Innisfree

What Innisfree does

Innisfree is a K-beauty (Korean beauty) skincare brand and a subsidiary of Amorepacific Corporation, a publicly listed South Korean cosmetics conglomerate. Founded in 2000, the brand combines natural ingredients sourced from Jeju Island — including green tea, volcanic cluster minerals, cherry blossom, orchid, and black tea — with patented delivery technology, most notably the Green Tea PDRN™ nano-liposome system developed in collaboration with KAIST and published in ACS Nano, which Amorepacific research indicates achieves up to 7.8x enhanced ingredient penetration versus conventional liposomes. The portfolio spans cleansers, toners, serums, moisturizers, sunscreens, masks, eye care, lip care, and body care, organized into nine ingredient-based collections (Green Tea, Vitamin C, Green Tea PDRN™, Black Tea, Volcanic Cluster, Cherry Blossom, Orchid, Retinol Cica, Aloe) plus curated bundles. Products are formulated under the innisfree-clean* standard — without parabens, phthalates, formaldehydes, or SLS/SLES — and carry PETA cruelty-free certification, with vegan certification on applicable SKUs.

Innisfree monetizes primarily through direct-to-consumer e-commerce at us.innisfree.com supported by a Subscribe + Save program offering 10% recurring discounts and a tiered Rewards loyalty program (up to 3 points per $1 spent). US retail distribution is anchored by simultaneous placement at Sephora, Ulta Beauty, and Amazon, with Amazon used heavily for seasonal promotional events with discounts up to 50%. Individual SKUs price from $14 to $45, with bundle sets delivering 15–25% savings; free shipping kicks in at $40 to the contiguous US. Marketing combines ingredient education (Korean Skincare Edit blog, Routine Finder tool) with a multi-platform social presence across Instagram, TikTok, Facebook, and YouTube. Operating geographies span North America, Europe, and Asia Pacific, with US operations run through AMOREPACIFIC US Inc. (headquartered at 125 Champions Drive, Rutherford, NJ) and group headquarters in Seoul. Notable third-party validations include the 2025 Best of Beauty Award for the Daily UV Defense Mineral Sunscreen, the Skin Cancer Foundation Seal of Recommendation on the Daily UV line, and the National Eczema Association Seal on the Green Tea Ceramide Cream; a 2025 Disney/Pixar Toy Story 5 limited-edition collaboration extended reach beyond the enthusiast base.

Name

Innisfree

Legal name

AMOREPACIFIC US Inc.

Website

https://innisfree.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Innisfree is a K-beauty skincare brand and subsidiary of Amorepacific, selling clean, vegan, cruelty-free facial skincare and sun protection across North America, Europe, and Asia Pacific via its own e-commerce site, Sephora, Ulta Beauty, and Amazon.

Ownership category

akta.pro rank

Product category

Skincare and Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Sensitive Skin & Barrier Repair (CRABAAAG), Eye & Lip Skincare (CRABAAAC)

Keywords

• Korean skincare
• Clean beauty
• Anti-aging serums
• Mineral sunscreens
• Natural skincare ingredients

Headquarters

HQ city

Gulf Breeze

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Direct Product Sales: Direct-to-consumer sales through e-commerce platform (us.innisfree.com) and retail partnerships. One-time purchases with subscription option offering 10% recurring discount. Product categories include cleansers, serums, moisturizers, sunscreens, masks, eye care, and body care.
2. Subscription Program: Subscribe + Save program offering 10% discount on recurring orders, driving customer retention and predictable recurring revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Innisfree manufactures and sells Korean skincare products combining natural Jeju Island ingredients (green tea, volcanic cluster, cherry blossom, orchid, black tea) with scientific actives like retinol, niacinamide, hyaluronic acid, vitamin C, and proprietary Green Tea PDRN nano-liposome technology. The portfolio spans cleansers, toners/essences, serums, moisturizers, sunscreens, masks, eye care, lip care, and body care, organized into ingredient-based collections, and is sold direct-to-consumer through e-commerce and third-party retail partners.

Product overview

Innisfree is a K-beauty (Korean beauty) skincare brand that combines natural ingredients from Jeju Island with scientific formulations. The brand offers a diverse portfolio organized into distinct ingredient-based collections: Green Tea (core hydration line), Vitamin C (brightening), Green Tea PDRN™ (advanced anti-aging with proprietary nano-liposome delivery technology achieving 7.8x enhanced ingredient penetration), Black Tea (firming), Volcanic Cluster (pore solutions), Cherry Blossom (hydrating), Orchid (anti-aging), Retinol Cica (gentle retinol), and Aloe (soothing). Products span categories including cleansers, toners/essences, serums, moisturizers, UV protection (sunscreens SPF 47-50+), masks, eye care, and lip care. The portfolio is cruelty-free, vegan-certified, and formulated without parabens, phthalates, and other unfavorable ingredients. Innisfree also offers curated bundles and sets for specific routines like brightening, firming, and hydration.

