Futbol Sites
Futbol Sites is a Miami-headquartered digital sports media group operating 20+ soccer-focused websites and brands across Latin America and the US, including Bolavip's nine country editions, reaching 60M monthly users and serving 2B ad impressions via programmatic, branded content, and brand intelligence services.
- Company typePrivate
- Founded2008
- HeadquartersMiami, United States
- Headcount251–500
- GTM typeB2B
- OfferingDigital Commerce or Content
What Futbol Sites does
Futbol Sites is a Miami-headquartered digital sports media group operating a network of 20+ soccer-focused owned-and-operated (O&O) websites and brands across Latin America and the United States. Its flagship Bolavip brand is published in nine country-specific editions (Argentina, Colombia, Mexico, Peru, US, Chile, Brazil, Ecuador, and a bilingual US Latino edition), and the broader portfolio includes locally dominant properties such as Redgol, La Página Millonaria, Dale Albo, Somos Fanaticos, Fútbol Centroamérica, and six club-specific fan portals (Águilas Monumental, Rebaño Pasión, Vamos Azul, Dale Azul y Oro). The network reaches approximately 60M monthly unique users, 350M users across social channels, 180M monthly sessions, and serves over 2B ad impressions per month.
The underlying platform is a multi-property digital publishing and audience network rather than a single software product, supported by in-house editorial, design, development, programmatic, and ad-ops teams. The company's revenue model is advertising-led, combining programmatic and direct-sold display advertising across the O&O network with branded content production and a "Brand Intelligence" data service sold to advertisers. Go-to-market is enterprise sales-led via a distributed team — including an SVP of Sales, regional sales directors, and country managers — targeting global brands and football federations seeking to reach soccer audiences in Latin America and the US. Futbol Sites operates as a portfolio entity of Better Collective, a publicly listed European sports digital media group, which provides strategic and capital backing.
Futbol Sites firmographics
Firmographics- Name
- Futbol Sites
- Legal name
- Futbol Sites LLC
- Website
- https://futbolsites.net
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Futbol Sites is a Miami-headquartered digital sports media group operating 20+ soccer-focused websites and brands across Latin America and the US, including Bolavip's nine country editions, reaching 60M monthly users and serving 2B ad impressions via programmatic, branded content, and brand intelligence services.
- Ownership category
- akta.pro rank
Futbol Sites industry classification
Industry- Product category
- Sports Digital Media
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113), Media Buying Agencies (541830), Spectator Sports (7112), Spectator Sports (71121)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF)
- akta.pro secondary industries
- Social/Creator-Led Sports Live Streaming & Watch-Alongs (MPAKAOAI), International Sports Broadcasters & Rights Channels (MPABAEAE), Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)
Keywords
Where Futbol Sites is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Futbol Sites business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Advertising: Serves over 2 billion ad impressions monthly across owned-and-operated sports websites. Revenue generated through programmatic advertising, display ads, and targeted media amplification services.
- Branded Content: Custom branded content production and media amplification services for global brands and Football Federations. Includes digital and social media asset management with fan-oriented strategies.
- Brand Intelligence: Data-driven brand intelligence services helping advertisers understand and reach target sports audiences effectively.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Futbol Sites product offering
Product offeringCore offering
Futbol Sites operates a network of 20+ owned-and-operated soccer-focused digital media websites and brands across Latin America and the United States, selling programmatic and direct display advertising, media amplification, custom branded content production, and brand intelligence services to global brands and football federations seeking to reach Latin American and US Hispanic soccer audiences. Its flagship network includes Bolavip with nine regional editions, plus Redgol, Fútbol Centroamérica, La Página Millonaria, Dale Albo, Somos Fanaticos, and multiple club-specific fan portals.
