What Medulla Communications does

Medulla Communications Pvt. Ltd. is an India-headquartered, independently owned healthcare specialist marketing agency founded in 2008 in Mumbai. The firm provides strategic communication services — brand communication, campaign development, digital marketing, scientific communication, and creative advertising — to pharmaceutical companies, medical device manufacturers, consumer healthcare brands, hospitals and clinics, healthcare start-ups, and health tech companies globally. The company operates through a four-pillar service architecture (science, strategy, digital innovation, and creativity) with dedicated specialist teams in each discipline, and is structured as a privately held private limited company with no parent, subsidiaries, or external funding disclosed.

The firm's go-to-market is enterprise field sales executed across three offices: Mumbai (India headquarters and Centre of Excellence), Singapore (APAC), and the USA (with a named representative). Core delivery and operations remain anchored in India for cost efficiency and scalability, while Singapore and the USA provide client proximity. Pricing follows a quote-based professional services model typical of creative agencies and is not publicly disclosed. Distribution relies on direct client engagement, with brand building driven by an award-rich portfolio (Cannes Lions Health #1 Healthcare Agency 2016; Top 3 globally 2015–2017; #4 Effies; #4 WARC; Rx Club Show New York 2014), a website portfolio of case studies, white-paper co-marketing with Veeva, and Bloc Partner network membership.

Customer segments are described at the category level rather than by named logos, spanning pharma, medical devices, consumer healthcare, hospitals/clinics, and emerging health-tech buyers. The firm self-positions as "Proudly Independent. Proudly a Global Partner." No patents, proprietary technology products, AI/ML capabilities, regulatory actions, M&A activity, or funding rounds are disclosed; founder and managing director Praful Akali leads the firm, with Andrew Schirmer serving as the US representative.

Name

Medulla Communications

Legal name

Medulla Communications Pvt. Ltd.

Website

https://medulla.in

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Medulla Communications is an India-headquartered, independent healthcare specialist marketing agency serving pharmaceutical, medical device, consumer healthcare, hospital, and health-tech clients globally through offices in Mumbai, Singapore, and the USA.

Ownership category

akta.pro rank

Product category

Healthcare Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

akta.pro secondary industries

Healthcare & Life Sciences PR (MPAAADAD), Healthcare & Life Sciences PR (BPAFADAJ)

Keywords

• Healthcare advertising services
• Pharmaceutical marketing
• Medical device marketing
• Healthcare brand communication
• Consumer healthcare branding

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Healthcare Marketing Services: Full-service healthcare marketing agency providing strategic communication services to pharmaceutical, medical device, consumer healthcare, and health tech clients globally

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Medulla Communications is a healthcare specialist advertising agency that strategically distils complex science into compelling, human-centred marketing communication for pharmaceutical companies, medical device manufacturers, consumer healthcare brands, hospitals, clinics, healthcare start-ups, and health tech companies. The agency delivers integrated campaigns through four specialized pillars — science, strategy, digital innovation, and creativity — anchored in an India Centre of Excellence with regional offices in Singapore and the USA.

Product overview

Medulla Communications is a healthcare specialist agency that offers a unified suite of services rather than discrete product modules. The agency operates across four core pillars — science, strategy, digital innovation, and creativity — which are delivered through specialized integrated teams to create healthcare marketing solutions. The agency's service offering encompasses brand communication, campaign development, and strategic communications for pharmaceutical companies, medical device manufacturers, consumer healthcare brands, hospitals, clinics, healthcare start-ups, and health tech companies. Work examples include awareness campaigns (Tear Drop for trigeminal neuralgia, Woolen Intestines for deworming, Intestinal slums), patient education initiatives (Fake Patient Project for diabetes), condition simulation experiences (Spinning Living Room for vertigo), and palliative care advocacy (Last Words film).

Differentiator

Problem solved

Functional benefit

Products and services

• Healthcare Marketing Communication Services

Quantifiable outcome

• #1 Healthcare Agency of the Year at Cannes Lions Health 2016
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• VeevacoreTechnology or IntegrationVeeva is a cloud-based software company specializing for the life sciences industry. Medulla has produced a white paper with Veeva titled 'Mapping a Digital-First Doctor Journey' available for download on the Medulla website, indicating a thought leadership and content partnership focused on digital transformation in healthcare marketing.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Havas Health & You: Global healthcare communications network within Havas offering creative, medical, and digital services to pharma and consumer health clients. Directly comparable as a healthcare-focused creative and communications agency, but with significantly broader geographic footprint and holding-company backing versus Medulla's independent specialist model.
• McCann Health: Global healthcare creative and communications network within IPG, serving pharma, medtech, and consumer health clients worldwide. Comparable to Medulla in healthcare creative specialization and pharma/medtech client base, but operating as a large network with multiple regional hubs rather than an India-anchored independent.
• Publicis Health: Healthcare communications arm of Publicis Groupe, covering creative, media, medical, and digital health across pharma and consumer health. Comparable in healthcare creative and strategic communications, but backed by a global holding company with deeper digital and media capabilities than Medulla.
• Ogilvy Health: Healthcare marketing and communications agency within WPP's Ogilvy network, serving pharma, medtech, and consumer health globally. Comparable in healthcare creative campaigns for HCP and patient audiences, with similar Cannes Lions pedigree but operating within a global network structure.
• FCB Health: Healthcare advertising and communications agency within IPG, serving major pharma clients with creative and strategic communications. Comparable as a healthcare-focused creative agency competing in the same Cannes Lions Health arena as Medulla, but at significantly larger scale with US-centric operations.
• TBWA\WorldHealth: Healthcare advertising network within TBWA\Worldwide (Omnicom), offering creative, digital, and strategic communications for pharma and medtech clients. Comparable in healthcare creative specialization and pharma client base, with global scale that Medulla lacks.

Direct peers

• Sudler & Hennessey: Specialist healthcare communications agency within WPP, focused on pharma, medical devices, and consumer health marketing. Closely comparable to Medulla in specialist healthcare positioning and creative-led campaign work, though organized within a global network rather than as an independent.
• CDM (now CDM New York / CDM London): Healthcare creative agency within Omnicom Health, known for award-winning pharma and consumer health campaigns. Comparable as a healthcare specialist creative shop, with similar Cannes Lions recognition, but operating as part of a global network versus Medulla's independent model.

Emerging players

• Indegene: India-headquartered healthcare commercialization and marketing services company serving global pharma and medtech. Comparable as an India-anchored healthcare marketing services provider to pharma clients globally, though broader in scope (including commercial, medical, and digital health operations) than Medulla's creative-only focus.

Regional players

• LLF (LLYC Healthcare): Healthcare-focused communications and creative agency with strong presence in Latin America and Europe, serving pharma and consumer health. Comparable as a specialist healthcare creative and PR agency, but with regional rather than APAC/US focus relative to Medulla.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MedullaCommunications

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medulla Communications