What Codal does

Codal is a digital product consultancy that delivers integrated strategy, design, and engineering services to enterprise and mid-market organizations across healthcare, retail, manufacturing, financial services, legal, automotive, and social impact verticals. Founded in 2014 and headquartered in Chicago, the firm operates from four offices—Chicago (HQ), Lincoln UK, Ahmedabad India, and Toronto Canada—and employs between 251 and 500 staff. Its core offerings are organized into four service pillars: Strategy (product strategy, AI strategy, design thinking, technical due diligence), Experience Design (UX/UI, product design, service design, brand design), Unified Commerce (Shopify and BigCommerce implementations, integrations, growth and performance), and Product Engineering (CMS, cloud infrastructure, custom development, AI/data, quality assurance). The firm holds top-tier platform partner status with Shopify (Platinum), BigCommerce (Elite and two-time Partner of the Year), AWS (Advanced Tier with healthcare competency), and Contentstack (Preferred Partner 2026), and integrates with Sanity, Contentful, Builder.io, Saleor, Okta, and Microsoft Dynamics 365 across its delivery stack.

Codal generates revenue primarily through project-based professional services engagements, supplemented by managed growth/SEO/CRO services and structured programs such as the productized Healthcare AI Vision Workshop. Pricing is custom and quote-based across all engagements; no public pricing tiers are disclosed. The firm has built a healthcare IT specialization with HIPAA-compliant and ISO 27001 certified engineering capability, evidenced by deployments for Cost Plus Drugs (20-25 concurrent projects spanning pharmacy platform modernization, fulfillment optimization, and B2B marketplace), Baxter (microservices analytics platform and mobile app for CRRT medical devices), Children's Health (headless CMS migration), Fuze Health, cpap.com, and Simple Online Healthcare (multi-region telehealth platform). Its commerce practice is anchored in headless and composable architectures, with case-study outcomes including $18.3M+ in client organic revenue from 60+ growth experiments, $3.31M in additional sales for Origin USA, and a 60% conversion lift for Simple Online Healthcare.

Customer engagement models range from one-off platform replatforms to multi-year strategic relationships, with Cost Plus Drugs representing the deepest single-account concentration. The company is privately held with no disclosed external funding (one $0 transaction in 2012), operates as an independent firm without a parent holding entity, and pursues a multi-channel go-to-market combining direct enterprise field sales, platform partner referrals, industry events, an insights blog of 154+ articles, and a free 30-minute Growth Assessment used as a top-of-funnel conversion mechanism. Recent recognition includes the 2026 Connected Commerce Award (with Bisco), the DesignRush Best Website Design award (WellJoy), and a DesignRush 2026 ranking among the 12 Best Software and App Development Agencies.

Name

Codal

Legal name

Codal Inc

Website

https://codal.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Codal is a Chicago-based digital product consultancy delivering strategy, design, and engineering services to enterprise and mid-market clients, with specializations in headless commerce, HIPAA-compliant healthcare platforms, and AI-enabled digital transformation.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Professional Services - Strategy & Consulting: Digital strategy consulting, product strategy, AI strategy, and technical due diligence engagements. Typically project-based with discovery, strategy, and implementation phases.
2. Experience Design Services: UX/UI design, product design, service design, and brand & visual design engagements. Project-based delivery with ongoing design system maintenance.
3. Product Engineering & Development: Custom web, mobile, and application development including headless commerce implementations, CMS development, cloud infrastructure setup, AI/data implementations, and quality assurance services.
4. Growth & Performance Services: Ongoing SEO, CRO, and digital growth optimization services including technical audits, conversion optimization, and integrated growth execution partnerships.
5. Healthcare AI Vision Workshop: 6-week accelerated program for healthcare organizations to develop validated, HIPAA-compliant AI roadmaps including visioning, concept development, and validation phases.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Codal is a digital product agency that delivers end-to-end strategy, design, and engineering services for enterprise and mid-market organizations. Its core offerings span four pillars: Strategy (product strategy, design thinking, AI strategy, technical due diligence), Experience Design (UX/UI, product, service, and brand design), Unified Commerce (Shopify and BigCommerce implementations, integrations, and growth optimization), and Product Engineering (CMS, cloud infrastructure, custom development, AI/data, and QA).