Differentiator

Problem solved

Functional benefit

Products and services

• Green Tea Sunscreen Serum SPF 47 Weightless Korean sunscreen serum that hydrates and strengthens the skin's moisture barrier with Broad Spectrum SPF 47 protection. Awarded the Skin Cancer Foundation Seal of Recommendation. Sold direct-to-consumer and through retail partners to consumers seeking daily UV defense.
• Daily UV Defense Sunscreen SPF 50+ PA++++ Invisible, breakout-friendly Korean SPF providing broad spectrum SPF 50+ protection with PA++++ rating for superior UVA defense. Targets consumers seeking daily, lightweight, non-comedogenic sun protection.
• Vitamin C Brightening Mask-To-Foam Facial Cleanser 2-in-1 brightening cleanser that removes daily buildup and sunscreen, transforming from a vitamin C mask into a foam. Targets consumers looking for brightening and effective daily cleansing in one step.
• Vitamin C Niacinamide Brightening Eye Serum Brightening eye serum formulated with vitamin C and niacinamide that visibly reduces dark under-eye circles in 7 days. Targets consumers concerned with dark circles and dullness around the eye area.
• Green Tea PDRN Bounce Booster Eye and Lip Serum Eye and lip serum utilizing PDRN (Polydeoxyribonucleotide) nano-liposome technology for enhanced ingredient delivery. Targets consumers seeking targeted anti-aging and plumping around the eyes and lips.
• Green Tea Seed Hyaluronic Cream Hydrating face moisturizer combining green tea seed extract with hyaluronic acid for deep hydration. Targets consumers seeking daily moisture and barrier support.
• Green Tea Ceramide Milk Barrier essence formulated with green tea and ceramides for sensitive skin, providing a 160ML hydration formula. Targets sensitive-skin consumers needing barrier repair and soothing hydration.
• Green Tea Ceramide Cream Moisturizing cream with green tea and ceramides, certified by the National Eczema Association for gentle formulation. Targets sensitive-skin and eczema-prone consumers.
• Retinol Green Tea PDRN Firming Serum Anti-aging firming serum combining retinol with Green Tea PDRN technology for wrinkle reduction and firming benefits. Targets age-conscious consumers seeking visible firming and wrinkle reduction.
• Green Tea Enzyme Vitamin C Brightening Serum Brightening serum with vitamin C enzymes formulated for glowing skin and dark spot reduction. Targets consumers concerned with dullness and hyperpigmentation.
• Green Tea Seed Hyaluronic Serum Hydrating serum combining green tea seed and hyaluronic acid in a 130ML format. Targets consumers seeking layered hydration in a multi-step routine.
• Green Tea Ceramide Plump Cream Anti-aging cream combining green tea, ceramides, and collagen for plumping and firming benefits. Targets age-conscious consumers seeking plumping and firmness.
• Green Tea Enzyme Vitamin C Brightening Toner Pads Exfoliating toner pads with vitamin C and AHA/PHA for brightening and skin texture improvement. Targets consumers seeking at-home exfoliation and brightening in a pad format.
• Green Tea Caffeine Bright-Eye Serum Eye serum with caffeine and green tea designed to reduce puffiness and brighten the eye area. Targets consumers concerned with morning puffiness and tired eyes.
• Green Tea Amino Acid Cleansing Foam Gentle foaming cleanser with amino acids derived from green tea for sensitive skin cleansing. Targets consumers seeking a gentle daily cleanser for sensitive or reactive skin.
• Volcanic Swirl Pore Mask Pore-minimizing mask with volcanic cluster ingredients for deep cleansing and pore solutions. Targets consumers concerned with enlarged pores and excess sebum.
• Super Volcanic Pore Clay Mask Deep cleansing clay mask with volcanic ingredients available in Original and Cool Mint variants. Targets consumers seeking pore-refining, oil-control treatments.
• Daily UV Defense Mineral Sunscreen Mineral sunscreen with Broad Spectrum SPF 45 and color-correcting properties, winner of the 2025 Best of Beauty Award. Targets consumers seeking mineral UV protection with cosmetic tint.
• Serum-Infused Sheet Mask 5 Pack Sheet mask set infused with serums for intensive hydration and skin brightening treatment. Targets consumers seeking at-home intensive masking treatments.
• The Advanced Firming Essentials Curated anti-aging bundle featuring Green Tea PDRN Serum, Black Tea Cream, and Daily UV Sunscreen SPF 50+ offered with 25% savings. Targets age-conscious consumers seeking a complete anti-aging routine in one set.
• The Korean Brightening Collection Comprehensive brightening routine bundle with vitamin C products for radiant skin. Targets consumers seeking an all-in-one brightening regimen with bundle savings.
• Daily UV Sunscreen Duo Value set of daily UV defense sunscreens including SPF 50+ lotion and stick format. Targets consumers building a daily UV-protection routine with bundle savings.
• Green Tea Ceramide Skin Rescue Duo Sensitive-skin rescue set combining Green Tea Ceramide Milk and Cream for barrier repair. Targets sensitive-skin consumers seeking a complete barrier-repair duo.
• Green Tea PDRN Glass Skin Duo Hydration-focused bundle combining Green Tea PDRN Firming Serum and Toner for a glass-skin routine. Targets consumers seeking the glass-skin look through layered hydration.

