Tripster
Tripster is a privately held, bootstrapped online travel platform operating since 2001 that aggregates attraction tickets, hotel bookings, and bundled vacation packages for US leisure travelers across 30+ destinations plus Canada and Hawaii.
- Company typePrivate
- Founded2001
- HeadquartersBranson, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Tripster does
Tripster, operated by Reserve Direct, Inc. and headquartered in Branson, Missouri, is a consumer-facing online travel platform specializing in attraction tickets, hotel bookings, and bundled vacation packages across more than 30 destinations in the United States, with additional coverage in Canada and Hawaii. Founded in 2001, the company has operated continuously for 25 years as a privately held, bootstrapped business with 11-50 employees and no disclosed external funding. The core platform is a web-based e-commerce site (tripster.com) with a mobile-friendly interface that enables direct-to-gate ticket delivery and instant booking confirmations; the company does not operate a native mobile app, API, or SDK offering.
The platform aggregates inventory from travel suppliers across theme parks, attractions, tours, shows, water parks, museums, hotels, condos, and vacation homes, presenting them through destination-specific landing pages optimized for organic search. Tripster earns revenue primarily through marketplace commissions on bookings, with ticket prices ranging from approximately $18 to $500+ per person and hotel nightly rates from $65 to $900+. The Bundle It! feature combines attraction tickets with hotel accommodations for advertised savings of up to 30%, representing the company's primary cross-sell mechanism. Supporting features include gift certificates, an affiliate partner program, destination-specific travel guide content, and email marketing.
The company serves individual leisure travelers and families planning US-domestic vacation experiences, distributing via direct-to-consumer e-commerce, assisted phone bookings (1-800-590-8125), and affiliate/referral partners. Payment processing is supported across Visa, Mastercard, American Express, and Discover. The company holds a Better Business Bureau A+ rating and maintains active social media presence across Facebook, Twitter/X, YouTube, Instagram, and Pinterest. There are no disclosed AI/ML capabilities, no enterprise customers, and no institutional investors or PE/VC backing identified in available sources.
Tripster firmographics
Firmographics- Name
- Tripster
- Legal name
- Reserve Direct, Inc.
- Website
- https://tripster.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tripster is a privately held, bootstrapped online travel platform operating since 2001 that aggregates attraction tickets, hotel bookings, and bundled vacation packages for US leisure travelers across 30+ destinations plus Canada and Hawaii.
- Ownership category
- akta.pro rank
Tripster industry classification
Industry- Product category
- Online Travel Agency
- NAICS
- Travel Agencies (56151), Travel Agencies (561510), Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Travel Subscription, Membership & Deal Clubs (THAKAAAL)
- akta.pro secondary industry
- Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)
Keywords
Where Tripster is headquartered
LocationHeadquarters
- HQ city
- Branson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tripster business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Transaction Fees / Marketplace Commission: Tripster earns revenue by taking a commission or transaction fee on bookings made through its platform for attraction tickets, hotel bookings, and vacation packages. The company aggregates inventory from travel suppliers and earns a margin on each transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-person attraction tickets with varying prices based on attraction type and demand |
| Unit Pricing | Pay-as-you-go | Per-night hotel rates varying by property, location, and season |
| Transaction based/ take rate | Pay-as-you-go | Bundled ticket + hotel packages offering combined savings |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Tripster product offering
Product offeringCore offering
Tripster is an online travel marketplace where individual consumers can discover and book attraction tickets, hotel rooms, and vacation packages from third-party suppliers across 30+ U.S. destinations. Its signature feature, "Bundle It!", lets travelers combine attraction tickets with hotel stays for up to 30% in savings, with direct-to-gate digital tickets and instant confirmations delivered online.
Product overview
Tripster is a consumer-facing travel booking platform that operates as a single unified product offering activity tickets, hotel bookings, and vacation packages. The core offering centers on discounted tickets to theme parks, attractions, tours, shows, and water parks, combined with hotel accommodations that can be booked separately or bundled together through the Bundle It! feature for savings up to 30%. Additional offerings include gift certificates for travel. The platform covers destinations across the US including major cities, regional areas, and international locations like Canada and Hawaii.
