What Future Shop does

Future Shop (株式会社フューチャーショップ) is a Japanese private SaaS company that operates the futureshop platform, a high-functionality e-commerce site construction service. The company was established in March 2010 as a spin-off from Future Spirits Co., Ltd., while the futureshop platform itself has been in continuous operation since 2003. Headquartered at Grand Front Osaka Tower A in Osaka, Japan, with a headcount of 11-50 employees, Future Shop is led by Representative Director Yūko Hoshino. The platform primarily serves Japanese D2C brands and specialty retailers ranging from SMBs to enterprises across fashion, cosmetics, food and confectionery, outdoor goods, hobby, and general merchandise verticals. Customer logos include JUN HASHIMOTO, AMRITARA, Spinns, Jurlique Japan, Aeon Body, Morozoff, Ito Kyuemon, Kaiyodo, Millet, and over 25 other named merchants.

The platform's core technology is Commerce Creator (コマースクリエイター), a proprietary CMS enabling high design customization without developer dependency, supporting drag-and-drop site editing by EC operations staff. The product surface includes AI-driven personalization (future AI Recommend Plus), live commerce streaming (Live cottage), omnichannel/OMO integration through CROSS POINT, multi-channel payment processing via SBPS (5 major card brands plus PayPay, Amazon Pay, d-barai, au PAY, carrier and convenience store payments), 50+ advertising platform integrations through FEED STREAM, subscription/standing order commerce, triple-temperature zone shipping for gourmet EC, BOPIS/store pickup, cart abandonment recovery (futureCartRecovery), customer review management (future Review), and LINE integration for messaging. The company maintains over 18 named product sub-brands and publishes proprietary E-Commerce Magazine media alongside a futureshop Academy delivering 300+ free learning sessions annually.

Futureshop generates revenue primarily through tiered monthly SaaS subscription fees: Plan 50 (27,000 JPY/month), Plan 500 (32,000 JPY), Plan 2500 (38,000 JPY), Plan 5000 (46,000 JPY), and Plan 10000 (64,000 JPY), plus a premium futureshop omni-channel tier at 167,000 JPY/month plus 6,000 JPY per physical store. The company charges 0% transaction commission on merchant sales, differentiating from commission-based competitors. Revenue is augmented by approximately 18 optional feature add-ons (point systems, coupons, subscription management, AI recommendations, cart recovery, live commerce, site search, LINE integration) priced between 1,500 JPY and 360,000 JPY monthly. Distribution combines direct consultative sales, self-service free trials, and a certified EC Production Partner network. The company operates exclusively in Japan, with no disclosed funding rounds, parent company, or external institutional investors.

Name

Future Shop

Legal name

株式会社フューチャーショップ

Website

https://future-shop.jp

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Future Shop (フューチャーショップ) is a Japanese SaaS company operating the futureshop e-commerce site construction platform, serving Japanese D2C brands and retailers across fashion, food, cosmetics, and general merchandise with proprietary CMS, omnichannel, AI recommendations, and live commerce capabilities.

Ownership category

akta.pro rank

Product category

E-commerce SaaS Platform

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Live Shopping Platforms (CRAFANAD)

Keywords

• EC site platform
• SaaS ecommerce
• D2C commerce software
• Omnichannel retail platform
• Live commerce streaming

