Trafficware
Trafficware develops intelligent transportation software and hardware (ATMS, SynchroGreen, Scout, SPM, Synchro Studio plus traffic controllers) for government agencies and municipalities, operating as a product line within Cubic Transportation Systems with 60,000+ controllers deployed globally.
- Company typePrivate
- Founded1978
- HeadquartersSugar Land, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Trafficware does
Trafficware, Ltd. develops and markets transportation analysis software for improving traffic flow, with offerings spanning training and support. Founded in 1978 and headquartered in Sugar Land, Texas, the company operates as the intelligent transportation product line within Cubic Transportation Systems, a division of diversified conglomerate Cubic Corporation.
Its core platform integrates hardware and software for real-time traffic management at signalized intersections. Hardware includes Commander, 980 ATC, and 2070 traffic controllers plus NEMA/ATC/Caltrans-compliant traffic cabinets; complementary detection is provided via the GRIDSMART family (GS3 processor, FE3 and AC3 cameras). Software includes Advanced Transportation Management Software (ATMS) as the central operations platform, SynchroGreen real-time adaptive traffic signal control, Scout controller software (NTCIP/CV2X/TSP compatible with OTA update capability), Signal Performance Measures (SPM) cloud-based performance analytics using Purdue v2020 data elements, and Synchro Studio simulation and timing software. The systems support standards including NEMA TS1/TS2, ITS, ATC, Caltrans, and CV2X.
Trafficware sells its solutions to government transportation agencies and municipalities through an enterprise field-sales motion, with quote-based contracts typically involving annual software licensing plus hardware capital purchases and ongoing professional services. The combined Cubic Transportation Systems organization operates with 2,800+ employees across 90+ countries, with Trafficware's installed base cited at 60,000+ traffic controllers, 12,000 GRIDSMART intersections, and 1,500 SynchroGreen deployments worldwide. Revenue is generated through hardware sales, recurring software subscriptions, and implementation/support services.
Trafficware firmographics
Firmographics- Name
- Trafficware
- Legal name
- Cubic Transportation Systems, Inc.
- Website
- https://trafficware.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Trafficware develops intelligent transportation software and hardware (ATMS, SynchroGreen, Scout, SPM, Synchro Studio plus traffic controllers) for government agencies and municipalities, operating as a product line within Cubic Transportation Systems with 60,000+ controllers deployed globally.
- Ownership category
- akta.pro rank
Trafficware industry classification
Industry- Product category
- Intelligent Transportation Systems
- SIC
- Miscellaneous Transportation Equipment (3790)
- akta.pro primary industry
- Centralized Traffic Management Platforms (ATMS/TMC Software) (TLAJACAB)
- akta.pro secondary industries
- Traffic Signal Controllers & Intersection Hardware (Cabinets, Detectors, Ped Signals) (TLAJACAC), Traffic Detection, Sensors & Data Collection (Loops, Radar, Video, Bluetooth/Wi‑Fi) (TLAJACAD), Traffic Analytics, Prediction & Decision Support (AI/Optimization) (TLAJACAE), Connected Vehicle & V2X Traffic Operations (RSUs, SPaT/MAP, CV Applications) (TLAJACAJ)
Keywords
Where Trafficware is headquartered
LocationHeadquarters
- HQ city
- Sugar Land
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Trafficware business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Intelligent Transportation Hardware: Sale of traffic controllers (Commander, 980 ATC, 2070) and cabinets to transportation agencies. Hardware sales are one-time capital purchases with ongoing maintenance and support services.
- Transportation Management Software: Software solutions including ATMS, SynchroGreen, Scout, SPM, and Synchro Studio sold to agencies for traffic management operations.
