What Mindy Support does

Mindy Support is a Cyprus-headquartered (legal entity Steldia Services Ltd., Limassol) AI data infrastructure and business process outsourcing company founded in 2013. It provides end-to-end services for enterprise AI/ML teams spanning data collection, annotation (image, video, text, audio, 3D point cloud), curation, anonymization, data engineering, LLM training (RLHF, fine-tuning, multilingual evaluation), AI consultancy, and outsourced multilingual customer and technical support. The platform combines a 2,000+ in-house professional base with a 250,000+ contributor network across 100+ countries and 85+ languages, supported by multi-stage QA workflows delivering 95-99% annotation accuracy and ISO 27001, ISO 9001, HIPAA, and GDPR compliance for regulated workloads in healthcare, automotive, defense, retail, and IT.

The company monetizes through three revenue streams: professional services priced on productive man-hours (minimum 735 hours/month per engagement, scaling from 5 to 1,000+ annotators), managed services for outsourced customer/technical support on per-seat pricing (250-500+ agent teams), and a recurring subscription layer via the AI Support Bot product. Go-to-market is enterprise sales-led, targeting Fortune 500 and GAFAM buyers through direct engagement, website quote requests, content marketing, and industry-specific case studies. Notable customers include NVIDIA, Fujitsu, MacPaw, Anyline, Atlatec, Viu More, Sweatcoin, Kili Technology, Superb AI, OnRecruit, and YieldSystems.

Name

Mindy Support

Legal name

Steldia Services Ltd.

Website

https://mindy-support.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Mindy Support is a Cyprus-based AI data infrastructure and BPO company providing data annotation, LLM training/RLHF, and multilingual customer support services to Fortune 500 and GAFAM enterprises across 100+ countries and 85+ languages.

Ownership category

akta.pro rank

Product category

AI Data Annotation and LLM Training Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374), Services-Computer Programming Services (7371)

akta.pro primary industry

RLHF, Human Feedback & Evaluation Data Tools (HDAAALAJ)

akta.pro secondary industries

Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Data annotation services
• LLM training services
• Customer support outsourcing
• AI training data
• Multilingual data collection

Headquarters

HQ city

Limassol

HQ country

Cyprus

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Data Annotation Services: Professional data annotation services including image, video, text, audio, and 3D point cloud annotation delivered by trained annotators with domain expertise. Revenue generated through man-hour-based pricing with minimum threshold of 735 productive man-hours per month (5 annotators).
2. LLM Training & Evaluation Services: LLM training, fine-tuning, RLHF, and evaluation services using domain experts across 85+ languages. Includes prompt engineering, content moderation, and multilingual dataset creation.
3. Customer Support Outsourcing: Outsourced customer service operations including human-led support, technical support, and social media support. Pricing based on staff count (250-500+ agents) with CSAT metrics of 99.3%.
4. AI Support Bot Services: AI-powered voice and text agent services automating up to 80% of customer queries with 24/7 availability in 50+ languages. Revenue from AI automation services combined with human agent oversight.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Mindy Support is an end-to-end AI data infrastructure and BPO provider for enterprises building AI/ML systems. The company delivers data annotation across image, video, text, audio, and 3D point cloud modalities, multilingual data collection in 50+ languages, LLM training services (supervised fine-tuning, RLHF, evaluation), and customer support outsourcing with an AI Support Bot capable of automating 80% of queries.