Headquarters

HQ city

Osaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription Fees: futureshop's primary revenue stream is monthly, semi-annual, and annual subscription fees for its SaaS EC site construction platform. Plans are tiered by registered product count (50 to 10,000+ products), with base monthly fees ranging from 27,000 to 64,000 JPY. The company also offers a higher-tier Gold plan for larger catalogs and a dedicated server option.
2. Optional Feature Add-ons: Numerous premium optional features are available for additional monthly fees, including point systems, coupon issuance, subscription management, image hosting, member stage management, AI recommendations, cart recovery, live commerce (Live cottage), site search suggestions, and LINE integration.
3. futureshop omni-channel Subscription: Higher-priced comprehensive omni-channel solution combining EC platform with physical store point management via CROSS POINT integration. Monthly fees of 167,000 JPY (post-August 2026 revision), plus 6,000 JPY per physical store per month. Includes 30,000 product registration capacity.
4. Payment Processing Fees: Transaction-based fees from integrated payment processing through partner SBPS (SoftBank Payment Service). Merchants pay standard payment processing rates (e.g., 3.0-4.5% for PayPay, Amazon Pay, au PAY, d-barai, credit cards) which are collected by the payment processor, not directly by futureshop.
5. Learning Program / Academy: futureshop Academy provides free learning content as part of the subscription (over 300 sessions annually). Some advanced programs such as EC Practice Meeting (EC実践会) group consulting may have associated fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Future Shop (株式会社フューチャーショップ) develops and operates the "futureshop" SaaS-based e-commerce site construction platform, enabling Japanese merchants to build, design, and operate customized EC sites without coding via a proprietary CMS called Commerce Creator (コマースクリエイター). The platform bundles site building, AI-powered recommendations, live commerce streaming (Live cottage), marketing automation, multi-channel payments, and loyalty programs, with a separate futureshop omni-channel offering that unifies physical retail and EC through CROSS POINT point system integration.

Differentiator

Problem solved

Functional benefit

Brands

• futureshop omni-channel: Omni-channel/OMO platform that integrates physical retail with EC, unifying customer data and point programs across online and offline channels.
• commerce creator
• Live cottage（ライブコテージ）
• E-Commerce Magazine
• future AI Recommend Plus
• future M-App
• future Review
• future Scenario Cast
• futureCartRecovery
• futureサジェストリンク

Products and services

• futureshop SaaS EC Site Construction Platform A SaaS-based e-commerce site construction platform that enables Japanese merchants to build, design, and operate customized proprietary EC sites without coding, using the proprietary Commerce Creator CMS. Bundles site building, marketing automation, multi-channel payments, loyalty programs, AI-powered recommendations, SEO tools, and analytics into a single integrated platform. Offered via tiered subscription plans based on product catalog size (50 to 10,000+ SKUs).
• futureshop omni-channel (OMO Solution)

