Place2Be
- Company typePrivate
- Founded1994
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
Place2Be firmographics
Firmographics- Name
- Place2Be
- Legal name
- Place2Be
- Website
- https://place2be.org.uk
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Place2Be industry classification
Industry- Product category
- Children's Mental Health Services
- NAICS
- Educational Support Services (61171), Child and Youth Services (62411), Child and Youth Services (624110), Other Individual and Family Services (624190)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300)
- akta.pro primary industry
- Mental Health Counseling & Therapy Services (K–12) (EDAJALAG)
- akta.pro secondary industries
- Social-Emotional Learning (SEL) Programs & Supports (EDAJAIAC), Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL), Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL)
Keywords
Where Place2Be is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Place2Be business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Charitable Donations: Individual donations from the public, including one-off and monthly donations, as well as donations in memory and legacy gifts.
- Corporate Partnerships: Partnerships with corporations including event sponsorship (Carol Concert, Arts & Minds Gala), corporate giving programmes, and matched giving.
- Trusts and Foundations: Funding from charitable trusts and foundations, including the £100,000 commitment from The Happiful Foundation.
- Training Course Fees: Fees for counselling training qualifications including Level 2, 3, 4, 5, and 6 certificates and diplomas, with bursary support available.
- Local Authority Contracts: Parenting Smart online course available for purchase by local authorities, community organisations, and academy trusts.
- Philanthropy and Special Events: Revenue from fundraising events including the annual Carol Concert (£108,000 raised in 2025) and Arts & Minds Gala (£308,441 raised in 2024).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Mental health services in schools - Partner School Model |
| Other | Multi-year contract | Counselling Training Courses |
| Subscription | Annual | Parenting Smart Online Course for Local Authorities |
| Freemium | Multi-year contract | Free Resources and Training |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Place2Be product offering
Product offeringCore offering
Place2Be provides in-school mental health support for pupils through one-to-one counselling, group work, and drop-in services delivered by qualified mental health professionals embedded in partner schools across England, Scotland, and Wales. It complements this with staff training (Place2Think consultations, Senior Mental Health Leads, Mental Health Champion Foundation), parent and carer support (Parenting Smart online course, family practitioner services), and a BACP-accredited counselling training qualifications pathway from Level 2 through Level 6 and a Postgraduate Diploma. All services are delivered through a defined Whole-School Approach integrating pupil, staff, and family support under one model.
Product overview
Place2Be is a children's mental health charity with over 30 years of experience providing mental health support in UK schools. The organisation operates a multi-service portfolio structured around three pillars: (1) In-school mental health services for pupils including one-to-one counselling, group counselling, and drop-in services; (2) School staff support including Place2Think consultations, Senior Mental Health Leads training, and Mental Health Champion programmes; and (3) Parent and family support including the Parenting Smart online course and family practitioner services. Additionally, Place2Be offers a comprehensive counselling training pathway with qualifications from Level 2 through Level 6 and a BACP-accredited Postgraduate Diploma. The organisation also runs the annual Children's Mental Health Week awareness campaign and partners with BAFTA for the Young BAFTA Roadshow programme. All services are delivered through a whole-school approach that integrates mental health support across the entire school community.
Differentiator
Problem solved
Functional benefit
Brands
- Parenting Smart: An online parenting portal providing practical tips and advice to support children's wellbeing and behaviour
- Place2Think
- Children's Mental Health Week
- DDMIX
Products and services
- Mental Health Services in Schools Embedded in-school mental health support delivered by qualified Place2Be mental health professionals in partner schools across the UK, comprising one-to-one counselling, group counselling, and drop-in services for pupils, delivered through the Whole-School Approach.
- Mental Health Services for School Staff Staff-facing mental health support for partner schools, including Place2Think mental health consultations with Place2Be professionals, Senior Mental Health Leads training, and the Mental Health Champion Foundation programme for school employees.
- Mental Health Services for Parents and Carers Parent-facing support provided through Place2Be partner schools, including individual parenting training, family practitioner services, and access to the Parenting Smart online resource portal.
