Ticketsmarter

Online Ticket Resale Marketplaceticketsmarter.com

TicketSmarter is an online ticket resale marketplace serving North American consumers for concerts, sports, and theater events, partnering with 300+ professional and collegiate teams. A subsidiary of Kustom Entertainment (NASDAQ: KUST), it also operates a hotel and travel booking service via Lexyl Travel Technologies.

Company typePublic
Founded1995
HeadquartersOverland Park, United States
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

What Ticketsmarter does

TicketSmarter is an online ticket resale marketplace operating as the primary subsidiary of Kustom Entertainment, Inc. (NASDAQ: KUST). The platform lists more than 125,000 live events across concerts, sports (NFL, MLB, NBA, NHL, NCAA), theater, and family events, and serves as primary and secondary ticketing partner for 300+ professional sports teams and collegiate athletic departments across North America. The company positions itself as independent from Ticketmaster/Live Nation, with a 100% Ticket Guarantee buyer protection program, transparent pricing, and a seller-friendly fee structure as core differentiators. Distribution runs through ticketsmarter.com, native iOS and Android apps, and a dedicated Ticket To Cash seller portal.

The company's product surface has expanded beyond ticketing into travel via a partnership with Lexyl Travel Technologies, LLC (operating as HotelPlanner) at travel.ticketsmarter.com. This subdomain offers access to 250,000+ hotels, car rentals, flight search, and group bookings for 9+ rooms per night, monetized through referral fees of 10% (standard) or 7% (preferred membership). The travel business is supported by AI-powered voice representatives, chatbots, generative itinerary tools, fraud detection, and recommendation engines, with compliance scaffolding under TCPA and California AI disclosure laws. HelloSign (Dropbox) integration enables electronic contracting with hotels and travel vendors.

TicketSmarter monetizes primarily through marketplace commissions on ticket transactions (both primary and secondary), with an ancillary affiliate/referral stream from the travel subdomain. It does not publicly disclose pricing on tickets. The company employs 11-50 people, is headquartered in Overland Park (with Lexyl Travel Technologies' HQ in Palm Beach Gardens, FL), and reports US and Canada as its served markets. Co-founders Heather Goodman (President) and Jeff Goodman (CEO) lead the business.

Ticketsmarter firmographics

Firmographics

Name: Ticketsmarter
Legal name: Lexyl Travel Technologies, LLC
Website: https://ticketsmarter.com
Company type: Public
Founded year: 1995
Operating status: Operating
Headcount range: 11–50 employees
Short description: TicketSmarter is an online ticket resale marketplace serving North American consumers for concerts, sports, and theater events, partnering with 300+ professional and collegiate teams. A subsidiary of Kustom Entertainment (NASDAQ: KUST), it also operates a hotel and travel booking service via Lexyl Travel Technologies.
Ownership category
akta.pro rank

Ticketsmarter industry classification

Industry

Product category: Online Ticket Resale Marketplace
NAICS: Used Merchandise Retailers (459510)
SIC: Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA)
akta.pro secondary industries: Primary Ticketing Platforms & Box Office Systems (MPAGAJAA), Ticketing, Box Office & Access Control (MPAGAAAD), Ticketing Platforms & Primary Ticketing (MPAIAFAD)

Keywords

Ticket resale marketplace
Live event tickets
Secondary ticketing
Sports ticket sales
Concert ticket platform

Where Ticketsmarter is headquartered

Location

Headquarters

HQ city: Overland Park
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Ticketsmarter business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

Ticket Sales Commission: TicketSmarter earns revenue as a marketplace by facilitating ticket transactions between buyers and sellers, taking a commission on each sale. The platform serves both primary ticketing (direct from venues) and secondary market (resale) transactions.
Hotel/Travel Referral Fees: The travel subdomain (Lexyl Travel Technologies) charges hotels a 10% referral fee for bookings, reduced to 7% for preferred membership program hotels. Individual bookings of 9 rooms or less are serviced through API connections with online travel agency partners.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Standard hotel referral fee
Transaction based/ take rate	Pay-as-you-go	Preferred membership program

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Ticketsmarter product offering

Product offering

Core offering

TicketSmarter operates an online ticket resale marketplace that connects buyers and sellers of live event tickets, including concerts, sports games, theater productions, and family events. The platform aggregates inventory from third-party sellers including sports teams, venues, and individual ticket holders, offering buyers a 100% Ticket Guarantee on validated purchases. In addition to ticket resale, TicketSmarter runs a co-branded travel booking service operated by Lexyl Travel Technologies that packages event tickets with hotel accommodations.

