Ebiquity
- Company typePublic
- Founded2000
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
Ebiquity firmographics
Firmographics- Name
- Ebiquity
- Legal name
- Ebiquity Plc
- Website
- https://ebiquity.com
- Company type
- Public
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Ebiquity industry classification
Industry- Product category
- Marketing Effectiveness Consulting
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Experiential Measurement & ROI Analytics (MPAAAGAL)
Keywords
Where Ebiquity is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
Ebiquity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketing Effectiveness Consulting: Professional consulting services providing independent advice on media investment optimization, marketing effectiveness measurement, and strategic transformation. Revenue generated through retainer agreements and project-based consulting engagements with enterprise advertisers.
- Media Governance Services: Ongoing governance programmes including digital governance, contract compliance audits, and agency commitment tracking. Delivered as recurring service engagements with annual contracts.
- Research and Analytics: Proprietary research publications and analytics services including Profit Ability studies, market benchmarking reports, and custom econometric analyses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Enterprise professional services engagement |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
Ebiquity product offering
Product offeringCore offering
Ebiquity is an independent marketing-effectiveness consultancy that helps brand advertisers maximize returns from media spend. It sells three integrated solution suites—Transform (operating model and agency advisory), Govern (media governance, contract compliance, digital governance, benchmarking), and Grow (marketing mix modeling, TestMatch, brand equity)—delivered as retainer or project-based consulting engagements to enterprise advertisers worldwide.
Product overview
Ebiquity is a marketing effectiveness consultancy offering a unified platform of three core solution areas: Transform, Govern, and Grow. The Transform solution provides strategic consulting for operating model design, agency selection and management, data/technology advisory, and agency remuneration. The Govern solution delivers media governance including investment governance, benchmarking against a $55bn+ database, agency commitment tracking, contract compliance audits, and digital media governance. The Grow solution focuses on marketing effectiveness through marketing mix modeling, TestMatch testing, and brand equity measurement. Supporting offerings include the Profit Ability 2 econometric research study, the Ebiquity Transmit information platform, and the FirmDecisions contract compliance practice acquired as part of the company's expansion strategy.
Differentiator
Problem solved
Functional benefit
Brands
- FirmDecisions: Contract compliance auditing specialist practice within Ebiquity Group that uncovers monies owed, verifies compliance, and reinforces contracts for transparent agency partnerships
Products and services
- Transform Strategic consulting solution helping brands design future-ready marketing operating models, select and manage agency partners, adopt AI and automation, and optimize agency remuneration structures.
- Govern Media governance solution for enterprise advertisers covering investment governance, contract compliance, digital media governance, and benchmarking across paid media channels to improve transparency and ROI.
- Grow Marketing effectiveness solution using econometric modeling, test-and-learn, and brand equity measurement to optimize marketing budgets and drive incremental profit for advertisers.
- Profit Ability 2 Econometric research study commissioned by Thinkbox analyzing advertising effectiveness across £1.8 billion of media spend, 141 brands, and 14 categories, providing advertisers with the most comprehensive post-Covid analysis of advertising's financial impact.
- Ebiquity Transmit Real-time information gateway providing critical news, executive summaries, and expert opinion on media and advertising for industry professionals and clients.
- FirmDecisions (Contract Compliance Audits) Contract compliance auditing practice within Ebiquity Group that uncovers monies owed, verifies compliance, and reinforces contracts to ensure transparent, resilient agency partnerships.
Quantifiable outcome
- Average 15% improvement in ROI for clients
- +7 more outcomes
Companies that use Ebiquity
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles1 record
Ebiquity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Ebiquity partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered major, core and minor.
- TikTokmajorEbiquity collaborated with TikTok to release a research report analyzing the impact of different ad measurement approaches on sales, demonstrating effectiveness of premium ad formats.
- ISBA (Institute of Practitioners in Advertising)majorEbiquity partnered with ISBA and the World Federation of Advertisers to release the 2026 Media Budgets Survey, analyzing media investment trends across 518 global marketers.
- World Federation of Advertisers (WFA)majorJoint publication of the 2026 Media Budgets Survey in partnership with ISBA and WFA, providing industry-wide benchmarks and insights.
- Ad Context Protocol (AdCP)coreEbiquity is a founding member of the Ad Context Protocol, a standardized language for AI agents in advertising launched in October 2025. The protocol addresses power and openness debates in the industry.
- Scope3coreEbiquity announced an expanded strategic partnership with Scope3 in March 2025, focusing on pioneering AI solutions for marketing effectiveness. The partnership aims to enhance Ebiquity's capabilities in sustainable media measurement and environmental impact assessment.
- ThinkboxmajorThinkbox commissioned Ebiquity to produce the Profit Ability 2 research study, the most comprehensive analysis of advertising effectiveness to date, examining £1.8 billion worth of media spend.
- EssenceMediacom, Gain Theory, Mindshare, WavemakermajorCollaborative research partnership for Profit Ability 2 study, bringing together vast econometric databases from major agency groups to create comprehensive advertising effectiveness analysis.
