Futbol Sites

What Futbol Sites does

Futbol Sites is a Miami-headquartered digital sports media group operating a network of 20+ soccer-focused owned-and-operated (O&O) websites and brands across Latin America and the United States. Its flagship Bolavip brand is published in nine country-specific editions (Argentina, Colombia, Mexico, Peru, US, Chile, Brazil, Ecuador, and a bilingual US Latino edition), and the broader portfolio includes locally dominant properties such as Redgol, La Página Millonaria, Dale Albo, Somos Fanaticos, Fútbol Centroamérica, and six club-specific fan portals (Águilas Monumental, Rebaño Pasión, Vamos Azul, Dale Azul y Oro). The network reaches approximately 60M monthly unique users, 350M users across social channels, 180M monthly sessions, and serves over 2B ad impressions per month.

The underlying platform is a multi-property digital publishing and audience network rather than a single software product, supported by in-house editorial, design, development, programmatic, and ad-ops teams. The company's revenue model is advertising-led, combining programmatic and direct-sold display advertising across the O&O network with branded content production and a "Brand Intelligence" data service sold to advertisers. Go-to-market is enterprise sales-led via a distributed team — including an SVP of Sales, regional sales directors, and country managers — targeting global brands and football federations seeking to reach soccer audiences in Latin America and the US. Futbol Sites operates as a portfolio entity of Better Collective, a publicly listed European sports digital media group, which provides strategic and capital backing.

Name

Futbol Sites

Legal name

Futbol Sites LLC

Website

https://futbolsites.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Futbol Sites is a Miami-headquartered digital sports media group operating 20+ soccer-focused websites and brands across Latin America and the US, including Bolavip's nine country editions, reaching 60M monthly users and serving 2B ad impressions via programmatic, branded content, and brand intelligence services.

Ownership category

akta.pro rank

Product category

Sports Digital Media

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Media Buying Agencies (541830), Spectator Sports (7112), Spectator Sports (71121)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF)

akta.pro secondary industries

Social/Creator-Led Sports Live Streaming & Watch-Alongs (MPAKAOAI), International Sports Broadcasters & Rights Channels (MPABAEAE), Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)

Keywords

• Sports digital media
• Soccer media network
• Digital advertising sales
• Branded content production
• Programmatic media buying

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Advertising: Serves over 2 billion ad impressions monthly across owned-and-operated sports websites. Revenue generated through programmatic advertising, display ads, and targeted media amplification services.
2. Branded Content: Custom branded content production and media amplification services for global brands and Football Federations. Includes digital and social media asset management with fan-oriented strategies.
3. Brand Intelligence: Data-driven brand intelligence services helping advertisers understand and reach target sports audiences effectively.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Futbol Sites operates a network of 20+ owned-and-operated soccer-focused digital media websites and brands across Latin America and the United States, selling programmatic and direct display advertising, media amplification, custom branded content production, and brand intelligence services to global brands and football federations seeking to reach Latin American and US Hispanic soccer audiences. Its flagship network includes Bolavip with nine regional editions, plus Redgol, Fútbol Centroamérica, La Página Millonaria, Dale Albo, Somos Fanaticos, and multiple club-specific fan portals.

Product overview

Futbol Sites is a digital media group operating a portfolio of 20+ soccer-focused websites and brands across Latin America and the US. The company operates a platform-plus-modules architecture consisting of owned-and-operated (O&O) sports media properties including Bolavip (with 9 regional editions covering Argentina, Colombia, Mexico, Peru, US, Chile, Brazil, Ecuador, and US Latino), Redgol, Fútbol Centroamérica, La Página Millonaria, Dale Albo, Somos Fanaticos, and 6 club-specific brands (Águilas Monumental, Rebaño Pasión, Vamos Azul, Dale Azul y Oro, Spoiler). These media properties are supported by advertising and monetization solutions including Media Amplification, Branded Content, Digital Content Production, and Brand Intelligence services. The company reports reaching over 60M monthly unique users, 180M monthly sessions, 350M social media reach, and 2B monthly ad impressions across its network.

Differentiator

Problem solved

Functional benefit

Brands

• Bolavip: Multi-country sports news portal with regional editions including Argentina, Colombia, México, Perú, US, Chile, Brasil, Ecuador, and US Latino
• Redgol
• Fútbol Centroamérica
• La Página Millonaria
• Dale Albo
• Somos Fanaticos
• Águilas Monumental
• Rebaño Pasión
• Vamos Azul
• Dale Azul y Oro
• Spoiler