Product overview
Futbol Sites is a digital media group operating a portfolio of 20+ soccer-focused websites and brands across Latin America and the US. The company operates a platform-plus-modules architecture consisting of owned-and-operated (O&O) sports media properties including Bolavip (with 9 regional editions covering Argentina, Colombia, Mexico, Peru, US, Chile, Brazil, Ecuador, and US Latino), Redgol, Fútbol Centroamérica, La Página Millonaria, Dale Albo, Somos Fanaticos, and 6 club-specific brands (Águilas Monumental, Rebaño Pasión, Vamos Azul, Dale Azul y Oro, Spoiler). These media properties are supported by advertising and monetization solutions including Media Amplification, Branded Content, Digital Content Production, and Brand Intelligence services. The company reports reaching over 60M monthly unique users, 180M monthly sessions, 350M social media reach, and 2B monthly ad impressions across its network.
Differentiator
Problem solved
Functional benefit
Brands
- Bolavip: Multi-country sports news portal with regional editions including Argentina, Colombia, México, Perú, US, Chile, Brasil, Ecuador, and US Latino
- Redgol
- Fútbol Centroamérica
- La Página Millonaria
- Dale Albo
- Somos Fanaticos
- Águilas Monumental
- Rebaño Pasión
- Vamos Azul
- Dale Azul y Oro
- Spoiler
Products and services
- Bolavip Soccer Media Network Flagship sports media brand offering soccer news, analysis, and fan engagement content across Latin America and US markets through nine regional editions. Used by global advertisers and football federations to reach large-scale soccer audiences through owned premium editorial properties.
- Redgol Chilean sports news portal offering soccer news, opinions, and multimedia content for Chilean soccer fans. Used by advertisers seeking to reach Chilean soccer audiences through a dedicated local editorial property.
- Fútbol Centroamérica Central American regional sports media brand covering soccer across Costa Rica, Guatemala, Honduras, El Salvador, Nicaragua, and Panama. Used by advertisers targeting Central American soccer fans through a single regional property.
- La Página Millonaria Argentine soccer media brand focused on River Plate and Argentine football coverage, providing club-specific content and analysis for fans. Used by advertisers seeking club-specific fan targeting in Argentina.
- Dale Albo Chilean sports media brand covering Colo-Colo and Chilean soccer with club-specific fan content. Used by advertisers targeting Colo-Colo supporters and Chilean Primera División audiences.
- Somos Fanaticos Sports fan community platform offering team-specific content and fan engagement experiences for soccer supporters. Used by advertisers and federations seeking to engage passionate fan communities.
- Spoiler Sports media brand offering soccer content and entertainment coverage, extending the network's audience reach into entertainment categories. Used by advertisers seeking expanded audience reach beyond pure soccer content.
- Media Amplification Services Advertising and brand reach extension services connecting global brands to soccer audiences across Latin America and US markets. Sold to enterprise advertisers seeking to amplify campaigns across the Futbol Sites owned media network of 20+ sports properties reaching 60M+ monthly unique users.
- Branded Content Solutions Custom branded content creation services helping football federations and global brands execute fan-oriented digital strategies with native editorial integration. Sold to global brands and football federations as a media service.
- Brand Intelligence Data-driven audience insights and analytics services enabling brands to understand and target soccer-related audiences effectively across LATAM and US Hispanic markets. Sold to advertisers and federations as a standalone analytics service.
Companies that use Futbol Sites
Customer profileSegments2 records
Ideal customer profiles2 records
Futbol Sites technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Futbol Sites partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Better CollectiveminorFutbol Sites is shown as part of Better Collective's portfolio/logo. Better Collective appears to be the parent company or significant investor in Futbol Sites, as evidenced by the 'Part Of Logo BlackGreen200x30_big.png' linking to bettercollective.com and the logo indicating 'Part of Better Collective'.
- PlaymakerminorFutbol Sites partnership with Playmaker (playmaker.fans) indicated by joint logo 'Futbol Sites + Playmaker-07.png'. Nature of partnership appears to be related to sports content or audience sharing.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Futbol Sites competitors and assessment
Company assessmentDirect peers
- Better Collective: Nasdaq Copenhagen-listed parent and operating partner of Futbol Sites, Better Collective acquires and operates sports media and affiliate sites globally — including soccer-focused properties — making it the most directly comparable peer and parent context for Futbol Sites' business model.
