OCX Cognition
OCX Cognition is a Scottsdale-based enterprise SaaS company that sells Customer AI, a predictive CX analytics platform using generative AI and AutoML to generate NPS, health scores, churn risk, and NRR forecasts for 100% of customers from operational data, serving CX, Customer Success, and Revenue Operations teams at mid-market and enterprise firms.
- Company typePrivate
- Founded2018
- HeadquartersScottsdale, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What OCX Cognition does
OCX Cognition is a Scottsdale, Arizona-based enterprise SaaS company that sells Customer AI, a predictive customer experience analytics platform. Founded in 2018 by Richard Owen (CEO, co-creator of NPS), Brian Curry (Head of Products), and Jonathan Hawkins (former head of enterprise sales at Satmetrix), the company targets CX, Customer Success, Revenue Operations, Data & Analytics, and executive teams at mid-market and enterprise organizations. The platform addresses the well-documented failure of traditional survey-based CX programs, which typically achieve only 5-10% response rates and produce biased, infrequent samples, by generating NPS, CSAT, customer health, propensity-to-renew, and net recurring revenue analytics continuously for 100% of customers using their existing operational data.
The platform's technical architecture combines Generative CX Analytics, Automated Machine Learning (AutoML), Driver Analytics, Generative AI Stories (natural-language narratives), Prescriptive Analytics (Next Best Action / Next Best Offer), and the recently introduced Customer AI Analyst, an intelligence layer that synthesizes fragmented signals across product, experience, and commercial systems. The system is built on AWS infrastructure (Amazon SageMaker and AWS Step Functions), supports API-based integration with existing enterprise applications, and hosts analytics in a secure data warehouse. Named customers include Conga, Omnicell (where deployment expanded customer health scoring from 300 to 10,000+ accounts), and Hunter Douglas.
OCX Cognition operates a direct enterprise sales motion with no visible channel or reseller network, using a quote-based annual subscription model with pricing tailored to scope, data volume, and module selection. The company has disclosed a single funding event, a 2021 round led by MaC Venture Capital, and reports no additional institutional capital. Revenue, ARR, and customer count beyond the three flagship case studies are not publicly disclosed, and headcount is reported in the 11-50 range. The company maintains a US headquarters and a UK contact presence, and has received external validation through the CX Network Live Start-Up Awards 2022 and AWS Innovate featured-speaker recognition.
OCX Cognition firmographics
Firmographics- Name
- OCX Cognition
- Legal name
- OCX Cognition, Inc.
- Website
- https://ocxcognition.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OCX Cognition is a Scottsdale-based enterprise SaaS company that sells Customer AI, a predictive CX analytics platform using generative AI and AutoML to generate NPS, health scores, churn risk, and NRR forecasts for 100% of customers from operational data, serving CX, Customer Success, and Revenue Operations teams at mid-market and enterprise firms.
- Ownership category
- akta.pro rank
OCX Cognition industry classification
Industry- Product category
- Customer Experience Analytics Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)
- akta.pro secondary industries
- Customer Experience (CX) & Digital Experience (BPAHAEAC), Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH), Embedded & OEM Analytics (HDAEAMAC)
Keywords
Where OCX Cognition is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
OCX Cognition business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Enterprise SaaS Subscription: Annual or multi-year subscription-based pricing for Customer AI platform access. Enterprise software sales model with quote-based pricing tailored to customer size, data volume, and feature requirements. Typical B2B SaaS land-and-expand motion implied by customer success stories showing expansion within accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with custom pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
OCX Cognition product offering
Product offeringCore offering
OCX Cognition sells Customer AI, an enterprise SaaS platform that continuously generates predictive customer experience analytics (NPS, CSAT, customer health, propensity to renew, NRR) for 100% of customers by combining operational data with AI/ML, replacing traditional survey-based CX programs. The platform is sold as an annual subscription to enterprise CX, customer success, and revenue operations teams, and is delivered as cloud-hosted software with APIs for integration into existing workflows.
Product overview
OCX Cognition offers Customer AI, a unified enterprise customer analytics platform comprised of configurable, next-generation services. The platform architecture includes the Customer AI Platform as the core system, with integrated modules for Generative CX Analytics (continuous NPS/CSAT generation), Customer Health (data-driven health scores), Driver Analytics (operational metric impact analysis), Generative AI Stories (natural language narratives), Propensity to Renew (churn/expansion scoring), Net Recurring Revenue (predictive forecasting), and Prescriptive Analytics (recommendations and next best actions). The Customer AI Analyst feature serves as an intelligence layer that synthesizes all analytics to provide account-level guidance. The platform uses automated machine learning and integrates with existing business systems via APIs and data warehouses.
Differentiator
Problem solved
Functional benefit
Brands
- Customer AI: The company's core AI-powered customer analytics platform that delivers continuous, predictive CX analytics including Generative CX Analytics, Customer Health scores, Driver Analytics, and Propensity to Renew.
Products and services
- Customer AI Platform Enterprise SaaS customer analytics platform that provides configurable, next-generation services including Generative CX Analytics, Generative AI, and Automated Machine Learning. Delivers continuous, unified customer analytics that drive business decisions. Sold to enterprise CX, customer success, and revenue operations teams on an annual subscription.
- Customer AI Analyst Intelligence layer that reveals revenue risk, identifies where value is created or destroyed, and prescribes what teams must do next before it appears in financial results. Connects fragmented signals across product, experience, and commercial systems to predict churn, identify expansion opportunities, and turn fragmented signals into clear, actionable revenue intelligence for enterprise CX, customer success, and revenue operations leaders.
