Cross Point
Cross Point B.V. is a Dutch designer and manufacturer of Electronic Article Surveillance hardware and retail analytics software, serving global enterprise retailers via a 70+ certified channel partner network across Europe, MEA, Asia-Pacific and the Americas.
- Company typePrivate
- Founded1999
- HeadquartersEmmen, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cross Point does
Cross Point B.V. is a Dutch designer, developer and manufacturer of Electronic Article Surveillance (EAS) systems serving the global retail loss-prevention market. Founded in the Netherlands (firmographic data indicates 1993, with company history referencing 1999) and headquartered in Emmen, the company conceives, engineers, and hand-assembles its full product portfolio in-house, spanning Acousto-Magnetic (AM, 58 kHz), Radio Frequency (RF, 8.2 MHz) and RFID platforms. The hardware range covers visible pedestals (NEXUS, FORTUS, MAXUS, PLEXUS, MODUS, XSENSE), concealed floor and wall-loop systems (ARGUS Floor, ARGUS Loop), patented hard tags (OSTRA Tag Series with Total Enclosure Design) and accessories including CodeLOCK detachers, XAMD deactivators and the 3D90 camera counter. The company's software layer includes Cross Point Analytics (cloud-based POS-integrated visitor and conversion analytics), CrossCONNECT Remote Service (resolving 89% of issues without a truck roll), Visitor Flow Management and the 2023-launched Xperience Portal.
Cross Point monetizes primarily through hardware sales to enterprise retailers, supplemented by recurring analytics and remote-service subscriptions bundled with deployed systems, and routes all revenue exclusively through a certified global network of 70+ alliance partners that handle local sales, installation and service. Pricing is quote-based on multi-year contracts, with no public price list. The customer base is concentrated in fashion and apparel (Victoria's Secret, UNIQLO, C.P. Company, Jack & Jones, Marlies Dekkers, Lincherie), but extends into consumer electronics (Apple, MediaMarkt), supermarkets and DIY (Jula, Carrefour), fuel retail (Shell), telecommunications retail (Vodafone) and shopping centers (Westfield), with recent expansion into non-traditional venues such as the Tomorrowland flagship store, museums, banks and stadia. The company maintains regional offices in Dubai (MEA) and Düsseldorf (DACH), has filed patents covering its OSTRA tag design, and operates a multi-entity Dutch corporate structure alongside a German subsidiary.
Cross Point firmographics
Firmographics- Name
- Cross Point
- Legal name
- Cross Point B.V.
- Website
- https://crosspoint.nl
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cross Point B.V. is a Dutch designer and manufacturer of Electronic Article Surveillance hardware and retail analytics software, serving global enterprise retailers via a 70+ certified channel partner network across Europe, MEA, Asia-Pacific and the Americas.
- Ownership category
- akta.pro rank
Cross Point industry classification
Industry- Product category
- Retail Loss Prevention / Electronic Article Surveillance
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Software Publishers (513210)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- EAS/Anti-Theft Tagging & De-Tagging Operations Support (BPAKAJAF)
- akta.pro secondary industry
- AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF)
Keywords
Where Cross Point is headquartered
LocationHeadquarters
- HQ city
- Emmen
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Cross Point business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- EAS Hardware Systems: Sale of electronic article surveillance systems including pedestals, antennas, floor systems, and loop systems. Products sold through channel partners and direct sales to retailers.
- Security Tags and Detachers: Proprietary OSTRA tags with patented design, CodeLOCK detachers, and other consumable security hardware.
- Analytics and Remote Service Software: Cloud-based analytics platform and remote service capabilities for connected systems. Software-as-a-service elements bundled with hardware deployments.
- Integrated Advertising Panels: Retailers can rent advertising space on NEXUS and other antenna systems, creating additional revenue stream opportunity for customers using Cross Point equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise EAS Systems - Quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Cross Point product offering
Product offeringCore offering
Cross Point designs, develops, and manufactures Electronic Article Surveillance (EAS) systems and retail analytics solutions for retailers worldwide. Its portfolio includes AM (58 kHz), RF (8.2 MHz), and RFID-based pedestals, concealed floor and loop systems, patented hard tags and detachers, and cloud-based software platforms for visitor counting, remote service, and store performance analytics.
