YoungMinds

Name

YoungMinds

Legal name

Young Minds Trust Company

Website

https://youngminds.org.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Mental Health Charity Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)

Keywords

• Youth mental health
• Mental health charity
• Child mental health support
• Parent helpline services
• Mental health information

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Donations and Fundraising: YoungMinds relies on public donations and fundraising activities as its primary revenue source. The charity runs annual campaigns like Hello Yellow, accepts one-time and recurring donations through its website, and encourages fundraising through events and community activities.
2. Merchandise Shop: Online shop selling branded merchandise with standard and express delivery options. Postage and packaging fees vary by weight (from £2.95 for 0-250g to £16.95 for 5001g+).
3. Training and Publications: YoungMinds books training sessions and sells publications as additional revenue streams.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

YoungMinds is a UK-registered mental health charity that provides free mental health information, advice, and support services for children and young people up to age 25, parents, carers, and professionals. Its core offerings include the Parents Helpline telephone service, online guides and resources, the Parent Helpfinder tool, the YoungMinds mobile app, and youth voice programmes (Blogger Pool and Writers Programme) that empower young people to share their experiences. The charity also drives systemic change through policy advocacy campaigns such as Hello Yellow, #EndTheWait, and Future Minds.

Product overview

YoungMinds operates as a UK-based mental health charity providing a unified platform of digital services for young people's mental health. The core offering consists of an informational website platform with guided content navigation for young people, parents, and professionals; a Parents Helpline for direct support; and the YoungMinds Blog featuring young people's stories. Supporting content programmes include the Blogger Pool (flexible writing opportunities) and the Writers Programme (structured year-long training with creative output). The organization runs major campaigns including Hello Yellow (annual fundraising), #EndTheWait (policy advocacy), and Future Minds (coalition-based government lobbying). Additional services include a mobile app, an online shop, and the Parent Helpfinder tool. The portfolio functions as a comprehensive mental health support ecosystem combining information, peer support, professional guidance, and systemic advocacy.

Differentiator

Problem solved

Functional benefit

Brands

• Writers Programme: A year-long programme for young people with experience of struggling with their mental health, providing training through fortnightly writers' group sessions and culminating in a self-published creative writing product.
• Blogger Pool
• EndTheWait
• Future Minds

Products and services

• Parents Helpline A telephone helpline service providing information and advice to parents and carers about their child or young person's mental health. Operated by YoungMinds with monitored and recorded calls under Legitimate Interest for training and quality assurance.
• YoungMinds Mobile App A mobile application providing information about children and young people's mental health for general information purposes. Restricted to users aged 13-25 and intended to help users develop general information published by YoungMinds.
• Parent Helpfinder An online tool that helps parents and carers find the right mental health support for their child based on their specific needs and situation.
• Writers Programme A year-long programme (October to July) for young people aged 14-25 with experience of struggling with their mental health. Participants receive training through fortnightly online writers' group sessions, develop skills in creating mental health content, and collaborate to produce a self-published creative writing product.
• Blogger Pool A community programme for young people who sign up and receive bi-monthly emails with blog topic ideas and prompts. Bloggers can submit content which, if suitable, is edited and published on the YoungMinds blog.
• YoungMinds Online Shop An e-commerce store selling branded merchandise to support the charity, with standard and express delivery options and tiered postage pricing based on order weight.
• YoungMinds Blog A blog platform where young people share their mental health experiences, tips, and advice to support others, featuring both showcase blogs and regularly updated content on various mental health topics.

Quantifiable outcome

• 13,887 young people under 25 participated in the Big Young People's Survey 2022
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core.

• Marks & Spencer (M&S)coreGTM or Marketing PartnerM&S partnership indicated through logo display on YoungMinds website footer. M&S has also promoted mental health initiatives and called on UK government for policy reforms to support youth employment, indicating shared commitment to youth wellbeing.
• Centre for Mental HealthcoreStrategic or Co-development PartnerLeading national mental health charity partnering with YoungMinds in the Future Minds campaign alongside The Centre for Young Lives and the Children and Young People's Mental Health Coalition to elevate youth mental health on the Government agenda.
• The Centre for Young LivescoreStrategic or Co-development PartnerNational charity partnering with YoungMinds in the Future Minds campaign to pool networks, expertise, and resources for a unified campaign ahead of the Spending Review and 10 Year Plan for Health.
• Children and Young People's Mental Health CoalitioncoreStrategic or Co-development PartnerCoalition partner in the Future Minds campaign working to elevate youth mental health on the Government's agenda through pooled resources and unified policy advocacy.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Mix: The Mix is a UK charity providing free, confidential support and information for under-25s via digital channels including webchat, phone, and online resources. It is a direct peer to YoungMinds in serving the same age group with multi-channel mental health and wellbeing support.
• Childline (NSPCC): Childline is the UK's free, private helpline for children and young people, operated by the NSPCC. It competes with YoungMinds for youth mental health awareness, donor support, and as a trusted first-contact support service for under-18s in distress.
• Place2Be: Place2Be is a UK children's mental health charity providing counselling and mental health support in schools. It overlaps with YoungMinds in the school-based youth mental health space and shares the policy-advocacy and professional-resource functions.
• Anna Freud Centre: Anna Freud Centre is a UK charity supporting children and young people's mental health through research, training, and service delivery. It is comparable to YoungMinds as a specialist in under-18 mental health with overlapping audiences of professionals, parents, and policymakers.
• Beat (Eating Disorders): Beat is the UK's leading eating disorder charity providing helplines, online support, and advocacy. It overlaps with YoungMinds as a specialist youth mental health charity and shares the helpline, fundraising, and policy-advocacy model.
• Centre for Mental Health: Centre for Mental Health is a UK charity producing research and policy analysis on mental health, including youth mental health. It is a coalition partner with YoungMinds on the Future Minds campaign and overlaps in policy advocacy targeting government funding decisions.
• Papyrus (Prevention of Young Suicide): Papyrus is a UK charity dedicated to the prevention of young suicide, providing a helpline (HOPELINEUK), training, and campaigning. It directly overlaps with YoungMinds in serving young people in mental health crisis and in policy advocacy for youth mental health services.

Emerging players

• Kooth: Kooth is a UK-based digital mental health platform providing free, anonymous online counselling and wellbeing support for children and young people commissioned by the NHS and local authorities. It is an emerging technology-led peer competing for the same young person audience via a more interactive service model.

Broad incumbents

• Mind: Mind is the UK's largest mental health charity providing advice, support, and campaigning across all age groups. While broader in scope than YoungMinds, it is a direct comparator for mental health information services, fundraising campaigns, and UK policy advocacy in the same donor and policymaker ecosystem.
• Samaritans: Samaritans is a UK charity providing emotional support 24/7 via phone, email, and letter to anyone in distress. While broader in age scope, it competes with YoungMinds for crisis-support attention and donor mindshare in the UK mental health charity landscape.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/YoungMindsUK
• YouTubeyoutube.com/channel/UCBrcD2CYLBN8v9c7fxRqQAw
• Facebookfacebook.com/youngmindsuk
• LinkedInlinkedin.com/company/youngminds
• Instagraminstagram.com/youngmindsuk
• TikToktiktok.com/@youngmindsuk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YoungMinds