Rosetta
- Company typePrivate
- Founded1998
- HeadquartersHamilton, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
Rosetta firmographics
Firmographics- Name
- Rosetta
- Legal name
- Rosetta Bakery
- Website
- https://rosetta.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Rosetta industry classification
Industry- Product category
- Digital Marketing Consulting
- NAICS
- Management Consulting Services (54161), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)
- akta.pro industry
- Digital & Technology Transformation ConsultingBusiness & Public Services/Professional Services (Legal, Accounting, Consulting)/Management ConsultingCustomer, Marketing & Sales ConsultingBusiness & Public Services/Professional Services (Legal, Accounting, Consulting)/Management ConsultingBusiness Process & Digital Transformation ConsultingBusiness & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Consulting & Systems Integration
Keywords
Where Rosetta is headquartered
LocationHeadquarters
- HQ city
- Hamilton
- HQ country
- United States
- HQ region
- North America
Markets served
Rosetta business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Rosetta product offering
Product offeringCore offering
Rosetta is a consulting-centered interactive agency translating consumer insights into personally relevant brand experiences. The firm delivers digital strategy, customer experience design, brand engagement, and technology-enabled marketing services for large enterprise clients across multiple industries. As part of Publicis Sapient, Rosetta also provides access to proprietary AI platforms (Bodhi, Slingshot, Sustain) and industry-specific digital solutions spanning commerce, content supply chain, and experience transformation.
Differentiator
Problem solved
Functional benefit
Products and services
- Sapient Bodhi Enterprise AI platform for building and orchestrating agents and AI workflows, ranked #1 for deep research. Designed for enterprise clients deploying agentic AI solutions.
- Sapient Slingshot AI platform for accelerating and automating the entire software lifecycle, including legacy modernization. Recognized with an AI Excellence Award.
- Sapient Sustain Context-aware AI platform for optimizing IT operations through AI-enabled automation and support.
- Customer Engagement Solution that turns customer data into personalized interactions, enabling enterprise clients to drive engagement across digital channels.
- Digital Commerce Solution that helps enterprise clients build commerce experiences that convert, encompassing strategy, platform implementation, and optimization.
- Experience Transformation Solution focused on designing experiences that perform, combining strategy, design, and technology to transform customer and employee experiences.
- Legacy Modernization Solution that enables enterprise clients to update outdated systems faster with less risk, leveraging AI-driven software lifecycle automation.
- Content Supply Chain Solution that automates content creation at scale, enabling enterprise clients to produce and distribute personalized content efficiently.
Companies that use Rosetta
Customer profileIdeal customer profiles1 record
Rosetta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rosetta partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights4 records
Rosetta competitors and assessment
Company assessmentBroad incumbents
- Publicis Sapient: Direct parent platform of Rosetta; offers enterprise AI platforms and digital transformation consulting across the same customer-experience and commerce domains where Rosetta historically operated, making it the closest internal comparable.
- Accenture Interactive: Global consulting-led digital agency arm of Accenture, directly comparable to Rosetta in combining strategy, creative, and technology services for large enterprises undergoing digital transformation.
- Deloitte Digital: Big Four-affiliated digital agency that blends consulting and creative implementation; competes with Rosetta for enterprise customer-experience and commerce transformation engagements.
- IBM iX (IBM Consulting Experience Design): IBM's experience design and digital transformation arm; comparable in pairing data/AI capabilities with creative and customer-engagement services for large enterprise clients.
- McKinsey Digital: Digital transformation arm of McKinsey; comparable as a strategy-led consulting practice that competes with Rosetta on large enterprise digital programs.
Direct peers
- Digitas: Publicis-owned digital marketing and experience agency and a sibling to Rosetta within the Publicis network; directly comparable in services (customer engagement, data, creative) and target client base.
- R/GA: Independent digital agency known for blending consulting, technology, and design — a near-mirror of Rosetta's 'consulting-centered interactive agency' positioning.
- VML: Global marketing and experience agency formed from VMLY&R; directly comparable as a scaled creative-plus-technology agency serving enterprise brand and commerce engagements.
- Huge: Digital agency focused on customer experience, design, and technology for enterprise clients; comparable in combining strategy, design, and engineering under one agency model.
Emerging players
- Slalom: Fast-growing management and technology consulting firm with a strong customer-experience and digital-transformation practice; increasingly competing with legacy interactive agencies like Rosetta for mid-to-large enterprise programs.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat4 records
Key risks4 records
Key highlights4 records
Customer concentration
Rosetta social profiles
Digital presenceRosetta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosetta leadership team
Management profileNumber of profiles
Profiles1 record
Rosetta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosetta M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosetta
What does Rosetta do?
Rosetta is a consulting-centered interactive agency translating consumer insights into personally relevant brand experiences. The firm delivers digital strategy, customer experience design, brand engagement, and technology-enabled marketing services for large enterprise clients across multiple industries. As part of Publicis Sapient, Rosetta also provides access to proprietary AI platforms (Bodhi, Slingshot, Sustain) and industry-specific digital solutions spanning commerce, content supply chain, and experience transformation.
When was Rosetta founded?
Rosetta was founded in 1998. It employs 1,001 to 5,000 people.
Where is Rosetta based?
Rosetta is headquartered in Hamilton, United States, in the North America region.
Who are Rosetta's main competitors?
Broad incumbents on record are Publicis Sapient, Accenture Interactive, Deloitte Digital, IBM iX (IBM Consulting Experience Design) and McKinsey Digital. Direct peers are Digitas, R/GA, VML and Huge. Slalom is listed as an emerging player.
Does Rosetta have an API?
No public API is recorded for Rosetta.
What industry is Rosetta in?
Rosetta's product category is Digital Marketing Consulting. Its primary akta.pro industry code is BPAHACAH, Digital & Technology Transformation Consulting, with a secondary code of BPAHACAG, Customer, Marketing & Sales Consulting. Its NAICS code is 54161 and its SIC code is 8742.