Quantifiable outcome
- 100x expansion of customer health score coverage (from 300 to 10,000+ accounts)
- +2 more outcomes
Companies that use OCX Cognition
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
OCX Cognition technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
OCX Cognition partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon Web Services (AWS)coreOCX Cognition recognized as AWS Case Study and Featured Speaker at AWS Innovate Conference. Platform built on AWS infrastructure (Amazon SageMaker, AWS Step Functions mentioned in AWS blog). AWS team cited OCX's Generative Analytics software as innovation in AI Applications for creating highly configurable AI-as-a-Service software. Strategic relationship for cloud infrastructure and AI/ML capabilities.
Scale indicators4 records
Recent moves1 record
Expansion highlights4 records
OCX Cognition competitors and assessment
Company assessmentEmerging players
- Totango: Customer success and customer health platform with segmentation and renewal analytics. Adjacent peer for the Customer Success and Sales & Revenue Operations segments that OCX Cognition targets with its Propensity to Renew and NRR modules.
- Gainsight: Customer success platform with health scoring, churn risk prediction, and renewal forecasting. Adjacent to OCX Cognition in the customer health and propensity-to-renew use cases that drive much of OCX's value proposition for Customer Success teams.
Direct peers
- CustomerGauge: NPS-focused enterprise CX platform with customer health, churn prediction, and account-level analytics. Comparable as a mid-sized SaaS peer with similar NPS-centric positioning and enterprise B2B go-to-market motion.
- AskNicely: NPS-focused customer experience platform targeting mid-market and enterprise customers with real-time survey and CX analytics. Closely comparable in NPS-centric positioning and SaaS delivery model, though typically smaller deployments than OCX's enterprise focus.
- Medallia: Enterprise experience management platform with text analytics, NPS, and customer journey analytics. Competes head-to-head with OCX Cognition in the same enterprise CX analytics category, particularly for global brands seeking AI-powered insight from operational and survey data.
- Qualtrics: Enterprise CX and experience management platform offering NPS, CSAT, and customer journey analytics. Directly comparable as a SaaS-based CX analytics vendor targeting the same enterprise buyer (CX/VOC leaders) with overlapping feature sets such as customer health scoring and predictive analytics.
- Clarabridge (Qualtrics): Text and CX analytics platform now part of Qualtrics. Historically a direct competitor in CX analytics using AI/NLP on customer feedback and operational data; now folded into Qualtrics' broader experience management stack.
- InMoment: CX intelligence platform combining survey-based and operational data analytics. Closely comparable to OCX Cognition in targeting enterprise CX teams seeking AI-augmented insight beyond traditional surveys, including the recently acquired Wootric and Clarabridge capabilities.
Broad incumbents
- Bain & Company: Co-owner of the NPS trademark and Fred Reichheld's affiliated firm; provides CX strategy consulting. A broad incumbent that shapes the NPS methodology ecosystem in which OCX Cognition operates, though not a direct SaaS competitor.
- NICE Systems (NICE Satmetrix): Owns the NPS trademark and acquired Satmetrix — OCX Cognition CEO Richard Owen's former company. A broad incumbent offering CX analytics within a much larger enterprise software portfolio that includes contact center and workforce management offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
OCX Cognition social profiles
Digital presenceOCX Cognition financial estimates
Financial estimateRevenue estimate
Valuation estimate
OCX Cognition leadership team
Management profileNumber of profiles
Profiles3 records
OCX Cognition funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OCX Cognition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OCX Cognition
What does OCX Cognition do?
OCX Cognition sells Customer AI, an enterprise SaaS platform that continuously generates predictive customer experience analytics (NPS, CSAT, customer health, propensity to renew, NRR) for 100% of customers by combining operational data with AI/ML, replacing traditional survey-based CX programs. The platform is sold as an annual subscription to enterprise CX, customer success, and revenue operations teams, and is delivered as cloud-hosted software with APIs for integration into existing workflows.
Is OCX Cognition a public or private company?
OCX Cognition is a private company. It is classified as venture growth investor backed and is currently operating.
When was OCX Cognition founded?
OCX Cognition was founded in 2018. It employs 11 to 50 people.
Where is OCX Cognition based?
OCX Cognition is headquartered in Scottsdale, United States, in the North America region.
How does OCX Cognition make money?
One revenue line is on record: enterprise SaaS Subscription.
Who are OCX Cognition's main competitors?
Emerging players on record are Totango and Gainsight. Direct peers are CustomerGauge, AskNicely, Medallia, Qualtrics, Clarabridge (Qualtrics) and InMoment. Broad incumbents are Bain & Company and NICE Systems (NICE Satmetrix).
Does OCX Cognition have an API?
Yes. The OCX Cognition platform includes a robust set of APIs, and sharing options that let you integrate Customer AI in the manner that best suits your business needs. The platform provides APIs to integrate generative analytics into existing workflows and applications, and APIs can trigger events using data conditions or customer segments that generate automated actions on marketing or success platforms.
What industry is OCX Cognition in?
OCX Cognition's product category is Customer Experience Analytics Software. Its primary akta.pro industry code is BPAHALAK, Customer Experience (CX) & Voice-of-Customer Analytics, with a secondary code of BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 513210 and its SIC code is 7372.