Name

firma.de

Legal name

firma.de Firmenbaukasten GmbH

Website

https://firma.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

firma.de is a German digital platform that streamlines company formation (UG, GmbH, Holding, AG, etc.) and provides ongoing SMB services — business addresses, accounting, payroll, legal flat-rates, and trademark registration — for entrepreneurs across Germany, supported by a 200+ partner network.

Ownership category

akta.pro rank

Product category

Business Formation Services

NAICS

Management Consulting Services (54161), Professional, Scientific, and Technical Services (541)

SIC

Services-Management Consulting Services (8742), Services-Legal Services (8111)

akta.pro primary industry

Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)

akta.pro secondary industry

Intercompany & Consolidation Support (Eliminations, Group Reporting Support) (BPAAAGAG)

Keywords

• Company formation services
• Business address rental
• Outsourced accounting services
• Trademark registration services
• Legal consultation services

Headquarters

HQ city

Frankfort

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Company Formation Services: One-time fees for company formation packages including UG, GmbH, Holding, GbR, Einzelunternehmen, and AG formations. Packages range from €249 to €1,298 depending on legal form and included services.
2. Business Address Rental: Monthly subscription service for virtual business addresses in 8 German cities (Berlin, Munich, Hamburg, Frankfurt, Cologne, Düsseldorf, Hanover, Wiesbaden) at €149/month. Used for trade register, trade license, and legal address.
3. Accounting & Payroll Services: Outsourced accounting services starting at €59/month and payroll processing services. Annual financial statements services at various price points.
4. Legal Services: Contract flatrate, legal consultation, trademark registration (Germany and EU), freelance contracts, and cease-and-desist defense services. Mark registration from €189 (DE) and €349 (EU).
5. Partner Commissions: Revenue from partner referrals including FINOM business accounts (€300 cashback programs), Lexware software promotions, and IONOS web hosting offers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

firma.de runs a digital-first platform that handles end-to-end formation of German legal entities (UG, GmbH, Holding, GmbH & Co. KG, AG, Einzelunternehmen, GbR, Immobilien-GmbH) including notary coordination, Handelsregister and Gewerbeamt registration, and tax number application. Beyond formation, it sells recurring post-formation services such as virtual business addresses in 8 German cities, outsourced bookkeeping and payroll, annual financial statements, and trademark registration in Germany and the EU. The platform also resells legal services (contract flat-rate, individual articles of association, cease-and-desist defense) and partners with FINOM, Qonto, Commerzbank, Lexware, IONOS, and Stripe to bundle banking, software, and hosting into the formation offer.

Product overview

firma.de is a digital company formation and business management platform offering comprehensive services for German legal entity formation and ongoing business operations. The core offering consists of company formation products including UG (Unternehmergesellschaft), GmbH, Holding structures, GmbH & Co. KG, AG, Einzelunternehmen, GbR, and Immobilien-GmbH. These are complemented by post-formation services such as virtual business addresses in 8 German cities, outsourced accounting/bookkeeping, payroll processing, annual financial statements, trademark registration (Germany and EU), legal consultation flat-rates, contract services, and business planning tools. The platform operates as a digital-first service with partner networks of tax advisors, lawyers, and banks to provide end-to-end support from company founding through ongoing operations.