Quantifiable outcome

• Green Tea PDRN nano-liposomes achieved up to 7.8x enhanced delivery versus conventional liposomes (based on Amorepacific research with KAIST published in ACS Nano)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• TerraCyclecoreStrategic or Co-development PartnerRecycle With Us program allows customers to send empty Innisfree containers to TerraCycle for recycling and earn Rewards points. This partnership supports Innisfree's sustainability commitments and reduces environmental footprint.
• AmorepacificcoreOthersInnisfree is a brand under Amorepacific Corporation, Korea's leading cosmetics company. Amorepacific provides R&D capabilities including the Green Tea PDRN technology developed with KAIST and published in ACS Nano.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TONYMOLY: Mass-market K-beauty brand with playful packaging and accessible price points sold at Ulta, Amazon, and Sephora. Comparable as a K-beauty peer with multi-channel US distribution and natural-ingredient storytelling.
• LANEIGE: K-beauty hydration-focused skincare brand also owned by Amorepacific and sold across Sephora, Ulta, and Amazon. Most directly comparable peer given shared parent, overlapping K-beauty positioning, and similar US retail strategy.
• Beauty of Joseon: K-beauty brand focused on traditional Korean botanical ingredients and treatment serums. Directly comparable as a natural-ingredient K-beauty competitor with strong US Amazon and Sephora presence, frequently co-promoted alongside Innisfree.
• COSRX: K-beauty brand built around active-ingredient treatment products (snail mucin, AHA/BHA, retinoids). Closely comparable to Innisfree's Vitamin C, retinol, and PDRN treatment-serum portfolio and K-beauty enthusiast customer base.
• Sulwhasoo: Premium K-beauty brand under Amorepacific specializing in herbal anti-aging skincare. Comparable as a sibling Amorepacific brand targeting the same Korean botanical/anti-aging positioning from a premium price tier.
• The Ordinary: Estée Lauder's treatment-serum brand built around single-actives (vitamin C, niacinamide, retinol, hyaluronic acid) at accessible price points. Directly comparable to Innisfree's Vitamin C, retinol, and Green Tea PDRN serum portfolio targeting ingredient-savvy consumers.
• Drunk Elephant: Premium clean-beauty skincare brand (Shiseido) built around biocompatible formulations without the 'suspicious six' ingredients. Comparable to Innisfree's innisfree-clean* standard and Sephora/Ulta clean-beauty positioning.
• CeraVe: L'Oréal-owned skincare brand dominant in ceramides and barrier repair with dermatologist backing. Comparable to Innisfree's Green Tea Ceramide line, National Eczema Association certification, and sensitive-skin consumer segment.
• Dr.Jart+: K-beauty dermocosmetics brand (Estée Lauder) focused on clinical formulations, sheet masks, and ceramides. Comparable to Innisfree's mask and sensitive-skin portfolio and frequently co-merchandised in K-beauty retailer assortments.

Broad incumbents

• La Roche-Posay: L'Oréal-owned dermocosmetics brand with dermatologist endorsement, sensitive-skin focus, and thermal-spring water heritage. Comparable to Innisfree's sensitive-skin and clean-clinical positioning, but operates at much broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAkqA-8MSRzOGEghmj3aseg
• Facebookfacebook.com/innisfreephilippines
• Instagraminstagram.com/innisfreeusa
• TikToktiktok.com/@innisfreeusa
• Xx.com/innisfreeindia_

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innisfree