Safety Zone Specialists
- Company typePrivate
- Founded1994
- HeadquartersLakeland, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Safety Zone Specialists firmographics
Firmographics- Name
- Safety Zone Specialists
- Legal name
- Safety Zone Holdings Inc.
- Website
- https://safetyzonespecialists.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Safety Zone Specialists industry classification
Industry- Product category
- Work Zone Safety Equipment
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Safety, PPE & Workwear Retail (Gloves, Respirators, Eye/Ear Protection) (CRAIADAK)
- akta.pro secondary industries
- PPE, Safety & Infection Control Supplies Distribution (JanSan-adjacent) (CRAOAGAK), Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories) (IMAOAFAH)
Keywords
Where Safety Zone Specialists is headquartered
LocationHeadquarters
- HQ city
- Lakeland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Safety Zone Specialists business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - E-commerce: Direct product sales through the company's e-commerce website. Customers browse and purchase safety equipment and PPE online with various payment methods including major credit cards.
- Phone/Order Center Sales: Sales processed via telephone for customers who prefer not to use the online ordering system or require assistance with orders.
- Private Label Products: In-house production and sale of OrangeGear and Safety Zone Specialists branded safety products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Unit Pricing |
| Unit Pricing | Pay-as-you-go | Volume/Bulk Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Safety Zone Specialists product offering
Product offeringCore offering
Safety Zone Specialists is an authorized distributor and private-label manufacturer of work zone safety equipment and personal protective equipment (PPE), selling through an e-commerce website and phone orders to U.S. customers. Its catalog spans traffic cones, barricades, barricade lights, delineators, roll-up signs, sign stands, stop/slow paddles, message boards, vehicle and pedestrian safety products, plus PPE such as safety vests, hi-viz shirts, winter wear, rainwear, gloves, hard hats, hearing protection, safety glasses, respiratory masks, boots, hydration products, women's PPE, and custom logo vests. The company also produces its own OrangeGear and Safety Zone Specialists branded safety products and serves primarily construction, roadwork, municipal, and highway/utility customers nationwide.
Product overview
Safety Zone Specialists is an authorized distributor and manufacturer of safety equipment operating an e-commerce platform. The company offers two main product categories: Work Zone Safety products (traffic cones, barricades, barricade lights, delineators, roll-up signs, sign stands, stop/slow paddles, vehicle safety, pedestrian safety, and related accessories) and PPE Zone products (safety vests, hi-viz shirts, winter wear, rainwear, hand protection, head protection, hearing protection, safety glasses, respiratory masks, boots, hydration, and PPE for women). The company carries its own OrangeGear private label brand alongside products from major manufacturers including 3M, Moldex, Radians, SAS Safety, GSS Safety, PIP, ERB Industries, Dicke, Wanco, ECCO, Plasticade, Pexco, Impact Recovery Systems, Gatorade, Sqwincher, and others. Products are available through their online store at safetyzonespecialists.com with shipping from their Lakeland, FL facility.
Differentiator
Problem solved
Functional benefit
Brands
- OrangeGear: Proprietary brand of traffic cones, barricades, roll-up signs, safety vests, rainwear, and other work zone safety equipment manufactured and sold by Safety Zone Specialists.
- Safety Zone Specialists
Products and services
- Traffic Cones
Quantifiable outcome
- Ships in-stock items within 48 hours
- +1 more outcomes
Companies that use Safety Zone Specialists
Customer profileSegments3 records
Ideal customer profiles3 records
Safety Zone Specialists technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Safety Zone Specialists partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- OrangeGearcorePrivate label brand owned by Safety Zone Specialists. OrangeGear products include traffic cones, barricades, roll-up signs, safety vests, hi-viz shirts, and rainwear sold exclusively through Safety Zone Specialists.
- 3McoreAuthorized distributor of 3M safety products including 3M particulate respirators (N95 masks) and 3M reflective materials used in high-visibility safety apparel.
- RadianscoreAuthorized distributor of Radians brand safety products including hi-vis apparel, safety glasses, hearing protection, and winter wear.
- MoldexcoreAuthorized distributor of Moldex hearing protection and respiratory products including Rockets earplugs and N95 particulate respirators.
- SAS SafetycoreAuthorized distributor of SAS Safety gloves and disposable nitrile examination gloves including Derma-Max and Astro-Grip brands.
- PIPcoreAuthorized distributor of PIP (Protective Industrial Products) safety boots and other PPE.
- ERB IndustriescoreAuthorized distributor of ERB hard hats, knit caps, and head protection products.
- DickecoreAuthorized distributor of Dicke (Dicke Tool) sign stands, barricade lights, and stop/slow paddles.
- WancocoreAuthorized distributor of Wanco message boards and traffic control equipment.
- GatorademinorDistributor of Gatorade thirst quencher products for hydration in work zones.
- SqwincherminorDistributor of Sqwincher electrolyte drinks for worker hydration in hazardous work environments.
- EccocoreAuthorized distributor of ECCO vehicle safety products including LED warning lights, backup alarms, and work lights.
- PexcocoreAuthorized distributor of Pexco delineators including flat top and tubular ground mount and surface mount delineator posts.
- Impact Recovery SystemscoreAuthorized distributor of Impact Recovery Systems flexible delineator posts and in-street pedestrian crosswalk signs.
