theAsianparent
theAsianparent is a Singapore-headquartered content, community, and commerce platform serving expectant parents and parents of young children across 13 countries. It combines pregnancy and baby tracking tools, expert-reviewed articles, and community forums, monetized via advertising, premium subscriptions, and affiliate commerce.
- Company typePrivate
- Founded2008
- HeadquartersSingapore, Singapore
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What theAsianparent does
theAsianparent, operated by Tickled Media Pte. Ltd., is a Singapore-headquartered content, community, and commerce platform serving expectant parents and parents of young children across 13 countries. Founded in 2008 by Roshni Mahtani, the company has grown to approximately 250 employees and reaches 35 million parents monthly through localized brand properties including theAsianparent, theIndusparent, theAfricanparent, and theAussieparent. Its served market spans Southeast Asia (Singapore, Thailand, Indonesia, Philippines, Malaysia, Vietnam), South Asia (Sri Lanka, India), East Asia (Japan), Oceania (Australia), and West and East Africa (Nigeria, Kenya), with a registered community of 25 million parents and over 555,000 social community members.
The platform is built on a mobile-first architecture combining native iOS and Android applications with country-specific websites. Core product modules include the Pregnancy Tracker (day-by-day tracking from conception through birth), the Baby Tracker (logging feeds, nappy changes, naps, and milestones through age 4), a Kick Counter, a Due Date Calculator, and a forum-based community platform (ParentTown) with polls, photo sharing via Photo Booth, recipes, and topic-based discussions. Editorial content covers pregnancy, parenting, child development, feeding and nutrition, education, and lifestyle. A Product Guide & Reviews database with TAP Awards, the VIP Parents influencer program, and the contributor content program anchor the commerce and creator sides of the platform. The company also operates Project Sidekicks, a social impact initiative targeting a 10% reduction in global stillbirths.
Revenue is generated through three primary streams: advertising via brand partnerships, sponsored content, and display ads sold through an 'Advertise With Us' B2B offering to brands targeting parents; Premium Services offered as an auto-renewing in-app subscription distributed through Apple App Store and Google Play; and affiliate and product commerce revenue driven by Product Guide recommendations and community reviews. The company has raised venture capital from investors including Fosun RZ Capital (lead of a 2019 Series C), JD.com, ATM Capital, WHG Capital, 14th Street Global Ventures, Global Grand Leisure, Redbadge Pacific, and Mirae Asset-Naver Asia Growth Fund (2019 Series C). The legal entity, Tickled Media Pte. Ltd., is registered in Singapore with company number 200917867M.
theAsianparent firmographics
Firmographics- Name
- theAsianparent
- Legal name
- Tickled Media Pte. Ltd.
- Website
- https://sg.theasianparent.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- theAsianparent is a Singapore-headquartered content, community, and commerce platform serving expectant parents and parents of young children across 13 countries. It combines pregnancy and baby tracking tools, expert-reviewed articles, and community forums, monetized via advertising, premium subscriptions, and affiliate commerce.
- Ownership category
- akta.pro rank
theAsianparent industry classification
Industry- Product category
- Parenting Content Platform
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Baby, Kids & Maternity Marketplaces (CRAFABAG)
Keywords
Where theAsianparent is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
theAsianparent business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Advertising: Brand partnerships, sponsored content, and display advertising. Advertise With Us page indicates B2B advertising offerings to brands targeting parents.
- Premium Services: Optional subscription-based Premium Services with additional features and content. Auto-renewing subscriptions through Apple App Store and Google Play.
- Affiliate/Product Commerce: Product recommendations and reviews with affiliate links. Featured products, Editor's Choice, and community reviews drive product discovery and affiliate revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with core features |
| Subscription | Monthly | Premium Services subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
theAsianparent product offering
Product offeringCore offering
theAsianparent operates a mobile-first content, community, and commerce platform for parents across 13 countries, offering pregnancy and baby tracking tools, expert-authored editorial articles, community forums, product reviews, and B2B advertising solutions. The free app and web platform serve 35 million parents monthly, with revenue generated from advertising, premium subscriptions, and affiliate commerce.
Product overview
theAsianparent is a unified content, community, and commerce platform for parents spanning pregnancy through early childhood. The core offering comprises a mobile app (iOS/Android) integrating pregnancy and baby tracking tools (Pregnancy Tracker, Due Date Calculator, Baby Tracker, Kick Counter), a community platform with social features (Polls, Photo Booth, Food & Recipes), and an editorial content hub with expert articles. A complementary Product Guide & Reviews section and TAP Awards program provide commerce intelligence. The company also runs Project Sidekicks, a stillbirth reduction initiative. The platform is localized across 13 countries and reaches 35 million parents monthly, supported by 250 employees under parent company Tickled Media.
Differentiator
Problem solved
Functional benefit
Brands
- ParentTown: Free community platform offering forums, polls, photos, food & recipe sharing, and topic-based discussions for parents.
- Project Sidekicks
- TAP Awards
- VIP Parents
- Rewards Program
Products and services
- theAsianparent App Mobile application for iOS and Android that integrates pregnancy tracking, baby development tools, community forums, expert-authored articles, and personalized content feeds for parents across Asia and Africa.