- Goal (DAZN): One of the largest global digital soccer media brands, now part of DAZN; operates a multi-region soccer news and video network competing for the same Spanish-, English-, and Portuguese-speaking soccer fan attention that Futbol Sites monetizes.
- AS (Marca Group / Unidad Editorial): Leading Spanish-language soccer daily with deep digital presence, covering La Liga, Champions League, and Latin American soccer; competes for Spanish-speaking soccer audiences and brand budgets overlapping with Bolavip and other Futbol Sites properties.
- Mundo Deportivo: Historic Spanish and Catalan soccer newspaper with strong digital and branded content operations; comparable in monetizing soccer fan audiences through advertising and branded content across Spanish-speaking markets.
- Olé (Argentina): Iconic Argentine sports daily with significant digital soccer audience; a direct competitor in Argentina for soccer fan attention and in the regional sports media advertising market.
Broad incumbents
- ESPN Deportes: Broad sports media incumbent with deep Spanish-language digital coverage of soccer and other sports; competes for the same global brand advertising budgets and Hispanic audience attention that Futbol Sites sells to.
- Fox Deportes: US-based Spanish-language sports broadcaster with strong soccer rights coverage; an incumbent competing for soccer fan attention and advertising in the US Hispanic market where Futbol Sites' Bolavip US and US Latino editions operate.
- TyC Sports: Major Argentine sports media brand with digital soccer coverage, sponsored content, and broad advertiser relationships; overlaps with Futbol Sites' Argentine sub-brands including La Página Millonaria.
Regional players
- Record (Portugal) / Maisfutebol: Iberian digital soccer media brand monetizing Portuguese-speaking football fans; a regional comp given Futbol Sites' Brazilian and broader Iberoamerican portfolio and Better Collective's Iberian operations.
- Voetbal International: Dutch digital soccer media brand owned by DPG Media; comparable as a Better Collective-style digital soccer fan property monetizing a single national market — useful for benchmarking unit economics of regional soccer media.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Futbol Sites social profiles
Digital presenceFutbol Sites financial estimates
Financial estimateRevenue estimate
Valuation estimate
Futbol Sites leadership team
Management profileNumber of profiles
Profiles21 records
Futbol Sites subsidiaries and ownership
Company hierarchySubsidiaries11 records
Futbol Sites funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Futbol Sites M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Futbol Sites
What does Futbol Sites do?
Futbol Sites operates a network of 20+ owned-and-operated soccer-focused digital media websites and brands across Latin America and the United States, selling programmatic and direct display advertising, media amplification, custom branded content production, and brand intelligence services to global brands and football federations seeking to reach Latin American and US Hispanic soccer audiences. Its flagship network includes Bolavip with nine regional editions, plus Redgol, Fútbol Centroamérica, La Página Millonaria, Dale Albo, Somos Fanaticos, and multiple club-specific fan portals.
Is Futbol Sites a public or private company?
Futbol Sites is a private company. It is classified as corporate owned and is currently operating.
When was Futbol Sites founded?
Futbol Sites was founded in 2008. It employs 251 to 500 people.
Where is Futbol Sites based?
Futbol Sites is headquartered in Miami, United States, in the North America region.
How does Futbol Sites make money?
Three revenue lines are on record. Digital Advertising is the primary driver. The others are branded Content and brand Intelligence.
Who are Futbol Sites's main competitors?
Direct peers on record are Better Collective, Goal (DAZN), AS (Marca Group / Unidad Editorial), Mundo Deportivo and Olé (Argentina). Broad incumbents are ESPN Deportes, Fox Deportes and TyC Sports. Regional players are Record (Portugal) / Maisfutebol and Voetbal International.
Does Futbol Sites have an API?
No public API is recorded for Futbol Sites.
What industry is Futbol Sites in?
Futbol Sites's product category is Sports Digital Media. Its primary akta.pro industry code is MPAKAKAF, Sports Brand Strategy & Creative Services (Design, Content, Social), with a secondary code of MPAKAOAI, Social/Creator-Led Sports Live Streaming & Watch-Alongs. Its NAICS code is 7113 and its SIC code is 7311.