2XO Whiskey

What 2XO Whiskey does

2XO Whiskey (Two Times Oak) is an award-winning Kentucky straight bourbon whiskey brand founded in 2022 by Master Blender Dixon Dedman and operated under Prestige Beverage Group (Intercontinental Packaging Co.), a Minnesota corporation headquartered in Mendota Heights. The brand's core technical differentiator is a proprietary double oak technique in which chains of charred oak — American white oak, French oak, or other variants — are inserted into aging barrels, adding a second layer of oak interaction to balance sweetness against the spice of rye-forward mash bills. This process is also applied in the Gem of Kentucky single barrel program, where selected barrels spend up to a year in new charred oak before bottling, producing what the brand describes as the only double-barreled single barrel Kentucky Straight Bourbon Whiskey on the market.

The portfolio is structured as a three-tier ladder: the Oak Series of everyday blends (American Oak, French Oak, and the White Oak Rye 95% rye release), the Icon Series of limited-time small batch blends themed around Dedman's personal interests (Phoenix, Innkeeper's, Tribute, Kiawah, Sneakerhead, Vinyl), and the Gem of Kentucky single barrel premium tier. Products are sold direct-to-consumer via a dedicated ReserveBar.com storefront linked from the brand site, through a US store locator pointing to retail partners, and via standard liquor retail channels. The target customer is premium bourbon enthusiasts ranging from millennials to boomers who seek innovative, high-proof flavor profiles and collectible limited releases.

The business model is one-time bottle purchases at premium price points (pricing is not publicly disclosed), supported by earned media coverage in Robb Report, Whisky Advocate, Garden and Gun, Paste Magazine, Food & Wine, and trade publications, plus social and podcast presence tied to Master Blender Dixon's reputation (including his prior track record building Kentucky Owl, which was sold to Stoli). The brand has launched ten distinct expressions in approximately 35 months, indicating a high-release cadence and an active product roadmap that extends from bourbon into rye whiskey.

Name

2XO Whiskey

Legal name

Prestige Beverage Group

Website

https://2xowhiskey.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

2XO Whiskey is a Kentucky straight bourbon brand founded in 2022 that produces premium bourbon and rye whiskeys using a proprietary double oak barrel-finishing technique, selling direct-to-consumer via ReserveBar.com and through US retail to whiskey enthusiasts and collectors.

Ownership category

akta.pro rank

Product category

Premium Bourbon and Rye Whiskey

NAICS

Distilleries (312140), Distilleries (31214)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

akta.pro secondary industry

Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

Keywords

• Premium bourbon whiskey
• Kentucky straight bourbon
• Double oak technique
• Limited edition whiskey
• Rye whiskey spirits

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Premium Bourbon Whiskey Sales: 2XO generates revenue through direct sales of their bourbon whiskey products. The brand consists of three product lines: Oak Series (everyday blends), Icon Series (limited-time small batch offerings), and Gem of Kentucky (single barrel releases). Revenue is generated through one-time bottle purchases via their e-commerce platform and through retail distribution partners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

2XO Whiskey produces and sells Kentucky straight bourbon and rye whiskey products using an innovative double oak finishing technique pioneered by Master Blender Dixon Dedman. The portfolio spans three series: the Oak Series (everyday blends such as American Oak, French Oak, and White Oak Rye), the Icon Series (limited-time small batch blends such as Phoenix Blend, Innkeeper's Blend, Tribute Blend, Kiawah Blend, Sneakerhead Blend, and Vinyl Blend), and the Gem of Kentucky (a premium double-barreled single barrel Kentucky Straight Bourbon). Products are sold through ReserveBar.com and physical retail stores to whiskey enthusiasts seeking high-proof, robust flavor profiles.

Product overview

2XO (Two Times Oak) is an award-winning Kentucky straight bourbon whiskey brand from renowned American whiskey blender Dixon Dedman. The brand specializes in bourbon whiskeys made using Dedman's innovative double barreling process where every expression has additional oak exposure. The product portfolio consists of three series: the Oak Series (everyday blends including White Oak Rye, American Oak, and French Oak featuring innovative double oak techniques), the Icon Series (limited-time small batch blends including Vinyl Blend, Sneakerhead Blend, Kiawah Blend, Tribute Blend, Innkeeper's Blend, and Phoenix Blend), and the Gem of Kentucky Single Barrel Series (premium double barreled single barrel expressions). The additional oak interaction builds sweetness to balance spice from the rye in the mash bills, creating intense flavors, character, and complexity.

