PissedConsumer.com
PissedConsumer.com is a consumer review and complaints platform serving individuals disputing issues with companies, hosting 27M+ users across 244,000+ businesses. It monetises via business listing fees, an LVP dispute-resolution service, and advertising.
- Company typePrivate
- Founded2006
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What PissedConsumer.com does
PissedConsumer.com, operated by Consumer Opinion LLC and headquartered in Carson City, Nevada, is a consumer review and complaints platform founded in 2006 that enables individuals to publish reviews, share photo and video complaints, and contact companies directly. The platform hosts 27+ million registered users across 244,000+ companies spanning 12+ verticals (telecommunications, e-commerce, financial services, airlines, insurance, software, etc.), with content moderated through a combination of human review and AI tooling. Differentiated features include a Collective Complaint Tool (requiring 20 signatures within 30 days before escalation), a Reverse Phone Lookup utility for spam and carrier identification, and a PissedConsumer Club membership offering expert consumer guidance.
The business monetises through three streams: (1) recurring subscription and listing fees from businesses via its 'Business Solutions' portal (companies pay to monitor and respond to reviews); (2) transaction-based Legitimacy Verification Program (LVP) fees — $1,200 per single-review dispute and $2,000 for up to five reviews — administered by neutral third-party attorneys; and (3) on-platform advertising, complemented by a Shopify-based merchandise store. The platform publishes annual research (e.g., 340,000-respondent survey on AI in customer service) and runs the third-annual Consumers Choice Award recognising 30 high-satisfaction companies. It is recognised on the Inc. 5000 (2024) and maintains active social-media presence across Facebook, YouTube, LinkedIn, Instagram, Twitter, and TikTok. The company is privately held with no disclosed institutional funding, 11–50 employees, and is led by co-founder and CEO Michael Podolsky.
PissedConsumer.com firmographics
Firmographics- Name
- PissedConsumer.com
- Legal name
- Consumer Opinion LLC
- Website
- https://pissedconsumer.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PissedConsumer.com is a consumer review and complaints platform serving individuals disputing issues with companies, hosting 27M+ users across 244,000+ businesses. It monetises via business listing fees, an LVP dispute-resolution service, and advertising.
- Ownership category
- akta.pro rank
PissedConsumer.com industry classification
Industry- Product category
- Consumer Reviews Platform
- NAICS
- Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- News & Media Comment/UGC Moderation (Comments, uploads, livestreams) (BPAAALAJ)
Keywords
Where PissedConsumer.com is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PissedConsumer.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Business Solutions and Listing Fees: Companies pay for business solutions including company listing, monitoring services, and response capabilities on the platform
- Legitimacy Verification Program (LVP) Fees: Fee-based dispute resolution service: $1,200 for single review disputes, $2,000 for up to 5 reviews. Third-party neutral attorneys review content for Terms of Use compliance.
- Advertising: The platform hosts advertising as a revenue stream, including promotional content placements for businesses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Single review dispute resolution |
| Transaction based/ take rate | Pay-as-you-go | Multiple review dispute resolution |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
PissedConsumer.com product offering
Product offeringCore offering
PissedConsumer.com is an online consumer review and complaints platform that hosts 27+ million registered users writing reviews about 244,000+ companies across categories such as telecommunications, e-commerce, financial services, and airlines. The platform enables consumers to post reviews with photos and videos, directly contact companies, participate in collective complaint actions, and access expert guidance through the PissedConsumer Club. For businesses, the company offers paid Business Solutions (listings, monitoring, response tools), advertising placements, and the Legitimacy Verification Program (LVP), a third-party attorney-led dispute resolution service priced at $1,200 per single review or $2,000 for up to five reviews.
Product overview
PissedConsumer is a consumer review and complaints platform offering a unified ecosystem centered on the core PissedConsumer Platform for posting reviews and tracking issue resolutions. The platform is enhanced by the PissedConsumer Club membership for expert guidance, the Collective Complaint Tool enabling consumers to unite over shared issues, and the Reverse Phone Lookup for spam identification. The Legitimacy Verification Program (LVP) provides dispute resolution for content disputes. Business Solutions allow companies to advertise and manage their presence. The platform also hosts an annual Consumers Choice Award recognizing companies with high customer satisfaction. The platform serves over 28 million registered users across 244,000 companies, featuring content moderation through both human and AI-based systems.
