ProductionCrate
ProductionCrate operates a bootstrapped, multi-brand digital asset ecosystem (FootageCrate, SoundsCrate, GraphicsCrate, RenderCrate) providing 10,000+ original VFX, audio, and 3D assets plus 20+ plugins to video creators, filmmakers, and motion designers worldwide via a $49/month Pro subscription.
- Company typePrivate
- Founded2009
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What ProductionCrate does
ProductionCrate (legally ProductionCrate LLC, founded 2009, headquartered in San Diego, California) operates a multi-brand digital asset ecosystem serving video creators, filmmakers, and motion designers. The platform is organized around four core sub-brands: FootageCrate (10,000+ VFX and motion graphics assets), SoundsCrate (3,000+ royalty-free music and sound effects tracks), GraphicsCrate (ultra-high-resolution textures and graphics up to 11K), and RenderCrate (textured 3D models and HDRI environments). All assets are 100% original and produced in-house by VFX professionals, with pre-keyed alpha channels (ProRes 4444) that eliminate rotoscoping work for end users.
The technical platform combines a cloud-based asset library delivered via CDN with a plugin and extension ecosystem spanning the major professional editing tools: Adobe After Effects and Premiere Pro (via the LaForge Suite of 20+ plugins), Blender (via a dedicated importer plugin), DaVinci Resolve, Nuke, Final Cut Pro, and CapCut. The ProductionCrate Portal desktop application (Windows and Mac) manages plugin licensing and asset organization, and a browser extension (Chrome, Opera, Firefox) supports in-workflow access. A mobile AR app (iOS) uses Apple TrueDepth API for face-tracking and 3D scene generation.
Revenue is generated through a freemium subscription model: a free tier with 5 downloads per day and limited library access, and a Pro tier priced at $49/month (promotional) providing unlimited downloads (up to 50/day), 4K resolution, exclusive content, faster CDN speeds, and access to the full plugin suite. The company also operates a PartnerStack-based affiliate program. Distribution is entirely self-serve and product-led, supported by content marketing (two YouTube channels, blog, tutorials), community engagement (Discord, monthly VFX contests), and SEO. ProductionCrate is privately held, bootstrapped (no external funding disclosed), and employs 11-50 people. Named customers include Hollywood productions (Deadpool, Terminator: Dark Fate), Netflix series (The Punisher), and high-traffic YouTube creators (Sidemen, KSI, RackaRacka).
ProductionCrate firmographics
Firmographics- Name
- ProductionCrate
- Legal name
- ProductionCrate LLC
- Website
- https://productioncrate.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ProductionCrate operates a bootstrapped, multi-brand digital asset ecosystem (FootageCrate, SoundsCrate, GraphicsCrate, RenderCrate) providing 10,000+ original VFX, audio, and 3D assets plus 20+ plugins to video creators, filmmakers, and motion designers worldwide via a $49/month Pro subscription.
- Ownership category
- akta.pro rank
ProductionCrate industry classification
Industry- Product category
- Creative Asset Library
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Software Publishers (5132)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)
- akta.pro secondary industry
- Creator Music/SFX Asset Libraries & Licensing Platforms (MPACABAM)
Keywords
Where ProductionCrate is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ProductionCrate business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Pro Subscription: Monthly subscription granting unlimited access to entire ecosystem including 10,000+ assets and 20+ professional plugins. Free tier provides 5 downloads per day with basic library access.
- Affiliate Program: PartnerStack-based affiliate program allowing partners to earn commissions by referring new subscribers.
- Content Licensing: Non-transferable use license grants lifetime permission to use resources in commercial and non-commercial projects. Assets can be used in monetized YouTube videos, films, TV broadcasts, commercials, games, and client work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with limited daily downloads |
| Subscription | Monthly | Pro subscription with full access |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
ProductionCrate product offering
Product offeringCore offering
ProductionCrate operates a subscription-based digital asset ecosystem for video makers, filmmakers, and motion designers, providing more than 10,000 curated original assets across visual effects, motion graphics, royalty-free music and sound effects, graphics/textures, and 3D models. The platform bundles a proprietary plugin suite (LaForge, 20+ After Effects tools), a desktop license management application (Portal), a mobile AR app, and browser extensions, with assets delivered in lossless formats (ProRes 4444, MP4, PNG sequences) featuring pre-keyed alpha channels for direct compositing in After Effects, Premiere Pro, Davinci Resolve, Nuke, Blender, Final Cut Pro, and CapCut.
Product overview
ProductionCrate is a comprehensive creative content ecosystem for VFX artists, filmmakers, and motion designers. The platform consists of multiple sub-brands: FootageCrate (VFX and motion graphics with 10,000+ assets), SoundsCrate (royalty-free music and sound effects), GraphicsCrate (textures and graphics), and RenderCrate (3D models). The ecosystem is powered by a plugin infrastructure centered on ProductionCrate Portal (desktop plugin manager v2.0.4) and LaForge Suite (20+ After Effects plugins). Additional tools include dedicated Blender integration (FootageCrate Blender), Premiere Pro integration (SoundsCrate Extension), browser extensions (ProductionCrate Connect), and mobile AR apps. Assets are compatible with major editing software including Adobe After Effects, Premiere Pro, Davinci Resolve, Nuke, Final Cut Pro, and CapCut.
