StudyLink
StudyLink, operating as Goingto.University, is a free, web-based platform based in Sydney that helps international students search university courses and access step-by-step guidance on applications, scholarships, visas, and studying abroad across 11 destination countries.
- Company typePrivate
- Founded2026
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
StudyLink firmographics
Firmographics- Name
- StudyLink
- Legal name
- Goingto.University
- Website
- https://studylink.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- StudyLink, operating as Goingto.University, is a free, web-based platform based in Sydney that helps international students search university courses and access step-by-step guidance on applications, scholarships, visas, and studying abroad across 11 destination countries.
- Ownership category
- akta.pro rank
StudyLink industry classification
Industry- Product category
- Higher Education Search and Guidance
- NAICS
- Educational Support Services (611710), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Admissions, Placement Testing & Progression Management for Pathways (EDAIAJAL)
- akta.pro secondary industry
- Online/Hybrid Overseas Pathway & Bridging Programs (EDAIAJAK)
Keywords
Where StudyLink is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
StudyLink business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Free Platform Service: The platform is offered free to students. Revenue model is not explicitly disclosed in the source material. Possible monetization through referral partnerships with education agents or universities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free service for all users |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
StudyLink product offering
Product offeringCore offering
Goingto.University (formerly StudyLink) operates a free web-based platform that helps international students discover university study programs and access step-by-step higher education guidance. The service consolidates the former StudyLink and Coursefindr course search tools into a single platform covering course selection, applications, scholarships, visas, accommodation, and post-study career planning across 15+ destination countries including the UK, USA, Germany, Australia, Canada, France, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Goingto.University Free, step-by-step web platform that helps international students search university study programs, choose courses and destinations, navigate applications, find scholarships, obtain visas, arrange accommodation, and plan post-study careers. Aimed at prospective undergraduate and postgraduate students seeking to study abroad across 15+ countries.
Companies that use StudyLink
Customer profileSegments2 records
Ideal customer profiles2 records
StudyLink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
StudyLink partnerships and signals
Strategic signalScale indicators1 record
StudyLink competitors and assessment
Company assessmentDirect peers
- Studyportals: Largest dedicated international course search platform, helping students discover and compare programs across global destinations. Directly comparable in product (course search and study abroad guidance) and target audience (international students).
- Educations.com: International study search platform offering program discovery across many destinations. Overlaps closely with Goingto.University's course search and country guides, serving the same student persona.
- Hotcourses Abroad: Study abroad course and university search engine that aggregates international programs. Comparable product offering, free-to-student model, and SEO-driven acquisition strategy.
- Keystone Education Group: Operates a portfolio of study abroad portals (e.g., Educations.com, Keystone Academic) that compete head-to-head in international course search and student recruitment.
Broad incumbents
- ApplyBoard: Major scaled student recruitment platform connecting international students, recruitment partners, and institutions. Operates in the same study abroad funnel but is a much broader, B2B-heavy incumbent.
- IDP Education: Public, global education services company spanning IELTS, international student placement, and university partnerships. A broad incumbent in the same international student journey that Goingto.University informs.
- QS (Quacquarelli Symonds): Provides world university rankings, student recruitment events, and lead-generation services. Overlaps with Goingto.University on course discovery, destination comparison, and university-side monetization.
Emerging players
- Leverage Edu: AI-enabled study abroad and admissions platform with course discovery plus paid counselling and application services. Comparable in course-search UX and target student, with additional monetized service layer.
- Yocket: Study abroad and graduate admissions community focused on MS/ MBA applicants. Overlaps with Goingto.University on international course search and application guidance for international students.
- StudyQA: Course search and admissions support platform covering multiple destination countries, with a free-to-student model similar to Goingto.University.
Market position
Customer concentration
StudyLink social profiles
Digital presenceStudyLink financial estimates
Financial estimateRevenue estimate
Valuation estimate
StudyLink leadership team
Management profileNumber of profiles
Profiles1 record
StudyLink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StudyLink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StudyLink
What does StudyLink do?
Goingto.University (formerly StudyLink) operates a free web-based platform that helps international students discover university study programs and access step-by-step higher education guidance. The service consolidates the former StudyLink and Coursefindr course search tools into a single platform covering course selection, applications, scholarships, visas, accommodation, and post-study career planning across 15+ destination countries including the UK, USA, Germany, Australia, Canada, France, and others.
Is StudyLink a public or private company?
StudyLink is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StudyLink founded?
StudyLink was founded in 2026. It employs 51 to 100 people.
Where is StudyLink based?
StudyLink is headquartered in Sydney, Australia, in the Oceania region.
How does StudyLink make money?
One revenue line is on record: free Platform Service.
Who are StudyLink's main competitors?
Direct peers on record are Studyportals, Educations.com, Hotcourses Abroad and Keystone Education Group. Broad incumbents are ApplyBoard, IDP Education and QS (Quacquarelli Symonds). Emerging players are Leverage Edu, Yocket and StudyQA.
Does StudyLink have an API?
No public API is recorded for StudyLink.
What industry is StudyLink in?
StudyLink's product category is Higher Education Search and Guidance. Its primary akta.pro industry code is EDAIAJAL, Admissions, Placement Testing & Progression Management for Pathways, with a secondary code of EDAIAJAK, Online/Hybrid Overseas Pathway & Bridging Programs. Its NAICS code is 611710 and its SIC code is 8200.