PM International
PM-International is a Luxembourg-based, family-owned direct selling company founded in 1993 that markets the FitLine brand of nutritional supplements, sports nutrition, and beauty products through a global network of independent distributors across 40+ countries.
- Company typePrivate
- Founded1993
- HeadquartersSchengen, Luxembourg
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What PM International does
PM-International is a Luxembourg-domiciled, family-owned direct selling company founded in 1993 by Rolf Sorg that markets the FitLine brand of nutritional supplements, sports nutrition, and beauty products across more than 40 countries. The company sells exclusively through a network of independent distributors ("Team Partners") using a codified USE-TALK-DEMO methodology, with revenue generated from product sales at wholesale-to-retail margins and starter-kit enrollment packages; it has been named the fastest-growing direct selling company in the world for six consecutive years and currently ranks #5 on the Direct Selling News Global 100.
PM International firmographics
Firmographics- Name
- PM International
- Legal name
- PM-International AG
- Website
- https://pm-international.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- PM-International is a Luxembourg-based, family-owned direct selling company founded in 1993 that markets the FitLine brand of nutritional supplements, sports nutrition, and beauty products through a global network of independent distributors across 40+ countries.
- Ownership category
- akta.pro rank
PM International industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (424210)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Multivitamins & Daily Packs (CRADAGAC)
- akta.pro secondary industries
- Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Weight Management & Meal Replacement Foods Manufacturing (Shakes, Bars, Portion-Controlled Meals) (AFAKAJAF)
Keywords
Where PM International is headquartered
LocationHeadquarters
- HQ city
- Schengen
- HQ country
- Luxembourg
- HQ region
- Europe
Offices5 records
Markets served
PM International business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Personnel, Technology or R&D, Operations
Revenue model
- Direct Product Sales through Distributors: PM-International generates revenue through direct selling of FitLine products (health supplements, fitness nutrition, and beauty products) via its network of independent distributors (Team Partners). Distributors purchase products at wholesale prices and sell directly to consumers, earning commissions on their sales. The company uses a multi-level marketing compensation system with career advancement opportunities.
- Distributor Enrollment and Business Building: Revenue is generated when new Team Partners register and purchase starter kits or initial product packages to begin their business. Distributors can achieve various ranks (like International Marketing Manager - IMM) which unlock additional benefits including car leasing programs, travel incentives, and enhanced commission structures.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
PM International product offering
Product offeringCore offering
PM International manufactures and distributes the FitLine brand of nutritional supplements, sports nutrition, functional foods, and skincare/cosmetics, selling them globally through an independent network of distributors (Team Partners) using a multi-level direct selling model. All products are manufactured in Germany under GMP pharmaceutical standards and feature the proprietary NTC® (Nutrient Transport Concept) technology for cellular-level nutrient delivery.
Product overview
PM International operates as a direct selling company offering the FitLine product line, a comprehensive range for health, fitness, and beauty. The portfolio includes nutritional supplements (FitLine Optimal Set, FitLine Activize), skincare/cosmetics (FitLine Triple Lift Set, FitLine Skin), and functional foods (FitLine PowerMeal Bars, PM Top Shape). All products feature the proprietary NTC (Nutrient Transport Concept) technology designed to deliver nutrients to the cellular level. Products are manufactured in Germany under GMP pharmaceutical standards and distributed through a direct selling model utilizing the USE-TALK-DEMO concept.
Differentiator
Problem solved
Functional benefit
Brands
- FitLine: Premium product brand for health, fitness and beauty, including nutritional supplements, skincare, and sports nutrition products.
- PM We Care
Products and services
- FitLine
Quantifiable outcome
- Over 1 billion products sold worldwide
- +6 more outcomes
Companies that use PM International
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
PM International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PM International partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- ATP TourflagshipFitLine became Official Sports Nutrition Partner of the ATP Tour through 2026. Includes sponsorship of ATP Seoul Open International Men's Challenger tournament for two consecutive years. Provides high-profile sports marketing visibility.
- BMW GroupcoreExclusive partnership since 2002 for company car leasing program. 2,700 BMW vehicles handed over to Team Partners (distributors). Car program available starting at IMM (International Marketing Manager) distributor level. Higher distributor ranks unlock more premium BMW models.
- World Vision Germany e.V.coreOver 20-year strategic partnership for child sponsorship and community development programs. PM-International is the largest corporate sponsor of World Vision. The company donated €2,880,000 in 2026 to support 8,000 sponsored children across 40+ projects in 25 countries. Each FitLine product sale contributes an 'Hour of Life' to sponsored children.
- AllianzcorePension program partner since 1999. 2,300 actively insured Team Partners. PM-International matches up to 50% of contributions, with top distributors receiving up to €1,250/month pension benefit. Return on deposits exceeds 100% for distributors.