Differentiator
Problem solved
Functional benefit
Brands
- LaForge Suite: A collection of 20+ premium After Effects plugins including glows, filters, 3D and generative effects
- Portal
- FootageCrate Blender
- ProductionCrate Plugin Suite
Products and services
- FootageCrate
Quantifiable outcome
- Pre-keyed assets eliminate rotoscoping work, saving hours of post-production time
- +2 more outcomes
Companies that use ProductionCrate
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
ProductionCrate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature12 records
ProductionCrate partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Adobe (After Effects, Premiere Pro)coreDeep integration with Adobe Creative Cloud applications. LaForge Suite and Crate's plugins are designed specifically for After Effects and Premiere Pro. ProductionCrate Portal manages plugin licenses for Adobe applications. SoundsCrate Extension provides direct download/import into Premiere Pro.
- Blender FoundationcoreFootageCrate Blender plugin enables direct import of ProductionCrate assets into Blender via web-link connection. 3D models available in native Blender formats with Cycles and Eevee render engine configurations.
- Blackmagic Design (Davinci Resolve, Fusion)coreAssets compatible with Davinci Resolve and Fusion. Multiple format options (ProRes, MP4, PNG sequences) ensure smooth import into Blackmagic's editing and compositing software.
- YouTube (API Services)coreMonthly VFX contests utilize YouTube API services for video submission. Access to channel ID, username, profile image, subscriber count, and video data for contest functionality.
- PayPalcorePayment processing for subscriptions. Alternative payment method for users without credit cards.
- StripecoreCredit/debit card payment processing (Visa, MasterCard, American Express, JCB, Discover, Diners Club). Also supports Apple Pay, Google Pay, and AliPay.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ProductionCrate competitors and assessment
Company assessmentDirect peers
- Artgrid: Subscription-based stock footage and VFX platform targeted at filmmakers and creators. Closely comparable to ProductionCrate in business model (subscription, asset library) and target market (indie filmmakers and professional video creators).
- Storyblocks: Subscription-based unlimited stock media platform offering video, audio, and images. Directly comparable to ProductionCrate's freemium + subscription asset library model serving similar creator and SMB segments.
- ActionVFX: Specialty VFX asset library with pre-keyed, professional-grade stock footage and elements for compositing. Highly comparable to ProductionCrate's FootageCrate offering in VFX category specialization and pre-keyed alpha channel delivery.
- MotionArray: Subscription platform offering video templates, presets, stock footage, music, and After Effects plugins. Comparable to ProductionCrate across multiple asset categories (footage, audio, plugins) and creator target audience.
- Envato Elements: Unlimited subscription creative asset platform with video, audio, graphics, and templates. Comparable freemium/subscription model serving similar creator and SMB customers across overlapping asset categories.
- Pond5: Stock footage, music, and SFX marketplace with royalty-free licensing for film, TV, and creator markets. Comparable asset categories (footage, music, SFX) and licensing model, though operates on per-asset pricing rather than unlimited subscription.
- Artlist: Subscription-based royalty-free music, SFX, and stock footage platform for video creators. Direct comparable in subscription model, target audience (filmmakers/YouTubers), and core asset categories overlapping with SoundsCrate and FootageCrate.
Broad incumbents
- Adobe Stock: Stock media service bundled with Adobe Creative Cloud, deeply integrated into After Effects and Premiere Pro. Competes directly with ProductionCrate's plugin-enabled workflow and is the dominant incumbent in the post-production tool adjacency.
- Shutterstock: Public, large-scale stock media marketplace offering video, music, and editorial assets. Comparable across asset categories though much broader in scope and pricing model, serving enterprise and SMB customers.
Emerging players
- FilterGrade: Marketplace and subscription for video LUTs, presets, templates, and creator assets. Comparable in serving video creators with editing tools and assets, though with narrower scope (mostly presets/LUTs versus full VFX library).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ProductionCrate social profiles
Digital presenceProductionCrate financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProductionCrate leadership team
Management profileNumber of profiles
Profiles1 record
ProductionCrate subsidiaries and ownership
Company hierarchySubsidiaries4 records
ProductionCrate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProductionCrate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProductionCrate
What does ProductionCrate do?
ProductionCrate operates a subscription-based digital asset ecosystem for video makers, filmmakers, and motion designers, providing more than 10,000 curated original assets across visual effects, motion graphics, royalty-free music and sound effects, graphics/textures, and 3D models. The platform bundles a proprietary plugin suite (LaForge, 20+ After Effects tools), a desktop license management application (Portal), a mobile AR app, and browser extensions, with assets delivered in lossless formats (ProRes 4444, MP4, PNG sequences) featuring pre-keyed alpha channels for direct compositing in After Effects, Premiere Pro, Davinci Resolve, Nuke, Blender, Final Cut Pro, and CapCut.
Is ProductionCrate a public or private company?
ProductionCrate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProductionCrate founded?
ProductionCrate was founded in 2009. It employs 11 to 50 people.
Where is ProductionCrate based?
ProductionCrate is headquartered in San Diego, United States, in the North America region.
How does ProductionCrate make money?
Three revenue lines are on record. Pro Subscription is the primary driver. The others are affiliate Program and content Licensing.
Who are ProductionCrate's main competitors?
Direct peers on record are Artgrid, Storyblocks, ActionVFX, MotionArray, Envato Elements, Pond5 and Artlist. Broad incumbents are Adobe Stock and Shutterstock. FilterGrade is listed as an emerging player.
Does ProductionCrate have an API?
No public API is recorded for ProductionCrate.
What industry is ProductionCrate in?
ProductionCrate's product category is Creative Asset Library. Its primary akta.pro industry code is MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio), with a secondary code of MPACABAM, Creator Music/SFX Asset Libraries & Licensing Platforms. Its NAICS code is 51219 and its SIC code is 7819.