BH Telecom

What BH Telecom does

BH Telecom d.d. Sarajevo is the largest telecommunications operator in Bosnia and Herzegovina, founded in 1992 and headquartered in Sarajevo as a privately held joint stock company (dioničko društvo) employing between 1,001 and 5,000 people. The company provides a full-stack portfolio of consumer and business telecommunications services, including mobile (with eSIM support), fixed-line telephony, home internet (xDSL and wireless access), and IPTV under the Moja TV brand, alongside smart home solutions (Pametni dom), gaming services (Gaming Zona), and a device retail operation through its Moj webshop e-commerce platform with over 300 SKUs and installment payment options. Its go-to-market combines a multi-channel retail store network (POSLOVNICE) across the country with digital channels and wholesale (Veleprodaja) services to other operators and enterprises.

The underlying technology stack is built around a convergent billing and service delivery model that is being modernized through a 2026 partnership with Qvantel to a cloud-native charging and payment platform incorporating Optiva's charging engine, intended to enable 5G capabilities and accelerate product launches. Core proprietary features include the Moja TV IPTV service with recording, replay, and video-on-demand; eSIM provisioning; the Moj BH Telecom mobile self-service app; and a Bonus Plus loyalty program. Revenue is generated primarily through recurring monthly subscriptions for tiered mobile, fixed, internet, and combined (Kombinovani) packages, supplemented by hardware sales on installment plans, premium TV content, and wholesale fees. Customer segments span individual consumers (the primary segment), business customers (Biz Solution), tourists, and gaming enthusiasts, with distribution limited to a single domestic market and Southeastern European expansion pursued via a pending acquisition of Telemach's operations in Bosnia, Montenegro, and North Macedonia from United Group, awaiting regulatory approval.

Name

BH Telecom

Legal name

BH Telecom d.d. Sarajevo

Website

https://bhtelecom.ba

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

BH Telecom is Bosnia and Herzegovina's largest telecom operator, providing mobile, fixed-line, internet, and IPTV services to consumers and businesses across the country through a retail store network, e-commerce platform, and wholesale channels.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

akta.pro secondary industry

Enterprise & B2B Mobile Network Operators (HDAIAAAB)

Keywords

• Mobile telecommunications services
• Fixed-line telephony services
• IPTV television services
• Broadband internet access
• Smart home automation

Headquarters

HQ city

Sarajevo

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales

Revenue model

1. Telecommunications Services: Monthly subscription fees for mobile, fixed telephony, internet, and TV services offered in various tiered packages (Extra, Teen, Student, Senior, etc.) with bundled discounts
2. Device and Hardware Sales: Sale of mobile phones, tablets, televisions, smartwatches, and home appliances through Moj webshop with installment payment options (12 or 24 months)
3. Premium Content and Add-ons: Revenue from premium TV content, additional channel packages, and supplementary service options
4. Wholesale Services: B2B wholesale services (Veleprodaja) for other telecom operators and businesses

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

BH Telecom provides integrated telecommunications services to residential and business customers in Bosnia and Herzegovina, including mobile telephony (with eSIM), fixed-line telephone packages, home and mobile internet, and IPTV television under the Moja TV brand. The company also sells consumer devices and home appliances through its Moj webshop with installment financing, offers smart home/video surveillance (Pametni dom) and gaming packages (Gaming Zona), and runs a wholesale business serving other operators.

Product overview

BH Telecom is Bosnia and Herzegovina's largest telecom operator offering a comprehensive suite of telecommunications products and services. The portfolio includes core offerings: mobile services (with eSIM support), fixed-line telephone packages, home internet (xDSL), and IPTV services branded as Moja TV with various tiers (Moja TV Full, Moja TV Net, Moja TV Phone). The company operates Moj webshop, an online retail platform with over 300 devices and accessories. Additional services include smart home solutions (Pametni dom with video surveillance), gaming zone (Gaming Zona), and loyalty programs (Bonus Plus). Recent infrastructure upgrades include the Qvantel cloud-native convergent charging platform enabling 5G capabilities and advanced monetization tools.

Differentiator

Problem solved

Functional benefit

Brands

• Moja TV: IPTV and television service offering
• Moja webTV
• Moj BH Telecom
• BizSolution
• Bonus Plus
• Moj webshop
• Gaming zona
• Pametni dom

Products and services

• Moja TV (IPTV) BH Telecom's IPTV television service offering live TV channels, recording, replay, and video-on-demand (Videoteka) with multiple package tiers for residential and business subscribers in Bosnia and Herzegovina.
• Moja webTV Web-based television streaming service that lets BH Telecom subscribers watch TV content via internet browsers, extending Moja TV viewing beyond set-top boxes.
• Moj webshop BH Telecom's online retail platform selling devices (mobile phones, tablets, TVs, smartwatches), home appliances, accessories, and service packages, with installment payment options and delivery across Bosnia and Herzegovina.
• eSIM Digital SIM card service enabling BH Telecom mobile customers to activate their service without a physical SIM, supporting modern eSIM-capable devices.
• Pametni dom (Smart Home) Smart home solution including video surveillance and home automation services offered to BH Telecom subscribers as an add-on to their telecom packages.
• Gaming Zona Gaming-focused service zone offering gaming-optimized internet packages, gaming vouchers, gaming devices, and accessories targeted at gamers in Bosnia and Herzegovina.
• Moj BH Telecom App Mobile application enabling BH Telecom customers to manage their accounts, check usage, pay bills, activate services such as Moj izbor, e-račun, and Bonus plus, and access digital content.
• Video nadzor Video surveillance service bundled within BH Telecom's Pametni dom smart home offerings for residential subscribers.
• Bonus Plus BH Telecom customer loyalty program providing rewards and benefits to subscribers for ongoing usage of mobile, fixed, internet, and TV services.
• Moj Izbor Personalization option enabling BH Telecom customers to build their own service configuration from available mobile, fixed, internet, and TV components.
• BH Telecom Aukcije Online auction platform used by BH Telecom to dispose of retired corporate assets such as vehicles, IT equipment, and telecommunications equipment.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• QvantelcoreTechnology or Integration · 17 February 2026Qvantel was selected by BH Telecom to modernize its charging and payment platform to a cloud-native solution. The upgrade incorporates Optiva's charging engine and payment system, enabling BH Telecom to launch new products and services more quickly, equip 5G capabilities, and leverage advanced monetization tools. This is a strategic project for BH Telecom's digital transformation and 5G future.
• OptivacoreTechnology or Integration · 17 February 2026Optiva's charging engine and payment system are being integrated into BH Telecom's cloud-native convergent charging platform as part of the Qvantel-led modernization project. This enables BH Telecom to enhance customer experience, enable 5G capabilities, and accelerate launch of new services supporting broader digital transformation goals.
• United GroupcoreStrategic or Co-development Partner · 13 January 2025BH Telecom intends to acquire Telemach's operations in Bosnia, Montenegro, and North Macedonia from United Group. This potential acquisition represents a significant consolidation in the Bosnian telecommunications market. The transaction is pending approval from Bosnia's competition regulator. United Group has signed a non-binding agreement with BH Telecom for this potential sale.
• Partner Program (Partnerski program)minorChannel Partner/ Reseller/ DistributorBH Telecom maintains a partner program for business partners, resellers, and distributors including service providers, retailers, and other businesses that resell or distribute BH Telecom products and services.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bhtelecom
• LinkedInlinkedin.com/company/bh-telecom
• Facebookfacebook.com/bhtelecom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BH Telecom