Product overview
Cross Point is a Dutch retail loss prevention and store analytics company that designs, develops, and manufactures a comprehensive portfolio of Electronic Article Surveillance (EAS) systems and retail intelligence solutions. The product range spans multiple EAS technology platforms (AM/RF/RFID), concealed and visible pedestal systems, hard tags, and deactivators. Core hardware product lines include NEXUS (AM30/RF30, both available in silver and black variants) and ARGUS (Floor System and Loop System) as concealed/invisible security options; FORTUS (RF40/AM40/RFM40) and MAXUS AM50 as robust or wide-entrance pedestals; and PLEXUS RF40 as a full-body acrylic transparent pedestal. Supporting hardware includes OSTRA Tag Series (patented hard tags), CodeLOCK Detacher series, XAMD Notification Box, and 3D90 Camera Counter. The software portfolio is anchored by Cross Point Analytics (cloud-based retail analytics platform with POS data integration, visitor counting, trend analysis, and store comparison), Remote Service (cloud-enabled remote monitoring and maintenance), Visitor Flow Management (capacity and occupancy management solution), and the Xperience Portal (centralized cloud portal). The products are designed and manufactured in-house at Cross Point's headquarters in Emmen, the Netherlands, with a global partner network distributing and servicing the solutions worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- SNAPVIEW: Retail systems brand linked from homepage navigation
- Xperience
Products and services
- NEXUS AM30 Combined AM-based 58 kHz article surveillance pedestal with integrated visitor counting and advertising capabilities, available in silver-white or space-black variants. Designed for retail environments needing detection of hard tags and disposable tags.
- NEXUS RF30 Combined RF-based 8.2 MHz article surveillance antenna with visitor counting and advertising functionality in a slender design for store interiors.
- ARGUS AM Floor System Discrete EAS system with antenna completely integrated into the floor, providing invisible security for large open entries such as in shopping centers.
- ARGUS AM Loop System EAS system designed for integration into walls or door frames, providing nearly invisible security with a maximum entrance area coverage of 9 m².
- FORTUS RF40 Extra robust RF-based pedestal for tough environments such as DIY stores and supermarkets, with reinforced base frame, visitor counters, jammer detection, and metal detection options.
- FORTUS AM40 Extra robust AM-based pedestal for demanding retail environments, with up to 90% lower power consumption than competitor solutions via automatic standby mode after closing.
- FORTUS RFM40 Pulse-listening RF mono system for premium retail loss prevention with integrated visitor counting, jammer detection, and modular add-on capabilities.
- MAXUS AM50 AM-based 58 kHz pedestal designed for wide entrances with maximum transparency, combining article surveillance with bidirectional visitor counting and optional metal detection.
- PLEXUS RF40 Full-body acrylic pedestal with maximum transparency and multi-color alarm lighting, with optional metal detection for booster bag detection.
- OSTRA Tag Series Patented hard tags featuring Total Enclosure Design (TED) that fully conceals the securing pin inside the oyster casing, combined with a 9000 Gauss Code Lock mechanism for high protection against illegitimate tag removal.
- CodeLOCK Detacher Series Stand-alone detachers for Cross Point patented OSTRA AM and RF tags, available in Chrome (9,600 Gauss release force) and Aluminum (12,500 Gauss release force) models with key-lock protection and recessed or desktop mounting.
- XAMD Notification Box External notification device for the XAMD Deactivator series with green and red LEDs for deactivation result indication, audio buzzer, and a key switch to enable or disable deactivation; can convert to a Double Checker unit.
- Cross Point Analytics Cloud-based retail analytics platform providing comprehensive store performance analysis through web dashboards and mobile apps, centralizing Point of Sale and visitor counter data for trend analysis, conversion metrics, and store comparison.
- Remote Service (CrossCONNECT) Cloud-enabled remote monitoring and maintenance solution providing real-time access and control of all connected EAS systems, with 89% of issues resolved remotely without technician visits and a Device Explorer tool for system management.
- Visitor Flow Management Solution for managing visitor capacity and store occupancy using integrated visitor counters, wireless counters, and camera counters, displaying real-time occupancy on entrance screens with red/green indicators.
- Xperience Portal Cloud-based portal providing centralized access to Cross Point products, analytics, and remote service capabilities, enabling partners and retailers to manage and monitor Cross Point systems and store performance data.