Differentiator
Problem solved
Functional benefit
Products and services
- PissedConsumer Platform
Quantifiable outcome
- Platform enables companies to identify systemic issues before they escalate to reputational crises through collective complaint early warning system
- +1 more outcomes
Companies that use PissedConsumer.com
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles3 records
PissedConsumer.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PissedConsumer.com partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
PissedConsumer.com competitors and assessment
Company assessmentDirect peers
- ConsumerAffairs: Consumer review and complaint platform with verified reviews and a B2B 'ConsumerAffairs for Brands' SaaS offering. Direct peer in both the consumer-facing complaint surface and the B2B monetization model.
- Ripoff Report: Long-running complaints and negative-review platform with a similar negative-leaning brand positioning. Closest analog in niche tone and consumer use case; comparable legal exposure and content-moderation challenges.
- Sitejabber: Consumer review platform focused on online businesses, with a similar mix of free consumer posting and paid business tools. Comparable in scale, vertical mix, and consumer-led go-to-market.
- Trustpilot: Public consumer review platform hosting company profiles with verified reviews. Closest direct competitor; offers similar Business subscription tiers and dispute-flag tools, but at much larger scale and with broader (positive-leaning) review positioning.
- ComplaintsBoard: Consumer complaint aggregation site with company listings and resolution features. Direct competitor for organic complaint-intent search traffic and consumer-side engagement.
- Better Business Bureau: Long-standing consumer complaint and business-accreditation platform. Comparable in function (consumer disputes, business response, public trust ratings) and overlaps directly in the North American market.
Emerging players
- Feefo: Verified-review platform primarily serving mid-market and enterprise e-commerce brands. Comparable in the B2B reviews SaaS layer and a relevant peer for benchmarking enterprise-tier monetization.
Others
- Bazaarvoice: B2B reviews and user-generated content enablement platform for retailers and brands. Comparable on the B2B monetization side (analytics, syndication, moderation) and a credible acquirer or technology partner for PissedConsumer's Business Solutions roadmap.
Broad incumbents
- Yelp: Mass-market local business review platform with a heavy advertising and Business Solutions B2B monetization model. Overlaps in business listings, consumer reviews, and B2B paid tiers, but operates far more broadly and at much larger scale.
- Google Customer Reviews: Default review surface integrated into Google Search, Maps, and Shopping. Sets baseline consumer expectations for review authenticity and response, and represents both a major traffic source for PissedConsumer and a structural competitive threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PissedConsumer.com social profiles
Digital presencePissedConsumer.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
PissedConsumer.com leadership team
Management profileNumber of profiles
Profiles1 record
PissedConsumer.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PissedConsumer.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PissedConsumer.com
What does PissedConsumer.com do?
PissedConsumer.com is an online consumer review and complaints platform that hosts 27+ million registered users writing reviews about 244,000+ companies across categories such as telecommunications, e-commerce, financial services, and airlines. The platform enables consumers to post reviews with photos and videos, directly contact companies, participate in collective complaint actions, and access expert guidance through the PissedConsumer Club. For businesses, the company offers paid Business Solutions (listings, monitoring, response tools), advertising placements, and the Legitimacy Verification Program (LVP), a third-party attorney-led dispute resolution service priced at $1,200 per single review or $2,000 for up to five reviews.
Is PissedConsumer.com a public or private company?
PissedConsumer.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PissedConsumer.com founded?
PissedConsumer.com was founded in 2006. It employs 11 to 50 people.
Where is PissedConsumer.com based?
PissedConsumer.com is headquartered in Las Vegas, United States, in the North America region.
How does PissedConsumer.com make money?
Three revenue lines are on record. Business Solutions and Listing Fees are the primary driver. The others are legitimacy Verification Program (LVP) Fees and advertising.
Who are PissedConsumer.com's main competitors?
Direct peers on record are ConsumerAffairs, Ripoff Report, Sitejabber, Trustpilot, ComplaintsBoard and Better Business Bureau. Feefo is listed as an emerging player. Bazaarvoice is listed as an others. Broad incumbents are Yelp and Google Customer Reviews.
Does PissedConsumer.com have an API?
No public API is recorded for PissedConsumer.com.
What industry is PissedConsumer.com in?
PissedConsumer.com's product category is Consumer Reviews Platform. Its primary akta.pro industry code is BPAAALAJ, News & Media Comment/UGC Moderation (Comments, uploads, livestreams). Its NAICS code is 54191 and its SIC code is 7372.