Differentiator

Problem solved

Functional benefit

Products and services

• UG Gründung (Unternehmergesellschaft formation) Digital formation of an Unternehmergesellschaft (haftungsbeschränkt) — a German limited-liability entrepreneur company that can be formed with as little as €1 share capital. The package coordinates notarization, Handelsregister and trade registration, and tax-number issuance. Targeted at founders who want limited liability without the €25,000 minimum capital required for a GmbH. Starting price €99 (reduced from €349).
• GmbH Gründung (standard GmbH formation) Full-service formation of a Gesellschaft mit beschränkter Haftung (GmbH), the standard German private limited company, requiring minimum €25,000 share capital (half available at founding). Service covers consultation through to Handelsregister entry. Starting price €139 (reduced from €389).
• Holding Gründung (Holding structure formation) Formation of a parent-company Holding (UG Holding from €398, GmbH Holding from €438, or full-service GmbH-Holding 'Rundum-Sorglos' from €738) enabling tax-optimized profit transfer to the mother company at an effective tax rate of ~1.5% on sale proceeds. Available as UG Holding or GmbH Holding partner packages, often bundled with FINOM business-account opening.
• GmbH & Co. KG Gründung Formation of a GmbH & Co. KG, combining the liability protection of a GmbH as general partner with the partnership taxation of a Kommanditgesellschaft. Capital can be flexibly expanded by adding limited partners. Starting price €339.
• AG Gründung (Aktiengesellschaft formation) Formation of an Aktiengesellschaft (AG), a German stock corporation enabling the sale of company shares in arbitrary denominations to external shareholders. Requires minimum capital of €50,000. Starting price €1,298.
• Einzelunternehmen Gründung (sole proprietorship) Formation of a sole proprietorship (Einzelunternehmen), requiring no start-up capital and no reserves, suitable for freelancers and small business owners. Starting price €249.
• GbR Gründung (civil-law partnership) Formation of a Gesellschaft bürgerlichen Rechts (GbR), a German civil-law partnership requiring minimal start-up capital and no Handelsregister registration or notarization. Starting price €249.
• Immobilien-GmbH (real-estate holding company) Formation of an Immobilien-GmbH, a real-estate holding company designed for tax optimization when owning rental properties. Enables application of corporate tax rates (Körperschaftsteuer) instead of personal income tax on rental income, with liability protection for the owner.
• Geschäftsadresse (virtual business address) Subscription-based virtual business address in 8 German cities (Berlin, Munich, Hamburg, Frankfurt, Cologne, Düsseldorf, Hanover, Wiesbaden), usable for Handelsregister registration, trade licenses, and legal-imprint purposes. Starting price €149 per month.
• Buchhaltung Outsourcen (outsourced accounting) Recurring outsourced bookkeeping service providing streamlined workflows and time-saving processes for ongoing business accounting. Starting price €59 per month, with vertical-specific packages for e-commerce and real-estate companies.
• Lohnabrechnung (payroll processing) Recurring payroll processing service for salary and wage accounting, enabling efficient payroll workflows with time and cost savings for companies with employees.
• Jahresabschluss Kapitalgesellschaft (annual financial statements for corporations) Preparation of annual financial statements and tax returns for corporations (GmbH, UG, AG), delivered by tax advisors. Starting price €1,249.
• Jahresabschluss Holding (annual financial statements for holding companies) Preparation of annual financial statements and tax returns specifically for Holding companies, offered at a competitive fixed price. Starting price €699.
• Jahresabschluss Personengesellschaft (annual financial statements for partnerships and sole proprietors) Preparation of annual financial statements (including EÜR — Einnahmen-Überschuss-Rechnung) and tax returns for partnerships (GbR, OHG, KG) and sole proprietors, delivered by tax advisors. Starting price €399.
• Markenanmeldung Deutschland (German trademark registration) Registration of a trademark with the Deutsches Patent- und Markenamt (DPMA), granting exclusive rights to a brand name, logo, or slogan within Germany. Executed via legal partner ETL IP. Starting price €189.
• Markenanmeldung Europa (EU trademark registration) Registration of an EU-wide trademark with the European Union Intellectual Property Office (EUIPO), protecting product names, company names, logos, or slogans across all EU member states. Starting price €349.
• Beratungs-Flatrate (legal consultation flat-rate) Subscription-based flat-rate legal consultation providing ongoing access to legal advice for SMB clients. Minimum contract term of 12 months with 3-month cancellation notice.
• Vertrags-Flatrate (contract template flat-rate) Subscription-based contract flat-rate providing unlimited access to lawyer-drafted contract templates and legal document generation, bundled into the me-lawyer offering.
• Individuelle Satzung (custom articles of association) Custom-drafted Gesellschaftsvertrag (articles of association) prepared by lawyers at a fixed price, tailored to protect shareholders and provide future security. Starting price €395.
• Freelancer-Vertrag (freelancer contract) Standardized freelancer contract template designed to protect against false-self-employment (Scheinselbständigkeit) claims. Starting price €400.
• Businessplan Beratung (business plan consultation) Professional business plan consultation by experts, supporting startup planning and investor presentations. Starting price €1,499.
• Pitch Deck (investor presentation service) Professional pitch deck creation with custom designs tailored for various industries and presentation purposes, targeted at startup founders raising capital. Starting price €499.
• Gewerbeanmeldung (trade registration filing) Preparation and filing of the Gewerbeanmeldung (trade registration) with the local Gewerbeamt as part of the post-formation workflow.
• Steuernummer Beantragung (tax number application) Application for the Steuernummer (tax number) with the Finanzamt for newly formed companies, as part of the post-formation workflow.
• Digitale Beglaubigung (digital notarization) Digital notarization service providing electronic authentication of documents for company-formation and ongoing business use.
• Beglaubigte Übersetzung (certified translation) Certified translation of official documents requiring translation and authentication, targeted at international founders and cross-border filings.
• Erstberatung (free initial consultation) Free initial consultation with experienced founding experts that guides entrepreneurs through the formation process and explains next steps and important deadlines. Acts as the front-end of the sales funnel.

