Bazaarvoice
Bazaarvoice is a user-generated content (UGC) platform enabling 13,000+ brands and retailers to collect, moderate, display, and syndicate authentic ratings, reviews, photos, and videos across a 2,300+ retailer network, reaching 3.1B+ peak monthly shoppers globally via tiered SaaS subscriptions.
- Company typePrivate
- Founded2005
- HeadquartersAustin, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Bazaarvoice does
Bazaarvoice is a user-generated content (UGC) platform that enables brands and retailers to collect, moderate, display, and syndicate authentic ratings, reviews, photos, videos, and Q&A content across a global two-sided network of more than 13,000 brands and 2,300 retailers (including Walmart, Target, Sephora, ASDA, and others). Founded in 2005 and headquartered in Austin, Texas, the company sells tiered SaaS subscriptions (Essentials, Advanced, Enterprise) plus add-on modules such as Bazaarvoice Vibe (unified social commerce platform), HarmonyAI, Contextual Commerce, ReviewSource, Visual Syndication, and the patent-pending Authentic Discovery API that exposes UGC to AI search bots and LLM shopping agents. Revenue derives from recurring subscriptions, add-on products, implementation professional services, and tiered support plans, distributed through direct enterprise sales, the retail syndication network, self-serve online channels, and a Shopify Certified Technology Partnership for mid-market reach.
The platform operates a cloud-based, API-first architecture (Conversations API, Mobile SDKs for iOS/Android) and processes multi-modal content (text, image, video) through NLP-based sentiment analysis and AI content moderation trained on fraud signals including IP, device fingerprint, and behavioral patterns. Bazaarvoice owns and operates the Influenster product-sampling community of 9M+ shoppers as an always-on content generation engine, supplemented by creator marketing capabilities added via the 2023 acquisition of Affable.ai and AI-driven contextualization from the Granify acquisition (also 2023). The firm maintains regional offices and sales coverage across North America, the UK, Germany, France, the Netherlands, Lithuania, Australia, and an engineering center in Bengaluru.
The company is privately held after delisting from NASDAQ (ticker: BV), operates 1,001-5,000 employees globally, and reports no public parent company or active venture funding in the source data. Strategic positioning in 2026 has pivoted toward AI-driven discovery, with ecosystem partnerships with Google, Shopify, and TikTok, and product launches (Authentic Discovery API, Bazaarvoice Vibe tiers) explicitly targeting Generative Engine Optimization (GEO) and AI-powered shopping agents. Compliance posture includes GDPR, CCPA, EU-U.S./UK/Swiss Data Privacy Framework certifications, and WCAG 2.1 / ADA Title III accessibility compliance evaluated by Level Access.
Bazaarvoice firmographics
Firmographics- Name
- Bazaarvoice
- Legal name
- Bazaarvoice, Inc.
- Website
- https://bazaarvoice.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Bazaarvoice is a user-generated content (UGC) platform enabling 13,000+ brands and retailers to collect, moderate, display, and syndicate authentic ratings, reviews, photos, and videos across a 2,300+ retailer network, reaching 3.1B+ peak monthly shoppers globally via tiered SaaS subscriptions.
- Ownership category
- akta.pro rank
Bazaarvoice industry classification
Industry- Product category
- User-Generated Content (UGC) Platform for E-commerce
- NAICS
- General Merchandise Retailers (455)
- akta.pro primary industry
- Generalist Marketplaces & Online Malls (BPAMAGAA)
- akta.pro secondary industries
- Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK), Vertical/Specialty Marketplaces (BPAMAGAB), Social Marketplace Aggregators (Multi-seller in Social Feed) (CRAFANAB)
Keywords
Where Bazaarvoice is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Bazaarvoice business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: Annual or multi-year subscription-based revenue from platform packages (Essentials, Advanced, Enterprise) providing UGC collection, display, syndication, and analytics capabilities. Pricing scales with features, user seats, and distribution reach.
- Add-on Products and Modules: Additional revenue from optional add-ons including ReviewSource (always-on reviews), Visual Syndication, Creator Marketing modules, and API throughput upgrades beyond base allocations.
- Professional Services: Implementation consulting services (Growth and Custom packages) providing expert guidance for platform setup, technical integration, and program launch. 90-day implementation plans with dedicated resources.