Differentiator

Problem solved

Functional benefit

Products and services

• White Oak Rye A straight rye whiskey in the Oak Series (everyday blends) with a 95% rye mash bill, made using Dixon's double oak technique in which chains of charred American white oak are inserted into rye barrels for consistent taste and character. Notes include pine, mint, cedar, peppery spice, and sweeter barrel notes; positioned for sipping and cocktails.
• American Oak First release in the Oak Series of everyday blends; a Kentucky straight bourbon with an 18% rye mash bill produced using the double oak technique with charred American oak. Notes include citrus zest, butterscotch, roasted cashews, nougat, caramel brittle, and a mild spice finish; positioned as approachable and ideal for cocktails.
• French Oak Second release in the Oak Series of everyday blends; a Kentucky straight bourbon with an 18% rye mash bill produced using the double oak technique with charred French oak. Notes include vanilla, caramel, cherry, rose, roasted nuts, coffee, and a light peppery spice finish; positioned as approachable for cocktails.
• Vinyl Blend Sixth release in the Icon Series of limited-time small batch blends; themed around Dixon Dedman's love of music played on classic vinyl. Notes include baked apples, graham cracker, roasted nuts, cinnamon, black pepper, honeysuckle, vanilla crème brûlée, grilled pineapple, with a long viscous peppery finish.
• Gem of Kentucky Premiere single barrel offering from 2XO and positioned as the only double barreled single barrel Kentucky Straight Bourbon Whiskey on the market; selected by Dixon from a high rye bourbon mash bill (35% rye) and aged up to a year in new charred oak before bottling. Full-bodied and full-flavored with a richer, more viscous mouthfeel from the secondary barreling process; received a 91-point rating from Whisky Advocate.
• Sneakerhead Blend Fifth release in the Icon Series of limited-time small batch blends; inspired by Dixon Dedman's passion for sneaker culture and collectibles. Rich and heavy on the mid-palate with spice and pepper for a long, smooth finish; notes include banana bread, cedar, and pepper.
• Kiawah Blend Fourth release in the Icon Series of limited-time small batch blends; themed around Dixon's family retreat location. Viscous and rich mouthfeel moving from sweetness on the front of the palate to savory notes on the mid-palate and finishing with lingering peppery spice; notes include allspice, cedarwood, clove, lemon, and peppery spice.
• Tribute Blend Third release in the Icon Series of limited-time small batch blends; a tribute to Dixon Dedman's parents. Viscous and rich mouthfeel with notes of nutmeg, orange zest, black pepper, apricot, and red cinnamon candy.
• Innkeeper's Blend Second release in the Icon Series of limited-time small batch blends; pays homage to the Dedman family's century-plus history in the hospitality industry as previous owners of the famed Beaumont Inn on Kentucky's Bourbon Trail. Notes include caramel sweetness, ripe red fruit, and light peppery spice.
• Phoenix Blend First release in the Icon Series of limited-time small batch blends and the inaugural 2XO offering. Viscous mouthfeel with notes of sweet crème brûlée, oak, red apple, ripe red fruit, and mild peppery spice; currently sold out.

Quantifiable outcome

• 91-point rating from Whisky Advocate for Gem of Kentucky

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ReserveBar.comcoreChannel Partner/ Reseller/ DistributorReserveBar.com serves as the primary e-commerce partner for 2XO Whiskey, handling online sales of all products. The partnership is indicated through 'Buy Now' links throughout the 2XO website that redirect to ReserveBar.com product pages for purchasing.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Woodford Reserve: Established premium bourbon brand owned by Brown-Forman. Comparable as a benchmark premium Kentucky bourbon occupying the same shelf and price band as 2XO, with much broader distribution and a long-running limited-release program.
• Wild Turkey: Established Kentucky bourbon producer (Campari Group) with a strong heritage and growing premium/specialty portfolio (Rare Breed, Russell's Reserve, Master's Keep). Comparable as a benchmark Kentucky straight bourbon competing in the same on-premise and retail channels as 2XO.
• Old Forester: Historic Kentucky bourbon brand owned by Brown-Forman with a robust limited-release program (117 Series, Birthday Bourbon). Comparable as a benchmark for how a Kentucky straight bourbon incumbent builds scarcity-driven premium releases that compete for the same enthusiast dollar as 2XO.
• Four Roses Bourbon: Established Kentucky bourbon producer (Kirin-owned) known for its 10 distinct bourbon recipes and limited annual releases. Comparable as a Kentucky straight bourbon with enthusiast-collector credibility and a proven limited-release strategy that informs 2XO's Icon Series model.

Direct peers

• High West Distillery: Craft distillery specializing in finished and blended American whiskeys, acquired by Constellation Brands. Comparable because of its finishing-innovation approach (similar in spirit to double oak) and premium craft positioning across bourbon and rye.
• WhistlePig: Premium rye whiskey specialist (and bourbon) built on innovative finishing techniques. Comparable because 2XO has now launched White Oak Rye at 95% rye mash bill and competes in the same premium-rye-and-finished-bourbon segment; WhistlePig was acquired by LVMH, anchoring the premium-spirs exit thesis.
• Wilderness Trail: Craft Kentucky bourbon producer using proprietary finishing and proofing techniques with limited releases. Comparable because both are Kentucky craft producers emphasizing innovative barrel finishing and targeting bourbon enthusiast buyers.
• Kentucky Owl: Dixon Dedman's prior bourbon brand, acquired by Stoli. Directly comparable because it shares the same founder/master blender DNA and the same premium, small-batch positioning that 2XO is replicating, making it the most natural comp for 2XO's strategy and trajectory.
• Bardstown Bourbon Company: Premium craft bourbon producer combining sourced whiskey with custom finishing and a hospitality-led experience. Comparable as a craft premium bourbon brand that has scaled through innovation and is frequently referenced alongside 2XO in enthusiast media.
• Michter's: Premium American whiskey producer focused on small-batch bourbon and rye with strong critic ratings and limited distribution. Comparable because both target enthusiast/collector buyers with limited releases and emphasize craft production methods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/2xowhiskey
• Facebookfacebook.com/2xowhiskey
• Instagraminstagram.com/2xowhiskey

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2XO Whiskey