Grimes & Co Company
Grimes & Company is an independent, family-owned Registered Investment Advisor managing approximately $6.5 billion in discretionary assets for high-net-worth individuals, retirement plans, foundations, and other RIAs across all 50 U.S. states, with proprietary quantitative investment models and a fee-based AUM revenue model.
- Company typePrivate
- Founded1985
- HeadquartersWestborough, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Grimes & Co Company does
Grimes & Company Wealth Management, LLC is an independent, family-owned Registered Investment Advisor founded in 1985 by Timothy J. Grimes and headquartered in Westborough, Massachusetts. The firm operates a discretionary, fee-based asset management model on approximately $6.5 billion in client assets as of February 2026, serving high-net-worth individuals and families as its primary segment, alongside corporate retirement plans, foundations and endowments, and other RIAs as sub-advisory clients, with reach across all 50 U.S. states from offices in six states (Massachusetts, Texas, Florida, Colorado, Arizona, Nebraska).
Core offerings span Investment Management, Financial Planning, Institutional Services, and (as of late 2025) Grimes Wealth Protection Group for insurance and risk management. Investment management is anchored by proprietary quantitative frameworks, including the Macro Economic Strategic Allocation (MESA) model, bottom-up quantitative security selection based on fundamentals, valuations, risk statistics, and trend measures, and tactical risk management systems for systematic risk reduction during market stress. Financial planning is delivered via a centralized team using MoneyGuide Pro and the Orion client portal, producing evolving plans covering retirement, tax, estate, and charitable goals.
Revenue is generated predominantly through recurring AUM-based advisory fees disclosed via Form ADV Part 2A, supplemented by separate financial-planning fees where applicable. Client acquisition flows through Fidelity and Schwab custodian referrals, professional referrals (CPAs, attorneys), a 2026 Robinhood RIA referral program, an Integrated Advisor Program that onboards independent advisors with their client books, and content-driven thought leadership. The firm holds no external equity, has no parent company, and is led by a C-suite that includes multiple CFA, CFP, and CIMA charterholders alongside senior operators drawn from Fidelity Personal Trust, DraftKings, Hill Holliday, and Teladoc Health.
Grimes & Co Company firmographics
Firmographics- Name
- Grimes & Co Company
- Legal name
- Grimes & Company Wealth Management, LLC
- Website
- http://www.grimesco.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grimes & Company is an independent, family-owned Registered Investment Advisor managing approximately $6.5 billion in discretionary assets for high-net-worth individuals, retirement plans, foundations, and other RIAs across all 50 U.S. states, with proprietary quantitative investment models and a fee-based AUM revenue model.
- Ownership category
- akta.pro rank
Grimes & Co Company industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Insurance Agencies and Brokerages (524210)
- SIC
- Investment Advice (6282), Insurance Agents, Brokers & Service (6411), Life Insurance (6311)
- akta.pro primary industry
- Fee-Based Advisory (FSAEAAAM)
- akta.pro secondary industry
- Independent Broker-Dealers (Retail Network) (FSAAAAAC)
Keywords
Where Grimes & Co Company is headquartered
LocationHeadquarters
- HQ city
- Westborough
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Grimes & Co Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fee-Based Asset Management (AUM): The firm operates on a fee-based, discretionary asset management model where clients pay fees based on assets under management. This is the primary revenue stream for the firm.
- Financial Planning Services: Financial planning and consulting services provided upon request by clients, as disclosed in their written disclosure Brochure. Fees may be charged separately or included within the overall advisory relationship.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Grimes & Co Company product offering
Product offeringCore offering
Grimes & Company is an independent Registered Investment Advisor that provides discretionary investment management, financial planning, institutional services, and risk management / insurance solutions to high net worth individuals, families, retirement plans, foundations, endowments, and other RIAs. The firm manages approximately $6.5 billion in assets using proprietary investment frameworks (MESA, quantitative security selection, tactical risk management) and operates through custody relationships with Fidelity, Charles Schwab, and TradePMR.
