Funlab

Name

Funlab

Legal name

Funlab Pty Ltd

Website

https://fun-lab.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Competitive Socialising Entertainment Venues

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (71312)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industries

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK), Party Games, Activities & Interactive Entertainment (HSACACAJ)

Keywords

• Competitive socializing venues
• Indoor entertainment centers
• Mini golf bowling
• Party event services
• Hospitality entertainment venues

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Activity and Venue Admissions: Revenue from walk-in and booked admissions to entertainment venues including bowling, mini golf, arcade games, laser tag, challenge rooms, karaoke, and escape rooms. Customers pay per game or session.
2. Food and Beverage: On-site food and beverage sales including meals, drinks, and bar services at all entertainment venues. Gift cards can be used over the bar.
3. Gift Cards: Gift cards valid at any Funlab venue for activities, food, and beverages. Cards expire 36 months from issue and can be used multiple times until balance reaches zero. Maximum of 3 gift cards per booking.
4. Corporate Events and Party Packages: Revenue from corporate lockouts, exclusive venue bookings, party packages, and team building events. Includes customisable packages with food, drinks, and activities.
5. Discounted Activity Bundles: Fun Bundle packages offering three pre-selected activities from $38, providing savings up to $24 per person compared to buying activities separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Funlab operates over 80 physical entertainment venues across Australia, New Zealand, and the USA under a portfolio of eight brands (Strike Bowling, Holey Moley Golf Club, Hijinx Hotel, Archie Brothers, La Di Darts, B. Lucky & Sons, Juke's Karaoke, Red Herring Escape Rooms) offering competitive socialising experiences such as bowling, mini golf, arcade games, laser tag, karaoke, darts, and escape rooms. The company also sells food and beverage on-site, party packages, corporate event lockouts, and gift cards valid across all venues.

Product overview

Funlab is the world's premier creator of competitive socialising experiences, operating a multi-brand entertainment platform across Australia, New Zealand, and the USA. The company manages eight distinct brands: Holey Moley Golf Club (mini-golf), Strike Bowling (bowling and laser tag), Hijinx Hotel (interactive challenge rooms), Archie Brothers (arcade, bowling, laser tag, VR), La Di Darts (augmented darts), B. Lucky & Sons (neon arcade bar), Juke's Karaoke (private karaoke rooms), and Red Herring Escape Rooms. The portfolio spans over 80 locations and serves as a unified entertainment platform offering activities, corporate events, party packages, and gift cards. The brands share common booking systems, gift card acceptance across venues, and corporate partnership programs, enabling cross-brand experiences for consumers and corporate clients.

Differentiator

Problem solved

Functional benefit

Brands

• Strike Bowling: Bowling entertainment venues offering lanes, karaoke, laser tag, escape rooms, and arcade games.
• Holey Moley Golf Club
• Hijinx Hotel
• Archie Brothers
• La Di Darts
• B.Lucky & Sons
• Juke's Karaoke
• Red Herring Escape Rooms

Products and services

• Strike Bowling Modern bowling entertainment venues offering state-of-the-art lanes, laser tag, arcade games, karaoke, and escape rooms for groups, families, and corporate events.
• Holey Moley Golf Club Themed mini-golf entertainment venues featuring nostalgic and pop culture-themed courses for competitive social gaming experiences.
• Hijinx Hotel Immersive challenge room experience styled as a quirky New York hotel where guests play rather than stay, featuring interactive puzzles, adventure rooms, ball pits, and immersive game experiences.
• Archie Brothers Multi-activity family entertainment venues featuring arcade games, bowling, laser tag, dodgems, karaoke, and virtual reality experiences.
• La Di Darts Augmented darts experience with interactive electronic dartboards, 1920s bar aesthetic, private lounges, and food and beverage service.
• B. Lucky & Sons Neon-styled arcade and cocktail bar featuring arcade games, prize redemption, and a pawn shop-themed aesthetic.
• Juke's Karaoke Karaoke bar concept offering private singing rooms and group karaoke experiences.
• Red Herring Escape Rooms Escape room experiences featuring themed puzzle rooms and immersive problem-solving challenges.
• Corporate Events & Lockouts
• Party Packages Pre-built and customisable party packages for birthdays, work events, and celebrations including activities, catering, and dedicated party hosts.
• Gift Cards Gift cards valid at all Funlab venues for activities, food, and beverages, valid for 36 months from issue date and usable multiple times until balance is exhausted.
• Fun Bundle Pre-selected bundle of three activities starting from $38, offering savings of up to $24 per person compared to individual activity purchases.
• Sensory Friendly Sessions Modified venue sessions with reduced or no music and adjusted lighting for guests with sensory sensitivities, available at participating venues alongside Sensory Maps guidance.

