What Firm Decisions does

FirmDecisions is a professional services firm specializing exclusively in marketing contract compliance auditing, founded in 1997 in Australia and now headquartered in London. The company audits the financial relationships between advertisers and their marketing agencies — covering creative, media, digital, influencer, point of sale, and direct marketing agency contracts — to identify billing errors, unauthorized mark-ups, undisclosed rebates, and non-compliance with contract terms. Operating as a wholly-owned subsidiary of Ebiquity Group Plc (a publicly listed media and marketing advisory group on the London Stock Exchange), FirmDecisions maintains operational and structural independence from the agency ecosystem: it does not plan, buy, or negotiate media on behalf of advertisers. The firm serves 30 of the top 40 global advertisers, with named clients including General Motors, Jaguar Land Rover, Procter & Gamble, Reckitt, HSBC, Nestlé, McDonald's, and L'Oréal, delivering services through 13+ offices across the Americas, EMEA, and APAC and having completed more than 8,000 audits in 104 markets.

Name

Firm Decisions

Legal name

FirmDecisions

Website

https://firmdecisions.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

FirmDecisions is a London-headquartered professional services firm and Ebiquity Group subsidiary that audits marketing contract compliance for advertisers worldwide. Founded in 1997, it has completed 8,000+ audits across 104 markets and serves 30 of the top 40 global advertisers.

Ownership category

akta.pro rank

Product category

Marketing Contract Compliance Auditing

NAICS

Management Consulting Services (54161), Professional, Scientific, and Technical Services (541)

akta.pro primary industry

Contract Administration Support (PO/Contract Compliance) (BPAAAJAE)

Keywords

• Marketing contract auditing
• Media compliance audits
• Agency contract review
• Advertising spend transparency
• Marketing financial audit

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Contract Compliance Auditing Services: FirmDecisions generates revenue by providing contract compliance audit services to advertisers, helping them verify that agencies meet their contractual obligations. Fees are charged for auditing engagements, typically on a per-contract or per-audit basis. As a professional services firm, revenue is project-based rather than recurring, though ongoing client relationships may generate repeat audit engagements over time.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

FirmDecisions is the largest independent global marketing contract compliance specialist, providing advertisers with independent audits verifying that their marketing agencies meet contractual obligations. Core services include contract compliance audits covering creative, media, digital, influencer, point of sale, and direct marketing agencies; exit audits for clean contract terminations; post-audit contract review and training. The firm is part of Ebiquity Group Plc but maintains full operational independence from any agency holding company.

Product overview

FirmDecisions is the largest independent global marketing contract compliance specialist, offering a suite of audit and advisory services. The core product portfolio consists of four main service offerings: Contract Compliance Audit (the primary service examining financial and operational compliance across agency types), Exit Audit (ensuring clean contract terminations), Contract Review (post-audit advisory on risk and best practices), and Training (post-audit education on contract compliance). These services are designed to help advertisers gain transparency into how their agencies meet contractual obligations, with expertise spanning creative, media, digital, influencer, point of sale, and direct marketing agencies. The company operates as part of the Ebiquity Group but maintains independent operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Contract Compliance Audit A comprehensive audit service that examines financial and operational compliance across agency contracts, covering creative, media, digital, influencer, point of sale, and direct marketing agencies. Designed for global advertisers seeking independent verification that their marketing agencies meet contractual obligations.
• Exit Audit A service ensuring a clean break when ending agency contracts, verifying no monies are owed or owing between parties. Typically used during agency transitions or termination scenarios.
• Contract Review A post-audit advisory service that identifies commercial risk areas in agency contracts and recommends industry best practices to improve future contracts. Delivered after the compliance audit phase.
• Training Post-audit training services to clarify and inform clients on ensuring compliance with contract terms going forward. Educational engagement following an audit.

Quantifiable outcome

• FirmDecisions identified agency billing errors for Nestlé that were small individually but added up significantly, including unauthorized travel expenses and meals
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ebiquity Group PlccoreStrategic or Co-development PartnerFirmDecisions is a wholly-owned subsidiary of Ebiquity Group Plc, a leading independent provider of media auditing and advisory services. While FirmDecisions remains independent at an operational level from other Ebiquity Group firms and ensures strict data security and client confidentiality, it benefits from the group's broader capabilities in media performance, data analytics, and marketing effectiveness.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Deloitte: Big 4 firm whose Media & Entertainment advisory practice conducts agency contract compliance and marketing finance audits as part of its broader portfolio. Competes for enterprise audit RFPs especially in North America.
• EY: Big 4 firm offering media assurance, agency contract audits, and marketing finance advisory within its broader advisory practice. A common competitor on global advertiser compliance engagements.
• Accenture Song: Large consulting firm's marketing services arm providing media operations, agency management, and marketing governance advisory to global advertisers. Competes for enterprise marketing-transparency engagements as part of broader transformation mandates.
• KPMG: Big 4 firm offering media audits and marketing finance advisory as part of its broader advisory practice. Competes for global advertiser audit mandates, especially with multinational clients wanting single-vendor coverage.
• PwC: Big 4 professional services firm with significant media and advertising assurance practices, including agency financial compliance auditing (Luis Giordano of FirmDecisions' Argentina office previously worked at PwC Latin America doing exactly this work).

Others

• ISBA: UK trade body representing British advertisers and originator of the ISBA Contract Template and agency audit framework. Acts both as an auditor (in particular via partnership programs) and as an industry body shaping compliance standards that affect FirmDecisions' market.
• ANA (Association of National Advertisers): Leading US advertiser trade association that publishes industry media-transparency studies (e.g., the K2 Transparency Report) and runs audit and compliance programs. Both a driver of demand for FirmDecisions-style services and a competing source of advertiser benchmarking.

Direct peers

• MediaSense: Independent UK-based media and marketing consultancy that conducts media audits and procurement assessments for advertisers. Direct competitor in media compliance and agency contract review, with a similar B2B professional services model.
• Ebiquity Group Plc: FirmDecisions' publicly-listed parent company and the closest direct peer. Ebiquity is a global independent media-audit and marketing-effectiveness firm offering overlapping services to advertisers, with FirmDecisions operating as its contract-compliance arm.

Emerging players

• R3 Worldwide: Global agency-search and marketing-transformation consultancy that advises advertisers on agency contracts, pitches, and commercial governance. Overlaps with FirmDecisions in the agency-contract advisory niche, with deeper agency-search focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/firmdecisions
• LinkedInlinkedin.com/company/firmdecisions-asjp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firm Decisions