ZBeta
ZBeta is a privately held physical security design, consulting, and managed services firm serving Fortune 100 enterprises and high-net-worth clients. It delivers end-to-end risk consulting, solution engineering, and managed services across ~170 remote employees in 32 U.S. states.
- Company typePrivate
- Founded2005
- HeadquartersLarkspur, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What ZBeta does
ZBeta is a privately held physical security design, consulting, and managed services firm founded in 2005 by Zack Brunette and headquartered in Larkspur, California. The firm serves enterprise and high-net-worth clients through an end-to-end service model spanning security and risk consulting, security program and operations consulting, technology consulting, solution design and engineering, solution optimization, managed services, and system support. Approximately 170 employees operate on a 100% remote basis across 32 U.S. states, with physical offices in Larkspur, CA; Seattle, WA; and Chicago, IL (the LabZ innovation facility). ZBeta maintains a product-agnostic, vendor-independent stance, advising clients without channel or manufacturer conflicts.
The company's core technology differentiators include full BIM/Revit design capabilities for mission-critical and data center facilities, the proprietary LabZ innovation lab in Chicago for hands-on testing and proof-of-concept validation of access control, video management, camera, and sensor technologies, and an Enterprise Security Risk Practice that integrates security strategy with clients' long-term business objectives. Technology roadmaps, migration planning, and standards development provide repeatable consulting outputs across large multi-site programs. The firm is privately held with no disclosed external funding rounds or institutional investors, and its principal elevation of COO Jesse Knutson and CGO Conal O'Doherty in December 2025 indicates continued founder-led organic growth.
Revenue is generated primarily through professional services and managed services engagements accessed via direct enterprise sales and relationship-based business development, with thought leadership and industry events (ISC West, GSX) supporting top-of-funnel activity. Named customers span Amazon, AWS, Microsoft, Google, Nvidia, Tesla, Salesforce, LinkedIn, Facebook, Wells Fargo, Workday, BioMarin, Seattle Children's Hospital, Fred Hutch Cancer Center, Northrop Grumman, Vantage Data Centers, DataDog, Stanford University, and Caltech, among others. Core strategic partnerships with Gensler, Corgan, and Vantage Data Centers embed ZBeta into architectural design and mission-critical infrastructure delivery from early project phases. The firm earned the 2026 Great Place to Work Certification.
ZBeta firmographics
Firmographics- Name
- ZBeta
- Legal name
- ZBeta Consultants Inc.
- Website
- https://zbeta.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ZBeta is a privately held physical security design, consulting, and managed services firm serving Fortune 100 enterprises and high-net-worth clients. It delivers end-to-end risk consulting, solution engineering, and managed services across ~170 remote employees in 32 U.S. states.
- Ownership category
- akta.pro rank
Where ZBeta is headquartered
LocationHeadquarters
- HQ city
- Larkspur
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
ZBeta business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Security & Risk Consulting: Professional consulting services including threat assessments, vulnerability evaluations, travel security programs, and active assailant training. Delivered through ongoing partnership engagements.
- Managed Services: Ongoing project management, system administration, and security operations management including embedded security leads, service managers, and talent development. Recurring revenue model through sustained client engagements.
- Technology Consulting: Assessment, evaluation, and roadmap development for security technology infrastructure. Includes migration planning and optimization services.
- Solution Design & Delivery: End-to-end security solution design, engineering, construction administration, and commissioning services for new implementations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
ZBeta product offering
Product offeringCore offering
ZBeta provides physical security design, consulting, and managed services across the full lifecycle of enterprise security programs — from risk assessments and technology roadmaps to solution design, engineering, construction administration, and ongoing system administration. Services are product-agnostic and data-driven, supported by the proprietary LabZ innovation facility for hands-on technology testing and validation.
Product overview
ZBeta is a physical security design, consulting, and managed services firm offering an integrated suite of services spanning the entire security lifecycle. The core offerings include Security & Risk Consulting, Security Program & Operations Consulting, Technology Consulting, Solution Design & Delivery, Solution Optimization, and Managed Services. LabZ serves as an innovation and testing hub. Services are product-agnostic and focus on physical security technology, not software products.
Differentiator
Problem solved
Functional benefit
Brands
- LabZ: A hub for physical security innovation featuring the ZBeta Innovation Lab in Chicago for collaborations, evaluations, and testing of security solutions.
Products and services
- Security & Risk Consulting Anticipatory risk management consulting that weaves security strategies into clients' long-term business goals. Includes site vulnerability, hazard, and risk assessments; organizational, individual, and regional threat assessments; travel security programs; security operations staffing services; active assailant training and response; and drone vulnerability risk assessments.
- Security Program & Operations Consulting Program-level consulting that blends physical security across an enterprise landscape, providing operations roadmaps, penetration testing, and tailored staffing models for specific business requirements.
- Technology Consulting Comprehensive technology consulting services for security infrastructure, including bespoke technology roadmaps, migration planning, system testing, and standards development to improve, streamline, and secure enterprise technology environments.
- Solution Design & Delivery End-to-end security solution planning and execution, from due diligence through design, engineering, training, commissioning, and successful deployment, including construction administration.
