TickPick
TickPick operates a mobile-first secondary ticket marketplace enabling consumers to buy and sell tickets to live sports, concerts, and theater events with a no-hidden-fees model, BestPrice and BuyerTrust guarantees, and supporting professional ticket brokers via a dedicated portal.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What TickPick does
TickPick is a New York-headquartered, mobile-first secondary ticket marketplace that enables consumers to buy and sell tickets to live events including major professional and collegiate sports (MLB, NBA, NFL, NHL, NCAA), concerts, theater, and other entertainment categories. The platform is built on a two-sided marketplace architecture with self-serve listing and purchasing, supported by price-tracking alerts, interactive seating charts, mobile ticket delivery, and a 14-million-download mobile application rated 4.9 stars. TickPick differentiates through a no-hidden-fees pricing model, a BestPrice Guarantee, and a BuyerTrust Guarantee, with AI-driven dynamic pricing analytics used to optimize ticket prices across the event lifecycle.
The business operates a marketplace commission model, taking a spread on transactions completed through the platform rather than charging explicit buyer-side service fees, which distinguishes it from competitors such as StubHub, Ticketmaster, SeatGeek, and Vivid Seats. Customer segments are split between consumer sports and entertainment fans (primary) and professional ticket brokers who list inventory via a dedicated broker portal (secondary). Distribution is exclusively through tickpick.com and the iOS/Android mobile apps.
TickPick is venture-backed, most recently with a $250 million growth investment in August 2024 led by Brighton Park Capital (with Symphony Ventures, Rory McIlroy's investment partnership, as co-investor) at approximately $1 billion pre-money valuation. It is an Authorized Marketplace of MLB and expanded its soccer footprint through the March 2025 acquisition of Fanimal, which extends a partnership with LaLiga North America. The company also acquired Rukkus (July 2018) and RazorGator (May 2018). Brett Goldberg serves as co-CEO and co-founder, Michelle Rusnak as CFO, and Danny Chang as CTO, with the company operating an LLC structure headquartered in New York City.
TickPick firmographics
Firmographics- Name
- TickPick
- Legal name
- TickPick LLC
- Website
- https://tickpick.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TickPick operates a mobile-first secondary ticket marketplace enabling consumers to buy and sell tickets to live sports, concerts, and theater events with a no-hidden-fees model, BestPrice and BuyerTrust guarantees, and supporting professional ticket brokers via a dedicated portal.
- Ownership category
- akta.pro rank
TickPick industry classification
Industry- Product category
- Secondary Ticket Marketplace
- NAICS
- Spectator Sports (7112)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ticketing Platforms & Primary Ticketing (MPAIAFAD)
- akta.pro secondary industries
- Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH), Event Discovery, Listings & Calendar Platforms (MPAGAJAL)
Keywords
Where TickPick is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TickPick business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Ticket Resale Marketplace: TickPick operates a secondary ticket marketplace connecting ticket buyers and sellers. The platform earns revenue by taking a commission on each transaction completed through the marketplace. Unlike competitors, TickPick positions itself on transparent pricing with no hidden fees, saving customers over $180 million in service fees according to company data.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Buyer-side marketplace with no transaction fees |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
TickPick product offering
Product offeringCore offering
TickPick operates an online secondary ticket marketplace where fans can buy and sell tickets to live events including sports games, concerts, and theater shows. The platform differentiates through transparent all-in pricing displayed upfront, eliminating hidden service fees, and offers buyer protections such as the BestPrice Guarantee and BuyerTrust Guarantee.
Product overview
TickPick operates as a transparent secondary ticket marketplace enabling fans to buy and sell tickets to live events including sports (MLB, NBA, NFL, NHL, NCAA, soccer, golf, tennis, motorsports), concerts (rap/hip-hop, pop/rock, country, electronic), and theater (Broadway shows, comedy, performing arts). The platform differentiates through its no-hidden-fees model and guarantees (BestPrice Guarantee, BuyerTrust Guarantee), supported by a mobile app with 14 million downloads. The core marketplace product is complemented by price tracking and alert features, interactive seating charts, and mobile ticket delivery. The company expanded its offerings through the March 2025 acquisition of Fanimal, a ticketing platform serving the LaLiga North America partnership.
Differentiator
Problem solved
Functional benefit
Products and services
- TickPick Marketplace Online secondary ticket marketplace allowing fans to buy and sell tickets to live events including sports, concerts, and theater with transparent all-in pricing and no hidden service fees.
- TickPick Mobile App Mobile application providing ticket browsing, purchasing, and seat map viewing for sports, concert, and theater events on iOS and Android devices.
- Fanimal Sports-focused ticket marketplace acquired by TickPick in March 2025, with a dedicated app offering sports fans tickets to professional games including NFL, NBA, MLB, and NHL events.