Quantifiable outcome

• Average merchant growth rate of 121.2% among platform users
• +6 more outcomes

Named customers28 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Media Stream Inc. (メディアストリーム株式会社) — FEED STREAMcoreTechnology or Integration · 25 June 2026FEED STREAM is a data feed optimization tool that automatically transforms and optimizes product data from futureshop for 50+ advertising platforms including Google Shopping, Meta, LINE, Yahoo!, TikTok, and Criteo. The integration enables EC merchants to manage multi-platform advertising campaigns from a single interface with automatic data synchronization. FEED STREAM offers self-service (月額1万円〜) and PRO plans, and has served 400+ accounts since 2012.
• CROSS POINT / ISHII (株式会社アイル) — CROSS POINTcoreTechnology or IntegrationCROSS POINT is a point management ASP service provided by ISHII (株式会社アイル) that integrates with futureshop omni-channel to enable unified loyalty management across physical stores and EC. The integration forms the core of futureshop's omni-channel OMO offering, managing point accumulation, member status, and POS connectivity. CROSS POINT data integration is a prerequisite for the futureshop omni-channel service.
• SB Payment Service (SBペイメントサービス株式会社) — SBPS Payment GatewaycoreTechnology or IntegrationSBPS (SoftBank Payment Service) is the primary payment processing partner for futureshop, enabling credit card payments (5 major international brands), PayPay, Amazon Pay, d-barai, au PAY, convenience store payments, and carrier payments. SBPS is required for the Web convenience store payment feature. The partnership provides a comprehensive payment ecosystem critical for Japanese EC operations.
• LINE Yahoo (ライン雅虎株式会社)coreTechnology or IntegrationLINE official account integration for customer communication, segment-based messaging, and order notifications. LINE STAFF START integration enables store staff to provide online customer service through LINE to followers. Core channel for customer engagement and repeat purchase activation.
• Future Spirits (株式会社フューチャースピリッツ)minorStrategic or Co-development PartnerParent/spin-off relationship. futureshop (株式会社フューチャーショップ) was spun off from Future Spirits (株式会社フューチャースピリッツ) in March 2010. For merchants continuing website operation after futureshop contract termination, customer data is transferred to Future Spirits for continued website hosting.
• E-Commerce Business Association (一般社団法人 イーコマース事業協会 / EBS-Net)minorOthersIndustry trade association providing member benefits including 15,000 JPY initial fee discount for EBS-Net members subscribing to futureshop plans.
• J-FEC (日本電子商取引事業振興財団)minorOthersJapan Electronic Commerce Facilitation Council offering member discount benefits for futureshop subscriptions.
• EC Production Partners (制作パートナー) — Multiple CompaniescoreImplementation/ SI/ Consulting PartnerAn extensive ecosystem of certified EC production/agency companies implementing futureshop for clients. Includes companies such as Solepro (ソレプロ) which handled the Aeon Body redesign, and many boutique and enterprise-scale agencies. Partners receive discount benefits and are featured in a searchable directory on the futureshop website. The partner network is a significant channel for customer acquisition and implementation.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BASE: BASE is a major Japanese e-commerce platform focused on individual creators and very small businesses, with a freemium model. It competes with futureshop's entry-level SMB offerings in the Japanese market, particularly for new merchants and individual sellers.
• MakeShop by GMO: MakeShop is one of Japan's largest SaaS e-commerce platforms, operated by GMO Pepabo. It directly competes with futureshop in the Japanese mid-market and SMB D2C e-commerce segment with similar tiered subscription plans and feature sets.
• ColorfulBox (formerly カラーミーショップ): ColorfulBox, operated by GMO Pepabo, is a leading Japanese SaaS e-commerce platform serving SMB and individual merchants. It competes directly with futureshop's lower-tier plans (similar pricing structure and SMB focus) in the Japanese e-commerce platform market.
• STORES: STORES (by STORES, Inc.) is a Japanese e-commerce platform offering online store building, payment processing, and POS solutions. It overlaps with futureshop's SMB-to-mid-market e-commerce platform offering in Japan, with similar pricing tiers and D2C merchant focus.
• WACA: WACA is a Japanese SaaS e-commerce platform providing design-customizable online stores with integrated marketing features. It directly competes with futureshop in the Japanese D2C and brand e-commerce segment, with comparable feature sets for design-conscious mid-market merchants.
• Shopify: Shopify is the global leader in SaaS e-commerce platforms with growing presence in Japan. It directly competes with futureshop for Japanese mid-market and enterprise merchants seeking international scalability, with similar subscription-based business model and comparable feature sets.

Broad incumbents

• BigCommerce: BigCommerce is a global SaaS e-commerce platform targeting mid-market and enterprise merchants. As a broader incumbent serving many geographies and verticals, it competes with futureshop's higher-tier plans for Japanese merchants seeking enterprise-grade e-commerce with international headroom.
• Salesforce Commerce Cloud: Salesforce Commerce Cloud (formerly Demandware) is an enterprise-grade e-commerce platform serving large global retailers. As part of Salesforce's broader portfolio, it overlaps with futureshop's enterprise omni-channel offering for the largest Japanese retailers requiring global scalability.

Emerging players

• EC-CUBE: EC-CUBE is a Japan-origin open-source e-commerce platform popular with developers and technical merchants. While not a direct SaaS competitor, it competes for Japanese merchants seeking customizable e-commerce solutions with more technical control and lower ongoing fees than SaaS platforms.

Others

• Squarespace: Squarespace is a global website builder with e-commerce capabilities. While primarily a website builder with commerce as a secondary feature, it overlaps with futureshop's SMB offerings for design-conscious merchants and represents an adjacent competitive threat from the website builder category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/futureshopjp
• YouTubeyoutube.com/@e-commerce-futureshop
• Facebookfacebook.com/futureshop.osaka

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Future Shop