What Ecowrap does

Ecowrap Impact Private Limited is a Jaipur, India-based waste management company that operates a tech-enabled reverse supply chain centered on source segregation — the practice of separating wet, dry, and sanitary waste at the point of generation rather than at dumpsites. Founded by Angraj Swami in 2014 as a Delhi recycling unit, the company pivoted in 2017 after recognizing that contaminated mixed waste made downstream recycling uneconomic, and re-established in Jaipur around a 'Zero-Dump' model. The platform is delivered through four mobile applications — a Waste Governance App for municipal clients, a Business App for HORECA (hotels, restaurants, cafes, catering) accounts, a Driver App for collection logistics, and an Internal Operations App (Eco Ops) for supervisors, IEC field staff, and cleaners — with a Household App in development. Core technology combines AI-based computer vision to rate segregation compliance from photos of household dustbins, ML models that forecast city-wide waste generation patterns, GPS-enabled route tracking designed to prevent driver route manipulation, and geo-tagging of entities for operational zone management.

Revenue is generated across five streams: recurring subscription fees from B2B and B2G waste collection contracts, managed services revenue from municipal ward partnerships (currently Ward 50 and Ward 93 in Jaipur), professional services fees for event zero-dump management, transaction-based monetization of household recyclables sold to downstream partners, and sustainability/ESG reporting bundled into business accounts. Downstream processing is handled via a partner network including cement kilns, recyclers, bio-CNG facilities, composters, and the company's Bhayli women's livelihood initiative for upcycling. The go-to-market is segmented by customer type: mobile-app-led self-serve for households, direct field sales with Green Champion training for HORECA, proposal-based enterprise engagement for government and events, and IEC door-to-door outreach for residential segments.

The company is venture-backed, having raised undisclosed rounds from AIM Smart City (2019), Social Alpha and Villgro (2021), and JITO Incubation and Innovation Foundation (JIIF) with JITO Angel Network (August 2023 pre-Series A). It holds 11-50 employees, has won UN Youth Co-lab 2020 and Swachhata Startup Challenge 2022, and lists high-profile events such as Jaipur Literature Festival and Jaigarh Heritage Festival as marquee clients.

Name

Ecowrap

Legal name

Ecowrap Impact Private Limited

Website

https://ecowrap.in

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Ecowrap is a Jaipur-based tech-driven waste management company that uses AI-based segregation ratings, ML forecasting, and GPS route tracking to deliver source-segregation-first collection services to municipalities, HORECA businesses, event organizers, and households in India.

Ownership category

akta.pro rank

Product category

Waste Management Services

NAICS

Waste Collection (56211), Remediation and Other Waste Management Services (5629)

SIC

Refuse Systems (4953)

akta.pro primary industry

Commercial & Office Waste Collection (Non-hazardous) (EUAIAGAA)

akta.pro secondary industries

Waste Management & Smart Sanitation (Facilities) (HSAPAPAM), Recycling, Trash & Waste-Sorting Station Organization (HSAFAJAH)

Keywords

• Waste management services
• Source segregation solutions
• Municipal solid waste
• Reverse supply chain
• AI waste tracking

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Waste Collection Services: Ecowrap charges businesses and institutions for end-to-end waste management services including collection, segregation, recycling, and disposal. Services are compliant with SWM Rules 2016. Revenue is generated through recurring service fees for waste pickup and management.
2. Incentive-based Household Collection: Households receive incentives for proper waste segregation based on AI-generated ratings. The company monetizes collected waste by selling to recyclers, composting facilities, and upcycling partners (including Bhayli women's initiative).
3. Sustainability Reporting: Businesses receive quarterly waste audit reports including waste type, quantity, carbon emissions saved, and waste diverted from landfills. Reports are provided through the app as part of the service offering.
4. Event Waste Management: One-time service fees for end-to-end event waste management including dustbin provision, staffing, segregation, and post-event audit reports. Revenue is event-based with customized proposals.
5. Government Municipal Contracts: Partnerships with urban local bodies for city-wide waste management implementation. Revenue derived from municipal contracts involving phased operations and citizen engagement.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels8 records

Core offering

Ecowrap provides end-to-end waste management services built on source segregation for four segments: Government, Businesses (especially HORECA), Event organizers, and Households in Jaipur, India. The company uses proprietary AI/ML technology and a suite of mobile apps to track source segregation at the household/business level, optimize collection routes via GPS, and deliver waste to a zero-dump network of recyclers, composting, bio-CNG, cement-kiln, and up-cycling partners. Services are delivered through mobile apps, IEC teams, and direct sales engagement.

Product overview

Ecowrap is a tech-driven waste management company operating as a unified platform with multiple integrated mobile applications. The core offering consists of four distinct apps: the Waste Governance App (for government entities), Waste Business App (for commercial businesses), Driver App (for field operations), and Internal Operations App (Eco Ops for organizational management), plus a Household App (coming soon) for residential customers. These applications collectively provide end-to-end waste management services including AI-powered source segregation tracking, real-time route management, waste audit reporting, and incentive systems. The company also operates Bhayli, a women's livelihood initiative for up-cycling waste. Services target four segments: Government, Businesses (HORECA industry), Events, and Households.

Differentiator

Problem solved

Functional benefit

Brands

• Bhayli: Women's livelihood initiative focused on up-cycling waste materials.

