What Assembly Media does

Assembly Media (legally Assembly Inc.) is a marketing and communications agency operating as a wholly-owned subsidiary of Daniel J. Edelman Holdings, Inc., the privately held parent of the Edelman family of communications companies. Founded circa 2014 and headquartered in Seattle, Assembly functions as a dedicated agency partner for Microsoft under a 30-year strategic relationship, serving Brand social channels, Xbox global PR, LinkedIn Social and Creator, Modern Life & Devices influencer and content (US), UK PR, and Corporate Communications across priority global markets. The firm is incorporated in Illinois, sits within a global operating footprint alongside sister agencies Edelman, Zeno, Ruth, DJE Kinisi, Mustache, Smithfield, and UEG, and employs between 101 and 250 staff.

The agency's offering is a unified professional-services engagement rather than a modular software platform, spanning strategy and planning, media relations, creator and influencer marketing, creative and production, social and digital, brand integrations, executive and employee communications, corporate communications, crisis and issues management, experiential marketing, paid media, research and insights, and measurement and analytics. Assembly differentiates through 'AI-powered processes' layered onto these workflows to enable collaboration, efficiency and innovation in service delivery — a positioning-level rather than productized AI capability. There are no public APIs, SDKs, mobile applications, patents, or disclosed proprietary models.

Assembly's revenue model is professional services — retainers and project-based engagements — billed primarily to Microsoft and its business units. There is no public pricing, no disclosed revenue figure, and no funding history; the company is supported by its DJE Holdings parent rather than external capital. Go-to-market is enterprise-direct through long-standing Microsoft procurement relationships, with no SMB or self-serve channel disclosed. Customer concentration on a single anchor account is the defining structural feature of the business.

Name

Assembly Media

Legal name

Assembly Inc.

Website

https://djeholdings.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Assembly Media is a Seattle-based marketing and communications agency and wholly-owned subsidiary of Daniel J. Edelman Holdings that serves as Microsoft's dedicated agency partner across brand social, Xbox PR, LinkedIn, influencer marketing, and corporate communications under a 30-year relationship.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Communications Services: Assembly generates revenue as a marketing and communications agency providing strategy, creative, earned media, and paid services to Microsoft. As part of the DJE Holdings portfolio, they operate on a professional services model serving their enterprise client.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Assembly Media is a marketing and communications agency that delivers public relations, digital marketing, social media management, and integrated communication solutions. The agency operates as a long-standing partner of Microsoft, providing brand and corporate communications services supported by AI-powered processes. It is structured as a subsidiary within the DJE Holdings (Edelman) network.

Product overview

Assembly is a marketing and communications agency and part of the Daniel J. Edelman family of companies. It operates as a unified service offering rather than a modular software platform, providing integrated marketing services built around a 30-year partnership with Microsoft. The agency offers a comprehensive suite of capabilities spanning strategy & planning, media relations, creator marketing, creative & production, social media & digital, brand integrations & partnerships, executive communications, employee engagement, corporate communications, crisis & issues management, social/brand purpose, experiential/talent & entertainment marketing, paid media & holistic search, research & insights, and measurement & analytics. The agency differentiates itself through AI-powered processes that enable collaboration and efficiency while driving innovation.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Marketing & Communications Services
• Public Relations Services Strategic public relations and media relations services for enterprise technology clients, focused on brand and corporate communications.
• Digital Marketing Services Digital marketing services supporting enterprise brand and product marketing objectives through paid, owned, and earned digital channels.
• Social Media Management Management of brand social channels, including content strategy, publishing, community engagement, and campaign activation for enterprise clients.
• Influencer Marketing Influencer marketing programs designed and executed for enterprise technology brands, including creator selection, campaign management, and measurement.

Quantifiable outcome

• 30-year proven track record with Microsoft in driving business impact

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

One partnership is on record.

• MicrosoftflagshipStrategic or Co-development PartnerAssembly is Microsoft's dedicated marketing and communications agency partner with a 30-year relationship. They serve Microsoft's Brand social channels, are the US agency for Modern Life and Devices Influencer and Content Creator and UK PR, the global PR partner for Xbox, agency for LinkedIn Social and Creator, and Corporate Communications partner in priority global markets. The agency helps Microsoft advance its mission to empower every person and organization to achieve more.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Edelman: Sibling agency under the same DJE Holdings parent, offering global public relations and integrated marketing to enterprise clients including major technology companies. Directly comparable business model, scale, and tech-sector focus.
• Zeno Group: Sibling agency under DJE Holdings with a pronounced technology and B2B marketing focus, serving enterprise clients with integrated communications. Comparable service mix, scale, and clientele to Assembly Media.
• FleishmanHillard: Global integrated communications agency within Omnicom with strong technology practice serving enterprise B2B clients. Competes for the same enterprise tech PR and influencer marketing engagements as Assembly.
• Ogilvy PR: WPP-owned global marketing and communications network with a substantial technology and corporate communications practice. Directly competes for integrated marketing mandates from large tech enterprises.
• Weber Shandwick: Interpublic-owned global public relations agency with deep enterprise technology client roster. Comparable in offering integrated PR, influencer marketing, and corporate communications at scale.
• Burson: WPP's global public relations and communications firm (formed from Burson-Marsteller and Cohn & Wolfe) with strong technology practice. Closely comparable integrated communications services and enterprise tech client base.
• Ketchum: Omnicom-owned global PR and communications network with a long-standing technology practice and influencer marketing capabilities. Directly competitive in B2B tech PR and integrated marketing services.
• Golin: Interpublic's global integrated communications agency with expertise in enterprise technology clients and creator/influencer marketing. Comparable integrated communications model targeting similar buyers.
• Hill & Knowlton: WPP-owned global communications consultancy with established technology and B2B corporate communications practice. Competes for similar enterprise PR mandates with comparable service breadth.
• Allison+Partners: Independently owned global PR and integrated marketing agency with explicit technology practice serving enterprise B2B clients. Closely comparable in integrated service mix targeting tech enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/assembly-media-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assembly Media