Manifest Group

What Manifest Group does

Manifest Group is a privately held, founder-led global brand communications agency headquartered in London that delivers integrated campaigns across brand strategy, creative development, public relations, social media, influencer relations, events, experiential, content and video production, and design. The firm operates from six owned studios — London, Manchester, Stockholm, New York, Los Angeles, and Melbourne — enabling 24-hour creative production across EMEA, North America, and APAC, and serves enterprise consumer-brand clients across food and beverage (Polestar, Aperol, Bulleit, ARDRAY, Jameson, Gousto, Ecover), beauty and wellness (Trilogy, Sonocea), baby and parenting (Tommee Tippee, Babyganics), fashion (Clarks), technology (Candy Crush, MSquared), charity (Whizz Kidz, Blue Dragon), and media (Eastern Standard Times), with agency-of-record engagements and project-based retainers as the core commercial model. Beyond agency services, Manifest has begun extending into platform and network plays: it launched AIMOS® in March 2025 — an AI Marketing Operating System targeting the 'Say-Do' gap for in-house marketing teams and other agencies — and The Etc. Collective in 2024, an international network of independent communications agencies. The company is structured as a UK-private group, has achieved B-Corp certification, and is led by founder and global CEO Alex Myers alongside a senior team including a Global Chief Creative Officer hired from WPP, regional Managing Partners across the US, Nordics, and Melbourne, and a COO elevated from Partner. Revenue is undisclosed but inferred to be in the mid-tens of millions USD range based on six-office footprint, AOR relationships with global brands, and a 50% growth signal reported in 2021.

Name

Manifest Group

Legal name

Manifest Group

Website

https://manifest.group

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Manifest Group is a London-headquartered, founder-led global brand communications agency operating from six studios (London, Manchester, Stockholm, New York, Los Angeles, Melbourne) that delivers integrated campaigns in brand strategy, creative, PR, social, influencer, events, content, and video production for enterprise consumer-brand clients across F&B, beauty, automotive, baby, and charity sectors.

Ownership category

akta.pro rank

Product category

Brand Communications and Creative Agency Services

NAICS

Advertising Agencies (54181), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD)

Keywords

• Brand communications agency
• Integrated marketing services
• Creative campaign development
• Public relations services
• Brand strategy consulting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Manifest generates revenue through providing integrated brand communications services including brand strategy, creative campaigns, public relations, social media, events, influencer relations, content production, and video production to enterprise clients. Revenue model includes project-based fees, retainer arrangements, and annual agency of record contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Manifest Group delivers integrated brand communications services for global consumer brands, combining brand strategy, brand identity, creative campaign development, content and video production, social media, public relations, influencer relations, events and experiential marketing, and advertising under a single agency model across six global studios. The firm has also launched AIMOS®, an AI Marketing Operating System, and The Etc. Collective, an international network of independent communications agencies, extending its offering beyond services into proprietary platforms.

Product overview

Manifest Group is a unified global brand communications agency offering integrated services across brand strategy, brand identity, brand experience, campaigns, content production, social media, PR, influencer relations, events, video production, advertising, design, and tone of voice. The agency operates across six studios (London, Manchester, Stockholm, New York, Los Angeles, and Melbourne) and delivers work for global consumer brands. In addition to its core communications services, Manifest has developed proprietary offerings including the AIMOS® AI Marketing OS platform for in-house teams and agencies, and The Etc. Collective — an international network of independent comms agencies it has launched. The agency's editorial sub-brands include Slant (thought leadership and cultural commentary) and Fresh Meet (podcast series).

Differentiator

Problem solved

Functional benefit

Brands

• Slant: Cultural insights platform providing hot takes on topics in culture, creativity and communications
• Fresh Meet
• AIMOS
• The Etc. Collective

Products and services

• Brand Communications & Integrated Campaign Services Integrated brand communications delivered across brand strategy, brand identity, brand experience, creative campaign development, content production, social media, public relations, influencer relations, events, video production, advertising, design, and tone of voice — sold as a unified agency engagement for global consumer brands, typically as agency of record retainers or project-based contracts.
• AIMOS® (AI Marketing Operating System) Proprietary AI Marketing Operating System platform designed to bridge the 'Say-Do' gap in marketing, helping in-house marketing teams and agencies operationalize brand strategy and align strategy with execution.
• The Etc. Collective An international network of independent communications agencies launched by Manifest to extend global reach and enable cross-market collaboration while preserving independent agency culture.