Products and services

• Ecowrap Waste Governance App Mobile application for government entities to streamline property onboarding, garbage collection, and complaint resolution; features segregation history, convenient pickup booking, and a robust complaint system.
• Ecowrap Business App Mobile application for commercial businesses (especially HORECA) to register properties, book waste pickups, track collection history, view detailed quarterly audit reports, and understand positive environmental impact.
• Ecowrap Driver App Mobile application for Ecowrap's B2B and B2G field operations; supports real-time location tracking, efficient route management, pickup and delivery workflows, payment transactions, vehicle assignments, and an incentive/rating system for drivers.
• Ecowrap Internal Operations App (Eco Ops) Internal mobile application used by Ecowrap members managing waste collection and processing; supports Supervisors (task assignment and tracking), IEC members (surveys and waste segregation marking), and Cleaners (before-and-after cleaning images).
• Government Waste Management Service (Zero-Dump City Programme) End-to-end city-wide waste management service for urban local bodies, including survey and geo-fencing, IEC team deployment, AI/GPS-enabled monitoring, AI-based household segregation ratings, citizen engagement, and a zero-dump processing network (recyclers, composting, bio-CNG, cement kilns, up-cycling). Deployed at Jaipur Ward 50 and Ward 93.
• Business Waste Management Service (HORECA & Corporate) End-to-end waste management service for HORECA (hotels, restaurants, cafes, catering) and corporate businesses, including on-demand pickup booking, designated Green Champion training, segregation compliance tracking, and quarterly waste audit reports covering waste type, quantity, carbon emissions saved, and landfill diversion. Customers include Bombay House (Jaipur).
• Event Waste Management Service (Zero-Dump Events) One-time/project-based end-to-end event waste management service including dustbin provision, signage, on-site segregation, deployed sustainability officers, and post-event waste audit with carbon footprint tracking. Clients include Jaipur Literature Festival 2023 & 2024, AU Jaipur Marathon 2024, Jaigarh Heritage Festival 2023 & 2024, and zero-dump weddings and movie shoots.
• Household Waste Collection Service (Door-to-Door Segregated Collection) Door-to-door segregated dry-waste collection service for households and residential communities (e.g., Khatipura, Jaipur), with AI-generated segregation ratings, carbon footprint tracking, and incentives for proper segregation. Operated alongside the Ecowrap Household App (upcoming on Playstore).
• Bhayli (Women's Up-cycling Initiative) Sub-brand initiative engaging rural women to up-cycle waste materials collected by Ecowrap into sellable products, creating livelihood opportunities and ensuring waste is brought back into the value chain rather than landfilled.

Quantifiable outcome

• 3 metric tons of aluminum foil recovered through Recycle Right partnership with Hindalco
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and notable.

• Hindalco (Freshwrapp)coreStrategic or Co-development Partner · 1 December 2021Recycle Right collaboration with Hindalco's aluminum foil brand Freshwrapp focused on spreading awareness about recovering aluminum foil from waste stream. The project identified and targeted aluminum foil waste generation spots, bringing approximately 3 metric tons of used aluminum foil back into the value chain through recycling.
• Bhayli (Women's Livelihood Initiative)coreStrategic or Co-development PartnerWomen's livelihood initiative that upcycles collected waste into products. Waste collected by Ecowrap is sent to Bhayli women for upcycling, creating employment and ensuring waste is brought back into the value chain.
• Cement Kilns, Recyclers, Bio-CNG Facilities, Composting PartnerscoreStrategic or Co-development PartnerNetwork of processing partners including cement kilns for waste-to-energy, recyclers for material recovery, bio-CNG facilities for organic waste conversion, and composting operations. These partners ensure waste is brought back into the value chain and eliminate landfill dependency.
• Jaipur Literature FestivalnotableOthersEcowrap provides zero-dump waste management services for the Jaipur Literature Festival in 2023 and 2024, managing waste collection, segregation, and carbon footprint tracking during the event.
• Jaigarh Heritage FestivalnotableOthersEcowrap partnered with Jaigarh Heritage Festival for waste management services during 2023 and 2024 editions, deploying sustainability officers and providing post-event audit reports.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Saahas Zero Waste: Indian waste management social enterprise headquartered in Bengaluru operating source segregation, door-to-door collection, and processing services across commercial and residential segments — the closest direct Indian competitor to Ecowrap's model.
• Nepra Resource Management: Indian integrated waste management company providing collection, segregation, recycling, and disposal services to municipalities, gated communities, and commercial enterprises across multiple Indian states.
• Hasiru Dala Innovations: Bengaluru-based waste management social enterprise running door-to-door source segregation, dry-waste collection, and recycling services for households and commercial customers with integration to informal waste-picker livelihoods.

Emerging players

• Attero Recycling: Indian e-waste and metal recycling company using proprietary tech for traceability and recovery; comparable to Ecowrap in applying technology plus formalised downstream processing to India's waste value chain, though concentrated on electronics.
• Recykal: India-based waste management SaaS and marketplace platform connecting waste generators with recyclers and processors via digital workflows — overlapping with Ecowrap in bringing technology-enabled traceability to Indian waste streams.
• Waste Ventures India (Janikin Rooee): India-focused waste management social enterprise with door-to-door collection and segregation operations targeting urban low-income communities and commercial customers.

Broad incumbents

• Waste Management Inc. North America's largest waste management, recycling, and environmental services provider, increasingly active in sustainability reporting and ESG solutions for commercial customers analogous to Ecowrap's audit-reporting value proposition.
• SUEZ Environment: Global environmental services giant operating waste collection, recycling, and treatment services across multiple geographies; represents the large international incumbent that Indian municipal RFPs often compare local startups like Ecowrap against.

Others

• Saahas (Sambhav Foundation): Indian non-profit implementing waste management and livelihoods programmes including IEC and citizen engagement; adjacent ecosystem player relevant to Ecowrap's IEC-driven behavioural change and Bhayli upcycling model.
• Kabadiwalla Connect: India-based waste-management data platform digitising informal scrap supply chains; adjacent enabling technology comparable to Ecowrap's intent to formalise and trace Indian waste streams.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ecowrap
• Xx.com/ecowrap

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecowrap