BH Telecom
BH Telecom is Bosnia and Herzegovina's largest telecom operator, providing mobile, fixed-line, internet, and IPTV services to consumers and businesses across the country through a retail store network, e-commerce platform, and wholesale channels.
- Company typePrivate
- Founded1992
- HeadquartersSarajevo, Bosnia & Herzegovina
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What BH Telecom does
BH Telecom d.d. Sarajevo is the largest telecommunications operator in Bosnia and Herzegovina, founded in 1992 and headquartered in Sarajevo as a privately held joint stock company (dioničko društvo) employing between 1,001 and 5,000 people. The company provides a full-stack portfolio of consumer and business telecommunications services, including mobile (with eSIM support), fixed-line telephony, home internet (xDSL and wireless access), and IPTV under the Moja TV brand, alongside smart home solutions (Pametni dom), gaming services (Gaming Zona), and a device retail operation through its Moj webshop e-commerce platform with over 300 SKUs and installment payment options. Its go-to-market combines a multi-channel retail store network (POSLOVNICE) across the country with digital channels and wholesale (Veleprodaja) services to other operators and enterprises.
The underlying technology stack is built around a convergent billing and service delivery model that is being modernized through a 2026 partnership with Qvantel to a cloud-native charging and payment platform incorporating Optiva's charging engine, intended to enable 5G capabilities and accelerate product launches. Core proprietary features include the Moja TV IPTV service with recording, replay, and video-on-demand; eSIM provisioning; the Moj BH Telecom mobile self-service app; and a Bonus Plus loyalty program. Revenue is generated primarily through recurring monthly subscriptions for tiered mobile, fixed, internet, and combined (Kombinovani) packages, supplemented by hardware sales on installment plans, premium TV content, and wholesale fees. Customer segments span individual consumers (the primary segment), business customers (Biz Solution), tourists, and gaming enthusiasts, with distribution limited to a single domestic market and Southeastern European expansion pursued via a pending acquisition of Telemach's operations in Bosnia, Montenegro, and North Macedonia from United Group, awaiting regulatory approval.
BH Telecom firmographics
Firmographics- Name
- BH Telecom
- Legal name
- BH Telecom d.d. Sarajevo
- Website
- https://bhtelecom.ba
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- BH Telecom is Bosnia and Herzegovina's largest telecom operator, providing mobile, fixed-line, internet, and IPTV services to consumers and businesses across the country through a retail store network, e-commerce platform, and wholesale channels.
- Ownership category
- akta.pro rank
BH Telecom industry classification
Industry- Product category
- Telecommunications Services
- NAICS
- Wired and Wireless Telecommunications Carriers (except Satellite) (51711)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)
- akta.pro secondary industry
- Enterprise & B2B Mobile Network Operators (HDAIAAAB)
Keywords
Where BH Telecom is headquartered
LocationHeadquarters
- HQ city
- Sarajevo
- HQ country
- Bosnia & Herzegovina
- HQ region
- Europe
Offices1 record
Markets served
BH Telecom business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales
Revenue model
- Telecommunications Services: Monthly subscription fees for mobile, fixed telephony, internet, and TV services offered in various tiered packages (Extra, Teen, Student, Senior, etc.) with bundled discounts
- Device and Hardware Sales: Sale of mobile phones, tablets, televisions, smartwatches, and home appliances through Moj webshop with installment payment options (12 or 24 months)
- Premium Content and Add-ons: Revenue from premium TV content, additional channel packages, and supplementary service options
- Wholesale Services: B2B wholesale services (Veleprodaja) for other telecom operators and businesses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Mobile subscription packages (Paketi na pretplatu) |
| Subscription | Monthly | Fixed service packages (Fiksni paketi) |
| Subscription | Monthly | Internet packages (Internet paketi) |
| Subscription | Monthly | Combined/Kombinovani packages |
| Unit Pricing | Monthly | Device installment plans |
| Subscription | Monthly | Moja TV subscription packages |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
BH Telecom product offering
Product offeringCore offering
BH Telecom provides integrated telecommunications services to residential and business customers in Bosnia and Herzegovina, including mobile telephony (with eSIM), fixed-line telephone packages, home and mobile internet, and IPTV television under the Moja TV brand. The company also sells consumer devices and home appliances through its Moj webshop with installment financing, offers smart home/video surveillance (Pametni dom) and gaming packages (Gaming Zona), and runs a wholesale business serving other operators.
Product overview
BH Telecom is Bosnia and Herzegovina's largest telecom operator offering a comprehensive suite of telecommunications products and services. The portfolio includes core offerings: mobile services (with eSIM support), fixed-line telephone packages, home internet (xDSL), and IPTV services branded as Moja TV with various tiers (Moja TV Full, Moja TV Net, Moja TV Phone). The company operates Moj webshop, an online retail platform with over 300 devices and accessories. Additional services include smart home solutions (Pametni dom with video surveillance), gaming zone (Gaming Zona), and loyalty programs (Bonus Plus). Recent infrastructure upgrades include the Qvantel cloud-native convergent charging platform enabling 5G capabilities and advanced monetization tools.