- Support Plans: Tiered support packages (Standard, Priority, Enterprise) offering differentiated service levels including response times, designated account managers, and technical success managers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Essentials - Entry-level UGC program launch |
| Subscription | Annual | Advanced - Growing UGC program with Q&A and SMS collection |
| Subscription | Annual | Enterprise - Maximized UGC program with full customization |
| Subscription | Annual | Bazaarvoice Vibe - Launch (Entry point for social/creator) |
| Subscription | Annual | Bazaarvoice Vibe - Grow (Scaled social/creator with AI) |
| Subscription | Annual | Bazaarvoice Vibe - Maximize (Full-scale enterprise social/creator) |
| Subscription | Annual | Support Plans - Standard |
| Subscription | Annual | Support Plans - Priority |
| Subscription | Annual | Support Plans - Enterprise |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Bazaarvoice product offering
Product offeringCore offering
Bazaarvoice operates a cloud-based SaaS platform that collects, syndicates, and optimizes user-generated content (ratings, reviews, photos, videos, and Q&A) across a network of 2,300+ retailers, helping brands and retailers build shopper trust, increase conversion, and gain consumer insights. The platform combines ratings & reviews, social commerce, creator marketing, and AI-driven authenticity verification into a single integrated offering with tiered subscription packages and professional services.
Product overview
Bazaarvoice is a comprehensive user-generated content (UGC) platform for e-commerce that operates as a unified platform with multiple integrated modules. The core portfolio includes Ratings & Reviews, Questions & Answers, Social Commerce, Retail Syndication, Creator Marketing, and Sampling (via Influenster). The platform is complemented by the Bazaarvoice Vibe unified social commerce platform, the Authentic Discovery API for AI content discovery, Contextual Commerce for AI-driven conversions, and Connections for retail engagement. Additional offerings include ReviewSource for always-on reviews, Visual Syndication for photo/video distribution, and Social Media Management. Bazaarvoice also acquired Granify (AI-driven contextualization) and Affable.ai (influencer marketing platform) to expand its capabilities. The platform connects to over 2,300 retailers and reaches 3.1B+ peak monthly shoppers.
Differentiator
Problem solved
Functional benefit
Brands
- Bazaarvoice Vibe: All-in-one content hub that unites the power of social, creators, campaigns, and commerce to deliver a full-funnel content strategy that converts from reach to revenue.
- ReviewSource
- Influenster
- Affable.ai
Products and services
- Ratings & Reviews Core SaaS product for collecting, displaying, and syndicating authentic product reviews, photos, and videos across e-commerce properties and the Bazaarvoice retail network. For brands and retailers seeking shopper trust and conversion lift.
- Questions & Answers
Quantifiable outcome
- 54% lift in revenue per visitor (Molton Brown)
- +7 more outcomes
Companies that use Bazaarvoice
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Bazaarvoice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability11 records
Feature8 records
Bazaarvoice partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ShopifycoreBazaarvoice became a Shopify Certified Technology Partner, enhancing ratings and reviews tools for Shopify merchants. The integration offers features such as localized review management, review syndication, fraud detection, and wider platform connectivity.
- TikTokcoreTikTok and Bazaarvoice launched a social proof integration to enhance user engagement on their platforms, combining Bazaarvoice's UGC capabilities with TikTok's social commerce reach.
- GooglecoreSyndication partnership with Google enabling AI Discovery. Bazaarvoice's partnership with Google allows brand and retailer reviews to be visible in AI-powered search results, addressing the gap where many brands are invisible to AI search systems.
- Influenster Communitycore9M+ community of everyday shoppers who receive products in exchange for honest reviews. Forms the sampling and always-on content generation engine for the platform.
- Level AccessminorAccessibility partner that evaluates Bazaarvoice products on an ongoing basis to ensure compliance with ADA and WCAG 2.1 guidelines.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Bazaarvoice competitors and assessment
Company assessmentDirect peers
- Okendo: Okendo is a UGC platform focused on reviews, ratings, and Q&A for Shopify and other e-commerce platforms. It competes directly with Bazaarvoice in the mid-market and Shopify-native segment.
- Yotpo: Yotpo is the closest direct competitor to Bazaarvoice, offering a UGC platform spanning ratings & reviews, visual marketing, SMS marketing, and loyalty for e-commerce brands and retailers with a similar syndication-network model.