- ELAB Analytic GmbHcoreIndependent product testing laboratory that regularly tests all FitLine products for safety, quality, and ingredient verification. Ensures products meet pharmaceutical-grade standards.
- Cologne List®coreAll FitLine nutritional supplements are listed on the Cologne List®, which monitors products for substances banned in sports. Demonstrates commitment to clean sports and product purity.
- University of Applied Sciences Upper Austria (FH OÖ)minorResearch cooperation that won Innovation Award. Professor Dr. Julian Weghuber serves as scientific advisor, heading the Center of Excellence Food Technology and Nutrition at the university.
- MomentumFactorminorCompliance and online IP monitoring service provider. Located in Austin, Texas. Monitors distributor activities for fair competition, fraud protection, and compliance with competition law. Data processing agreement in place with EU standard contractual clauses.
Scale indicators15 records
Recent moves8 records
Expansion highlights6 records
PM International competitors and assessment
Company assessmentDirect peers
- Herbalife: Herbalife is a global multi-level-marketing company selling nutritional supplements, weight-management, and sports-nutrition products through independent distributors — directly comparable to PM-International in channel model, product category, and target consumer.
- Amway: Amway operates the largest direct-selling network globally with Nutrilite vitamins/supplements and Artistry beauty/personal care — a direct competitor to PM-International's FitLine health and beauty portfolio distributed via independent distributors.
- Nu Skin Enterprises: Nu Skin sells anti-aging personal care, nutritional supplements, and beauty devices through a global MLM distributor model — closely comparable to PM-International's health/beauty product positioning and direct-selling GTM.
- USANA Health Sciences: USANA manufactures and sells vitamins, minerals, and nutritional supplements through a multi-level-marketing distributor network — a directly comparable peer to PM-International's FitLine supplement offering.
- Forever Living Products: Forever Living is a privately held MLM company selling aloe-based nutritional supplements, personal care, and bee-derived health products through independent distributors worldwide — comparable to PM-International in private-company MLM supplements.
- Mary Kay: Mary Kay is one of the largest direct sellers of beauty and personal-care products via independent consultants — comparable to PM-International's FitLine beauty/cosmetics range on the direct-selling channel dimension.
- Shaklee: Shaklee sells vitamins, supplements, and clean home/personal care through a network-marketing distributor model — comparable to PM-International in product positioning around health supplements and the MLM GTM.
- Vorwerk (Thermomix): Vorwerk is a German family-owned direct-selling company (Thermomix kitchen appliances, Kobold home products) — closely comparable to PM-International as a German-headquartered, family-controlled, direct-selling enterprise targeting European and global consumers.
Broad incumbents
- Avon Products: Avon is a long-established global direct-selling beauty company with a broad product portfolio — overlapping with PM-International on the direct-selling/beauty axis but operating as a much larger, public, broadly-positioned incumbent.
Emerging players
- Jeunesse Global: Jeunesse is a privately-held MLM company focused on anti-aging and wellness supplements — emerging in the same health/beauty MLM category as PM-International with a narrower, growth-stage product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
PM International social profiles
Digital presencePM International compliance and trust
Trust signalCompliance3 records
PM International financial estimates
Financial estimateRevenue estimate
Valuation estimate
PM International leadership team
Management profileNumber of profiles
Profiles9 records
PM International subsidiaries and ownership
Company hierarchySubsidiaries1 record
PM International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PM International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PM International
What does PM International do?
PM International manufactures and distributes the FitLine brand of nutritional supplements, sports nutrition, functional foods, and skincare/cosmetics, selling them globally through an independent network of distributors (Team Partners) using a multi-level direct selling model. All products are manufactured in Germany under GMP pharmaceutical standards and feature the proprietary NTC® (Nutrient Transport Concept) technology for cellular-level nutrient delivery.
Is PM International a public or private company?
PM International is a private company. It is classified as family owned and is currently operating.
When was PM International founded?
PM International was founded in 1993. It employs 1,001 to 5,000 people.
Where is PM International based?
PM International is headquartered in Schengen, Luxembourg, in the Europe region.
How does PM International make money?
Two revenue lines are on record. Direct Product Sales through Distributors are the primary driver. The others are distributor Enrollment and Business Building.
Who are PM International's main competitors?
Direct peers on record are Herbalife, Amway, Nu Skin Enterprises, USANA Health Sciences, Forever Living Products, Mary Kay, Shaklee and Vorwerk (Thermomix). Avon Products is listed as a broad incumbent. Jeunesse Global is listed as an emerging player.
Does PM International have an API?
No public API is recorded for PM International.
What industry is PM International in?
PM International's product category is Nutritional Supplements. Its primary akta.pro industry code is CRADAGAC, Multivitamins & Daily Packs, with a secondary code of AFAKAJAE, Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars). Its NAICS code is 424210 and its SIC code is 5140.