Trafficware

What Trafficware does

Trafficware, Ltd. develops and markets transportation analysis software for improving traffic flow, with offerings spanning training and support. Founded in 1978 and headquartered in Sugar Land, Texas, the company operates as the intelligent transportation product line within Cubic Transportation Systems, a division of diversified conglomerate Cubic Corporation.

Its core platform integrates hardware and software for real-time traffic management at signalized intersections. Hardware includes Commander, 980 ATC, and 2070 traffic controllers plus NEMA/ATC/Caltrans-compliant traffic cabinets; complementary detection is provided via the GRIDSMART family (GS3 processor, FE3 and AC3 cameras). Software includes Advanced Transportation Management Software (ATMS) as the central operations platform, SynchroGreen real-time adaptive traffic signal control, Scout controller software (NTCIP/CV2X/TSP compatible with OTA update capability), Signal Performance Measures (SPM) cloud-based performance analytics using Purdue v2020 data elements, and Synchro Studio simulation and timing software. The systems support standards including NEMA TS1/TS2, ITS, ATC, Caltrans, and CV2X.

Trafficware sells its solutions to government transportation agencies and municipalities through an enterprise field-sales motion, with quote-based contracts typically involving annual software licensing plus hardware capital purchases and ongoing professional services. The combined Cubic Transportation Systems organization operates with 2,800+ employees across 90+ countries, with Trafficware's installed base cited at 60,000+ traffic controllers, 12,000 GRIDSMART intersections, and 1,500 SynchroGreen deployments worldwide. Revenue is generated through hardware sales, recurring software subscriptions, and implementation/support services.

Name

Trafficware

Legal name

Cubic Transportation Systems, Inc.

Website

https://trafficware.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Trafficware develops intelligent transportation software and hardware (ATMS, SynchroGreen, Scout, SPM, Synchro Studio plus traffic controllers) for government agencies and municipalities, operating as a product line within Cubic Transportation Systems with 60,000+ controllers deployed globally.

Ownership category

akta.pro rank

Product category

Intelligent Transportation Systems

SIC

Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Centralized Traffic Management Platforms (ATMS/TMC Software) (TLAJACAB)

akta.pro secondary industries

Traffic Signal Controllers & Intersection Hardware (Cabinets, Detectors, Ped Signals) (TLAJACAC), Traffic Detection, Sensors & Data Collection (Loops, Radar, Video, Bluetooth/Wi‑Fi) (TLAJACAD), Traffic Analytics, Prediction & Decision Support (AI/Optimization) (TLAJACAE), Connected Vehicle & V2X Traffic Operations (RSUs, SPaT/MAP, CV Applications) (TLAJACAJ)

Keywords

• Traffic management software
• Adaptive signal control
• Intelligent transportation systems
• Traffic signal controllers
• Intersection optimization

Headquarters

HQ city

Sugar Land

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Intelligent Transportation Hardware: Sale of traffic controllers (Commander, 980 ATC, 2070) and cabinets to transportation agencies. Hardware sales are one-time capital purchases with ongoing maintenance and support services.
2. Transportation Management Software: Software solutions including ATMS, SynchroGreen, Scout, SPM, and Synchro Studio sold to agencies for traffic management operations.
3. Professional Services: Implementation, support, and consulting services for transportation agencies deploying intelligent transportation solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Trafficware, operating as part of Cubic Transportation Systems, develops and markets integrated intelligent transportation solutions for managing traffic at signalized intersections. Its offerings combine proprietary software platforms (ATMS, SynchroGreen adaptive signal control, Scout controller software, SPM, Synchro Studio) with hardware traffic controllers (Commander, 980 ATC, 2070), cabinets, and GRIDSMART detection products, sold primarily to government transportation agencies and municipalities worldwide.

Product overview

Trafficware, operating as part of Cubic Transportation Systems, offers a comprehensive intelligent transportation system comprising integrated hardware controllers and software platforms. The product portfolio includes the Advanced Transportation Management Software (ATMS) as the central operations platform, SynchroGreen for real-time adaptive traffic signal control, Scout controller software, and Synchro Studio for traffic signal design and simulation. Hardware offerings include Commander, 980 ATC, and 2070 traffic controllers along with NEMA/ATC compliant cabinets. Complementary detection products include GS3 Processor, FE3 Camera, and AC3 Camera. The company also provides fare collection solutions including Umo Mobility Platform, Urban Mobility Back Office, Mobile Suite, and FEnX Fare Gate. This integrated approach enables real-time traffic operations management, intersection optimization, and comprehensive mobility solutions for cities of all sizes.