Product overview

TicketSmarter is a ticket resale marketplace and online ticketing platform operating as a subsidiary of Kustom Entertainment, Inc. (NASDAQ: KUST). The core product is the TicketSmarter Marketplace, which offers primary and secondary ticketing for concerts, sports, theater, and family events across North America. The platform connects to over 125,000 live events and 300+ professional sports teams and collegiate athletic departments. Supporting the core marketplace are: the 100% Ticket Guarantee (buyer protection add-on), the Ticket To Cash seller platform, the TicketSmarter Travel subsidiary (hotel booking at 250K+ properties, car rental, flights, and group travel via Lexyl Travel Technologies/HotelPlanner), and native mobile apps for iOS and Android. The company is not affiliated with Ticketmaster or Live Nation.

Differentiator

Problem solved

Functional benefit

Products and services

TicketSmarter Marketplace
TicketSmarter Travel
Ticket To Cash

Quantifiable outcome

Forbes top 10 ticket resale sites recognition in 2026
+2 more outcomes

Companies that use Ticketsmarter

Customer profile

Segments4 records

Ideal customer profiles4 records

Ticketsmarter technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature3 records

Ticketsmarter partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Ticketsmarter competitors and assessment

Company assessment

Direct peers

StubHub: StubHub is the largest dedicated secondary ticketing marketplace in North America, offering resale tickets for concerts, sports, and theater. It is the closest direct competitor to TicketSmarter's core marketplace model with overlapping buyer protections and inventory breadth.
Vivid Seats: Vivid Seats is a publicly traded secondary ticketing marketplace serving the same concert, sports, and theater buyers as TicketSmarter, with comparable buyer guarantees and a similar North American event catalog.
SeatGeek: SeatGeek operates a primary and secondary ticketing marketplace with mobile-first purchase flows and sports-team partnerships, directly competing with TicketSmarter's buyer experience and venue/team relationships.
TickPick: TickPick is a no-fee secondary ticketing marketplace targeting price-sensitive concert and sports buyers, competing head-to-head with TicketSmarter on transparency and all-in pricing.
Gametime: Gametime is a mobile-first ticketing marketplace specializing in last-minute sports and concert tickets, overlapping with TicketSmarter's sports fan segment and mobile app distribution strategy.
Viagogo: Viagogo is a global secondary ticketing marketplace owned by Paddy Power Betfair, competing with TicketSmarter on cross-border ticket resale for concerts, sports, and theater events.

Broad incumbents

Ticketmaster / Live Nation: Ticketmaster (owned by Live Nation Entertainment) is the dominant primary ticketing platform in North America with exclusive venue contracts. It is the principal incumbent against which TicketSmarter positions itself as an independent alternative.
AXS (AEG): AXS is the ticketing arm of AEG, one of the largest live entertainment companies globally, providing both primary and secondary ticketing across major venues and competing for the same sports and concert inventory TicketSmarter distributes.

Emerging players

Eventbrite: Eventbrite is a self-service ticketing platform targeting smaller, independent events rather than the major venue ticketing market where TicketSmarter primarily competes. Useful as a comparable for ticketing-platform economics at smaller scale.
TodayTix: TodayTix is a mobile-first ticketing app specializing in theater and Broadway shows with last-minute inventory. It overlaps with TicketSmarter's theater enthusiast segment on a narrower, theater-focused proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Ticketsmarter financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Ticketsmarter leadership team

Management profile

Number of profiles

Profiles2 records

Ticketsmarter funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Ticketsmarter M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ticketsmarter

What does Ticketsmarter do?

Is Ticketsmarter a public or private company?

Ticketsmarter is a public company. It is classified as corporate owned and is currently operating.

When was Ticketsmarter founded?

Ticketsmarter was founded in 1995. It employs 11 to 50 people.

Where is Ticketsmarter based?

Ticketsmarter is headquartered in Overland Park, United States, in the North America region.

How does Ticketsmarter make money?

Two revenue lines are on record. Ticket Sales Commission is the primary driver. The others are hotel/Travel Referral Fees.

Who are Ticketsmarter's main competitors?

Direct peers on record are StubHub, Vivid Seats, SeatGeek, TickPick, Gametime and Viagogo. Broad incumbents are Ticketmaster / Live Nation and AXS (AEG). Emerging players are Eventbrite and TodayTix.

Does Ticketsmarter have an API?

No public API is recorded for Ticketsmarter.

What industry is Ticketsmarter in?

Ticketsmarter's product category is Online Ticket Resale Marketplace. Its primary akta.pro industry code is HSACALAA, Live Event Ticketing (Concerts, Festivals, Comedy), with a secondary code of MPAGAJAA, Primary Ticketing Platforms & Box Office Systems. Its NAICS code is 459510 and its SIC code is 7900.