Art+Logic

What Art+Logic does

Art+Logic, Inc. is a privately held, U.S.-based custom software development firm founded in 1991 and headquartered in Pasadena, California. The company designs and builds bespoke software solutions spanning web/cloud applications, native and cross-platform mobile apps (iOS and Android), desktop applications, embedded systems, database and data-acquisition platforms, and Software as a Medical Device (SaMD). Its core technology stack includes Python, Ruby on Rails, PHP, .NET, Node.js, Django, Angular, React, Swift, Kotlin, Objective-C, Flutter, Xamarin, JUCE, Cordova, and PostgreSQL, with additional depth in AI/ML integration across Google AI, AWS AI, Azure AI, and OpenAI platforms.

Art+Logic monetizes exclusively through professional services: project-based custom development engagements, supplemented by ongoing maintenance, hosting, and production support. Pricing is quote-based and project-specific; the company operates without self-service, marketplace, or reseller channels, driving all revenue through consultative direct sales beginning with free discovery or technical strategy sessions. Its customer base spans mid-market and Fortune 1000 enterprises (Apple, Google, NASA, Lockheed Martin, SpaceX, Coca-Cola, Warner Music, Intel, Sony), regulated healthcare and medtech firms requiring FDA/HIPAA/IEC 62304 compliance, pro audio and music technology companies (including direct contribution to the MIDI 2.0 standard), and selected early-stage startups through MVP development. The company explicitly does not outsource or offshore work, emphasizing onshore senior engineering. Co-founders Paul Hershenson (CEO) and Tom Bajoras remain active, and Art+Logic has served over 900 clients across more than 30 years.

Name

Art+Logic

Legal name

Art+Logic, Inc.

Website

https://artandlogic.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Art+Logic is a U.S.-based custom software development firm founded in 1991 that designs and builds bespoke web, mobile, desktop, embedded, and AI-integrated applications for mid-market and Fortune 1000 clients across healthcare, pro audio, industrial IoT, and other verticals, using onshore senior engineers.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industries

AI Music Creation & Assistive Tools (Generation, Separation, Mastering) (MPAIAIAG), Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Custom software development
• Legacy software modernization
• AI software development
• Mobile app development
• Pro audio software

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Software Development Services: Project-based custom software development engagement. The company designs and develops bespoke software solutions tailored to client-specific requirements. Revenue is generated through professional services billed per project or engagement, with pricing based on project complexity, scope, and duration. Engagements range from MVP development to enterprise-scale system implementations.
2. Ongoing Maintenance and Support: Post-launch support and ongoing evolution of client products. The company provides production support services including hosting and maintenance for deployed applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Art+Logic is a custom software development firm that designs and builds bespoke software solutions for complex, technically difficult projects. Its core offerings include AI software development, AI-assisted legacy modernization, mobile app development, web/cloud application development, data science, UX/UI design, pro audio software, Software as a Medical Device (SaMD), secure software development, MVP development, and data acquisition/automation services. The company operates as an onshore, senior-talent development partner for mid-market and enterprise clients.

Product overview

Art+Logic is a custom software development company founded in 1991 that builds tailored solutions for complex problems. The company offers a comprehensive portfolio of services rather than a single unified product. Core offerings include AI Software Development (computer vision, NLP, speech/audio AI, generative AI, custom model training) and Legacy Software Modernization using AI-assisted workflows. The company provides full-stack development services spanning Mobile App Development (iOS, Android, cross-platform), Web/Cloud App Development, Data Science and Database Administration, and UX/UI Design. Specialized vertical services include Software as a Medical Device (HIPAA/FDA compliant), Pro Audio Software (VST, AU, MIDI 2.0), and Secure Software Development (SSDLC practices). Supporting services include AI Rescue for struggling projects, MVP Development for startups, Data Acquisition and Automation for industrial clients, and a Founders Program for visionary entrepreneurs. All services emphasize onshore development without outsourcing or offshoring.

Differentiator

Problem solved

Functional benefit

Brands

• DYOBB: Accessible Interactive Design Tool developed for Carousel Designs - a custom baby bedding configuration web application.
• NanoSense
• dataPIMS
• webPIMS
• Chateau
• tkts