- Activities from the Art Room (Connecting through Creativity) Trauma-informed creative programme of art room sessions delivered by Art Room practitioners to London primary and secondary schools, supporting pupil wellbeing, transition, and belonging through creative activities.
- Senior Mental Health Leads Training Programme Training programme for senior school leaders equipping them to design and implement a whole-school approach to mental health and wellbeing, available to Place2Be partner schools in England and Scotland; 89% of surveyed participants had a clear plan for prioritising their school's mental health activity after completion.
- Mental Health Champion Foundation Programme Free mental health training programme enabling school staff to become Mental Health Champions within their schools; 93% of participants felt the programme increased their capacity to lead a positive approach to mental health and wellbeing.
- Place2Think Mental Health Consultations Confidential mental health consultation service for school staff delivered by Place2Be mental health professionals, helping staff address concerns about pupils and access expert guidance.
- Parenting Smart Online Course Online parenting programme developed in partnership with South London and Maudsley NHS Foundation Trust, providing practical tools and advice for parents and carers to support children's wellbeing and manage everyday parenting challenges; 94% of users would recommend it to another parent or carer, and it is sold on subscription to local authorities, community organisations, and academy trusts.
- Counselling Training Qualifications (Levels 2-6 and Postgraduate Diploma) BACP-accredited pathway of counselling training qualifications for working with children and young people in schools, comprising the Level 2 Award in Introduction to Counselling Skills, Level 3 Certificate in Intermediate Counselling Skills, Level 4 Diploma in School-Based Child Counselling, Level 5 Certificate in Working Therapeutically with Children and Young People in Schools, Level 6 Certificate in Therapeutic Counselling Supervision, and a BACP-accredited Postgraduate Diploma in Counselling and Psychotherapy for Children and Young People in Schools; bursary support is available for eligible candidates.
- Learning Together for Mental Health Whole-school mental health intervention for secondary schools, delivered as a randomised controlled trial in partnership with the Education Endowment Fund (EEF); secondary schools can register interest to participate in the trial and access the tested intervention.
Quantifiable outcome
- 91% of 11-18 year olds had improved mental health after Place2Be's one-to-one counselling
- +5 more outcomes
Companies that use Place2Be
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Place2Be technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Place2Be partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Dame Darcey Bussell DDMIXcorePartnership with Dame Darcey Bussell's DDMIX (Diverse Dance Mix) programme, providing schools with free and inclusive dance fitness resources. Place2Be's website hosts DDMIX for Schools resources including lesson plans, videos, and audio tracks to boost physical and mental health.
- BAFTA (Young BAFTA Roadshow)coreLong-standing partnership with BAFTA delivering the Young BAFTA Roadshow to Place2Be partner schools nationwide. The initiative brings film, television, and games workshops to children while promoting emotional wellbeing. The partnership celebrated its tenth year in 2026.
- LAVA Advisory PartnersminorConfirmed as headline sponsor of Place2Be's Arts & Minds Gala Dinner 2026.
- CadogancoreCadogan has partnered with Place2Be for multiple years as headline sponsor of the annual Carol Concert, held at Holy Trinity Church in Sloane Square.
- Education Endowment Fund (EEF)corePartnership with the Education Endowment Fund to test the Learning Together for Mental Health intervention in secondary schools through a randomised controlled trial.
- South London and Maudsley NHS Foundation Trust (SLAM)corePartnership with SLAM to develop the Parenting Smart online parenting course, providing tools for parents and carers to manage everyday parenting challenges and strengthen relationships with their children.
- British Association for Counselling and Psychotherapy (BACP)corePlace2Be is an organisational member of BACP (membership number 114531/9577). This membership enables Place2Be to provide BACP-accredited counselling training and ensures staff work to BACP's Ethical Framework.
- BEANOminorBEANO has partnered with Place2Be for Children's Mental Health Week, creating collaborative content featuring the BEANO characters to support children's mental health messaging.
- Public Health England, Department for Education, Welsh Government, Scottish GovernmentcorePlace2Be works within frameworks established by UK government health and education departments for whole-school approaches to mental health in England, Wales, and Scotland.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Place2Be competitors and assessment
Company assessmentDirect peers
- YoungMinds: UK children and young people's mental health charity providing advocacy, training, and resources to schools and families. Direct peer with overlapping school-based mental health remit, training programmes, and policy influence on youth mental health.