Quantifiable outcome
- Power consumption up to 90% lower than competitors
- +3 more outcomes
Companies that use Cross Point
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles3 records
Cross Point technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Cross Point partnerships and signals
Strategic signalPartnerships
57 partnerships are on record, tiered core and minor.
- Gate SecuritycoreSwedish alliance partner serving Scandinavia (Sweden, Norway, Finland). Installed Cross Point solutions at 60+ Jula stores with FORTUS AM40 and MAXUS AM50 antennas.
- Resatec NederlandcoreBelgian Alliance Partner successfully implementing Visitor Flow Management solutions in retail stores across Belgium, Luxemburg, and the Netherlands.
- Resatec BelgiumcoreBelgian partner handling installations and service in Belgium region.
- Jovi TronixcoreEgyptian partner that delivered EAS solutions to PREMODA at City Centre Almaza shopping mall in Egypt.
- WegatechcoreHungarian partner that equipped several Shell petrol stations with Cross Point products including MODUS AM30 in 21 stores.
- Connect GroupminorPolish partner serving Central/Eastern European markets.
- Pataco AGminorSwiss partner serving Switzerland.
- Arema Retail S.r.l.minorItalian partner serving Italy.
- B2BSG SolutionsminorUK partner serving Great Britain.
- Link Integrated Security Solutions Ltd.minorUK partner serving United Kingdom market.
- Protema InstoreminorSwiss partner for in-store solutions.
- Telsec ESS Schweiz AGminorSwiss partner.
- OVAminorTurkish partner serving Istanbul region.
- Salus Guvenlik CozumleriminorTurkish partner.
- Electricidad Mantenimiento AutomatizaciónminorSpanish partner serving Spain.
- SensorvisionminorSpanish partner.
- Smart Business TechnologiesminorSpanish partner.
- V. Saliba and SonsminorMalta partner serving Victoria Gozo region.
- SensorbetaminorGreek partner.
- SensorlineminorNorwegian partner.
- Centurion SystemsminorCzech partner serving Prague region.
- Hansab ASminorEstonian partner.
- Convergint RomaniaminorRomanian partner.
- AdamisminorFrench partner.
- Lease Protect FranceminorFrench partner serving Marseille region.
- MainingminorBulgarian partner.
- Telesikring AlarmsystemerminorDanish partner.
- WanzlminorGerman partner.
- SIA HansabminorLatvian partner.
- Lecom d.o.o.minorSlovenian partner.
- UAB HansabminorLithuanian partner.
- Global NetminorAlbanian partner.
- KamSysminorSlovak partner.
- AstronminorBelarusian partner.
- Tenzor KosovominorKosovo partner.
- Bonian Al Mustaqbal LtdminorSaudi Arabian partner serving Riyadh region.
- Glosec (Global Future Security)minorSaudi Arabian partner serving Jeddah.
- Axle SystemsminorQatari partner.
- Grapple TechnologiesminorQatari partner.
- Cross Point Middle EastminorUAE partner serving Dubai.
- Tech TrademinorLebanese partner.
- SensorminorKazakh partner serving Almaty.
- TOO Security SystemsminorKazakh partner.
- Vitag Security SolutionsminorNew Zealand partner.
- Retail SolutionsminorAzerbaijani partner.
- AMISEC JAPAN LLCminorJapanese partner.
- Bleu Sea MarketingminorSingapore partner.
- Vitag Pty LtdminorAustralian partner.
- s-Tronix Retail Security Systems OPCminorPhilippines partner.
- Secure Solutions AsiaminorThai partner.
- MulticomminorTunisian partner.
- NewCo TechnologyminorSouth African partner.
- SpectatorminorMoroccan partner.
- SARL PointechminorAlgerian partner.
- Aloatkon Security SystemsminorLibyan partner.
- SensortecminorChilean partner.
- Maxcess MexicominorMexican partner serving Mexico City.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Cross Point competitors and assessment
Company assessmentDirect peers
- Invue: Invue manufactures retail security hardware including EAS, smart locks, and display security, sold through a global channel to electronics and specialty retailers. Directly comparable to Cross Point's pedestal and tag portfolio targeting consumer electronics and fashion retailers.
