AMI
AMI is a Tokyo-based two-sided photography marketplace connecting professional photographers with corporate and individual clients in Japan, facilitating roughly 10,000 matchings per year across its AMI Business, Famarry, and Emily brands.
- Company typePrivate
- Founded2019
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What AMI does
aMi Inc. operates AMI (Association of Media International), a two-sided photography marketplace headquartered in Tokyo, Japan. The platform connects professional photographers and videographers with clients requiring services across advertising, editorial, fashion, product, corporate, event, wedding, and family photography. AMI maintains a global database of professional photographers and facilitates approximately 10,000 photography matchings annually across Japan, with stated service coverage in the Kanto, Kansai, Kyushu, and Shikoku regions. Photographers self-register, build portfolios, set their own plans, and manage bookings, while clients can browse, request quotes, or directly book through the web platform or the iOS AMI Photo mobile app.\n\nThe core product is the matching platform itself, supported by a Photographer Management Dashboard for self-service onboarding and a multi-site network that includes the AMI Business brand (corporate photography), Famarry (wedding photography), and Emily (family photography). A defining technical feature is automatic cross-listing: AMI photographers are surfaced on sister platforms with auto-translated profiles and plans. The pricing model is fixed tiered unit pricing for end clients — Casual Plan (¥19,800 / 1 hour), Standard Plan (¥28,000 / 2 hours), and Premium Plan (¥53,000 / 6 hours) — each framed at a discount to prevailing market rates (¥30,000/hr and ¥100,000/half-day benchmarks).\n\nThe company monetizes primarily via commission or service fees on bookings processed through the platform (marketplace commission / transaction fee revenue model). Distribution is hybrid: a self-serve PLG motion for SMB and individual clients via web and mobile, complemented by a direct sales motion for enterprise/corporate clients requiring custom quotes, including recurring programs for high-volume corporate photography (e.g., 350–400 shoots/month for one enterprise, 80–100 shoots/month for two others). The company is privately held, small (1–10 employees), and operates without disclosed external institutional funding.
AMI firmographics
Firmographics- Name
- AMI
- Legal name
- 株式会社aMi
- Website
- https://ami.works
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AMI is a Tokyo-based two-sided photography marketplace connecting professional photographers with corporate and individual clients in Japan, facilitating roughly 10,000 matchings per year across its AMI Business, Famarry, and Emily brands.
- Ownership category
- akta.pro rank
AMI industry classification
Industry- Product category
- Photography Marketplace Services
- NAICS
- Commercial Photography (541922), Photographic Services (54192), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Creative Talent Booking (Photographers, Videographers, Content Creators) (HSACAHAI)
- akta.pro secondary industry
- Party Photography & Videography Services (HSACACAH)
Keywords
Where AMI is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
AMI business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Commission on Bookings: AMI charges photographers a commission when photography bookings are confirmed through the platform
- Photography Service Fees: Client payments for photography services are processed through the platform, with the platform taking a service fee
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Casual Plan - 1 hour photography session for 19,800 yen |
| Unit Pricing | Pay-as-you-go | Standard Plan - 2 hour photography session for 28,000 yen |
| Unit Pricing | Pay-as-you-go | Premium Plan - 6 hour photography session for 53,000 yen |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
AMI product offering
Product offeringCore offering
AMI operates an online photography marketplace and database platform that connects professional photographers and videographers worldwide with clients seeking photography services. The platform matches photographers with clients for business photography (advertising, corporate profiles, product shots, events), weddings, and family photography, facilitating approximately 10,000 photography matches annually. Photographers self-register and set their own plans, while clients can browse the database, request quotes, or directly book photographers through tiered photography packages.
Product overview
AMI (Association of Media International) operates a photography database and booking platform that connects clients with professional photographers worldwide. The platform serves both business clients seeking corporate photography and individual clients for events, weddings, and family photos. The core product is the matching platform which facilitates approximately 10,000 photography assignments annually. Photographers can create their own profiles and plans through the platform. AMI Business specifically serves corporate photography needs. (Note: This appears to be a separate company from AMI (American Megatrends), the firmware/BIOS company referenced in the news section about MegaRAC OneTree, which focuses on AI factory and data center management solutions.)
Differentiator
Problem solved
Functional benefit
Brands
- AMI Business: Business photography booking platform for corporate clients seeking portrait, product, event, and promotional photography services.
- Famarry (ファマリー)
- Emily (エミリイ)
Products and services
- AMI Photography Marketplace Platform A global photographer and videographer database and booking service that matches clients with professional photographers for advertising, magazines, fashion, product photography, business profiles, events, weddings, and family photos. The core service handles approximately 10,000 photography matchings per year.