- PlasticadecoreAuthorized distributor of Plasticade traffic drums and channelizer cones.
- Seymour PaintsminorAuthorized distributor of Seymour ground marking paint products including Stripe 6-Series inverted marking paint.
- Solar Tech / Solar MasterminorDistributor of Solar Tech and Solar Master solar powered barricade lights.
- 2W InternationalcoreAuthorized distributor of 2W International rain suits, rain jackets, bib overalls, and PVC knee boots.
- GSS SafetycoreAuthorized distributor of GSS Safety hi-vis shirts, safety vests, and winter wear including 3-in-1 bomber jackets.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
Safety Zone Specialists competitors and assessment
Company assessmentDirect peers
- ULINE: Major direct-to-consumer industrial and safety supplies distributor operating a high-volume e-commerce catalog. Highly comparable to Safety Zone Specialists in GTM motion (online catalog + phone orders), product breadth across safety/PPE, and factory-direct pricing model.
- TransSupply: Distributor of traffic safety, road construction, and work zone equipment including signs, cones, delineators, and hi-vis apparel. Comparable product catalog and customer base, with overlap in key supplier partnerships (3M reflective materials).
- Direct Traffic Control: Specialty online retailer of MUTCD-compliant work zone safety products including traffic cones, barricades, roll-up signs, and delineators. Highly comparable product mix and e-commerce GTM focused on construction and municipal road crews.
- Safety Signs: Online direct-to-consumer retailer specializing in MUTCD-compliant traffic signs, roll-up signs, regulatory signage, and work zone safety products. Closely comparable product catalog and customer base to Safety Zone Specialists' work zone safety line.
- Seton: Brady-owned retailer specializing in safety signs, labels, lockout/tagout, and facility safety products. Overlaps with Safety Zone Specialists in signage, regulatory compliance products, and PPE for industrial and facility customers.
Broad incumbents
- W.W. Grainger: Largest North American industrial distributor with a substantial safety products category serving maintenance, construction, and government buyers. Comparable as a broad-line safety/PPE distributor though Grainger operates at vastly greater scale and with enterprise procurement technology.
- Fastenal: Industrial supply distributor with significant safety, PPE, and fastener categories serving construction and manufacturing end markets. Overlaps with Safety Zone Specialists in construction and contractor customer segments, though Fastenal is much larger and field-sales driven.
- MSC Industrial: Industrial metalworking and safety supplies distributor serving metalworking, construction, and government customers. Comparable as a safety/PPE distributor with e-commerce and direct sales channels, operating at meaningfully larger scale.
Emerging players
- Reflective Apparel Factory: Direct-to-consumer manufacturer/retailer of ANSI/ISEA 107 high-visibility safety vests, jackets, and hi-vis apparel. Comparable to Safety Zone Specialists' PPE Zone category with a more focused apparel-only assortment and private-label emphasis.
- Eagle Grip Safety: Online safety products retailer offering PPE, gloves, eyewear, and work zone traffic control products. Comparable to Safety Zone Specialists as a smaller, focused e-commerce safety distributor with overlapping SKU categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Safety Zone Specialists social profiles
Digital presenceSafety Zone Specialists financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safety Zone Specialists leadership team
Management profileNumber of profiles
Safety Zone Specialists funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safety Zone Specialists M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safety Zone Specialists
What does Safety Zone Specialists do?
Safety Zone Specialists is an authorized distributor and private-label manufacturer of work zone safety equipment and personal protective equipment (PPE), selling through an e-commerce website and phone orders to U.S. customers. Its catalog spans traffic cones, barricades, barricade lights, delineators, roll-up signs, sign stands, stop/slow paddles, message boards, vehicle and pedestrian safety products, plus PPE such as safety vests, hi-viz shirts, winter wear, rainwear, gloves, hard hats, hearing protection, safety glasses, respiratory masks, boots, hydration products, women's PPE, and custom logo vests. The company also produces its own OrangeGear and Safety Zone Specialists branded safety products and serves primarily construction, roadwork, municipal, and highway/utility customers nationwide.
Is Safety Zone Specialists a public or private company?
Safety Zone Specialists is a private company. It is classified as unknown and is currently operating.
When was Safety Zone Specialists founded?
Safety Zone Specialists was founded in 1994. It employs 11 to 50 people.
Where is Safety Zone Specialists based?
Safety Zone Specialists is headquartered in Lakeland, United States, in the North America region.
How does Safety Zone Specialists make money?
Three revenue lines are on record. Product Sales - E-commerce is the primary driver. The others are phone/Order Center Sales and private Label Products.
Who are Safety Zone Specialists's main competitors?
Direct peers on record are ULINE, TransSupply, Direct Traffic Control, Safety Signs and Seton. Broad incumbents are W.W. Grainger, Fastenal and MSC Industrial. Emerging players are Reflective Apparel Factory and Eagle Grip Safety.
Does Safety Zone Specialists have an API?
No public API is recorded for Safety Zone Specialists.
What industry is Safety Zone Specialists in?
Safety Zone Specialists's product category is Work Zone Safety Equipment. Its primary akta.pro industry code is CRAIADAK, Safety, PPE & Workwear Retail (Gloves, Respirators, Eye/Ear Protection), with a secondary code of CRAOAGAK, PPE, Safety & Infection Control Supplies Distribution (JanSan-adjacent). Its SIC code is 3590.