Quantifiable outcome

• Saved up to 5 days in onboarding new employees with Dayforce HCM platform
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Dayforce (Ceridian)coreTechnology or IntegrationDayforce provides Funlab's unified HCM platform covering HR, payroll, time, talent, and analytics. The platform supports over 2,500 employees across Australia, New Zealand, and the United States, replacing four previously fragmented systems and reportedly saving up to five days in onboarding new employees.
• HeadspacecoreStrategic or Co-development PartnerStrategic partnership with headspace for youth mental health support. Funlab's annual Day of Fun donates 100% of profits to headspace, having raised over $1.7 million since 2016. Support helps fund headspace's Online Communities platform providing anonymous, peer-supported mental health help.
• Youthline New ZealandminorStrategic or Co-development PartnerFunlab New Zealand raised $33,289 for Youthline, a vital provider of youth mental health services in New Zealand, supporting helplines and counselling programs.
• WISE EmploymentcoreStrategic or Co-development PartnerPartnership with WISE Employment to provide employment opportunities for people with disabilities across Australia and New Zealand as part of inclusive recruitment initiatives.
• Hidden SeaminorStrategic or Co-development PartnerEnvironmental partnership with Hidden Sea wine company. For every bottle of wine sold, Hidden Sea removes ten plastic bottles from the sea. Funlab stocks Hidden Sea wines in all Australian venues with distribution expanding to US and NZ.
• Hidden Disabilities SunflowercoreStrategic or Co-development PartnerPartnership with the Hidden Disabilities Sunflower program to support guests who have non-visible disabilities or chronic illnesses (1 in 6 people live with a chronic illness or sensory sensitivity).
• JLLcoreImplementation/ SI/ Consulting PartnerJLL (Jones Lang LaSalle) provided design, architecture, and project management services for Funlab's first US venues - Hijinx Hotel and Holey Moley at Irvine Spectrum Center in California.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lucky Strike Entertainment (Bowlero): Largest operator of bowling entertainment centers in the world with 300+ locations globally. Directly comparable as a multi-brand bowling and entertainment operator with similar product mix (bowling, arcades, food & beverage) and corporate event focus.
• Puttshack: Tech-enabled mini golf entertainment chain with venues in the US and UK. Directly comparable as a premium mini-golf focused entertainment concept competing in the competitive socialising space, with similar target customers and price points.
• Main Event Entertainment: US-based family entertainment center chain with 50+ locations offering bowling, laser tag, arcade games, and food. Directly comparable multi-activity FEC format with similar pricing tiers and group event focus.
• Flight Club (and Lane 7): UK-based competitive socialising group operating augmented darts (Flight Club) and bowling/lanes concepts (Lane7). Directly comparable as a multi-brand, venue-based competitive socialising operator with similar positioning and demographic targeting.
• Sky Zone: Largest indoor trampoline park franchise globally with 300+ locations. Comparable as an FEC operator in the active entertainment space; particularly relevant given Funlab's prior operation and closure of Sky Zone Australia.
• X-Golf: Global indoor golf simulator entertainment chain with 100+ locations. Comparable as a tech-enabled golf entertainment concept competing in the competitive socialising space with similar group and corporate event offerings.

Broad incumbents

• Topgolf: Global golf-based entertainment operator with 90+ venues, owned by Callaway. Comparable as a tech-enabled, large-format competitive socialising and entertainment venue operator targeting similar family and corporate group demographics.
• Dave & Buster's: Public company operating 200+ entertainment and dining venues across North America. Comparable as a large-scale FEC operator combining arcades, food, and beverage with corporate event capabilities, serving similar family and group occasions.
• CEC Entertainment (Chuck E. Cheese): US-based family entertainment and pizza restaurant chain with 500+ locations. Comparable as a large-scale operator of family entertainment venues with arcades, rides, and food service targeting children and families.

Regional players

• Raging Waters / Village Roadshow: Australian and Asia-Pacific theme park and attractions operator. Comparable as a regional entertainment venue operator with multi-property portfolio, though focused on theme parks rather than urban FECs like Funlab.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCn_ZK8eOjnRKdNjEeu8Mt5g
• Facebookfacebook.com/FunlabAU
• LinkedInlinkedin.com/company/funlab-pty-ltd
• Instagraminstagram.com/funlabau

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funlab