- Loox: Loox is a Shopify-focused visual reviews and referrals app, directly competing with Bazaarvoice's Visual Syndication and Ratings & Reviews products in the Shopify merchant segment.
- Trustpilot: Trustpilot is a public reviews platform serving both brands and consumers. It overlaps with Bazaarvoice's Ratings & Reviews product and competes for the same brand-side budget for trust and social proof.
Broad incumbents
- Sprinklr: Sprinklr is an enterprise customer experience and social media management platform that overlaps with Bazaarvoice Vibe's social media management and social listening capabilities for larger enterprises.
- Emplifi: Emplifi is a customer experience and UGC platform combining reviews, social commerce, and care. It competes with Bazaarvoice across enterprise reviews and social commerce for global brands.
- Khoros: Khoros is a customer engagement platform combining social media management, care, and community, overlapping with Bazaarvoice's Vibe social inbox, community, and moderation capabilities.
- Hootsuite: Hootsuite is a broad social media management platform that overlaps with Bazaarvoice's Vibe Social Media Management module, particularly for mid-market and enterprise social scheduling and listening.
Emerging players
- Reeview: Reeview is a reviews and UGC platform focused on Shopify and DTC brands, competing with Bazaarvoice's SMB/mid-market Essentials and Advanced packages.
- Pixlee TurnTo: Pixlee TurnTo is a UGC and ratings & reviews platform that overlaps with Bazaarvoice's Ratings & Reviews, Visual Syndication, and creator marketing offerings, particularly for retail and apparel brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Bazaarvoice social profiles
Digital presenceBazaarvoice compliance and trust
Trust signalCompliance7 records
Bazaarvoice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bazaarvoice leadership team
Management profileNumber of profiles
Profiles19 records
Bazaarvoice subsidiaries and ownership
Company hierarchySubsidiaries2 records
Bazaarvoice funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bazaarvoice M&A and investment
M&A and investmentM&A8 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bazaarvoice
What does Bazaarvoice do?
Bazaarvoice operates a cloud-based SaaS platform that collects, syndicates, and optimizes user-generated content (ratings, reviews, photos, videos, and Q&A) across a network of 2,300+ retailers, helping brands and retailers build shopper trust, increase conversion, and gain consumer insights. The platform combines ratings & reviews, social commerce, creator marketing, and AI-driven authenticity verification into a single integrated offering with tiered subscription packages and professional services.
Is Bazaarvoice a public or private company?
Bazaarvoice is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bazaarvoice founded?
Bazaarvoice was founded in 2005. It employs 1,001 to 5,000 people.
Where is Bazaarvoice based?
Bazaarvoice is headquartered in Austin, United States, in the North America region.
How does Bazaarvoice make money?
Four revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are add-on Products and Modules, professional Services and support Plans.
Who are Bazaarvoice's main competitors?
Direct peers on record are Okendo, Yotpo, Loox and Trustpilot. Broad incumbents are Sprinklr, Emplifi, Khoros and Hootsuite. Emerging players are Reeview and Pixlee TurnTo.
Does Bazaarvoice have an API?
Yes. Bazaarvoice offers a comprehensive suite of public APIs for enterprise clients. APIs include: Conversations API (CV2) for retrieving and submitting user-generated content and product catalog data; Social Commerce Display API for visual commerce applications; Displayable Content Export API for bulk data retrieval; Product Sentiment Export API; Privacy API for compliance workflows; Response API for managing review responses; Notifications API for email subscriptions; Transactions API for APO automation; Product Sentiments API using NLP; Mobile SDKs for Android and iOS; and the Authentic Discovery API for AI/chatbot content discovery. Rate limits include 100 QPS for Conversations API and 50 QPS for Product Sentiment API on Managed APIs. Developer documentation is at developers.bazaarvoice.com.
What industry is Bazaarvoice in?
Bazaarvoice's product category is User-Generated Content (UGC) Platform for E-commerce. Its primary akta.pro industry code is BPAMAGAA, Generalist Marketplaces & Online Malls, with a secondary code of BPAFACAK, Feed/Product Listing Ads Management (Shopping, Catalog Ads). Its NAICS code is 455.