Product overview
Grimes & Company is an independent wealth management firm offering a unified advisory platform that combines investment management, financial planning, institutional services, and risk management. The core investment management service provides actively managed custom portfolios using MESA (Macro Economic Strategic Allocation) models, quantitative security selection, and tactical risk management. Financial Planning operates as a collaborative, centralized team using tools like MoneyGuide Pro to create evolving plans covering retirement income, tax planning, estate planning, and insurance. Institutional Services support retirement plans, foundations, endowments, and provide outsourced investment management for other RIAs. Grimes Wealth Protection Group (GWPG), established in late 2025, is the firm's in-house insurance division offering life insurance, long-term care, disability insurance, and annuity products. The firm manages approximately $6.5 billion in assets for clients in all 50 states, with custody relationships at Fidelity, Charles Schwab, and TradePMR.
Differentiator
Problem solved
Functional benefit
Brands
- Grimes Wealth Protection Group: In-house insurance and risk management division providing life insurance, long-term care, disability insurance, annuities, and business continuation planning services.
Products and services
- Investment Management Actively managed custom portfolios on a discretionary basis for high net worth individuals, families, and institutions. Includes strategic asset allocation using the Macro Economic Strategic Allocation (MESA) model, bottom-up quantitative security selection, and tactical risk management systems designed to reduce or eliminate portions of strategic allocations during periods of market stress.
- Financial Planning Personalized financial planning services providing context for client goals and asset purpose. Includes retirement goal planning, tax planning, insurance planning, and estate planning, delivered as living documents that evolve over time using tools such as MoneyGuide Pro.
- Institutional Services Institutional asset management and advisory services for corporate retirement plans (401(k) and other plans), foundations and endowments, and outsourced investment management / sub-advisory services for other RIAs. Includes investment monitoring, plan design, fee analysis, employee education, and Investment Policy Statement development.
- Grimes Wealth Protection Group (GWPG) In-house insurance and risk management division offering customized solutions including policy review, life insurance, risk differentiation underwriting, hybrid long-term care, business continuation planning, disability insurance, and annuities.
Companies that use Grimes & Co Company
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Grimes & Co Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Grimes & Co Company partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, core and supporting.
- RobinhoodminorGrimes & Company is participating in Robinhood's RIA referral program, which targets 5,000 client prospects to expand Robinhood's financial advisory network. Grimes is one of the RIAs in this referral network.
- Fidelity InvestmentscorePrimary custody relationship for client assets. Fidelity provides custodial platform, trading, reporting, and operational infrastructure for client accounts managed by Grimes & Company.
- Charles Schwab & Co., Inc.corePrimary custody relationship for client assets. Schwab provides custodial platform, trading, reporting, and operational infrastructure for client accounts managed by Grimes & Company.
- TradePMRsupportingAlternative custodian platform available for client accounts. Part of Wells Fargo Clearing Services.
- MoneyGuide ProsupportingFinancial planning software platform used by Grimes advisors and clients for comprehensive financial planning.
- Orion AdvisorsupportingClient portal and practice management platform used by Grimes for client account access, reporting, and portfolio management.
- Grimes Wealth Protection GroupcoreAffiliate company established in late 2025 for insurance and risk management services. Led by Rich Dunsmore with 25+ years of industry experience. Provides life insurance, long-term care, disability insurance, annuities, and business continuation planning under separate licensed capacity.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Grimes & Co Company competitors and assessment
Company assessmentDirect peers
- Cetera Financial Group: Multi-channel independent advisor and RIA platform supporting affiliated advisors with practice management, technology, and investment solutions. Comparable to Grimes in serving independent advisors through a hybrid direct/platform model.
- Moneta Group: Independent fee-based RIA serving HNW individuals, families, and institutions with comprehensive wealth management including investment management, financial planning, and tax. Closely comparable in scale, fee-based model, and multi-state HNW advisory focus.
