SureCash
- Company typePrivate
- Founded2010
- HeadquartersDhaka, Bangladesh
- Headcount101–250
- GTM typeB2C
- OfferingServices
SureCash firmographics
Firmographics- Name
- SureCash
- Legal name
- SureCash
- Website
- https://surecash.net
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
SureCash industry classification
Industry- Product category
- Mobile Wallet
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- General-Purpose Digital Wallets (P2P + Merchant) (FSAMAEAA)
- akta.pro secondary industry
- Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC)
Keywords
Where SureCash is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices1 record
Markets served
SureCash business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Fees - Cash-out: 1.8% service charge on cash-out transactions with a minimum charge of Tk 5. Cash-in is free of charge.
- Transaction Fees - Send Money: Tk 4 per send money transaction. Money transfers only between personal SureCash accounts.
- Bill and Education Payment Fees: Variable service charges for bill payments and education fee payments with a minimum charge of Tk 4, varying by institution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Cash-in: Free |
| Transaction based/ take rate | Pay-as-you-go | Cash-out: 1.8% (minimum Tk 5) |
| Transaction based/ take rate | Pay-as-you-go | Send Money: Tk 4 per transaction |
| Transaction based/ take rate | Pay-as-you-go | Bill & Education Payment: varies (minimum Tk 4) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
SureCash product offering
Product offeringCore offering
SureCash operates a mobile wallet platform that enables Bangladesh citizens to perform cash-in, cash-out, person-to-person money transfers, mobile recharge, utility bill payments, education fee payments, e-commerce payments, and credit card bill payments via USSD code (*495#) on any mobile phone or through a smartphone app. The service does not require users to hold a bank account, with account opening completed electronically through Rupali Bank's e-KYC process using National Identity Card verification.
Product overview
SureCash is a mobile wallet and digital payment platform operating in Bangladesh under the guidelines of Bangladesh Bank. The core product is the SureCash App, which provides a comprehensive suite of financial services including mobile recharge, send money transfers, utility and municipality bill payments, education fee payments, e-commerce checkout payments, and credit card bill payments. Services are accessible via both smartphone app (iOS and Android) and USSD menu (*495#), enabling users without smartphones to access the platform. Transaction fees vary by service: cash-in is free, cash-out charges 1.8% (minimum Tk 5), and send money costs Tk 4 per transaction. The platform serves millions of end customers through thousands of payment partners including utility providers, educational institutions, and e-commerce merchants.
Differentiator
Problem solved
Functional benefit
Products and services
- SureCash Mobile Wallet App Native mobile wallet application for iOS and Android smartphones enabling users to perform cash-in, cash-out, send money, mobile recharge, bill payments, education fee payments, e-commerce payments, and credit card bill payments. Bilingual (Bengali, English) interface with transaction history, repeat transactions, and single-device-registration security.
- Send Money Instant money transfer service enabling users to send funds between personal SureCash wallets at a flat Tk 4 charge per transaction.
- Mobile Recharge Service allowing users to recharge any mobile operator's prepaid or postpaid number directly from their SureCash wallet at no extra charge.
- Utility & Municipality Bill Payment Service enabling users to pay electricity bills (DESCO, West Zone Power Distribution), gas bills (KGDCL), water bills (WASA), and municipality taxes/fees (Sylhet, Narayanganj City Corporations, Jashore Pourashava) directly from the SureCash wallet without visiting branches or offices.
- Education Fee Payment Service enabling payment of school, college, and university tuition and fees directly from the SureCash mobile wallet, eliminating physical queues. Integrated with institutions including BUET, Dhaka College, Jahangirnagar University, and other universities, colleges, and schools.
- E-commerce Payment Payment service allowing users to make purchases at e-commerce sites using OTP-based verification through their SureCash wallet account.
- Credit Card Bill Payment Service enabling users to pay credit card bills on time via the SureCash USSD menu or smartphone app, avoiding queues and missed payment deadlines.
- SureCash Payment Portal Separate web portal (payment.surecash.net) for payment partners and merchants to process transactions, powered by Getcommerce.
Quantifiable outcome
- 900+ educational institutions served for fee collection
- +2 more outcomes
Companies that use SureCash
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
SureCash technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SureCash partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- Rupali BankcoreSureCash account registration is completed through Rupali Bank's e-KYC process. Customers open mobile banking accounts via Rupali Bank using electronic identity verification with NID card photo capture and face recognition.
- DESCO (Dhaka Electric Supply Company Limited)majorElectricity utility provider enabling bill payment through SureCash platform. Customers can pay their electricity bills using the USSD menu or app.
- KGDCL (Karnaphuli Gas Distribution Company Limited)majorGas utility provider enabling gas bill payment through SureCash platform.
- WASA (Water and Sewerage Authority)majorWater utility provider enabling water bill payment through SureCash platform.
- West Zone Power Distribution Company LimitedmajorElectricity distribution company enabling bill payment through SureCash platform.
- Sylhet City CorporationmajorMunicipality enabling municipal tax and bill payments through SureCash platform.