Differentiator
Problem solved
Functional benefit
Products and services
- Attraction Tickets
Quantifiable outcome
- Save up to 30% with bundled ticket + hotel packages
Companies that use Tripster
Customer profileSegments1 record
Ideal customer profiles1 record
Tripster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Tripster partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Tripster competitors and assessment
Company assessmentDirect peers
- Peek.com: Online platform for booking tours, activities, and attractions with a focus on US destinations. Comparable to Tripster in product offering and US domestic concentration, but operates a more software-led supplier-connect model.
- Musement: Tours and activities marketplace serving travelers in hundreds of destinations worldwide. Directly comparable to Tripster in attraction and experience ticketing, with stronger European and international footprint.
- Headout: New York-based marketplace for last-minute tours, attractions, and experiences. Closely comparable to Tripster in US-centric attraction ticketing with similar mobile-first delivery, though venture-backed and larger.
- Viator: Tripadvisor-owned marketplace for tours, attractions, and experiences worldwide. Direct competitor to Tripster in attraction ticketing, operating at significantly larger scale with global inventory and a mature native mobile app.
- GetYourGuide: Berlin-based online marketplace for tours, attractions, and activities with strong US presence. Directly comparable in offering (attractions + experience tickets) and model (marketplace commission), backed by significant venture funding.
- Klook: Asia-headquartered activities and services booking platform with growing US footprint. Directly comparable to Tripster in attraction ticketing and bundled experiences, but operates at materially larger scale with deep venture backing.
Broad incumbents
- Booking.com: Global accommodation-focused OTA that has expanded into attractions and experiences. Larger incumbent with overlapping product surface (hotels + attraction tickets), competing for the same US domestic leisure traveler.
- Tripadvisor: Travel guidance platform with massive user reviews and a large attractions/booking business via Viator. Broader incumbent that competes with Tripster for content-driven discovery and booking of US attractions.
- Hotels.com: Expedia Group-owned hotel-focused OTA with growing attractions offering. Overlaps with Tripster on the hotel booking portion of its bundles and competes for the same domestic US traveler.
- Expedia: Major online travel agency offering flights, hotels, vacation packages, cruises, and activities. Broader portfolio competitor to Tripster, with the activities segment overlapping directly via Expedia's attraction offerings.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tripster social profiles
Digital presenceTripster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tripster leadership team
Management profileNumber of profiles
Profiles1 record
Tripster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tripster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tripster
What does Tripster do?
Tripster is an online travel marketplace where individual consumers can discover and book attraction tickets, hotel rooms, and vacation packages from third-party suppliers across 30+ U.S. destinations. Its signature feature, "Bundle It!", lets travelers combine attraction tickets with hotel stays for up to 30% in savings, with direct-to-gate digital tickets and instant confirmations delivered online.
Is Tripster a public or private company?
Tripster is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tripster founded?
Tripster was founded in 2001. It employs 11 to 50 people.
Where is Tripster based?
Tripster is headquartered in Branson, United States, in the North America region.
How does Tripster make money?
One revenue line is on record: transaction Fees / Marketplace Commission.
Who are Tripster's main competitors?
Direct peers on record are Peek.com, Musement, Headout, Viator, GetYourGuide and Klook. Broad incumbents are Booking.com, Tripadvisor, Hotels.com and Expedia.
Does Tripster have an API?
No public API is recorded for Tripster.
What industry is Tripster in?
Tripster's product category is Online Travel Agency. Its primary akta.pro industry code is THAKAAAL, Travel Subscription, Membership & Deal Clubs, with a secondary code of THAJABAL, Multi-Activity & Expedition Packages (Guided Adventure Trips). Its NAICS code is 56151 and its SIC code is 7900.