meowbox
meowbox is a Vancouver-based, privately held subscription company that delivers themed monthly or bi-monthly boxes of cat toys and treats directly to cat owners in the US, Canada, and the UK, supplemented by gift products, wholesale, and a separate à la carte shop.
- Company typePrivate
- Founded2013
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What meowbox does
meowbox is a privately held, Vancouver-based direct-to-consumer subscription company that delivers themed monthly or bi-monthly boxes containing at least five cat toys and treats per shipment, with optional substitution of an extra toy for cats on restricted diets. The company operates as meowbox Inc., incorporated in British Columbia, and serves cat owners across the United States, Canada, and the United Kingdom, with corporate headquarters in Vancouver and warehouse fulfillment centers in Vancouver and Portland, Oregon. The product surface spans the core recurring subscription, gift subscriptions, digital gift cards, a separate meowboxshop storefront for past-theme individual items, a wholesale program via Faire and direct multi-store channels, and a brand partnership program that allows third-party manufacturers to include samples in boxes. The technology stack is a Shopify-based e-commerce platform with subscription management, and the company offers no native mobile application.
The business model is a self-serve, product-led growth subscription at $27.95 per month (approximately $25.95 per month on an annual plan) with free shipping in the US and Canada and a flat £4.49 plus 20% VAT shipping fee in the UK. Revenue streams include recurring monthly and bi-monthly subscriptions, one-time gift subscriptions starting at $34.95, digital gift cards from $30, wholesale revenue from retail partners, and à la carte sales through meowboxshop. Customer acquisition relies on a multi-channel mix of organic social media (Instagram, TikTok, Facebook, YouTube, X), email, content marketing via The Scratch Post blog, a $5 referral program, the annual meowfest cat festival in Canada, and earned media coverage including a 2024 NYT Wirecutter "Best Cat Subscription Box" designation. meowbox is independently operated by co-founders Olivia Canlas (CEO) and Francois Deschenes (CTO) with no disclosed venture capital or private equity backing, and runs a charitable giving program (One Box Can) that in 2024 donated approximately 55,400 lbs of food to 13 shelters across the US and Canada.
meowbox firmographics
Firmographics- Name
- meowbox
- Legal name
- meowbox Inc.
- Website
- https://meowbox.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- meowbox is a Vancouver-based, privately held subscription company that delivers themed monthly or bi-monthly boxes of cat toys and treats directly to cat owners in the US, Canada, and the UK, supplemented by gift products, wholesale, and a separate à la carte shop.
- Ownership category
- akta.pro rank
meowbox industry classification
Industry- Product category
- Pet Subscription Box
- NAICS
- Pet and Pet Supplies Retailers (459910)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Toy Rentals & Subscription Boxes (CRALAFAK)
- akta.pro secondary industries
- Pet Toys & Enrichment Retail (CRALAHAE), Pet Supplies Inventory-led Online Retailers (CRAFADAH)
Keywords
Where meowbox is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
meowbox business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Cat Subscription Box: Monthly or bi-monthly subscription box containing themed cat toys and treats. Auto-renews on the 1st of each month. Includes at least 5 unique items per box with themes changing monthly. Gift subscriptions available as one-time purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription plan - billed monthly |
| Subscription | Pay-as-you-go | Gift subscription box - one-time purchase |
| Subscription | Multi-year contract | Every other month subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
meowbox product offering
Product offeringCore offering
meowbox is a direct-to-consumer subscription box company for cats that ships at least five curated, themed cat toys and treats (organic, grain-free, or small-batch) to subscribers' doors on a monthly or bi-monthly cadence. Each box features an exclusive theme with items designed in-house or sourced from small artisan brands, plus a handwritten personalized note to the subscriber's cat. The company also offers non-renewing gift subscription boxes, digital gift cards, an à-la-carte shop for individual themed box items, and wholesale distribution to pet retailers.
Product overview
meowbox operates as a cat subscription box company offering themed monthly or bi-monthly deliveries of cat toys and treats. The core product is the meowbox Cat Subscription Box, which serves as the main recurring subscription delivering at least 5 unique themed items per box. Around this core subscription, meowbox offers gift subscription variants and digital gift cards for gifting purposes. The company also maintains meowboxshop as a separate e-commerce store for purchasing individual items from previous themed boxes. Additional offerings include wholesale programs for retailers and a brand partnership program for third-party manufacturers to sample products through the boxes. The company has developed approximately 20 distinct themed box variants including Kittypin Lanes, Cats with Cash, Meow Boarding: Cat Hairways, Meow Med, Jungle Safurry, Are We There Meow?, Whiskers & Windmills, Happy Campurrs, Purrs & Putts, Meowrine Life, Table fur Two, Pawblic Library, and others, each featuring curated toy and treat combinations centered around specific themes.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 720,000+ boxes delivered worldwide
- +1 more outcomes
Companies that use meowbox
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
meowbox technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
meowbox partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Humane Society of the United States - Emergency Animal Relief FundminorMost recent recipient of One Box Can charitable donations. The Humane Society received emergency animal relief funding through meowbox's community giving program.