- Professional Services: Implementation, support, and consulting services for transportation agencies deploying intelligent transportation solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise government contracts for transportation agencies |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Trafficware product offering
Product offeringCore offering
Trafficware, operating as part of Cubic Transportation Systems, develops and markets integrated intelligent transportation solutions for managing traffic at signalized intersections. Its offerings combine proprietary software platforms (ATMS, SynchroGreen adaptive signal control, Scout controller software, SPM, Synchro Studio) with hardware traffic controllers (Commander, 980 ATC, 2070), cabinets, and GRIDSMART detection products, sold primarily to government transportation agencies and municipalities worldwide.
Product overview
Trafficware, operating as part of Cubic Transportation Systems, offers a comprehensive intelligent transportation system comprising integrated hardware controllers and software platforms. The product portfolio includes the Advanced Transportation Management Software (ATMS) as the central operations platform, SynchroGreen for real-time adaptive traffic signal control, Scout controller software, and Synchro Studio for traffic signal design and simulation. Hardware offerings include Commander, 980 ATC, and 2070 traffic controllers along with NEMA/ATC compliant cabinets. Complementary detection products include GS3 Processor, FE3 Camera, and AC3 Camera. The company also provides fare collection solutions including Umo Mobility Platform, Urban Mobility Back Office, Mobile Suite, and FEnX Fare Gate. This integrated approach enables real-time traffic operations management, intersection optimization, and comprehensive mobility solutions for cities of all sizes.
Differentiator
Problem solved
Functional benefit
Brands
- SynchroGreen: Industry's premier real-time adaptive traffic signal control technology that optimizes traffic signals for faster, safer, and more reliable vehicle flow while decreasing fuel consumption and emissions.
- Scout
- Synchro Studio
- GRIDSMART
Products and services
- Advanced Transportation Management Software (ATMS) Scalable traffic operations management platform that collects traffic data into a single repository for a fully integrated, real-time view of operations; designed for government transportation agencies and traffic engineers managing citywide networks.
- SynchroGreen Industry's premier real-time adaptive traffic signal control technology that optimizes traffic signals for faster, safer, and more reliable vehicle flow while decreasing fuel consumption and emissions; serves cities of all sizes.
- Scout Controller Software Traffic signal controller software designed with advanced functionality to handle complex intersections, supporting NTCIP, CV2X, TSP protocols and ATC cabinets with expanded parameters and Linux compatibility for 2070-1C controllers.
- Signal Performance Measures (SPM) Cloud-based tool using the latest Purdue standard data elements (v2020) to create near real-time intersection performance visualizations, reducing cost and time of manual traffic studies for agencies.
- Synchro Studio User-friendly traffic signal timing application that empowers traffic engineers and transportation planners to design, model, optimize, simulate, and animate signalized and unsignalized intersections.
- Commander Traffic Controller Compact ATC-based traffic controller with shelfmount or rackmount configuration supporting NEMA TS1, TS2, ITS, and ATC cabinets for complex, multimodal signalized intersections.
- 980 ATC Traffic Controller NEMA TS2-compliant traffic controller with TS2 Type 1 and Type 2 form factor designed for areas requiring complex phasing, coordination, and preemption.
- 2070 Traffic Controller Open architecture platform conforming to Caltrans and ATC standards with modular I/O and power supply options, configurable for modern-day or legacy traffic cabinets.
- Traffic Cabinets Complete line of NEMA, ATC, and Caltrans compliant traffic control cabinets undergoing exhaustive testing prior to shipping.
- GRIDSMART Intersection Detection (GS3 Processor, FE3 Camera, AC3 Camera) GRIDSMART vehicle and pedestrian detection technology comprising the GS3 Processor compact digital processor plus the FE3 bell camera with High Dynamic Range (HDR) technology and the AC3 advanced imaging detection camera for new intersection visibility.
Quantifiable outcome
- Decreased fuel consumption and emissions through optimized traffic signal timing
- +2 more outcomes
Companies that use Trafficware
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Trafficware technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Trafficware partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
Trafficware competitors and assessment
Company assessmentDirect peers
- Iteris: Iteris (now part of Almaviva) offers intersection management hardware, video detection, and traffic analytics software competing with GRIDSMART detection, Scout, and SPM at U.S. state and municipal agencies.