Products and services

• AI Software Development Custom AI development services including computer vision, automatic speech recognition, natural language processing, text/image/audio generation, custom model training and fine-tuning, and integration with leading AI platforms (Google AI, Amazon AI, Azure AI, OpenAI). For mid-market and enterprise clients seeking tailored AI-enabled applications.
• Legacy Software Modernization Phased, AI-assisted modernization of outdated applications to modern development platforms. Combines senior engineering leadership with AI tooling for analysis, documentation, and migration. Reduces technical debt, enables cloud migration, and minimizes disruption during incremental migration.
• Custom Software Development Custom software development for complex projects spanning mobile, desktop, web/cloud, and embedded systems. Specializes in solving problems others cannot or will not tackle, leveraging diverse technology stacks including Python, Ruby on Rails, PHP, .NET, Node.js, and more.
• Mobile App Development Native iOS (Swift, Objective-C) and Android (Kotlin) app development plus cross-platform tools (Flutter, Xamarin, JUCE, Cordova). Includes hardware integration, IoT connectivity, and field data collection capabilities.
• Web/Cloud App Development Custom web and cloud application development using Python, PHP, .NET, Node.js, Django, Angular, React, and other frameworks. End-to-end development from architecture to launch for SaaS and B2B platforms.
• Data Science and Database Administration Database design, development, and administration services, plus Business Intelligence systems, ETL solutions, data optimization, and analytics for turning raw data into actionable insights.
• UX/UI Design Design Thinking methods and UX strategies for human-centered experiences, including UX research, information architecture, wireframes, prototypes, custom interface design, accessibility compliance (WCAG), and branding.
• Software as a Medical Device (SaMD) Development HIPAA-compliant and FDA-ready medical software development for telemedicine, clinical tools, and healthcare platforms. Supports FDA 510(k) submissions, IEC 62304, and SaMD classifications, with data interoperability via FHIR, HL7, and DICOM standards.
• Pro Audio Software Development Custom audio software including VST, AU, AAX, and CLAP plugin development, MIDI 2.0 applications, audio firmware, cross-platform DAW integration, and legacy software porting. Art+Logic contributed directly to the MIDI 2.0 standard, providing unique positioning for pro audio development.
• Secure Software Development Security-focused software development embedding Secure Software Development Life Cycle (SSDLC) practices. Includes code audits, threat modeling, penetration testing, and compliance-ready architectures for HIPAA, PCI, and SOC 2 environments.
• AI Rescue / Vibe Coding Recovery Project recovery service for AI and software projects that stalled, broke, or were abandoned. Includes refactoring, security hardening, performance tuning, and CI/CD pipeline setup for messy or fragile codebases.
• MVP Development Minimum Viable Product development for seed-funded startups, delivered by a veteran team of technologists, designers, and developers with a track record of successful MVP launches and team-building support.
• Data Acquisition and Automation Custom data acquisition software for capturing and analyzing real-time data in manufacturing, healthcare, and energy industries. Tailored automation software streamlines operations, reduces costs, and integrates with existing infrastructure.
• Founders Program Partnership program for founders building new ventures, offering founder-to-founder collaboration with end-to-end development from prototyping to launch, strategic guidance, and expertise across diverse sectors.

Quantifiable outcome

• Over 900 clients served since 1991
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability16 records

Feature4 records

Partnerships

Three partnerships are on record, tiered supporting.

• WPEnginesupportingTechnology or IntegrationArt+Logic uses WPEngine for managed WordPress hosting for client projects when appropriate, citing its combination of performance, reliability, and cost for commercial WordPress deployments.
• XamarinsupportingTechnology or IntegrationArt+Logic leverages Xamarin for cross-platform mobile development, allowing them to develop iOS and Android apps in a cross-platform environment while providing native app outputs.
• WooCommercesupportingTechnology or IntegrationArt+Logic builds e-commerce solutions using WooCommerce (WordPress e-commerce plugin), customizing it extensively for enterprise clients like eliteUSA with custom ordering processes and payment integrations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 8th Light: Boutique US custom software consultancy with senior developers delivering bespoke applications. Comparable on onshore delivery, depth of technical expertise, and project-based engagements for complex software.
• Atomic Object: US-based custom software consultancy focused on product development for established companies. Directly comparable on onshore senior-only delivery model, custom product builds, and long-term client partnerships.
• WillowTree (Telus Digital): US digital product agency specializing in mobile, web, and emerging technology experiences for Fortune 500 clients. Comparable to Art+Logic on onshore delivery, complex custom software, and enterprise-focused mobile/web work; now part of Telus Digital.
• ArcTouch: US-based custom software and mobile app development firm specializing in digital products for enterprise clients. Directly comparable to Art+Logic on onshore delivery model, custom mobile/web/IoT focus, and mid-market to enterprise client base.
• Codal: Chicago-based custom software development and UX design agency serving mid-market and enterprise clients. Comparable on onshore US delivery, full-stack development (web, mobile, cloud), and design-led product engagements.

Broad incumbents

• Thoughtworks: Global technology consultancy delivering custom software, digital strategy, and platform engineering. Overlaps with Art+Logic in complex custom development and modernization, but operates at significantly larger scale with global delivery centers.
• Globant: Large IT and digital services firm providing custom software development, AI engineering, and digital transformation at enterprise scale. Overlaps on AI/ML engineering services but competes at a fundamentally larger and more price-competitive scale.
• Slalom: US-based business and technology consulting firm delivering custom software, data, and AI solutions to enterprise clients. Overlaps with Art+Logic on enterprise custom development and regulated-industry expertise but operates across a much broader consulting portfolio.

Emerging players

• Itransition: Custom software development company offering web, mobile, and AI/ML engineering services. Comparable on AI integration and custom development, though Itransition operates a hybrid onshore/offshore model that contrasts with Art+Logic's US-only stance.
• Netguru: Global software consultancy providing custom product development with a focus on digital transformation. Comparable in service offering (custom web/mobile/AI), though it operates a larger, more distributed delivery model than Art+Logic's onshore-only approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/ArtAndLogic
• Facebookfacebook.com/artandlogic
• LinkedInlinkedin.com/company/art-&-logic
• Instagraminstagram.com/artandlogic
• Xx.com/artandlogic

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art+Logic