- FairecoreWholesale marketplace partner for single-store retailers. meowbox products available through Faire's wholesale platform for pet stores and retailers.
- Cat product brands and manufacturersminorBrands supply product samples or full-sized versions which are included in meowboxes and shipped to customers. Allows brands to reach meowbox's customer base directly through product sampling.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
meowbox competitors and assessment
Company assessmentDirect peers
- Bark (BarkBox): Category-defining subscription box for dogs, operating an essentially identical recurring-box model with themed toys/treats, custom designs, and multi-channel distribution. The most direct comparable for meowbox's business mechanics, but operates at much larger scale on the dog side.
- KitNipBox: Cat-focused subscription box delivering themed toys and treats monthly. Closest direct competitor to meowbox with the same target customer, pricing tier, and product structure — most directly comparable business model.
- Cat Lady Box: Cat-themed subscription box offering curated toys and treats for cat owners. Same horizontal use case (cat enrichment and gifting) as meowbox and operates at comparable small scale.
- Kitty Cat Box Company: Subscription box specifically for cats shipping toys, treats, and themed accessories on a recurring cadence. Highly comparable model and customer base to meowbox.
- PupJoy Box: Subscription box for dogs with curated themed toys and treats, very similar business mechanics to meowbox. Differs only in species served (dogs vs. cats), making it a strong operational comparable.
Emerging players
- Rescue Box: Subscription box with a charitable-giving mission (donates to animal rescue organizations), structurally similar to meowbox's One Box Can model. Comparable in mission-driven positioning rather than in scale or product breadth.
- Wild One: Direct-to-consumer pet brand offering premium, design-forward cat and dog products (toys, feeders, carriers). Comparable on DTC brand-building and modern pet-owner positioning, though primarily non-subscription.
Broad incumbents
- Chewy: Large-scale online pet supplies retailer with subscription autoship functionality for food and consumables. Represents the dominant broad incumbent in pet e-commerce that meowbox's online retail/wholesale channels must coexist with.
- PetSmart: National pet retail chain carrying toys, treats, and supplies. Represents the big-box retail context against which meowbox positions its exclusive themed SKUs and curated selection.
Others
- FabFitFun: General lifestyle subscription box (not pet). Useful as a thematic category comparable on subscription mechanics, churn dynamics, and seasonal themed-box merchandising, but does not compete in pet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
meowbox social profiles
Digital presencemeowbox financial estimates
Financial estimateRevenue estimate
Valuation estimate
meowbox leadership team
Management profileNumber of profiles
Profiles8 records
meowbox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
meowbox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about meowbox
What does meowbox do?
meowbox is a direct-to-consumer subscription box company for cats that ships at least five curated, themed cat toys and treats (organic, grain-free, or small-batch) to subscribers' doors on a monthly or bi-monthly cadence. Each box features an exclusive theme with items designed in-house or sourced from small artisan brands, plus a handwritten personalized note to the subscriber's cat. The company also offers non-renewing gift subscription boxes, digital gift cards, an à-la-carte shop for individual themed box items, and wholesale distribution to pet retailers.
Is meowbox a public or private company?
meowbox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was meowbox founded?
meowbox was founded in 2013. It employs 11 to 50 people.
Where is meowbox based?
meowbox is headquartered in Vancouver, Canada, in the North America region.
How does meowbox make money?
One revenue line is on record: cat Subscription Box.
Who are meowbox's main competitors?
Direct peers on record are Bark (BarkBox), KitNipBox, Cat Lady Box, Kitty Cat Box Company and PupJoy Box. Emerging players are Rescue Box and Wild One. Broad incumbents are Chewy and PetSmart. FabFitFun is listed as an others.
Does meowbox have an API?
No public API is recorded for meowbox.
What industry is meowbox in?
meowbox's product category is Pet Subscription Box. Its primary akta.pro industry code is CRALAFAK, Toy Rentals & Subscription Boxes, with a secondary code of CRALAHAE, Pet Toys & Enrichment Retail. Its NAICS code is 459910 and its SIC code is 5945.