- WG Security Products: WG Security Products is a US-based EAS specialist producing AM/RF pedestals, hard tags, and labels, primarily serving North American retailers. Direct overlap with Cross Point's pedestal and tag product lines, though with a regional (US-centric) go-to-market focus.
- Nedap Retail: Nedap is a Dutch technology company and the most direct competitor to Cross Point, offering a full EAS and RFID-based loss prevention portfolio (including !D Cloud software and iD Top hardware) sold to fashion and apparel retailers globally. Overlap with Cross Point spans AM/RF pedestals, RFID, hard tags, and store-level analytics software.
- SML Group: SML Group is a global RFID and brand identification solutions provider, focused on apparel and retail RFID tags, inlays, and software. Comparable to Cross Point's RFID and EAS hardware plus software approach, with stronger emphasis on RFID item-level tagging.
- Checkpoint Systems: Checkpoint Systems (part of CCL Industries) is one of the global EAS pioneers, offering AM and RF pedestals, hard tags, labels, and RFID-based inventory intelligence to large retail chains. Direct overlap with Cross Point in EAS hardware, consumable tags, and retail analytics software.
Regional players
- Gunnebo: Gunnebo is a Swedish-headquartered security group providing entrance control, safe storage, and electronic security for retail and other customers. Adjacent to Cross Point's entrance EAS and visitor management products, primarily competing in the European market.
Emerging players
- Axis Communications: Axis Communications is a global leader in network video surveillance and analytics hardware for retail and other verticals. Adjacent competitor to Cross Point in store-level security and visitor analytics, especially as video-based loss prevention converges with EAS.
- Boon Edam: Boon Edam manufactures security entrances, turnstiles, and revolving doors used at retail and building entry points. Adjacent to Cross Point's entrance-area EAS and visitor flow management, with overlap at the premium retail specification level.
Broad incumbents
- Avery Dennison (Retail Branding and Information Solutions): Avery Dennison's RBIS business supplies RFID inlays and labels, plus EAS source-tagging solutions, to global apparel and retail brands. Overlaps with Cross Point on RFID hardware and on the consumable tag/labels side, while operating at significantly larger scale.
- Sensormatic Solutions (Johnson Controls): Sensormatic, the largest global EAS and source-tagging provider, is part of Johnson Controls and offers pedestals, tags, deactivators, and integrated video surveillance to retailers worldwide. Direct EAS overlap with Cross Point, plus a much broader portfolio (video, access, source tagging) and global service footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Cross Point social profiles
Digital presenceCross Point financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cross Point leadership team
Management profileNumber of profiles
Profiles6 records
Cross Point funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cross Point M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cross Point
What does Cross Point do?
Cross Point designs, develops, and manufactures Electronic Article Surveillance (EAS) systems and retail analytics solutions for retailers worldwide. Its portfolio includes AM (58 kHz), RF (8.2 MHz), and RFID-based pedestals, concealed floor and loop systems, patented hard tags and detachers, and cloud-based software platforms for visitor counting, remote service, and store performance analytics.
Is Cross Point a public or private company?
Cross Point is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cross Point founded?
Cross Point was founded in 1999. It employs 51 to 100 people.
Where is Cross Point based?
Cross Point is headquartered in Emmen, Netherlands, in the Europe region.
How does Cross Point make money?
Four revenue lines are on record. EAS Hardware Systems are the primary driver. The others are security Tags and Detachers, analytics and Remote Service Software and integrated Advertising Panels.
Who are Cross Point's main competitors?
Direct peers on record are Invue, WG Security Products, Nedap Retail, SML Group and Checkpoint Systems. Gunnebo is listed as a regional player. Emerging players are Axis Communications and Boon Edam. Broad incumbents are Avery Dennison (Retail Branding and Information Solutions) and Sensormatic Solutions (Johnson Controls).
Does Cross Point have an API?
No public API is recorded for Cross Point.
What industry is Cross Point in?
Cross Point's product category is Retail Loss Prevention / Electronic Article Surveillance. Its primary akta.pro industry code is BPAKAJAF, EAS/Anti-Theft Tagging & De-Tagging Operations Support, with a secondary code of HSAHACAF, AI/Analytics Video Surveillance (Detection, LPR, People Counting). Its NAICS code is 33451 and its SIC code is 3823.