Snappr
Snappr is an on-demand visual content platform combining a global photographer and videographer network with AI image generation, serving consumers, SMBs, and enterprises across real estate, food delivery, automotive, and e-commerce through marketplace commissions and enterprise service fees.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Snappr does
Snappr is an on-demand visual content platform that combines a global network of vetted photographers and videographers with AI-powered image generation, serving both individual consumers and large enterprises. Founded in 2017 in San Francisco, the company operates a two-sided marketplace connecting creators with customers needing photography and video content, alongside AI image generation tools. The platform reports 250M photos captured, 1B video frames delivered, 83M photos edited, and 6M AI images generated across 791 cities, serving named customers including DoorDash, Redfin, Zumper, Oak Street Health, and Bring A Trailer. The company is privately held under Snappr Inc., headquartered at 50 California Street in San Francisco, with additional operations in Australia and announced expansion into the European Union.
The technology stack centers on a Centralized Content Dashboard that plans, shoots, edits, generates, and searches visual content from a single interface. Enterprise-tier capabilities include a no-code workflow builder with native integrations to Dropbox, Amazon S3, Salesforce, Zapier, and Google Sheets; an API platform that triggers photoshoots directly from customer applications; and a Creative Guidelines system enforcing brand consistency at scale. AI image generation, strengthened by the March 2023 acquisition of menubites.ai, produces on-brand visuals using customer assets with human creators in the loop for quality control. Free AI-powered tools (LinkedIn Photo Analyzer, Dating Photo Analyzer) serve as top-of-funnel acquisition channels while showcasing AI capability.
Snappr's business model operates on three revenue streams: marketplace commissions (a "Snappr Fee" on photographer bookings), service fees for platform use and amendments, and professional services for enterprise editing. Go-to-market is dual-pronged: a product-led growth motion via app.snappr.com plus native iOS and Android apps targeting individuals and SMBs, alongside a dedicated enterprise field sales motion targeting Fortune 500 companies and major marketplaces with custom SLA-backed offerings. The company has raised approximately $41M+ across multiple rounds including a $28M Series B in October 2025 led by Foundry Group to fund EU expansion, alongside earlier backing from Y Combinator, Basis Set Ventures, Airtree Ventures, and Zeno Partners.
Snappr firmographics
Firmographics- Name
- Snappr
- Legal name
- Snappr Inc.
- Website
- https://snappr.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Snappr is an on-demand visual content platform combining a global photographer and videographer network with AI image generation, serving consumers, SMBs, and enterprises across real estate, food delivery, automotive, and e-commerce through marketplace commissions and enterprise service fees.
- Ownership category
- akta.pro rank
Snappr industry classification
Industry- Product category
- Visual Content Production Platform
- NAICS
- Commercial Photography (541922), Other Motion Picture and Video Industries (512199)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Photography & Photo Production (BPAFAIAF)
- akta.pro secondary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Snappr is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Snappr business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Commission: Snappr charges a fee (Snappr Fee) for matching photographers with customers and processing payments. The platform acts as a limited payment collection agent, taking a percentage of photographer fees. Photographers are paid bi-monthly via PayPal minus the Snappr Fee.
- Service Fees: Fees charged to customers (Subjects) for use of the platform services, in addition to photographer fees. Change fees may be charged for amended photography services.
- Photo Editing Services: Snappr provides photograph editing services to enterprise partners through dedicated upload pages, with edited photos used by the enterprise partners.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Snappr product offering
Product offeringCore offering
Snappr is an on-demand visual content platform that connects customers with professional photographers and videographers for shoots of any size, and layers AI image generation and workflow software on top. The company sells a self-serve booking experience for individuals and small businesses, and a separate enterprise platform with API integration, creative guidelines, workflow automation, and SLA-backed delivery for large organizations. Revenue is generated through marketplace commissions on photographer services, service fees for content production, and enterprise platform subscriptions.
Product overview
Snappr is a unified visual content creation platform that combines on-demand photography, videography, and AI-powered image generation services. The core offering consists of Snappr On-Demand Visuals for individual and small business needs, and Snappr Enterprise for organizations requiring large-scale visual content production. The platform integrates a global creator network of photographers and videographers with AI image generation capabilities. Key product components include the Centralized Content Dashboard for managing all workflows, Global Creator Network for on-demand access to talent, AI Image Generation for creating visual content at scale, No-Code Workflow Builder for enterprise automation, and Creative Guidelines for brand consistency. Additional tools include LinkedIn and Dating Photo Analyzers for personal use optimization.
