SDL Property Auctions

Real Estate Auction Servicessdlauctions.co.uk

Company typePrivate
Founded2011
HeadquartersChilwell, United Kingdom
Headcount11–50
GTM typeB2C
OfferingServices

SDL Property Auctions firmographics

Firmographics

Name: SDL Property Auctions
Legal name: Eddisons Commercial Limited
Website: https://sdlauctions.co.uk
Company type: Private
Founded year: 2011
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

SDL Property Auctions industry classification

Industry

Product category: Real Estate Auction Services
SIC: Real Estate Agents & Managers (For Others) (6531)
akta.pro primary industry: Residential Real Estate Auctions (BPAJAEAA)
akta.pro secondary industries: Commercial Real Estate Auctions (BPAJAEAB), Bankruptcy, Probate & Estate Property Auctions (BPAJAEAG), Government & Tax-Lien/Tax-Deed Property Auctions (BPAJAEAH)

Keywords

Property auction services
Live-streamed auctions
Timed online auctions
Auction finance referrals
Auction partner program

Where SDL Property Auctions is headquartered

Location

Headquarters

HQ city: Chilwell
HQ country: United Kingdom
HQ region: Europe

Offices3 records

Markets served

SDL Property Auctions business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

Buyer's Fee (Unconditional Sales): On the fall of the hammer for unconditional sales, the successful bidder pays a non-refundable Buyer's Fee (amount stated on property description) which does not contribute to the purchase price. Completion typically within 30 days.
Reservation Fee (Conditional Sales): On fall of hammer for conditional sales, successful bidder enters reservation agreement and pays a non-refundable Reservation Fee immediately. The buyer then has 60-day exclusivity period before exchange and completion.
Seller Commission: Seller can opt to pay an initial fee and commission for the sale of the property, meaning the buyer doesn't pay anything extra, maximizing the final sale price. Alternatively, sellers can choose no upfront fees with buyer paying additional fees.
Unsold Property Post-Auction Sales: Properties that don't meet reserve price are listed as unsold lots and continue to be marketed for post-auction sales under auction conditions, generating additional transaction opportunities.
Referral Fees: SDL Property Auctions receives a 1% referral fee from Together for recommending their auction finance services to buyers.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Seller Options - No Upfront Fees
Transaction based/ take rate	Multi-year contract	Seller Options - Commission Based
Unit Pricing	Pay-as-you-go	Solicitor Fees - Legal Pack Preparation
Unit Pricing	Pay-as-you-go	Solicitor Fees - Conveyancing

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

SDL Property Auctions product offering

Product offering

Core offering

SDL Property Auctions operates an online and live-streamed property auction platform through which residential, commercial, and development land lots are sold to buyers via three formats: daily timed online auctions, monthly live-streamed national auction events, and Buy It Now fixed-price purchases. Sellers (private individuals, corporate bodies, local authorities, solicitors, trustees, and executors) list properties and pay seller commissions or opt for no-upfront-fee buyer-paid structures, while buyers pay property-specific non-refundable Buyer's Fees or Reservation Fees per transaction.

Product overview

SDL Property Auctions operates a unified online property auction platform offering three main purchase methods: Timed Auctions (daily online auctions with 24/7 bidding), Auction Events (monthly live-streamed national auctions from their Nottingham studio with live auctioneers), and Buy It Now (fixed-price immediate purchases). The platform supports remote bidding through integration with Essential Information Group's Auction Passport system, offering internet, telephone, and proxy bidding options. Additional services include auction finance partnerships, property search tools, and legal pack documentation. The company has unified with Pugh and Mark Jenkinson under BTG Eddisons Property Auctions as of February 2026.

Differentiator

Problem solved

Functional benefit

Products and services

Timed Auctions Daily online property auctions on the SDL Property Auctions website with lots open to bidding 24/7 until the scheduled end time. Properties include family homes, plots of land, warehouse space, and commercial units.
Auction Events (Live-Streamed Auctions) Monthly national property auctions broadcast online from SDL's Nottingham auction studio with a live auctioneer at the rostrum. Buyers can participate remotely via internet, telephone, or proxy bidding, with registration via Essential Information Group.
Buy It Now Fixed-price property purchase option allowing buyers to immediately reserve or exchange contracts on a lot at a stated price, eliminating bidding and gazumping risk.
Auction Finance (via Together) Referral-based auction finance service connecting buyers with Together, a specialist auction finance lender offering mortgages and short-term loans tailored to the 30-day auction completion deadline. SDL earns a 1% referral fee from Together.