- SWARCO: SWARCO manufactures traffic controllers, signal heads, and traffic management software and competes with Trafficware on hardware, V2X-ready systems, and central management platforms across European and North American markets.
- Econolite: Econolite is a North American leader in traffic controllers, ATMS software, and intersection detection — directly competing with Trafficware's Commander/980 ATC hardware, ATMS, and detection products for the same state DOT and municipal customers.
- Kapsch TrafficCom: Kapsch provides ITS solutions including traffic management, adaptive control, and connected vehicle infrastructure for government agencies worldwide, competing head-to-head with Trafficware in tenders for ATMS and intersection modernization programs.
- Q-Free: Q-Free delivers ITS hardware, adaptive signal control, and connected vehicle solutions to transportation agencies, with overlapping product lines in intersection management and ATMS that compete with Trafficware's portfolio.
- Yunex Traffic (formerly Siemens ITS): Yunex Traffic offers a globally deployed portfolio of adaptive signal control, traffic management software, and intersection controllers that directly overlaps with SynchroGreen, ATMS, and Scout across both municipal and highway agency customers.
Emerging players
- NoTraffic: NoTraffic is an AI-driven, cloud-native traffic management platform focused on intersection optimization that targets the same municipal customers with a software-first alternative to traditional ATMS and adaptive control systems.
- Applied Information: Applied Information provides connected vehicle and smart traffic infrastructure solutions (Glance/AI-based systems), competing with Trafficware's V2X/CV2X-enabled Scout and SPM offerings in the U.S. municipal market.
Broad incumbents
- Lindsay Corporation (Road Infrastructure): Lindsay's Road Infrastructure segment produces infrastructure products including Road Zipper and road safety devices; it competes more selectively in adjacent ITS and intersection safety markets where Trafficware operates.
- Siemens Mobility: Siemens Mobility is a large incumbent with a broad intelligent traffic systems portfolio including controllers, adaptive control, and central software, overlapping Trafficware's stack but competing through much larger scale and bundled offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Trafficware social profiles
Digital presenceTrafficware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trafficware leadership team
Management profileNumber of profiles
Profiles1 record
Trafficware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trafficware M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trafficware
What does Trafficware do?
Trafficware, operating as part of Cubic Transportation Systems, develops and markets integrated intelligent transportation solutions for managing traffic at signalized intersections. Its offerings combine proprietary software platforms (ATMS, SynchroGreen adaptive signal control, Scout controller software, SPM, Synchro Studio) with hardware traffic controllers (Commander, 980 ATC, 2070), cabinets, and GRIDSMART detection products, sold primarily to government transportation agencies and municipalities worldwide.
Is Trafficware a public or private company?
Trafficware is a private company. It is classified as corporate owned and is currently operating.
When was Trafficware founded?
Trafficware was founded in 1978. It employs 51 to 100 people.
Where is Trafficware based?
Trafficware is headquartered in Sugar Land, United States, in the North America region.
How does Trafficware make money?
Three revenue lines are on record. Intelligent Transportation Hardware is the primary driver. The others are transportation Management Software and professional Services.
Who are Trafficware's main competitors?
Direct peers on record are Iteris, SWARCO, Econolite, Kapsch TrafficCom, Q-Free and Yunex Traffic (formerly Siemens ITS). Emerging players are NoTraffic and Applied Information. Broad incumbents are Lindsay Corporation (Road Infrastructure) and Siemens Mobility.
Does Trafficware have an API?
No public API is recorded for Trafficware.
What industry is Trafficware in?
Trafficware's product category is Intelligent Transportation Systems. Its primary akta.pro industry code is TLAJACAB, Centralized Traffic Management Platforms (ATMS/TMC Software), with a secondary code of TLAJACAC, Traffic Signal Controllers & Intersection Hardware (Cabinets, Detectors, Ped Signals). Its SIC code is 3790.