Differentiator
Problem solved
Functional benefit
Brands
- Snappr for Enterprise: Enterprise tier for organizations creating visual content at scale, featuring API integration, no-code workflow builder, and creative guidelines.
- LinkedIn AI Photo Analyzer
- Dating Photo Analyzer
Products and services
- Snappr On-Demand (Photography & Videography)
- Snappr Enterprise Platform
- Snappr API
- Snappr AI Image Generation AI-driven image generation tool that creates visual content programmatically, extending Snappr's offering beyond human-shot photography for use cases such as product imagery, marketing assets, and rapid content iteration.
- Snappr Workflow Builder
Quantifiable outcome
- 10x more rental inquiries for real estate listings
- +8 more outcomes
Companies that use Snappr
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles3 records
Snappr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature6 records
Snappr partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bring A TrailercoreSnappr provides photography services for Bring A Trailer vehicle listings, increasing sale prices by +2.5%. Deep partnership for automotive photography at scale for the auction marketplace.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Snappr competitors and assessment
Company assessmentDirect peers
- Thumbtack: Operates an on-demand marketplace connecting customers with local professional photographers, videographers, and other service providers. Closely comparable marketplace mechanics and target SMB/individual buyer, though broader across trades.
- Bark: Marketplace platform connecting customers with local professional services including photographers and videographers. Direct marketplace peer with similar SMB/individual buyer profile and international footprint.
- HomeJab: On-demand real estate photography and videography platform serving realtors and brokerages. Closely comparable in the real estate vertical with a vetted photographer network and enterprise broker clients.
- Virtuance: Real estate photography network offering consistent, brand-grade listing imagery to brokerages nationwide. Direct competitor within Snappr's largest vertical (real estate) with similar SLAs and enterprise contracts.
Broad incumbents
- Shutterstock: Large incumbent providing licensed stock photography, video, and music to enterprise marketing teams. Overlaps with Snappr on visual content for brands but distributes pre-shot stock rather than on-demand commissioned shoots.
- Getty Images: Global incumbent in licensed visual content for editorial, commercial, and creative use. Comparable enterprise customer base and brand-consistency focus, though its model is stock licensing versus commissioned production.
- Adobe (Stock + Firefly): Adobe Stock provides licensed imagery and Firefly provides generative AI image creation — directly competing with Snappr's AI image generation and stock-style use cases. Bundled into Creative Cloud gives Adobe massive enterprise distribution.
- Canva: Visual content creation platform used by marketing teams for design, social, and brand-consistent content. Comparable on the demand side (SMB and enterprise marketing) and increasingly competitive on AI image generation features.
Emerging players
- Midjourney: Generative AI image creation tool widely adopted by creative and marketing professionals. Competes with Snappr's AI image generation feature for marketing and social imagery use cases, though lacks the on-demand human photographer network.
- PhotoRoom: AI-powered photo editing and product image generation platform focused on e-commerce sellers. Comparable AI image workflow and SMB/marketplace customer overlap (especially in food and fashion verticals).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Snappr social profiles
Digital presenceSnappr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snappr leadership team
Management profileNumber of profiles
Snappr funding detail
Funding detailFunding overview
Funding rounds6 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snappr M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snappr
What does Snappr do?
Snappr is an on-demand visual content platform that connects customers with professional photographers and videographers for shoots of any size, and layers AI image generation and workflow software on top. The company sells a self-serve booking experience for individuals and small businesses, and a separate enterprise platform with API integration, creative guidelines, workflow automation, and SLA-backed delivery for large organizations. Revenue is generated through marketplace commissions on photographer services, service fees for content production, and enterprise platform subscriptions.
Is Snappr a public or private company?
Snappr is a private company. It is classified as venture growth investor backed and is currently operating.
When was Snappr founded?
Snappr was founded in 2017. It employs 101 to 250 people.
Where is Snappr based?
Snappr is headquartered in San Francisco, United States, in the North America region.
How does Snappr make money?
Three revenue lines are on record. Marketplace Commission is the primary driver. The others are service Fees and photo Editing Services.
Who are Snappr's main competitors?
Direct peers on record are Thumbtack, Bark, HomeJab and Virtuance. Broad incumbents are Shutterstock, Getty Images, Adobe (Stock + Firefly) and Canva. Emerging players are Midjourney and PhotoRoom.
Does Snappr have an API?
Yes. Snappr's API enables content production directly from applications, allowing users to trigger photoshoots when new products or partners are added. It is part of the Enterprise tier offering.
What industry is Snappr in?
Snappr's product category is Visual Content Production Platform. Its primary akta.pro industry code is BPAFAIAF, Photography & Photo Production, with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 541922 and its SIC code is 7330.