Quantifiable outcome
- Customers saved over $180 million in service fees through the no-hidden-fees model
- +2 more outcomes
Companies that use TickPick
Customer profileSegments3 records
Ideal customer profiles2 records
TickPick technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
TickPick partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- FanimalcoreTickPick acquired Fanimal, a Venice, California-based ticketing platform, to expand their partnership with LaLiga North America. This acquisition followed TickPick's $250 million growth investment and expands the platform's capabilities in sports ticketing partnerships.
- LaLiga North AmericaminorPartnership expanded through Fanimal acquisition, enabling TickPick to offer tickets for LaLiga North America events through its platform.
- MLB (Major League Baseball)coreTickPick is an Authorized Marketplace of MLB, displaying the official partnership badge on all MLB event listings and positioning itself as a trusted source for Major League Baseball tickets.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
TickPick competitors and assessment
Company assessmentDirect peers
- TicketCity: Secondary ticketing marketplace focused on sports and concert tickets across the US. A direct peer with a comparable buy/sell marketplace model, though with a more traditional web-led experience.
- StubHub: Largest secondary ticket marketplace in the US, offering buy/sell functionality across sports, concerts, and theater. Directly competes with TickPick in the same product category and target customer base, with broader brand recognition but a fee-heavy model that TickPick explicitly contrasts itself against.
- Vivid Seats: Publicly traded secondary ticketing marketplace serving sports, concert, and theater customers in North America. Direct competitor with comparable marketplace business model, though with a more loyalty/rewards-driven value proposition.
- Gametime: Mobile-first last-minute ticket marketplace focused on sports and live events. Competes directly with TickPick in the same mobile-led secondary ticketing space, particularly for time-sensitive purchases.
- SeatGeek: Secondary ticket marketplace with mobile-first UX and primary ticketing partnerships. Competes directly with TickPick on fan-facing ticketing for sports and live events, with overlapping seller/buyer audiences and similar marketplace commission economics.
Emerging players
- Tixel: Fan-to-fan ticket resale platform originating in Australia with a focus on safe, face-value-preferred resale. Comparable in secondary marketplace mechanics but geographically distinct from TickPick's North American focus.
- Score Big: Discounted ticket marketplace for sports, concerts, and theater. Operates in the same secondary ticketing category as TickPick with a price-discovery angle, though with a different brand positioning.
Broad incumbents
- Live Nation Entertainment: Parent of Ticketmaster and a vertically integrated live entertainment company. Represents the broadest competitive threat to TickPick, controlling primary ticketing rights across most major US venues that TickPick must source inventory from.
- Ticketmaster (Live Nation Entertainment): Dominant primary ticketing platform with a large secondary resale marketplace integrated into its offering. Competes with TickPick on the secondary side but has structural advantages from primary ticketing rights with venues, teams, and artists that TickPick lacks.
- AXS (AEG): Primary and secondary ticketing platform owned by AEG, with strong integrations into venues and sports teams. Overlaps with TickPick on the secondary/resale side but is anchored to AEG's owned primary inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TickPick social profiles
Digital presenceTickPick financial estimates
Financial estimateRevenue estimate
Valuation estimate
TickPick leadership team
Management profileNumber of profiles
Profiles6 records
TickPick subsidiaries and ownership
Company hierarchySubsidiaries1 record
TickPick funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TickPick M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TickPick
What does TickPick do?
TickPick operates an online secondary ticket marketplace where fans can buy and sell tickets to live events including sports games, concerts, and theater shows. The platform differentiates through transparent all-in pricing displayed upfront, eliminating hidden service fees, and offers buyer protections such as the BestPrice Guarantee and BuyerTrust Guarantee.
Is TickPick a public or private company?
TickPick is a private company. It is classified as venture growth investor backed and is currently operating.
When was TickPick founded?
TickPick was founded in 2014. It employs 101 to 250 people.
Where is TickPick based?
TickPick is headquartered in New York, United States, in the North America region.
How does TickPick make money?
One revenue line is on record: ticket Resale Marketplace.
Who are TickPick's main competitors?
Direct peers on record are TicketCity, StubHub, Vivid Seats, Gametime and SeatGeek. Emerging players are Tixel and Score Big. Broad incumbents are Live Nation Entertainment, Ticketmaster (Live Nation Entertainment) and AXS (AEG).
Does TickPick have an API?
No public API is recorded for TickPick.
What industry is TickPick in?
TickPick's product category is Secondary Ticket Marketplace. Its primary akta.pro industry code is MPAIAFAD, Ticketing Platforms & Primary Ticketing, with a secondary code of MPAGAJAH, Pricing, Yield Management & Anti-Fraud Services. Its NAICS code is 7112 and its SIC code is 7900.