Differentiator
Problem solved
Functional benefit
Brands
- Moja TV: IPTV and television service offering
- Moja webTV
- Moj BH Telecom
- BizSolution
- Bonus Plus
- Moj webshop
- Gaming zona
- Pametni dom
Products and services
- Moja TV (IPTV) BH Telecom's IPTV television service offering live TV channels, recording, replay, and video-on-demand (Videoteka) with multiple package tiers for residential and business subscribers in Bosnia and Herzegovina.
- Moja webTV Web-based television streaming service that lets BH Telecom subscribers watch TV content via internet browsers, extending Moja TV viewing beyond set-top boxes.
- Moj webshop BH Telecom's online retail platform selling devices (mobile phones, tablets, TVs, smartwatches), home appliances, accessories, and service packages, with installment payment options and delivery across Bosnia and Herzegovina.
- eSIM Digital SIM card service enabling BH Telecom mobile customers to activate their service without a physical SIM, supporting modern eSIM-capable devices.
- Pametni dom (Smart Home) Smart home solution including video surveillance and home automation services offered to BH Telecom subscribers as an add-on to their telecom packages.
- Gaming Zona Gaming-focused service zone offering gaming-optimized internet packages, gaming vouchers, gaming devices, and accessories targeted at gamers in Bosnia and Herzegovina.
- Moj BH Telecom App Mobile application enabling BH Telecom customers to manage their accounts, check usage, pay bills, activate services such as Moj izbor, e-račun, and Bonus plus, and access digital content.
- Video nadzor Video surveillance service bundled within BH Telecom's Pametni dom smart home offerings for residential subscribers.
- Bonus Plus BH Telecom customer loyalty program providing rewards and benefits to subscribers for ongoing usage of mobile, fixed, internet, and TV services.
- Moj Izbor Personalization option enabling BH Telecom customers to build their own service configuration from available mobile, fixed, internet, and TV components.
- BH Telecom Aukcije Online auction platform used by BH Telecom to dispose of retired corporate assets such as vehicles, IT equipment, and telecommunications equipment.
Companies that use BH Telecom
Customer profileSegments4 records
Ideal customer profiles4 records
BH Telecom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
BH Telecom partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- QvantelcoreQvantel was selected by BH Telecom to modernize its charging and payment platform to a cloud-native solution. The upgrade incorporates Optiva's charging engine and payment system, enabling BH Telecom to launch new products and services more quickly, equip 5G capabilities, and leverage advanced monetization tools. This is a strategic project for BH Telecom's digital transformation and 5G future.
- OptivacoreOptiva's charging engine and payment system are being integrated into BH Telecom's cloud-native convergent charging platform as part of the Qvantel-led modernization project. This enables BH Telecom to enhance customer experience, enable 5G capabilities, and accelerate launch of new services supporting broader digital transformation goals.
- United GroupcoreBH Telecom intends to acquire Telemach's operations in Bosnia, Montenegro, and North Macedonia from United Group. This potential acquisition represents a significant consolidation in the Bosnian telecommunications market. The transaction is pending approval from Bosnia's competition regulator. United Group has signed a non-binding agreement with BH Telecom for this potential sale.
- Partner Program (Partnerski program)minorBH Telecom maintains a partner program for business partners, resellers, and distributors including service providers, retailers, and other businesses that resell or distribute BH Telecom products and services.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
BH Telecom competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BH Telecom social profiles
Digital presenceBH Telecom financial estimates
Financial estimateRevenue estimate
Valuation estimate
BH Telecom leadership team
Management profileNumber of profiles
Profiles1 record
BH Telecom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BH Telecom M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BH Telecom
What does BH Telecom do?
BH Telecom provides integrated telecommunications services to residential and business customers in Bosnia and Herzegovina, including mobile telephony (with eSIM), fixed-line telephone packages, home and mobile internet, and IPTV television under the Moja TV brand. The company also sells consumer devices and home appliances through its Moj webshop with installment financing, offers smart home/video surveillance (Pametni dom) and gaming packages (Gaming Zona), and runs a wholesale business serving other operators.
Is BH Telecom a public or private company?
BH Telecom is a private company. It is classified as unknown and is currently operating.
When was BH Telecom founded?
BH Telecom was founded in 1992. It employs 1,001 to 5,000 people.
Where is BH Telecom based?
BH Telecom is headquartered in Sarajevo, Bosnia & Herzegovina, in the Europe region.
How does BH Telecom make money?
Four revenue lines are on record. Telecommunications Services are the primary driver. The others are device and Hardware Sales, premium Content and Add-ons and wholesale Services.
Does BH Telecom have an API?
No public API is recorded for BH Telecom.
What industry is BH Telecom in?
BH Telecom's product category is Telecommunications Services. Its primary akta.pro industry code is HDAIAAAA, Consumer Mobile Network Operators (Retail MNOs), with a secondary code of HDAIAAAB, Enterprise & B2B Mobile Network Operators. Its NAICS code is 51711 and its SIC code is 4812.