Product overview

Mindy Support is an end-to-end AI data infrastructure and business process outsourcing company offering a comprehensive suite of services for enterprise AI/ML development. The portfolio consists of core data operations products (Data Annotation Services, Data Collection Services, LLM Training Services, AI Training Data, and Customer Support Outsourcing) complemented by specialized sub-products including Image/Text/Audio/Video/3D Point Cloud Annotation, Data Engineering/Curation/Anonymization, AI Consultancy, Quality Assurance, and AI Support Bot. Industry-specific offerings cover Automotive, Medical, Veterinary, Defense/Drone, Retail, Geospatial, Agriculture, IT, Sport, and Robotics verticals. The platform is built on multilingual capabilities across 85+ languages, domain expert teams, multi-stage quality assurance achieving 95-99%+ accuracy, and GDPR/HIPAA/ISO 27001 compliance for secure enterprise deployments.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Annotation Services Comprehensive data annotation outsourcing service covering image, video, text, audio, and 3D point cloud annotation with domain experts and multi-tiered quality assurance for AI/ML model training; minimum 735 productive man-hours/month (5 annotators).
• Data Collection Services Enterprise-scale AI data collection and generation covering speech, audio, text, documents, code, images, video, and sensor data in 50+ languages for training multilingual AI systems.
• LLM Training Services End-to-end LLM training including supervised fine-tuning, RLHF, multilingual coverage in 85+ languages, prompt engineering, content moderation, and validation for building production-ready language models (used by NVIDIA for LLM prompt engineering on content creation).
• AI Training Data High-quality human-verified training data for LLMs, ML models, and enterprise AI covering computer vision, NLP, autonomous systems, generative AI, and speech/audio AI across multiple industries.
• Customer Support Outsourcing Outsourced multilingual customer support in 50+ languages combining human agents with AI tools for 24/7 omnichannel service across email, voice, chat, social media, and CRM platforms; 250-500+ agent teams with 99.3% CSAT.
• Technical Support Outsourcing End-to-end technical support outsourcing with AI-driven diagnostics, Tier 1/2/3 support, multilingual coverage, and scalable teams from 10 to 1,000+ agents; 97% first contact resolution.
• AI Support Bot AI-powered voice and text agent automating up to 80% of customer queries with instant 24/7 multilingual responses in 50+ languages; native integrations with CRM (Zendesk, Salesforce, HubSpot), Zapier, Make.com, 700+ e-commerce platforms, and 200+ calendar platforms with seamless human handoff.
• Text Annotation Text data labeling for NLP including OCR, transcription, classification, named-entity recognition, sentiment analysis, and text categorization to train language understanding models.
• Image Annotation Visual data labeling including semantic segmentation, 2D/3D bounding boxes, polygons, landmarks, tagging, and image masking for computer vision training in automotive, healthcare, retail, and security industries.
• Video Annotation Services Video data processing converting footage to frames with annotation including bounding boxes, polygons, lines, landmarks, event tracking, and classification for autonomous driving, gaming, and AR/VR AI.
• Audio Annotation Services Audio data labeling covering sound labeling, speech-to-text transcription, audio classification, event tracking, and multi-label annotation for voice recognition and virtual assistant AI development.
• 3D Point Cloud Annotation 3D spatial data labeling for autonomous vehicles, agriculture, and transportation including 3D cuboid annotation, segmentation, object classification, lane detection, and LiDAR data annotation.
• Data Engineering Services End-to-end data engineering including data governance, ETL/ELT pipelines, data quality management, migrations, warehousing, data lakes, and DataOps for analytics and AI readiness (used by Fujitsu and MacPaw).
• Data Curation Services Data management services including cleansing, enrichment, classification, tagging, standardization, and validation to improve data quality and accessibility for AI training.
• Data Anonymization Services Privacy protection services including data masking, tokenization, pseudonymization, k-anonymity, differential privacy, and PII/PHI protection for GDPR and regulatory compliance.
• AI Consultancy Services AI consulting covering data curation, anomaly detection, dataset optimization, workflow automation, RPA implementation, image/language processing, and ethical/business intelligence guidance.
• Quality Assurance Services Multi-stage QA validation ensuring 95-99% annotation accuracy with quality management methodology, validated by customers including YieldSystems.
• Social Media Customer Service 24/7 social media support managing comments, DMs, reviews, and interactions across Facebook, Instagram, TikTok, Twitter/X, LinkedIn, YouTube, and WhatsApp with moderation and reputation management.
• Medical Data Annotation Services Clinically accurate medical data annotation covering CT, MRI, X-ray, ultrasound, pathology images, clinical NLP, and multimodal datasets with HIPAA, GDPR, and ISO 27001 compliance for healthcare AI.
• Automotive Data Annotation Specialized annotation for autonomous vehicles including HD mapping, ADAS, LiDAR, sensor fusion, in-cabin behavior recognition, and geospatial data for automotive AI development (used by Atlatec for 3D map building).
• Veterinary AI Data Annotation Veterinary imaging and animal health data annotation covering X-ray, CT, MRI, ultrasound, livestock monitoring, and drone imagery for veterinary AI diagnostics.
• Drone AI for Defense & Infrastructure Mission-critical UAV and defense AI data services including reconnaissance annotation, combat drone data, surveillance systems, LiDAR/thermal annotation, and autonomous navigation datasets with secure EU/US infrastructure; 98% object detection accuracy.
• Retail Data Annotation Services Retail-specific annotation covering search engine evaluation, NLP for sentiment analysis, OCR, product recommendation entities, video analytics for in-store monitoring, and virtual try-on pose detection.
• Geospatial Data Annotation Geospatial annotation including polygon annotation, semantic segmentation, image classification, object tracking, LiDAR mapping, and landmark detection for GIS, urban planning, and environmental monitoring AI.
• Robotics & Industrial Automation Data Annotation Industrial data annotation for logistics, manufacturing, warehouse automation, quality control, predictive maintenance, and robotics applications in healthcare, agriculture, and defense.

