product line for hoofcare solutions including pads, repair products, and accessories
- Hero
- Werkman Black
Products and services
- Werkman Horseshoes (Hero, Maverick, Warrior, Ryder Original, Striker, Euroskill, Skill, Quarter, Optimum, Fireplay, Trotters, Eggbars, Straightbars, Open Toe, Maverick Rodeo) Branded and specialty horseshoes for professional farriers across disciplines (rodeo, eventing, show jumping, trotters, therapeutic), including the Hero, Maverick, Warrior series, Ryder Original, Striker, Euroskill, Skill, Quarter, Optimum, Fireplay, Trotters, Eggbars, Straightbars, Open Toe, and Maverick Rodeo models. Manufactured at the Eemshaven facility using the world's first induction-driven production process.
- Werkman Nails Horseshoe nails designed for use with Werkman horseshoes, available in various sizes including nails stamped for specific shoe models such as City-Head and E3.
- Werkman Farrier Tools (hoof knives, hoof grinders, tool storage, hot fitting tongs, toeing knives, calipers) Professional farrier tool range including the Black Blade and MTMH hoof knife series, electric and Perfect Finish hoof grinders, Tool Box Lite and Pro storage solutions, the Tool Bag, Grip-On hot fitting tongs (straight and curved jaws), toeing knives, Golden Mean Caliper, and Clinch Groover. Designed for trimming, fitting, and shoeing work.
- Ortho-Kit 2.0 Therapeutic Shoe Modification System Comprehensive therapeutic shoe modification kit for converting Werkman horseshoes into therapeutic shoes, including Z-bar shoes, SpiderPlate, lateral extensions, heartbar, and centerbar components. Developed from the 2013 scientific study on the impact of horseshoes on force distribution, load-bearing area, gait pattern, and phalangeal orientation. Article LS047.
- Ortho-Kit 1.0 Therapeutic Shoe Modification System Original therapeutic shoe modification kit for converting Werkman horseshoes into various therapeutic shoes. Article LS037.
- Werkman Hoofcare Solutions (Hoofpads, adhesives, sole support, leather pads) Hoofcare chemistry product line including PU-based Hoofpads in Soft (Shore 20A), Medium (Shore 40A), Hard (Shore 60A), and CS (antibacterial with copper sulfate, Shore 60A) variants, Werkman Glue & Fix white and black two-component PU adhesives (Shore 60D), Werkman Hoof Fix (Shore 80D), Werkman Sole Support, Sole Cushion, Sole Protect, and Leather Pads for protection and cushioning.
- Werkman Welding Solutions (welding machines, helmets, electrodes, accessories) Complete welding solution line for orthopedic horseshoe modifications, including the Pico 160 CEL Puls welding device (max 4mm thickness, suitable for steel and aluminum) and the Pico 162 (110V US market version), Werkman Welding Helmet, Welding Support alignment jig (magnetic anvil mounting, also electrode holder), specially selected steel and aluminum welding electrodes, temperature indicator stick up to 350°C, welding gloves, stainless steel wire brush, and stainless steel chipping hammer.
- Life Data Hoof Clay (distributed) Non-caustic, sticky hoof treatment clay containing iodine and tea tree oil, available in a 283g pot. Distributed by Werkman Hoofcare for the Netherlands and Belgium as part of the Life Data Labs partnership.
Quantifiable outcome
- Ortho-Kit 2.0 developed based on scientific study measuring impact of horseshoes on force distribution, load-bearing area, gait pattern, and phalangeal orientation
Companies that use Werkman Hoofcare
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Werkman Hoofcare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Werkman Hoofcare partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Life Data LabsminorWerkman Hoofcare is a dealer of Life Data Labs products for Netherlands and Belgium, distributing hoof care products including Farrier's Formula supplements and Life Data Hoof Clay.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Werkman Hoofcare competitors and assessment
Company assessmentDirect peers
- Thoro'Bred Inc. US manufacturer and distributor of horseshoes, nails, and farrier tools. Directly comparable as a horseshoe/nail specialist serving American farriers and competes head-to-head with Werkman's US-distributed Warrior and Quarter horseshoe lines.