Products and services

• Bolavip Soccer Media Network Flagship sports media brand offering soccer news, analysis, and fan engagement content across Latin America and US markets through nine regional editions. Used by global advertisers and football federations to reach large-scale soccer audiences through owned premium editorial properties.
• Redgol Chilean sports news portal offering soccer news, opinions, and multimedia content for Chilean soccer fans. Used by advertisers seeking to reach Chilean soccer audiences through a dedicated local editorial property.
• Fútbol Centroamérica Central American regional sports media brand covering soccer across Costa Rica, Guatemala, Honduras, El Salvador, Nicaragua, and Panama. Used by advertisers targeting Central American soccer fans through a single regional property.
• La Página Millonaria Argentine soccer media brand focused on River Plate and Argentine football coverage, providing club-specific content and analysis for fans. Used by advertisers seeking club-specific fan targeting in Argentina.
• Dale Albo Chilean sports media brand covering Colo-Colo and Chilean soccer with club-specific fan content. Used by advertisers targeting Colo-Colo supporters and Chilean Primera División audiences.
• Somos Fanaticos Sports fan community platform offering team-specific content and fan engagement experiences for soccer supporters. Used by advertisers and federations seeking to engage passionate fan communities.
• Spoiler Sports media brand offering soccer content and entertainment coverage, extending the network's audience reach into entertainment categories. Used by advertisers seeking expanded audience reach beyond pure soccer content.
• Media Amplification Services Advertising and brand reach extension services connecting global brands to soccer audiences across Latin America and US markets. Sold to enterprise advertisers seeking to amplify campaigns across the Futbol Sites owned media network of 20+ sports properties reaching 60M+ monthly unique users.
• Branded Content Solutions Custom branded content creation services helping football federations and global brands execute fan-oriented digital strategies with native editorial integration. Sold to global brands and football federations as a media service.
• Brand Intelligence Data-driven audience insights and analytics services enabling brands to understand and target soccer-related audiences effectively across LATAM and US Hispanic markets. Sold to advertisers and federations as a standalone analytics service.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Better CollectiveminorOthersFutbol Sites is shown as part of Better Collective's portfolio/logo. Better Collective appears to be the parent company or significant investor in Futbol Sites, as evidenced by the 'Part Of Logo BlackGreen200x30_big.png' linking to bettercollective.com and the logo indicating 'Part of Better Collective'.
• PlaymakerminorOthersFutbol Sites partnership with Playmaker (playmaker.fans) indicated by joint logo 'Futbol Sites + Playmaker-07.png'. Nature of partnership appears to be related to sports content or audience sharing.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Better Collective: Nasdaq Copenhagen-listed parent and operating partner of Futbol Sites, Better Collective acquires and operates sports media and affiliate sites globally — including soccer-focused properties — making it the most directly comparable peer and parent context for Futbol Sites' business model.
• Goal (DAZN): One of the largest global digital soccer media brands, now part of DAZN; operates a multi-region soccer news and video network competing for the same Spanish-, English-, and Portuguese-speaking soccer fan attention that Futbol Sites monetizes.
• AS (Marca Group / Unidad Editorial): Leading Spanish-language soccer daily with deep digital presence, covering La Liga, Champions League, and Latin American soccer; competes for Spanish-speaking soccer audiences and brand budgets overlapping with Bolavip and other Futbol Sites properties.
• Mundo Deportivo: Historic Spanish and Catalan soccer newspaper with strong digital and branded content operations; comparable in monetizing soccer fan audiences through advertising and branded content across Spanish-speaking markets.
• Olé (Argentina): Iconic Argentine sports daily with significant digital soccer audience; a direct competitor in Argentina for soccer fan attention and in the regional sports media advertising market.

Broad incumbents

• ESPN Deportes: Broad sports media incumbent with deep Spanish-language digital coverage of soccer and other sports; competes for the same global brand advertising budgets and Hispanic audience attention that Futbol Sites sells to.
• Fox Deportes: US-based Spanish-language sports broadcaster with strong soccer rights coverage; an incumbent competing for soccer fan attention and advertising in the US Hispanic market where Futbol Sites' Bolavip US and US Latino editions operate.
• TyC Sports: Major Argentine sports media brand with digital soccer coverage, sponsored content, and broad advertiser relationships; overlaps with Futbol Sites' Argentine sub-brands including La Página Millonaria.

Regional players

• Record (Portugal) / Maisfutebol: Iberian digital soccer media brand monetizing Portuguese-speaking football fans; a regional comp given Futbol Sites' Brazilian and broader Iberoamerican portfolio and Better Collective's Iberian operations.
• Voetbal International: Dutch digital soccer media brand owned by DPG Media; comparable as a Better Collective-style digital soccer fan property monetizing a single national market — useful for benchmarking unit economics of regional soccer media.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/futbolsites
• YouTubevimeo.com/futbolsites
• Facebookfacebook.com/FutbolSites.net
• LinkedInlinkedin.com/company/futbol-sites-network
• Instagraminstagram.com/futbol.sites

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Futbol Sites