- Anna Freud Centre: UK charity delivering mental health research, training, and school-based services for children and families. Directly comparable on clinical training pathways, school partnerships, and whole-school mental health interventions.
- Childline (NSPCC): NSPCC-run counselling service for children and young people, providing phone and online support. Comparable as a UK children's counselling service, though delivered remotely rather than embedded in schools.
- Charlie Waller Trust: UK charity focused on depression and young people's mental health, providing training for school staff and parents. Directly comparable on the school-based training and parent education components of Place2Be's offering.
Broad incumbents
- Mind: Large UK mental health charity with a much broader (all-age) remit but overlapping in youth mental health resources, school-facing programmes, and policy advocacy. Comparable as a major incumbent funder and awareness vehicle.
Emerging players
- Kooth: Digital mental health platform commissioned by local authorities and the NHS to provide free counselling and wellbeing support to young people. Emerging competitor that could substitute or complement Place2Be's in-school counselling at lower marginal cost.
- Child Bereavement UK: UK charity providing bereavement support, training and resources for children, families, and professionals including in schools. Comparable as a specialist school-based support provider with a training pathway and parent resources.
- Kidscape: UK charity providing anti-bullying training, resources, and school-based programmes that impact children's mental health and wellbeing. Partially comparable on school staff training and parent-facing resources.
Others
- British Association for Counselling and Psychotherapy (BACP): UK professional body for counselling and psychotherapy of which Place2Be is an organisational member. Comparable as the accreditor of Place2Be's training programmes and an adjacent ecosystem participant rather than a direct competitor.
- Education Endowment Foundation (EEF): UK education research funder partnering with Place2Be on the Learning Together for Mental Health RCT. Comparable as an enabling partner and research funder, not a direct service competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Place2Be social profiles
Digital presencePlace2Be compliance and trust
Trust signalCompliance2 records
Place2Be financial estimates
Financial estimateRevenue estimate
Valuation estimate
Place2Be leadership team
Management profileNumber of profiles
Profiles6 records
Place2Be funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Place2Be M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Place2Be
What does Place2Be do?
Place2Be provides in-school mental health support for pupils through one-to-one counselling, group work, and drop-in services delivered by qualified mental health professionals embedded in partner schools across England, Scotland, and Wales. It complements this with staff training (Place2Think consultations, Senior Mental Health Leads, Mental Health Champion Foundation), parent and carer support (Parenting Smart online course, family practitioner services), and a BACP-accredited counselling training qualifications pathway from Level 2 through Level 6 and a Postgraduate Diploma. All services are delivered through a defined Whole-School Approach integrating pupil, staff, and family support under one model.
Is Place2Be a public or private company?
Place2Be is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Place2Be founded?
Place2Be was founded in 1994. It employs 501 to 1,000 people.
Where is Place2Be based?
Place2Be is headquartered in London, United Kingdom, in the Europe region.
How does Place2Be make money?
Six revenue lines are on record. Charitable Donations are the primary driver. The others are corporate Partnerships, trusts and Foundations, training Course Fees, local Authority Contracts and philanthropy and Special Events.
Who are Place2Be's main competitors?
Direct peers on record are YoungMinds, Anna Freud Centre, Childline (NSPCC) and Charlie Waller Trust. Mind is listed as a broad incumbent. Emerging players are Kooth, Child Bereavement UK and Kidscape. Others are British Association for Counselling and Psychotherapy (BACP) and Education Endowment Foundation (EEF).
Does Place2Be have an API?
No public API is recorded for Place2Be.
What industry is Place2Be in?
Place2Be's product category is Children's Mental Health Services. Its primary akta.pro industry code is EDAJALAG, Mental Health Counseling & Therapy Services (K–12), with a secondary code of EDAJAIAC, Social-Emotional Learning (SEL) Programs & Supports. Its NAICS code is 61171 and its SIC code is 8200.