- St. Croix Forge: US-based manufacturer of horseshoes and farrier tools, including hand-forged and machine-made shoes. Directly comparable as a horseshoe and farrier-tools specialist serving the American professional farrier market where Werkman also competes via Werkman Hoofcare USA.
- Kerckhaert Horseshoes: Dutch rival Kerckhaert is one of the largest horseshoe manufacturers globally and shares Werkman's Netherlands manufacturing heritage. Directly competes across the full horseshoe range and nails for professional farriers across disciplines including jumping, racing, and therapeutic shoeing.
- Mustad Hoofcare: Norwegian-based Mustad is the world's largest horseshoe and farrier nail manufacturer with global distribution. Directly comparable to Werkman as a manufacturer of horseshoes, nails, and farrier tools serving the same professional farrier customer base worldwide.
- Diamond Farrier Co. US horseshoe manufacturer offering machine-made and handmade shoes plus tools. Directly competes with Werkman in the North American horseshoe market with overlapping product lines for racetrack, pleasure, and therapeutic applications.
Regional players
- GE Forge & Tool: Australian horseshoe and farrier tool manufacturer serving the Asia-Pacific market. Comparable product portfolio (machine-made and hand-forged horseshoes, farrier tools) but primarily serves Australian and regional customers rather than directly competing in Werkman's core European and US markets.
Emerging players
- Equine Healthcare International: Specialist in equine hoof-health diagnostics and therapeutic shoeing support products. Adjacent comparator given Werkman's investment in therapeutic hoofcare (Ortho-Kit 2.0) and emerging smart-shoe ventures like Werkman Black.
Others
- Life Data Labs: US manufacturer of equine hoof supplements (Farrier's Formula) and topical hoof products (Hoof Clay). Comparable via overlap in hoofcare solutions, and already a Werkman distribution partner for Netherlands and Belgium, making it both an ecosystem ally and a category peer.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Werkman Hoofcare social profiles
Digital presenceWerkman Hoofcare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Werkman Hoofcare leadership team
Management profileNumber of profiles
Werkman Hoofcare subsidiaries and ownership
Company hierarchySubsidiaries1 record
Werkman Hoofcare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Werkman Hoofcare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Werkman Hoofcare
What does Werkman Hoofcare do?
Werkman Hoofcare B.V. manufactures and supplies horseshoes, farrier tools, and hoofcare products for professional farriers. The portfolio includes brand-name horseshoe models (Hero, Maverick, Warrior, Ryder Original, Striker, Euroskill, Skill, Quarter, Optimum, and therapeutic designs such as Eggbars and Straightbars), professional farrier tools (hoof knives, grinders, tool boxes, hot fitting tongs), PU-based hoof fillers and adhesives, and the Ortho-Kit therapeutic shoe modification system. The company operates the world's first induction-driven production process for horseshoes and sells through a B2B webshop and a global distributor network.
Is Werkman Hoofcare a public or private company?
Werkman Hoofcare is a private company. It is classified as family owned and is currently operating.
When was Werkman Hoofcare founded?
Werkman Hoofcare was founded in 1909. It employs 11 to 50 people.
Where is Werkman Hoofcare based?
Werkman Hoofcare is headquartered in Groningen, Netherlands, in the Europe region.
How does Werkman Hoofcare make money?
Five revenue lines are on record. Horseshoes are the primary driver. The others are farrier Tools, hoofcare Solutions, horseshoe Nails and welding Equipment.
Who are Werkman Hoofcare's main competitors?
Direct peers on record are Thoro'Bred Inc., St. Croix Forge, Kerckhaert Horseshoes, Mustad Hoofcare and Diamond Farrier Co.. GE Forge & Tool is listed as a regional player. Equine Healthcare International is listed as an emerging player. Life Data Labs is listed as an others.
Does Werkman Hoofcare have an API?
No public API is recorded for Werkman Hoofcare.
What industry is Werkman Hoofcare in?
Werkman Hoofcare's product category is Equestrian Equipment and Farrier Supplies. Its primary akta.pro industry code is MPAEADAI, Training, Stables & Equine Services. Its NAICS code is 3162 and its SIC code is 3420.