Waybler

What Waybler does

Waybler AB is a Swedish technology company founded in 2015 that delivers cloud-based EV charging services to housing associations (BRF), property owners, businesses, and community associations across Sweden, Luxembourg, Finland, and Germany. The company operates an integrated Connect platform comprising dynamic load balancing (Optimize), automated payment flows, an admin portal, and a consumer mobile app, supplemented by OptAI, an AI-driven add-on that predicts and reduces peak power demand. Proprietary hardware includes the Dynamic and Adapt charging boxes manufactured in Sweden via partner Inission, and the Curb above-ground cable installation system.

Underlying technology is built on OCPP 1.6 interoperability, which allows Waybler's software layer to operate over 12 third-party charger brands (Charge Amps, Kempower, Mennekes, Garo, Keba, Schneider, Zaptec, Wallbox, CTek, Alfen, Defa, Compleo). The Optimize load balancing algorithm is patented in Sweden and the EU and is credited with enabling up to 6x more vehicles on existing electrical capacity. Waybler manages 28,000+ charging points and processes roughly 3 GWh of charging per month with a 19-person team.

Revenue is generated through tiered subscriptions (Connect at 89 SEK/month, Connect Plus at 99 SEK/month, custom Business), per-kWh usage fees, proprietary hardware sales, and OptAI add-on subscriptions. The go-to-market combines direct enterprise sales, a growing partner/reseller channel across Europe (including exclusive distributor fleetimpulse GmbH in Germany), and SMB self-service via the website. A SEK 27M funding round in 2024 is funding ongoing geographic and product expansion.

Name

Waybler

Legal name

Waybler AB

Website

https://waybler.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Waybler AB is a Swedish EV charging software and services provider founded in 2015, serving housing associations, property owners, and businesses across four European countries with a patented load-balancing platform and managed 28,000+ charging points.

Ownership category

akta.pro rank

Product category

EV Charging Management Software

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)

akta.pro secondary industries

Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF), EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing) (EUAFAMAI)

Keywords

• EV charging services
• Load balancing software
• Charging management platform
• EV charging hardware
• Smart charging solutions

Headquarters

HQ city

Solna

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Software Subscription (Connect, Connect Plus): Monthly subscription fees for charging management platform. Includes load balancing, payment processing, admin portal, and mobile app. Two tiers: Connect (89 SEK/month) and Connect Plus (99 SEK/month). Can also be billed per kWh consumed.
2. Usage-Based Charging: Variable per-kWh pricing option where property owner or users pay based on actual electricity consumed. Connect at 0.45 SEK/kWh, Connect Plus at 0.50 SEK/kWh. Electricity cost added separately.
3. Charging Hardware Sales: Sale of proprietary Swedish-made charging boxes (Dynamic and Adapt models). Dual-outlet design for efficient parking lot deployment. Manufactured in Sweden by Inission.
4. OptAI Add-on Service: AI-powered grid optimization add-on to Connect service. Targets properties affected by demand tariffs, automatically reducing peak consumption and associated charges.
5. Business Custom Solutions: Tailored enterprise packages for companies requiring advanced functionality including multi-entity structure, multiple invoice recipients, role-based permissions, parking integrations, and roaming support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Waybler provides a cloud-based EV charging management platform (Waybler Connect) that bundles dynamic load balancing, automated payment processing, an admin portal, and a mobile app into a subscription service for housing associations, property owners, and businesses. The company also sells its own Swedish-manufactured dual-outlet (Dynamic) and flexible (Adapt) charging boxes, an above-ground cable installation system (Curb), and an AI-powered grid optimization add-on (OptAI) that lowers demand charges.

Product overview

Waybler offers a platform-plus-modules product architecture centered on Waybler Connect, a cloud-based EV charging service. Connect bundles five integrated components — Optimize (patented dynamic load balancing), Payments (automated billing), Admin (management portal), App (user mobile app), and Support — into tiered subscription plans (Connect, Connect Plus, Business). This core platform is complemented by OptAI, an add-on AI module that optimizes fuse levels to reduce demand charges. Waybler's own hardware includes two Swedish-manufactured charging boxes: Dynamic (dual-outlet, for open parking) and Adapt (flexible installation, for carports). The Curb installation system enables ground-level cable routing without excavation. All software products are OCPP 1.6-compatible, supporting third-party charging hardware as well.