- Global Disinformation Index (GDI)minorEbiquity partnered with GDI to fight disinformation by cutting digital ad funding to fraudulent or harmful content, supporting responsible media investments.
- EU Code of Practice on DisinformationminorEbiquity became a signatory to the EU Code of Practice on Disinformation, supporting broader industry efforts to combat false information online.
- MediaPath Network ABcoreSwedish media audit firm acquired by Ebiquity as part of digital transformation strategy to strengthen global position in media investment analysis.
- Media Management InccoreUS-based media audit firm acquired by Ebiquity to expand presence in American market and strengthen media investment analysis capabilities.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Ebiquity competitors and assessment
Company assessmentBroad incumbents
- Deloitte Digital: The digital transformation and marketing consulting arm of Deloitte, offering CMO advisory, media operations consulting, and marketing effectiveness services. Competes with Ebiquity's Transform offering for enterprise marketing transformation engagements, especially in the agency selection and operating model redesign space.
- GroupM: World's largest media investment company (WPP subsidiary) with $50B+ in media billings. While agency-side, it competes for effectiveness and analytics work with Ebiquity, particularly through its EssenceMediacom, Mindshare, and Wavemaker agencies, and through WPP's Open Intelligence platform.
- Publicis Groupe: Global advertising holding company whose media agencies (Starcom, Zenith, Spark Foundry) and analytics platforms (Epsilon) compete with Ebiquity in effectiveness measurement and media governance. While agency-aligned, it provides independent-sounding effectiveness propositions that overlap with Ebiquity's positioning.
- PwC Advisory (Marketing Services): Big Four advisory practice offering marketing effectiveness, agency management, and media optimization consulting to large advertisers. Overlaps with Ebiquity in operating model transformation and agency remuneration advisory for enterprise clients.
- Accenture Song: The marketing transformation arm of Accenture, offering marketing consulting, media optimization, and customer experience services to global brands. Competes with Ebiquity in the marketing transformation and agency management space, though as part of a much broader consulting portfolio.
Direct peers
- Nielsen: Global leader in media measurement, audience ratings, and consumer analytics. Directly comparable as a provider of independent data and measurement services used by advertisers to evaluate media performance and ROI, with overlapping audiences (top advertisers) and methodologies.
- FirmDecisions: Wholly-owned Ebiquity subsidiary specializing in contract compliance auditing for media and advertising. As an internal subsidiary, it represents one of Ebiquity's core service lines and would be a direct comparable in the contract compliance audit space.
- Kantar: Global market research and media measurement firm that provides advertising effectiveness, audience measurement, and media intelligence services to brand advertisers. Directly comparable to Ebiquity in offering independent media audit, marketing effectiveness, and brand equity measurement to top global advertisers.
Emerging players
- Gain Theory: Marketing effectiveness consultancy (WPP-owned) specializing in marketing mix modeling, brand tracking, and econometric analysis. Direct comparable to Ebiquity's Grow and marketing mix modeling offerings; notably collaborated on Ebiquity's Profit Ability 2 research study, indicating close competitive proximity.
- MediaLink: Marketing advisory firm (acquired by UTA in 2022) that provides strategic guidance to brands, agencies, and media companies on marketing transformation and partnerships. Comparable as a high-end marketing advisory serving similar enterprise client profiles, with overlapping personnel such as David Muldoon (formerly MediaLink) joining Ebiquity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ebiquity social profiles
Digital presenceEbiquity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ebiquity leadership team
Management profileNumber of profiles
Profiles26 records
Ebiquity subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ebiquity funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ebiquity M&A and investment
M&A and investmentM&A9 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ebiquity
What does Ebiquity do?
Ebiquity is an independent marketing-effectiveness consultancy that helps brand advertisers maximize returns from media spend. It sells three integrated solution suites—Transform (operating model and agency advisory), Govern (media governance, contract compliance, digital governance, benchmarking), and Grow (marketing mix modeling, TestMatch, brand equity)—delivered as retainer or project-based consulting engagements to enterprise advertisers worldwide.
Is Ebiquity a public or private company?
Ebiquity is a public company. It is classified as public and is currently operating.
When was Ebiquity founded?
Ebiquity was founded in 2000. It employs 501 to 1,000 people.
Where is Ebiquity based?
Ebiquity is headquartered in London, United Kingdom, in the Europe region.
How does Ebiquity make money?
Three revenue lines are on record. Marketing Effectiveness Consulting is the primary driver. The others are media Governance Services and research and Analytics.
Who are Ebiquity's main competitors?
Broad incumbents on record are Deloitte Digital, GroupM, Publicis Groupe, PwC Advisory (Marketing Services) and Accenture Song. Direct peers are Nielsen, FirmDecisions and Kantar. Emerging players are Gain Theory and MediaLink.
Does Ebiquity have an API?
No public API is recorded for Ebiquity.
What industry is Ebiquity in?
Ebiquity's product category is Marketing Effectiveness Consulting. Its primary akta.pro industry code is MPAAAGAL, Experiential Measurement & ROI Analytics. Its NAICS code is 541810 and its SIC code is 7310.