Differentiator

Problem solved

Functional benefit

Brands

• SynchroGreen: Industry's premier real-time adaptive traffic signal control technology that optimizes traffic signals for faster, safer, and more reliable vehicle flow while decreasing fuel consumption and emissions.
• Scout
• Synchro Studio
• GRIDSMART

Products and services

• Advanced Transportation Management Software (ATMS) Scalable traffic operations management platform that collects traffic data into a single repository for a fully integrated, real-time view of operations; designed for government transportation agencies and traffic engineers managing citywide networks.
• SynchroGreen Industry's premier real-time adaptive traffic signal control technology that optimizes traffic signals for faster, safer, and more reliable vehicle flow while decreasing fuel consumption and emissions; serves cities of all sizes.
• Scout Controller Software Traffic signal controller software designed with advanced functionality to handle complex intersections, supporting NTCIP, CV2X, TSP protocols and ATC cabinets with expanded parameters and Linux compatibility for 2070-1C controllers.
• Signal Performance Measures (SPM) Cloud-based tool using the latest Purdue standard data elements (v2020) to create near real-time intersection performance visualizations, reducing cost and time of manual traffic studies for agencies.
• Synchro Studio User-friendly traffic signal timing application that empowers traffic engineers and transportation planners to design, model, optimize, simulate, and animate signalized and unsignalized intersections.
• Commander Traffic Controller Compact ATC-based traffic controller with shelfmount or rackmount configuration supporting NEMA TS1, TS2, ITS, and ATC cabinets for complex, multimodal signalized intersections.
• 980 ATC Traffic Controller NEMA TS2-compliant traffic controller with TS2 Type 1 and Type 2 form factor designed for areas requiring complex phasing, coordination, and preemption.
• 2070 Traffic Controller Open architecture platform conforming to Caltrans and ATC standards with modular I/O and power supply options, configurable for modern-day or legacy traffic cabinets.
• Traffic Cabinets Complete line of NEMA, ATC, and Caltrans compliant traffic control cabinets undergoing exhaustive testing prior to shipping.
• GRIDSMART Intersection Detection (GS3 Processor, FE3 Camera, AC3 Camera) GRIDSMART vehicle and pedestrian detection technology comprising the GS3 Processor compact digital processor plus the FE3 bell camera with High Dynamic Range (HDR) technology and the AC3 advanced imaging detection camera for new intersection visibility.

Quantifiable outcome

• Decreased fuel consumption and emissions through optimized traffic signal timing
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Iteris: Iteris (now part of Almaviva) offers intersection management hardware, video detection, and traffic analytics software competing with GRIDSMART detection, Scout, and SPM at U.S. state and municipal agencies.
• SWARCO: SWARCO manufactures traffic controllers, signal heads, and traffic management software and competes with Trafficware on hardware, V2X-ready systems, and central management platforms across European and North American markets.
• Econolite: Econolite is a North American leader in traffic controllers, ATMS software, and intersection detection — directly competing with Trafficware's Commander/980 ATC hardware, ATMS, and detection products for the same state DOT and municipal customers.
• Kapsch TrafficCom: Kapsch provides ITS solutions including traffic management, adaptive control, and connected vehicle infrastructure for government agencies worldwide, competing head-to-head with Trafficware in tenders for ATMS and intersection modernization programs.
• Q-Free: Q-Free delivers ITS hardware, adaptive signal control, and connected vehicle solutions to transportation agencies, with overlapping product lines in intersection management and ATMS that compete with Trafficware's portfolio.
• Yunex Traffic (formerly Siemens ITS): Yunex Traffic offers a globally deployed portfolio of adaptive signal control, traffic management software, and intersection controllers that directly overlaps with SynchroGreen, ATMS, and Scout across both municipal and highway agency customers.

Emerging players

• NoTraffic: NoTraffic is an AI-driven, cloud-native traffic management platform focused on intersection optimization that targets the same municipal customers with a software-first alternative to traditional ATMS and adaptive control systems.
• Applied Information: Applied Information provides connected vehicle and smart traffic infrastructure solutions (Glance/AI-based systems), competing with Trafficware's V2X/CV2X-enabled Scout and SPM offerings in the U.S. municipal market.

Broad incumbents

• Lindsay Corporation (Road Infrastructure): Lindsay's Road Infrastructure segment produces infrastructure products including Road Zipper and road safety devices; it competes more selectively in adjacent ITS and intersection safety markets where Trafficware operates.
• Siemens Mobility: Siemens Mobility is a large incumbent with a broad intelligent traffic systems portfolio including controllers, adaptive control, and central software, overlapping Trafficware's stack but competing through much larger scale and bundled offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/trafficware
• LinkedInlinkedin.com/company/trafficware
• Facebookfacebook.com/trafficware

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trafficware