- Solution Optimization Day 2 enhancement services including system integration, automation, advanced training, and business intelligence to refine and enhance the effectiveness of deployed security solutions.
- Managed Services Ongoing project management and security operations management including embedded security leads, service managers, system administration, and talent development for sustained client engagements.
- LabZ Physical security innovation hub featuring the ZBeta Innovation Lab in Chicago for hands-on testing, proof-of-concept validation, sandbox evaluation of access control and video management solutions, and industry collaboration.
Quantifiable outcome
- Continuous improvement and optimization results in measurable value through each engagement over partnership lifetimes
- +2 more outcomes
Companies that use ZBeta
Customer profileNamed customers26 records
Segments7 records
Ideal customer profiles4 records
ZBeta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ZBeta partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- CBREminorCommercial real estate services firm served as a partner on security design projects for corporate clients.
- Cushman & WakefieldminorGlobal commercial real estate advisory firm collaborating on property security implementations.
- JLLminorFacilities management and real estate services company partnering on commercial property security.
- GenslercoreGlobal architecture and design firm with deep strategic partnership for integrating physical security into architectural projects from early design phases.
- CorgancoreArchitecture firm specializing in data center and mission-critical facilities, partnering on complex security design projects.
- NBBJminorArchitecture and design firm collaborating on corporate and technology workplace security solutions.
- ZGFminorArchitecture and planning firm partnering on integrated security design for commercial projects.
- Vantage Data CenterscoreMajor data center operator with extensive partnership for designing and implementing mission-critical security at scale.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
ZBeta competitors and assessment
Company assessmentBroad incumbents
- Convergint Technologies: Largest independent security systems integrator in North America offering design, installation, and lifecycle services. Comparable to ZBeta on security systems design, integration, and managed services, but with broader integrator business model and larger balance sheet.
- Securitas: Largest global security services provider operating across guarding, technology, and integrated security solutions. Comparable to ZBeta on enterprise security technology and managed services, but with guarding-heavy business model and global scale.
- Prosegur: Global security services firm with security technology and managed services divisions serving commercial and enterprise customers. Comparable to ZBeta's commercial physical security and managed services focus, but with broader geographic and operational scope.
- Allied Universal: Largest North American security services firm offering guarding, technology integration, and security consulting. Comparable to ZBeta at higher-end enterprise security design and managed services, but with much broader service breadth and guarding-heavy mix.
- Everon (formerly ADT Commercial): Commercial security systems integrator serving enterprise customers with design, installation, monitoring, and managed services. Comparable to ZBeta on commercial security design and managed services, but with broader product focus and larger installed base.
Direct peers
- Kroll: Global risk consulting firm providing physical security consulting, investigations, and security technology services to enterprise clients. Comparable to ZBeta's enterprise physical security risk advisory focus, with broader international reach and brand recognition.
- Jensen Hughes (incl. Hillard Heintze Security): Engineering, forensics, and security risk management firm that acquired Hillard Heintze, an exact-match product-agnostic physical security consulting practice. Jensen Hughes is the closest functional analogue to ZBeta's enterprise-focused security risk advisory business.
- Pinkerton: Corporate security consultancy (under GardaWorld) delivering risk management, investigations, and security consulting to Fortune 500 enterprises. Comparable to ZBeta in delivering corporate physical security risk advisory to enterprise clients.
- Control Risks: Global risk consultancy offering corporate security, due diligence, and physical security consulting for multinational enterprises. Comparable to ZBeta in serving Fortune 100 enterprise security programs, with stronger international footprint.
- Guidepost Solutions: Specialist security and technology consulting firm offering threat assessments, vulnerability evaluations, and security program development for corporations, governments, and high-profile clients. Closely comparable to ZBeta's product-agnostic consulting model and enterprise customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
ZBeta social profiles
Digital presenceZBeta compliance and trust
Trust signalCompliance1 record
ZBeta financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZBeta leadership team
Management profileNumber of profiles
Profiles10 records
ZBeta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZBeta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZBeta
What does ZBeta do?
ZBeta provides physical security design, consulting, and managed services across the full lifecycle of enterprise security programs — from risk assessments and technology roadmaps to solution design, engineering, construction administration, and ongoing system administration. Services are product-agnostic and data-driven, supported by the proprietary LabZ innovation facility for hands-on technology testing and validation.
Is ZBeta a public or private company?
ZBeta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ZBeta founded?
ZBeta was founded in 2005. It employs 101 to 250 people.
Where is ZBeta based?
ZBeta is headquartered in Larkspur, United States, in the North America region.
How does ZBeta make money?
Four revenue lines are on record. Security & Risk Consulting is the primary driver. The others are managed Services, technology Consulting and solution Design & Delivery.
Who are ZBeta's main competitors?
Broad incumbents on record are Convergint Technologies, Securitas, Prosegur, Allied Universal and Everon (formerly ADT Commercial). Direct peers are Kroll, Jensen Hughes (incl. Hillard Heintze Security), Pinkerton, Control Risks and Guidepost Solutions.
Does ZBeta have an API?
No public API is recorded for ZBeta.