Quantifiable outcome

• 40-60% cost reduction compared to in-house operations for customer support
• +6 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability15 records

Feature5 records

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Scale AI: Scale AI is the largest pure-play data annotation and RLHF provider, serving foundation model labs and enterprises. Directly competes with Mindy Support on RLHF, data labeling, and AI evaluation services for generative AI model training.
• Defined.ai: Defined.ai provides off-the-shelf and custom AI training datasets, including data collection, annotation, and model evaluation. Comparable to Mindy Support's data collection and AI training data offerings with focus on speech and multilingual datasets.
• CloudFactory: CloudFactory provides AI data annotation and workforce solutions combining human expertise with AI-assisted tools. Comparable to Mindy Support's hybrid model of managed annotation teams with AI tooling, particularly for computer vision and NLP use cases.
• iMerit: iMerit is a data annotation and enrichment company with 7,000+ annotators across India, Bhutan, and the US. Directly competes with Mindy Support on image, video, text annotation and AI data services for industries like autonomous vehicles and medical imaging.
• Surge AI: Surge AI is an AI-native data labeling platform specializing in RLHF, evaluation, and preference data for foundation model developers. Directly competes with Mindy Support's LLM training and evaluation services with focus on frontier AI lab customers.
• Toloka: Toloka is a crowdsourced data labeling platform backed by Yandex, with a global contributor network. Directly comparable to Mindy Support's crowdsourced annotation model, particularly for NLP, computer vision, and RLHF data labeling.
• Appen: Appen is a publicly-traded data annotation company with a global crowd of 1M+ contributors across 170+ countries. Directly comparable to Mindy Support in providing human-annotated training data for AI/ML, with overlap in computer vision, NLP, and speech annotation.
• Sama (formerly Samasource): Sama provides ethical AI data annotation and model validation services with delivery centers in East Africa and India. Comparable to Mindy Support's BPO-style annotation model with overlap in computer vision, ADAS, and image annotation services.

Emerging players

• Labelbox: Labelbox provides a data labeling platform with AI-assisted annotation tools for enterprises building ML models. Competes with Mindy Support on the platform/software layer of annotation but with less emphasis on managed services and crowdsourced labor.

Broad incumbents

• Telus International (TELUS AI): Telus International is a large-scale digital customer experience and AI data solutions provider with 70,000+ team members globally. Comparable to Mindy Support's combined BPO customer support and AI data annotation offerings at significantly larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mindysupport
• YouTubeyoutube.com/@mindysupportchannel2996
• LinkedIncy.linkedin.com/company/mindy-support
• Instagraminstagram.com/mindy_support

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindy Support