- Creative Planning: Fee-only, family-influenced RIA offering investment management, financial planning, and tax services to HNW clients. Operates a similar fee-based, multi-channel model with strong third-party recognition, comparable in mission and client orientation to Grimes & Company though meaningfully larger in AUM.
- Commonwealth Financial Network: Independent RIA supporting affiliated financial advisors with practice management, compliance, and investment management infrastructure. Comparable in supporting independent advisor practices and serving HNW households through a fee-based advisory model.
- Edelman Financial Engines: Large independent RIA offering investment advisory, financial planning, and retirement plan services to HNW individuals and corporate plans. Overlapping institutional retirement plan business and HNW client base make it a comparable peer though materially larger in scale.
- Sanctuary Wealth: Partnership-based platform for independent advisors and RIAs offering investment management, compliance, technology, and operations support. Comparable to Grimes' Integrated Advisor Program in serving independent advisors who bring their client books.
- Beacon Pointe Advisors: Fee-only, independent RIA offering investment advisory, financial planning, and tax services to HNW individuals, families, and institutions. Comparable multi-office footprint and HNW focus; similar growth trajectory and recurring revenue structure.
- Mariner Wealth Advisors: Independent, fee-based RIA serving HNW families, foundations, and institutions with investment management, financial planning, and tax services. Similar multi-state office footprint, institutional services arm, and integrated wealth management offering make it a comparable peer to Grimes.
Broad incumbents
- LPL Financial: Largest independent broker-dealer and RIA platform in the U.S., supporting thousands of affiliated advisors with custody, technology, and compliance. A broad incumbent in the independent advisory space; while not a directly comparable boutique RIA, it operates in the same ecosystem as Grimes and competing firms.
- Fisher Investments: Large, well-established fee-based investment manager primarily serving HNW individuals and institutions with discretionary portfolio management. Significantly larger in AUM than Grimes, but operates in the same fee-based RIA/advisory category with overlapping client type.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Grimes & Co Company social profiles
Digital presenceGrimes & Co Company compliance and trust
Trust signalCompliance1 record
Grimes & Co Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grimes & Co Company leadership team
Management profileNumber of profiles
Profiles17 records
Grimes & Co Company subsidiaries and ownership
Company hierarchySubsidiaries1 record
Grimes & Co Company funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grimes & Co Company M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grimes & Co Company
What does Grimes & Co Company do?
Grimes & Company is an independent Registered Investment Advisor that provides discretionary investment management, financial planning, institutional services, and risk management / insurance solutions to high net worth individuals, families, retirement plans, foundations, endowments, and other RIAs. The firm manages approximately $6.5 billion in assets using proprietary investment frameworks (MESA, quantitative security selection, tactical risk management) and operates through custody relationships with Fidelity, Charles Schwab, and TradePMR.
Is Grimes & Co Company a public or private company?
Grimes & Co Company is a private company. It is classified as family owned and is currently operating.
When was Grimes & Co Company founded?
Grimes & Co Company was founded in 1985. It employs 11 to 50 people.
Where is Grimes & Co Company based?
Grimes & Co Company is headquartered in Westborough, United States, in the North America region.
How does Grimes & Co Company make money?
Two revenue lines are on record. Fee-Based Asset Management (AUM) is the primary driver. The others are financial Planning Services.
Who are Grimes & Co Company's main competitors?
Direct peers on record are Cetera Financial Group, Moneta Group, Creative Planning, Commonwealth Financial Network, Edelman Financial Engines, Sanctuary Wealth, Beacon Pointe Advisors and Mariner Wealth Advisors. Broad incumbents are LPL Financial and Fisher Investments.
Does Grimes & Co Company have an API?
No public API is recorded for Grimes & Co Company.
What industry is Grimes & Co Company in?
Grimes & Co Company's product category is Wealth Management. Its primary akta.pro industry code is FSAEAAAM, Fee-Based Advisory, with a secondary code of FSAAAAAC, Independent Broker-Dealers (Retail Network). Its NAICS code is 523940 and its SIC code is 6282.