- Narayanganj City CorporationmajorMunicipality enabling municipal tax and bill payments through SureCash platform.
- BUET (Bangladesh University of Engineering and Technology)majorEducational institution partner enabling tuition and fee payment through SureCash platform.
- Dhaka CollegemajorEducational institution partner enabling tuition and fee payment through SureCash platform.
- Jahangirnagar UniversitymajorEducational institution partner enabling tuition and fee payment through SureCash platform.
- Motijheel Government Boys High SchoolmajorEducational institution partner enabling tuition and fee payment through SureCash platform.
Scale indicators3 records
SureCash competitors and assessment
Company assessmentDirect peers
- bKash: bKash is Bangladesh's largest mobile financial services provider, offering P2P transfers, bill payments, merchant payments, and agent-based cash-in/cash-out via USSD and app. It is the dominant direct competitor to SureCash in the Bangladeshi mobile wallet market.
- Rocket (Dutch-Bangla Bank): Rocket is the mobile banking platform of Dutch-Bangla Bank in Bangladesh, providing USSD and app-based P2P transfers, bill payments, and cash-in/out via agents. It is a direct peer competing for the same unbanked/underbanked customer base as SureCash.
- bKash (Agent Banking): Beyond core wallet services, bKash operates a large agent banking network enabling cash-in/out and account opening across Bangladesh. This agent distribution model directly parallels SureCash's partner/agent-led cash-in/cash-out approach and is the primary competitive benchmark.
- Nagad: Nagad is a Bangladesh Post Office-backed mobile wallet offering P2P transfers, bill payments, cash-in/out via agents, and merchant payments. It is the second major direct competitor to SureCash and competes on similar use cases including education fees and utility bills.
- Upay: Upay is a Bangladeshi mobile wallet operated by UCB (United Commercial Bank), offering P2P transfers, bill payments, and merchant payments via app and USSD. It directly competes with SureCash in the same domestic market with a similar feature set.
- OK Wallet: OK Wallet is a Bangladeshi mobile financial services provider offering P2P transfers, bill payments, and merchant payments through agents and digital channels. It is a smaller-scale direct competitor in Bangladesh's wallet market.
- myCash: myCash is a Bangladesh-based mobile wallet offering cash-in/out, money transfer, bill payments, and merchant services via USSD and app. It is a direct competitor in the same unbanked/underbanked segment as SureCash.
Broad incumbents
- M-Pesa (Vodafone/Safaricom): M-Pesa is the global benchmark mobile money platform, originally launched in Kenya and now operating across multiple African and Asian markets. It is comparable to SureCash as a USSD-based wallet serving unbanked populations with agent cash-in/cash-out and bill payment services.
Regional players
- Paytm: Paytm is India's leading mobile wallet and payments platform offering P2P, bill payments, mobile recharge, and merchant payments. While not operating in Bangladesh, it is a relevant regional peer given similar South Asian market dynamics and target customer segments.
- GCash: GCash is the Philippines' leading mobile wallet offering P2P transfers, bill payments, savings, and merchant payments via app and USSD. It is a comparable emerging-market wallet with similar financial-inclusion positioning to SureCash.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SureCash social profiles
Digital presenceSureCash financial estimates
Financial estimateRevenue estimate
Valuation estimate
SureCash leadership team
Management profileNumber of profiles
SureCash funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SureCash M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SureCash
What does SureCash do?
SureCash operates a mobile wallet platform that enables Bangladesh citizens to perform cash-in, cash-out, person-to-person money transfers, mobile recharge, utility bill payments, education fee payments, e-commerce payments, and credit card bill payments via USSD code (*495#) on any mobile phone or through a smartphone app. The service does not require users to hold a bank account, with account opening completed electronically through Rupali Bank's e-KYC process using National Identity Card verification.
Is SureCash a public or private company?
SureCash is a private company. It is classified as unknown and is currently operating.
When was SureCash founded?
SureCash was founded in 2010. It employs 101 to 250 people.
Where is SureCash based?
SureCash is headquartered in Dhaka, Bangladesh, in the Asia region.
How does SureCash make money?
Three revenue lines are on record. Transaction Fees - Cash-out is the primary driver. The others are transaction Fees - Send Money and bill and Education Payment Fees.
Who are SureCash's main competitors?
Direct peers on record are bKash, Rocket (Dutch-Bangla Bank), bKash (Agent Banking), Nagad, Upay, OK Wallet and myCash. M-Pesa (Vodafone/Safaricom) is listed as a broad incumbent. Regional players are Paytm and GCash.
Does SureCash have an API?
No public API is recorded for SureCash.
What industry is SureCash in?
SureCash's product category is Mobile Wallet. Its primary akta.pro industry code is FSAMAEAA, General-Purpose Digital Wallets (P2P + Merchant), with a secondary code of BPAMAFAC, Digital Wallet Platforms (Consumer & Merchant). Its NAICS code is 52232 and its SIC code is 6199.