- Community Platform (ParentTown) Free community platform (operated as ParentTown) where parents can join topic-based forums, participate in polls, share photos through Photo Booth, exchange food and recipes, and engage with 25 million parents across Asia.
- theAsianparent Content Platform Editorial content hub of expert-authored and community-contributed articles spanning pregnancy, parenting, child development, education, feeding and nutrition, lifestyle, and family health, localized across 13 country markets.
- Product Guide & Reviews Curated database of parenting and baby products that combines community reviews, editor recommendations, and TAP Awards recognition to help parents discover and evaluate products.
- Premium Services Subscription Optional auto-renewing subscription offering additional features and content on top of the free app, purchased through Apple App Store or Google Play.
- Advertise With Us (B2B Advertising) B2B advertising offering that lets brands reach theAsianparent's audience of 35 million parents through sponsored content, advertorials, brand partnerships, and display advertising across the platform and its localized country editions.
- TAP Awards Program Annual awards program recognizing top parenting and baby products across categories, providing brands with visibility and credibility signals among the platform's parent audience.
Quantifiable outcome
- 35 million parents reached monthly across 13 countries
- +2 more outcomes
Companies that use theAsianparent
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
theAsianparent technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
theAsianparent partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Rumah123minorPartner brand featured on theAsianparent platform. Rumah123 is a property platform whose brand is displayed as a partner on the community page.
- VIP ParentscoreVIP Parents is an influencer/creator program for parent content creators. Features as both a partner brand and a platform feature (parents.vip). Enables parent influencers to create and share content.
- Mama's ChoicecoreFeatured partner brand on products page and in articles. Mama's Choice products including breast pumps, maternity bras, and body care products are featured and reviewed on the platform.
- TAP Awards PartnersminorVarious brands participate in TAP Awards program as sponsors or nominees, gaining visibility with the parent audience.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
theAsianparent competitors and assessment
Company assessmentDirect peers
- BabyCenter: Global pregnancy and parenting content/community platform owned by Ziff Davis (formerly Everyday Health). Directly comparable as a multi-market, ad-supported parenting destination with trackers, expert content, and community forums serving expectant and new parents.
- What to Expect: Pregnancy and parenting platform from Everyday Health Group, anchored by the What to Expect book brand. Competes with theAsianparent on pregnancy tracking, week-by-week content, and community Q&A across global markets.
- BabyChakra: India-based parenting content and community platform serving expectant and new mothers. Closest comparable for theIndusparent in terms of geography, content-led model, and tier-2/3 city audience targeting.
Broad incumbents
- The Bump: Pregnancy and parenting vertical of The Knot Worldwide. Comparable as a content, tracker, and registry platform operating within a larger wedding/family portfolio rather than as a standalone parenting destination.
Regional players
- SmartParents: Malaysia-focused parenting platform (under Havas/GroupM network). Comparable as a SEA regional peer with localized content, community, and brand-partnership monetization targeting Malaysian parents.
- Parent24: South African parenting content and community platform under Media24/Naspers. Comparable as a regional parenting destination with content, forums, and expert advice across a single African market.
- MumsVillage: Kenyan parenting community platform. Comparable as a regional African peer with localized content and community features serving expectant and new mothers in East Africa.
- Babyology: Australian parenting content and reviews platform. Comparable as a regional peer for theAussieparent in Oceania, with product reviews, expert content, and community features.
Emerging players
- Peanut: Social networking app for women through fertility, pregnancy, and motherhood. Comparable as an emerging community-led peer overlapping on the social/community layer of theAsianparent's offering.
- Huckleberry: AI-driven baby tracking and sleep app. Comparable as an emerging tracker-first peer overlapping on the Baby Tracker and feed/sleep tracking functionality within theAsianparent's app.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
theAsianparent social profiles
Digital presencetheAsianparent financial estimates
Financial estimateRevenue estimate
Valuation estimate
theAsianparent leadership team
Management profileNumber of profiles
Profiles16 records
theAsianparent funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
theAsianparent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about theAsianparent
What does theAsianparent do?
theAsianparent operates a mobile-first content, community, and commerce platform for parents across 13 countries, offering pregnancy and baby tracking tools, expert-authored editorial articles, community forums, product reviews, and B2B advertising solutions. The free app and web platform serve 35 million parents monthly, with revenue generated from advertising, premium subscriptions, and affiliate commerce.
Is theAsianparent a public or private company?
theAsianparent is a private company. It is classified as venture growth investor backed and is currently operating.
When was theAsianparent founded?
theAsianparent was founded in 2008. It employs 251 to 500 people.
Where is theAsianparent based?
theAsianparent is headquartered in Singapore, Singapore, in the Asia region.
How does theAsianparent make money?
Three revenue lines are on record. Advertising is the primary driver. The others are premium Services and affiliate/Product Commerce.
Who are theAsianparent's main competitors?
Direct peers on record are BabyCenter, What to Expect and BabyChakra. The Bump is listed as a broad incumbent. Regional players are SmartParents, Parent24, MumsVillage and Babyology. Emerging players are Peanut and Huckleberry.
Does theAsianparent have an API?
No public API is recorded for theAsianparent.
What industry is theAsianparent in?
theAsianparent's product category is Parenting Content Platform. Its primary akta.pro industry code is CRAFABAG, Baby, Kids & Maternity Marketplaces. Its NAICS code is 54181 and its SIC code is 7310.