- AMI Business Business-oriented photography booking service tailored for corporate clients, handling employee portraits, company profile photos, PR materials, business cards, and employee ID photos. Dedicated corporate support team handles custom quoting.
- Famarry (Wedding Photography Booking) Wedding photography booking platform, operated as a sister brand to AMI. Photographers from AMI are automatically listed with English-translated profiles and plans, targeting couples seeking wedding photographers.
- Emily (Family Photography Booking) Family photography booking platform operated as a sister brand to AMI, with AMI photographers automatically listed for family photography services. Targets families seeking professional photographers for personal occasions.
Quantifiable outcome
- Approximately 10,000 photography matchings per year
Companies that use AMI
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
AMI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
AMI partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- famarry (ファマリー)coreSister platform specializing in wedding photography. AMI photographers are automatically listed on famarry with automatic English translation of profiles and plans.
- emily (エミリイ)coreFamily photography platform sister site. AMI photographers are automatically listed on emily.works for family photography services.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
AMI competitors and assessment
Company assessmentBroad incumbents
- Thumbtack: Large U.S. local services marketplace where photography is one of many categories. Overlaps with AMI on the photographer matching/booking concept but operates as a much broader incumbent across dozens of service categories.
- HoneyBook: End-to-end business management platform for creative professionals including photographers — contracts, invoicing, payments, and client workflows. Broader incumbent that competes for the same photographer supply in workflow/booking layers.
- Bark: Global services marketplace (notably present in the UK/US) where photographers and videographers list and receive leads. Comparable directory-and-quoting mechanic to AMI's request-for-quote flows.
Direct peers
- Snappr: Global on-demand photography marketplace connecting businesses and individuals with professional photographers. Closest direct comparable by business model (two-sided marketplace, on-demand booking, commissioned photographer network) and target segments.
- WeddingWire / The Knot Worldwide: Wedding vendor marketplace including photography booking. Directly comparable to AMI's Famarry sub-brand for the wedding photography vertical, with a leader directory, vendor profiles, and consumer booking flows.
Regional players
- カメラのキタムラ (Kitamura): Japan's largest chain of photo studios and print shops, offering portrait, school, and event photography. Direct regional comparable in Japan for traditional photography service delivery that AMI is digitalizing.
- Giggster: U.S.-centric creative-services marketplace focusing on locations, crew, and production including photography; comparable in adjacent areas such as event and commercial booking rather than consumer portraits.
- Photohito: Japanese photographer community and matching service where clients request photoshoots and photographers respond with proposals. Closest Japan-domestic comparable in mechanics (request → photographer match → booking) to AMI.
Emerging players
- SmugMug: Photography platform combining portfolio websites, prints, and a marketplace tier that surfaces photographers to potential clients. Partial overlap with AMI for client discovery and photographer monetization.
- Zenfolio: Photography-focused platform offering portfolio hosting, marketing tools, and a directory to book photographers. Adjacent marketplace player addressing the same photographer-client matching use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
AMI financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMI leadership team
Management profileNumber of profiles
Profiles2 records
AMI subsidiaries and ownership
Company hierarchySubsidiaries2 records
AMI funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMI
What does AMI do?
AMI operates an online photography marketplace and database platform that connects professional photographers and videographers worldwide with clients seeking photography services. The platform matches photographers with clients for business photography (advertising, corporate profiles, product shots, events), weddings, and family photography, facilitating approximately 10,000 photography matches annually. Photographers self-register and set their own plans, while clients can browse the database, request quotes, or directly book photographers through tiered photography packages.
Is AMI a public or private company?
AMI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AMI founded?
AMI was founded in 2019. It employs 1 to 10 people.
Where is AMI based?
AMI is headquartered in Tokyo, Japan, in the Asia region.
How does AMI make money?
Two revenue lines are on record. Commission on Bookings are the primary driver. The others are photography Service Fees.
Who are AMI's main competitors?
Broad incumbents on record are Thumbtack, HoneyBook and Bark. Direct peers are Snappr and WeddingWire / The Knot Worldwide. Regional players are カメラのキタムラ (Kitamura), Giggster and Photohito. Emerging players are SmugMug and Zenfolio.
Does AMI have an API?
No public API is recorded for AMI.
What industry is AMI in?
AMI's product category is Photography Marketplace Services. Its primary akta.pro industry code is HSACAHAI, Creative Talent Booking (Photographers, Videographers, Content Creators), with a secondary code of HSACACAH, Party Photography & Videography Services. Its NAICS code is 541922 and its SIC code is 7330.