Quantifiable outcome

• 15,000+ successful company formations since 2012
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, supporting and minor.

• FINOMcoreGTM or Marketing PartnerFINOM is a business banking partner offering digital business accounts. firma.de offers 'Partner-Pakete' (partner packages) that include FINOM business account opening with €300 cashback guarantee. Business accounts cost €24/month each and feature 100% digital KYC/AML onboarding.
• StripesupportingTechnology or IntegrationStripe provides payment processing services for firma.de. The company offers Stripe Credits worth €20,000 as a bonus for holding formation customers. Stripe handles credit card payments for the platform.
• PayPalsupportingTechnology or IntegrationPayPal serves as a payment processing partner for the firma.de platform, enabling customers to pay for services using PayPal.
• LexwaresupportingGTM or Marketing PartnerLexware provides accounting software promoted on firma.de. The partnership offers 'Free Lexware Office XL 6 months free' promotion for customers. Lexware Office is recommended for DIY accounting.
• IONOSminorGTM or Marketing PartnerIONOS is a web hosting partner offering website and domain services for €1/month as a promotional offer for firma.de customers.
• Steffen Hartmann (Rechtsanwalt)supportingImplementation/ SI/ Consulting PartnerLaw firm providing visa and immigration consulting services for international founders using the firma.de platform. Offers consultation for visa and work permit matters.
• ETL IP Patent- und Rechtsanwaltsgesellschaft mbHsupportingImplementation/ SI/ Consulting PartnerLegal partner handling trademark registration services for firma.de customers. Performs trademark registration for Germany and EU. Located at Clayallee 343, 14169 Berlin.
• Boden | RechtsanwältesupportingImplementation/ SI/ Consulting PartnerLaw firm partner handling cease-and-desist defense (Abmahnungsabwehr) and terms & conditions (AGB) services for firma.de customers. Located at Adlerstraße 42, 40211 Düsseldorf.
• 200+ Local Partners (Tax Advisors, Lawyers, Consultants)coreChannel Partner/ Reseller/ DistributorNetwork of over 200 local tax advisors, lawyers, and founding consultants across Germany who provide regional support and refer clients to firma.de. Enables local presence and in-person consultation.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Taxfix: Mobile-first tax filing app for employees and the self-employed in Germany. Adjacent competitor for founder/freelancer tax filings and competes for post-formation tax touchpoints.
• Qonto: European business banking platform for SMBs and freelancers. Bundled with firma.de partner packages but also competes for founder banking relationships and adjacent operating services.

Direct peers

• Lexoffice (Haufe Group): German cloud accounting and payroll SaaS for SMBs and freelancers. Comparable to firma.de on the post-formation bookkeeping/payroll side, and is also a promotional partner of firma.de, making it both a collaboration and a competitive substitute.
• sevDesk: Cloud-based accounting, invoicing and tax-prep software targeting German SMBs and freelancers. Competes for the same post-formation wallet and overlaps with firma.de's outsourced accounting offering.
• Notando / notary24: Digital platform for arranging notary appointments and company formation in Germany. Most direct head-to-head competitor to firma.de's core UG/GmbH formation service, also offering online notarization.
• FastBill: German SaaS for invoicing, accounting, and expense management targeted at SMBs and founders. Overlaps with firma.de's recurring accounting/bookkeeping proposition.

Broad incumbents

• FINOM: European digital business banking platform serving SMBs. Both a strategic partner of firma.de (bundled cashback offers) and an emerging competitor for the founder's banking and operating services.
• DATEV: Dominant German cooperative software provider for tax advisors and accountants. Indirect but powerful competitor for firma.de's outsourced accounting and annual financial statement services via the tax-advisor channel.
• 1&1 IONOS: Large German hosting and SMB digital services provider. Hosts web/domain offerings via firma.de partnership and could expand into formation-adjacent SMB services at scale.

Regional players

• Collmex: German cloud accounting, ERP, and e-commerce back-office software for SMBs. Comparable recurring service to firma.de's bookkeeping offering within the DACH SMB segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/durchstartenmitsystem
• LinkedInlinkedin.com/company/firma-de
• Instagraminstagram.com/1firma
• Xx.com/firma_de

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about firma.de