Quantifiable outcome

Approximately 80% of properties sell on auction day (industry average)
+2 more outcomes

Companies that use SDL Property Auctions

Customer profile

Named customers7 records

Segments1 record

Ideal customer profiles3 records

SDL Property Auctions technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

SDL Property Auctions partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

BTG Eddisons Property Auctions (Brand Unification)coreStrategic or Co-development Partner · 1 February 2026SDL Property Auctions has unified with Pugh and Mark Jenkinson under the combined brand BTG Eddisons Property Auctions in February 2026. This creates bigger auctions with even more expertise from a growing team of auctioneers. The unification brings together three established auction brands to serve customers under one unified brand with a new website at btgeddisonspropertyauctions.com.
EddisonscoreStrategic or Co-development PartnerSDL Property Auctions is a trading name of Eddisons Commercial Limited. The company is 'proud to be part of Eddisons' which is a well-established property services group. The brand unification brings SDL, Pugh, and Mark Jenkinson together under the Eddisons umbrella.
Essential Information Group (EIG)coreTechnology or IntegrationEssential Information Group manages the remote bidding system and Auction Passport account system used by SDL Property Auctions. Buyers use EIG to register for auctions and bid via internet, telephone, or proxy. EIG also provides the live-stream platform for auction broadcasts.
Estate Agent PartnersminorChannel Partner/ Reseller/ DistributorEstate agents partner with SDL Property Auctions to outsource their property auction department. Partners can refer clients to SDL for auction sales and access tools like POW_R to identify properties suitable for auction. Partners benefit from seamless integration with SDL's auction services.
RICS (Regulatory)minorOthersSDL Property Auctions is regulated by RICS (Royal Institution of Chartered Surveyors), providing regulatory oversight and professional standards compliance for the auction services offered.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

SDL Property Auctions competitors and assessment

Company assessment

Direct peers

Auction House UK: National UK property auction network offering live-streamed and timed auctions across residential, commercial, and land. Closely comparable on auction formats, online bidding, and geographic coverage model.
Allsop LLP (Allsop Auctions): Major UK property auctioneer running regular residential and commercial auctions with national coverage. Direct competitor with similar format and customer base, operating at scale alongside SDL.
Barnard Marcus Property Auctions: UK estate agency brand running regular property auctions, part of the Sequence estate agency group. Comparable in serving residential sellers and offering timed and live auctions to a similar buyer base.
Mark Jenkinson Property Auctions: UK property auctioneer covering residential and commercial lots, also now unified under BTG Eddisons Property Auctions. Highly comparable on product offering, customer segments, and live-streamed auction format.
Acuitus (previously Acuitus Auctions): UK property auction house specialising in commercial, residential and land investments with regular live-streamed auctions. Directly comparable on product mix, customer segments, and auction delivery model.
Pugh Auctions: Long-established UK property auctioneer previously operating independently. Now unified with SDL under BTG Eddisons Property Auctions (Feb 2026), Pugh is the most directly comparable peer given identical property auction services, UK coverage, and overlapping seller/buyer base.

Broad incumbents

Knight Frank Auctions: Global real estate firm running UK property auctions alongside a wider residential and commercial agency business. Comparable auction product but broader service mix and international footprint.
Countrywide Property Auctions: UK estate agency network operating property auctions as part of a broader residential sales offering. Comparable on seller base and auction format but embedded within a wider agency group.
Savills Auctions: International real estate services firm offering UK property auctions as part of a wider portfolio. Overlaps on auction services but is differentiated by broader advisory and capital markets offering.

Emerging players

iamsold (iamproperty): Digital-first UK auction platform partner for estate agents, offering modern auction and sale-by-tender services. Comparable on technology-enabled online auction format and estate agent distribution, but with a distinct SaaS-style partner model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

SDL Property Auctions compliance and trust

Trust signal

Compliance1 record

SDL Property Auctions financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SDL Property Auctions leadership team

Management profile

Number of profiles

Profiles1 record

SDL Property Auctions funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SDL Property Auctions M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SDL Property Auctions

What does SDL Property Auctions do?

Is SDL Property Auctions a public or private company?

SDL Property Auctions is a private company. It is classified as corporate owned and is currently operating.

When was SDL Property Auctions founded?

SDL Property Auctions was founded in 2011. It employs 11 to 50 people.

Where is SDL Property Auctions based?

SDL Property Auctions is headquartered in Chilwell, United Kingdom, in the Europe region.

How does SDL Property Auctions make money?

Five revenue lines are on record. Buyer's Fee (Unconditional Sales) is the primary driver. The others are reservation Fee (Conditional Sales), seller Commission, unsold Property Post-Auction Sales and referral Fees.

Who are SDL Property Auctions's main competitors?

Direct peers on record are Auction House UK, Allsop LLP (Allsop Auctions), Barnard Marcus Property Auctions, Mark Jenkinson Property Auctions, Acuitus (previously Acuitus Auctions) and Pugh Auctions. Broad incumbents are Knight Frank Auctions, Countrywide Property Auctions and Savills Auctions. iamsold (iamproperty) is listed as an emerging player.

Does SDL Property Auctions have an API?

No public API is recorded for SDL Property Auctions.

What industry is SDL Property Auctions in?

SDL Property Auctions's product category is Real Estate Auction Services. Its primary akta.pro industry code is BPAJAEAA, Residential Real Estate Auctions, with a secondary code of BPAJAEAB, Commercial Real Estate Auctions. Its SIC code is 6531.