Product overview

Codal is a digital product agency offering strategy, design, and engineering services. The core offering is organized into four main service pillars: Strategy (product strategy, design thinking, AI strategy, technical due diligence), Experience Design (UX/UI, service design, brand design), Unified Commerce (Shopify/BigCommerce implementations, integrations, growth optimization), and Product Engineering (CMS, cloud infrastructure, custom development, AI/data, QA). Codal operates on a project-based consulting model rather than a software-as-a-product architecture. Key specialized offerings include a Healthcare AI Vision Workshop (6-week HIPAA-compliant AI roadmap program) and a Growth Assessment (30-minute SEO/CRO diagnostic session). The company serves industries including healthcare, retail, manufacturing, financial services, legal, automotive, and life sciences.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Strategic consulting including product strategy, design thinking, AI strategy, technical due diligence, and commerce strategy to help organizations identify opportunities and optimize operations. Delivered to enterprise and mid-market clients as project-based engagements.
• Experience Design UX/UI design services including experience research and strategy, product design, service design, and brand and visual design to create natural, frictionless user experiences for enterprise and mid-market clients.
• Unified Commerce eCommerce solutions built on Shopify and BigCommerce platforms, including custom integrations, growth and performance optimization, accelerators for rapid deployment, and strategy and discovery consulting. Targeted at retailers, DTC brands, and B2B commerce operators.
• Product Engineering

Quantifiable outcome

• $18.3M+ organic revenue generated from 60+ growth experiments in past year
• +4 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability14 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, strategic and flagship.

• ShopifycoreChannel Partner/ Reseller/ DistributorShopify Platinum Partner - highest tier partner status. Codal has launched 14+ Shopify client implementations. Deep expertise in Shopify Plus, headless commerce on Shopify, and Shopify Storefront development.
• BigCommercecoreChannel Partner/ Reseller/ DistributorBigCommerce Elite Partner and two-time BigCommerce Partner of the Year. Codal has delivered 6+ BigCommerce enterprise implementations including Connected Commerce Award-winning B2B work.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS Partner Advanced Tier Services with AWS healthcare competency. Expertise in AWS Lambda, RDS, Redshift, EMR for cloud infrastructure implementations. Multiple case studies including Baxter analytics platform.
• SanitystrategicTechnology or IntegrationPartner for headless CMS implementations. Codal expertise includes Sanity schema design, content modeling, and integration with commerce platforms.
• ContentstackstrategicTechnology or IntegrationContentstack Preferred Partner 2026. CMS implementation partner with expertise in content orchestration and enterprise content management.
• Builder.iostrategicTechnology or IntegrationTechnology partner for visual CMS development. Used in Simple Online Healthcare project for headless CMS enablement empowering internal content management.
• SaleorstrategicTechnology or IntegrationHeadless commerce platform partner. Used for Simple Online Healthcare platform migration enabling multi-region scalability and modular integrations.
• Mark Cuban Cost Plus DrugsflagshipStrategic or Co-development PartnerStrategic technology partner across 20-25 concurrent projects. Partnership includes platform modernization, scalability improvements, fulfillment optimization, B2B marketplace, and innovation initiatives including Pharma Co-Pilot manufacturing pods.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Publicis Sapient: Global digital transformation consultancy within Publicis Groupe offering strategy, design, and engineering services across commerce, cloud, and data. Directly comparable to Codal in targeting enterprise digital transformation with composable commerce and platform engineering capabilities.
• Thoughtworks: Publicly listed digital engineering consultancy specializing in custom software, cloud, and data platforms for enterprise clients. Highly comparable to Codal's product engineering and strategy-to-engineering delivery model across multiple verticals.
• Globant: NYSE-listed IT and digital services firm with deep AI, commerce, and engineering practices. Closely comparable to Codal's integrated strategy, design, and engineering model with a global delivery footprint.
• Endava: Public digital engineering services firm providing custom software, cloud, and design across financial services, healthcare, and consumer industries. Comparable to Codal in size, vertical mix, and global delivery model.
• Kin + Carta: Global digital transformation consultancy focused on data, commerce, and customer experience for enterprise clients. Directly comparable to Codal's integrated strategy/design/engineering approach and enterprise GTM.
• CI&T: NYSE-listed digital engineering and design firm serving enterprise clients globally. Comparable to Codal in offering end-to-end strategy, design, and engineering with deep platform partnerships.
• EPAM Systems: NYSE-listed global digital engineering services firm with strong commerce, cloud, and data capabilities. Closely comparable to Codal's product engineering and platform integration services for enterprise.
• Slalom: Privately held business and technology consultancy with deep practice areas in commerce, data, and digital engineering. Comparable to Codal in enterprise-focused consulting with strategy-through-execution delivery.
• SoftServe: Privately held IT services and digital consultancy with strong healthcare, retail, and commerce practices. Comparable to Codal in vertical mix and enterprise digital transformation delivery.
• Grid Dynamics: NASDAQ-listed digital engineering services firm specializing in AI, cloud, and commerce platforms for Fortune 1000 enterprises. Comparable to Codal in technical depth around composable commerce and cloud-native engineering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/gocodal
• Facebookfacebook.com/gocodal
• LinkedInlinkedin.com/company/gocodal

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Codal