Catapult Acting Studios

What Catapult Acting Studios does

Catapult Acting Studios, operating as Catapult Acting, LLC, is a privately held, single-location acting training studio based in Atlanta, Georgia. Founded in 2015 by Erik Lingvall (previously of California) and originally operated as a mobile studio before growing into a permanent 3,200 square-foot, two-story facility featuring three state-of-the-art sound-insulated audition taping rooms, two lounges, and an open-air workspace. The studio serves two principal customer segments: youth actors (ages 4-17) enrolled in semester-based youth classes, summer/holiday camps, and showcases; and adult actors (18+) using private coaching, audition taping, headshots, industry consultations, workshops/intensives, and the multi-tier Conservatory program. Other segments include parents of young actors and working actors buying individual services such as headshot sessions or self-tape recordings.

The core offering is on-camera acting training and support services for TV and film, anchored by a proprietary curriculum built around six foundational pillars (Play, Mindset, Listening, Empathy, Connection, Drive) and taught by working-actor coaches. The studio's technological differentiator is its professional sound-insulated taping infrastructure, which produces bookable audition tapes, a capability complemented by online/virtual classes via video conferencing and youth-class delivery through the Sawyer platform. Marketing is led by content (a blog, the "Unscene Work" podcast hosted by the founder on Spotify/YouTube, an email newsletter gated by a free "Ultimate Actor's Dictionary" lead magnet) and by event sponsorships such as the 2026 Atlanta Film Festival.

Catapult's revenue model is predominantly project-based professional services paid at appointment time, with subscription-style recurring billing for semester-long youth and adult classes. Pricing is largely quote-based and obtained through direct inquiry or via the Acuity Scheduling platform; the only publicly disclosed SKU is the Adult Reel Camp 2026 at $589 per participant (with headshot add-on edits at $15/image). The go-to-market is community-led and event-driven: word-of-mouth referrals, casting-director and talent-agency endorsements, showcase events (Spring Showcase), and now a high-visibility Atlanta Film Festival sponsorship. The company has no disclosed funding, no parent company, no subsidiaries, and operates as a privately held LLC.

Name

Catapult Acting Studios

Legal name

Catapult Acting, LLC

Website

https://catapultacting.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Catapult Acting Studios is an Atlanta-based acting training studio offering on-camera classes, private coaching, audition taping, headshots, workshops, camps, and a Conservatory program for youth and adult film/TV actors.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Acting Classes: Weekly acting classes for youth (ages 4-17) and adults (18+), structured in semesters with Fall and Spring enrollment
2. Private Coaching: One-on-one personalized training sessions for actors; also available for non-actors (public speaking, presentation skills)
3. Audition Taping: Professional audition tape recording services in sound-insulated studios with coach/reader assistance
4. Workshops & Intensives: One-to-three day specialty intensives on acting niches; includes seasonal programs like Adult Reel Camp 2026 ($589)
5. Summer Camps: Summer and holiday camps for kids and teens, typically including showcases with industry professionals
6. Headshots: Professional actor headshot sessions with both coach and photographer, includes 4 edited shots; additional edits at $15/image
7. Industry Consultations: Private consultations educating actors on industry business and marketing perspective

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Catapult Acting Studios is an Atlanta-based acting training studio that delivers on-camera acting classes, workshops, private coaching, audition taping, actor headshots, industry consultations, summer camps, and a Conservatory program for youth (ages 4-17) and adult actors pursuing careers in film and television. The studio combines in-person training at a 3,200 square-foot facility with three sound-insulated audition taping rooms, supplemented by online/virtual classes and coaching for remote clients.