Quantifiable outcome

• 31% increase in social share of voice for Tommee Tippee; 30% bottle sales increase in UK
• +6 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• PolestarcoreGTM or Marketing Partner · 1 January 2024Manifest appointed as agency of record for Polestar, the electric vehicle brand. This represents a significant win in the automotive sector for the agency.
• JellycatcoreGTM or Marketing Partner · 1 January 2024Manifest became Jellycat's US communications agency, handling public relations and marketing communications for the premium toy brand in the US market.
• Eager DrinkscoreGTM or Marketing PartnerAppointed as creative agency of record for Eager Drinks, an ethical beverage brand.
• TRIWAcoreGTM or Marketing PartnerAppointed as creative agency of record for ethical accessory brand TRIWA.
• OmiocoreGTM or Marketing PartnerSelected as Omio's global PR agency for the travel platform.
• UnitedMasterscoreStrategic or Co-development PartnerMulti-year partnership with music and creator platform UnitedMasters for Bulleit Frontier Whiskey's 100-Hour Commitment mentorship program supporting emerging artists. Partnership enables mentorship, bootcamps, and industry access for aspiring musicians.
• Tribeca FestivalminorStrategic or Co-development PartnerBulleit Frontier Whiskey's ongoing partnership with Tribeca Festival including sponsorship of Best New Director Award and Headline Coup campaign amplifying first-time filmmakers.
• Random InternationalminorStrategic or Co-development PartnerArt collaboration with post-digital art group Random International for The Glen Grant Splendours Collection launch, creating 'Seasons' live performative art experience.
• The Upper House Hong KongminorStrategic or Co-development PartnerLuxury hotel venue partner for The Glen Grant Splendours Collection launch activation during Art Basel Hong Kong.
• Design Bridge + PartnersminorStrategic or Co-development PartnerCreative collaboration for The Glen Grant brand work.
• TechfugeesminorStrategic or Co-development PartnerPartnership with global non-profit tech community focusing on purpose-led work and refugee support.
• Stacey DooleyminorGTM or Marketing PartnerPresenter and documentary maker collaborated with Tommee Tippee The Social Feed campaign to capture and share authentic feeding stories.
• Lily ColeminorGTM or Marketing PartnerSupermodel and climate activist partnered with Ecover for Rewearing is Caring campaign, capturing content and media interviews.
• Mason EveminorGTM or Marketing PartnerBrooklyn-based artist, designer and educator created murals for Native Shoes x Crayola #WhatIfWeCreated campaign.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Mother London: Mother is a long-established independent creative agency in London offering integrated advertising, brand communications, and campaign work for global consumer brands. Directly comparable to Manifest in size, independent positioning, and integrated creative offering.
• Uncommon Creative Studio: Uncommon is an independent creative studio focused on building brands through integrated campaigns, content, and design. Directly comparable to Manifest given that Manifest' s UK MD Rowena Vithlani was previously Managing Partner at Uncommon, signalling direct competitive overlap in culture and offering.
• Lucky Generals: Lucky Generals is an independent creative agency based in London known for integrated campaigns and PR-driven creative work for challenger and established brands. Directly comparable to Manifest in independent positioning, integrated offering, and UK creative pedigree.
• Anomaly: Anomaly is an independent creative agency with offices in multiple markets that combines advertising, brand strategy, and design services for global consumer brands. Comparable to Manifest' s integrated model and independent ownership structure.
• The&Partnership: The&Partnership is an independent creative and communications network offering integrated brand-building across multiple markets. Comparable to Manifest' s combination of independent ownership, multi-studio presence, and integrated creative+PR+content offering.
• Joint London: Joint is an independent creative agency delivering brand campaigns, advertising, and content for consumer clients. Comparable to Manifest in independent creative agency positioning and integrated campaign scope.

Broad incumbents

• BBDO Worldwide: BBDO is one of the largest global advertising agency networks offering integrated creative, brand strategy, and content services. Comparable to Manifest in offering but at significantly larger scale under Omnicom ownership, representing the holding-company competitive context.
• Droga5: Droga5 is a globally awarded creative agency now part of Accenture Song, working across brand strategy, advertising, and design for major global brands. Comparable to Manifest in creative ambition but operates at a larger scale under holding-company ownership.
• Wieden+Kennedy: Wieden+Kennedy is a globally renowned independent creative agency with studios across the US, Europe, and Asia, serving major consumer brands. A scaled independent peer to Manifest with a comparable integrated creative ethos but materially larger footprint.
• Dentsu Creative: Dentsu Creative is the creative network of Dentsu International offering integrated advertising, brand, and experience services globally. Manifest' s NED Ete Davies was formerly COO of Dentsu Creative EMEA, evidencing direct overlap in offering and competitive arena.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/manifestgrp
• YouTubevimeo.com/manifestgrp
• Facebookfacebook.com/manifestlondon
• LinkedInlinkedin.com/company/manifest.group
• Instagraminstagram.com/manifestgroup_

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manifest Group