Differentiator

Problem solved

Functional benefit

Brands

• Waybler Connect: Complete charging service platform with load balancing, payments, admin and app functionality
• Waybler Optimize
• Waybler OptAI
• Waybler Dynamic
• Waybler Adapt
• Waybler Curb
• Waybler Payments
• Waybler Admin
• Waybler App
• Waybler Support

Products and services

• Waybler Connect
• Waybler Optimize
• Waybler OptAI
• Waybler Curb
• Waybler Dynamic

Quantifiable outcome

• Up to 6x more vehicles can charge on existing electrical capacity with Optimize load balancing
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• fleetimpulse GmbHcoreChannel Partner/ Reseller/ DistributorExclusive reseller partnership for Waybler in Germany. fleetimpulse GmbH took over distribution in the German market, providing local sales and support for Waybler's charging services and hardware.
• LaddaTillsammanscoreChannel Partner/ Reseller/ DistributorPartner company delivering complete charging solutions. Featured in Waybler Partner Day 2025. Provides installation and sales of Waybler products to housing associations and property owners.
• Reload VärmlandcoreChannel Partner/ Reseller/ DistributorRegional partner covering Värmland region. Delivers customer-focused sales, installation, and support. Featured in Waybler Partner Day 2025.
• InissioncoreOEM/ Whitelabel/ Licensing PartnerSwedish manufacturing partner producing Waybler's charging boxes (Dynamic and Adapt). Manufacturing in Stockholm and Värmland ensures Swedish-made quality.
• EvelyneminorStrategic or Co-development PartnerEnergy company partnership for podcast content and EV charging data sharing. Joint appearance on Waybler's 'Laddade Samtal' podcast discussing real charging data.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wallbox: Publicly listed EV charging hardware and software company (Spain/Netherlands) with Pulsar Plus chargers and the Wallbox Energy Management Software. Competes with Waybler in residential and business charging and is supported as an OCPP integration.
• Monta: Copenhagen-based EV charging management platform that serves residential, commercial, and fleet operators across Europe. Competes with Waybler Connect as a CPMS layer across multi-brand chargers via OCPP.
• Zaptec: Norwegian EV charging company with hardware and Zaptec Cloud management software, listed on Oslo Børs. Competes with Waybler in Nordic residential and commercial charging and is integrated via OCPP.
• Virta: Finnish EV charging software and services platform with operator and enterprise customers across Europe. Competes directly with Waybler's CPMS offering, including load balancing, billing, and roaming.
• Charge Amps: Swedish EV charging hardware manufacturer with its own cloud management platform (Charge Amps Cloud), competing head-to-head with Waybler in the Swedish BRF and property market. Charge Amps both partners with and competes against Waybler through OCPP integration.
• Easee: Nordic EV charging hardware and platform company (Norway-origin) offering chargers, load balancing, and an operator app. Competes directly with Waybler's residential and commercial offering across the Nordics.

Broad incumbents

• Garo: Swedish electrical products manufacturer offering EV charging hardware plus the GARO Connect management platform. Both a hardware integration partner and a broader incumbent competitor to Waybler in Sweden.
• EVBox: European EV charging hardware and software provider (owned by ENGIE) offering AC/DC chargers with the EVBox Everon management platform. A broader incumbent competing for enterprise and property customers Waybler targets.
• ABB E-mobility: Global EV charging infrastructure provider with hardware and the ABB Ability Energy Manager software suite. A broad incumbent competitor in destination and commercial charging markets where Waybler also sells.
• Schneider Electric: Global energy management and automation giant offering EVlink chargers and EcoStruxure EV Charging Expert software. Competes with Waybler's CPMS in commercial real estate and large property portfolios where Schneider has existing building relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waybler