Product overview

Catapult Acting Studios is an Atlanta-based acting training studio offering a comprehensive suite of services for aspiring and professional actors. The company provides on-camera acting classes for youth (ages 4-17) and adults, private coaching, audition taping, headshots, and industry consultations. Additional offerings include workshops, summer camps, and the Catapult Conservatory program. The studio hosts an annual Spring Showcase connecting talent with top agents and managers, and runs an Adult Reel Camp for actors to build professional reel footage. Online services and virtual coaching extend the reach to actors globally. The company also produces the 'Unscene Work' podcast hosted by founder Erik Lingvall, and offers its professional studio space for rent to other creators.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Classes On-camera acting classes for kids and teens ages 4-17 at all levels, with expertly crafted curriculum and professional coaches focused on establishing young actors' on-camera careers.
• Adult Classes Professional acting classes for adults 18+ at all levels, providing tools and techniques designed to translate to success in the TV and film industry.
• Workshops One-to-three day intensives on specialty acting niches where actors engage in immersive exercises to refine their craft, enhance performance skills, and gain new industry insights.
• Summer Camps Summer and holiday camps for kids and teens of all levels that dive deep into the craft in a fun, creative environment, often including showcases with industry professionals.
• Private Coaching Personalized one-on-one training sessions structured to fulfill actors' unique training needs; also available for non-actors seeking public speaking and presentation skills.
• Audition Taping Professional audition taping in state-of-the-art sound-insulated studios, filmed by professional coaches or readers to create high-quality, bookable audition tapes for actors.
• Industry Consultations Private consultations that educate actors on the entertainment industry from a business and marketing perspective, providing critical knowledge for career advancement at any stage.
• Actor Headshots Professional actor headshot sessions where clients work with both an acting coach and a professional photographer to capture the essence of each character they can embody; includes 4 edited shots with additional edits at $15 per image.
• Online Services Online acting classes and virtual private coaching for actors in Atlanta and around the world who want to experience Catapult but cannot attend in person.
• Catapult Conservatory A comprehensive film and TV acting conservatory program designed to prepare actors for professional careers through rigorous training and industry exposure.
• Adult Reel Camp Week-long experience for adult actors to work on scenes under top coaches, experience real-life on-set crew dynamics, and create scenes for their professional reel; priced at $589.
• Studio Space Rental Two-story 3,200 square-foot professional studio space available for rent, featuring three state-of-the-art sound-insulated taping rooms, two lounges, and an open-air workspace.

Quantifiable outcome

• Clients have appeared in major productions including Euphoria, The Walking Dead, The Hunger Games, Stranger Things, Disney productions, and more

Named customers8 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Atlanta Film FestivalcoreGTM or Marketing Partner · 1 April 2026Catapult Acting Studios was announced as a first-time sponsor of the 2026 Atlanta Film Festival, marking the event's landmark 50th anniversary. In addition to sponsorship, Catapult leads a 90-minute workshop titled 'From Vision to Action: The Catapult Method for Georgia Creatives' at the festival's Creative Conference on May 1. The partnership represents Catapult's deepening commitment to Atlanta's film and entertainment community where it has operated since 2015.

Scale indicators6 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• Anthony Meindl's Actor Workshop: Los Angeles-based acting studio offering on-camera classes, workshops, and intensives for film and TV actors with a similar workshop-style model to Catapult. Both serve working and aspiring actors with a multi-level curriculum and visiting industry connections.
• Lesly Kahn & Company: LA-based acting school focused on film/TV audition technique with classes, private coaching, and industry-focused training—directly mirroring Catapult's class-plus-coaching-plus-consultation stack. Both target adult working actors with an industry-curriculum focus.
• Margie Haber Studio: Long-standing LA acting studio specializing in film/TV audition technique and on-camera classes. Comparable in focus on working actors, audition prep, and ongoing class curriculum, with a similar instructor-led workshop model.
• 3D Acting Studios: Atlanta-based acting studio offering classes, workshops, and audition taping for film and TV actors. Most direct regional competitor given overlapping Atlanta market, youth/adult class structure, and self-tape service offering.
• Atlantic Theater Company Acting School: New York-based professional acting school offering conservatory-style and continuing education programs for stage and screen actors. Comparable in offering structured, multi-level acting training with industry-aligned curriculum.
• Stella Adler Studio of Acting: NYC-based acting school offering classes, conservatory programs, and private coaching across multiple disciplines including film/TV. Comparable in its multi-tier training program (youth, conservatory, adult) and instructor-led curriculum.
• The Acting Center: LA-based studio offering on-camera classes, audition technique, and private coaching for film/TV actors. Directly comparable in combining ongoing classes, private sessions, and self-tape support for working actors.

Regional players

• Working Arts Atlanta: Atlanta-area performing arts and training organization serving youth and adult actors in the same regional market. Comparable as a regional acting training option competing for the same Atlanta actor pool that Catapult targets.

Others

• WeAudition: Online self-tape and audition-readers platform serving actors remotely. While not a direct class-based competitor, it addresses the same audition-preparation need as Catapult's taping services, especially for remote clients.

Emerging players

• Actor's Breakthrough Studio: Smaller-scale acting studio offering on-camera and audition-prep classes. Comparable in targeting working film/TV actors with intensive class formats, though at a smaller scale and less geographic reach than Catapult.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/catapultacting
• YouTubeyoutube.com/channel/UCEvY0sfNBGr08n_rSoSdNQQ
• Facebookfacebook.com/catapultacting
• Instagraminstagram.com/catapultacting
• TikToktiktok.com/@catapultacting

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catapult Acting Studios